INDUSTRY TRENDS

Even though the industry is on the decline, some new trends are emerging. Sustainability is one of the main trends in the apparel industry because more consumers are interested in knowing more about what they’re wearing, as well as if its a product did not harm the environment. Another trend in the apparel industry is the use of recycled materials to make new fabrics, which is bene cial to the environment. Brands are becoming more conscious of the products they produce and the processes they use to create them. Lastly, the use of new technologies such as 3-D printing is trend within the apparel industry. Two global retailers making good use of these trends are Zara and H&M. Zara puts the customer rst, and make sure that they have a great shopping experience. Whereas H&M o ers sustainable fashion and partakes in being environmentally aware.