DISTRIBUTION &SALES

e-COMMERCE

Hangtags

As a high end designer brand, RAW Demand will use selective distribution for our distribution strategy. Through this method, RAW Demand will be able to allow only certain retailers to sell our products, to make sure our products are advertised as high end. Moreover, this will allow for our location and image criteria to be met so our consumers get the right feel for our brand. It is important that our brand is seen as sophisticated in the street-wear industry so we can compete with our competitors.

Two retailing strategies for RAW Demand, are brick and mortar specialty stores, and an e-commerce website. A specialty store would be perfect for RAW Demand products, because we are specific to the men’s street-wear target market. A specialty store will allow RAW Demand clothing to fit into the specific type of merch in this store. Also, a specialty store has only one or two price zones, so the high-end price point will be set throughout the store, attracting the right consumers. On the other end, our e-commerce website will allow RAW Demand to reach more consumers that aren’t local to Michigan or the US. Being able to reach consumers on a global level will give us a presence in the industry to allow RAW Demand to reach new levels of sophistication for the street-wear empire.

Placed in menswear publications including Highsnobiety and Hypebeast

Features RAW Demand’s mission statement, address/contact info

Displays color scheme used for specific outfit

Real garment created and worn by model