ALISONWILD
PORTFOLIO
TABLE OF CONTACTS
CATALYST
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GUY MAGAZINE
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HAUTE MESS
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“EXTREMETIES”
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LET THE GAME BEGIN
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sustainable product development
men’s fashion & lifestyle maagzine
a new product line initiative
fashion show
computer-aided fashion design
“NOBODY SUCCEEDS BEYOND HIS OR HER WILDEST EXPECTATIONS UNLESS HE OR SHE BEGINS WITH SOME WILD EXPECTATIONS.” - RALPH CHARELL
CATALYST FASM 400: CONTEMPORARY ISSUES IN FASHION MERCHANDISING “Three college classmates, Sarah, Zita and Alison, founded Catalyst in Santa Monica, California in 2012. They all attended the Savannah College of Art and Design, where they became particularly interested in latest innovation methods in fashion sustainability. The idea for the company started back in 2010 when they worked together on a class project that involved these fashion innovation and sustainability techniques. Over the course of two years, this idea has slowly been made into reality after they visited the Futurotextiles exhibition and learned that anything was achievable through technology. They graduated college in the spring of 2012 and moved to Santa Monica where they created the Catalyst brand. With technology trends rapidly entering fashion markets, they saw an opportunity to combine wearable tech with high-end design and sustainability.�
CATALYST
For our capsule collection, we will feature a unique line of shoes, bags, and eyewear that are both timeless in style and innovative in materials and technology. Through such a combination, along with their color and pattern-changing capabilities, our products will prove to last up to ten years, never going out of style. Our collections will offer a wide range of product categories, encompassing all potential personal preferences in styles, detailing, and functionality. In addition, wherever our technology is not involved on the product, we will provide both black and white options for the shoes and bags to provide even more of a customizable experience for the customer. Finally, each item will feature a single digital screen aspect capable of rendering the majority of the product in endless colors and patterns.
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CATALYST
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CATALYST
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ENGAGEMENT
CATALYST
ENGAGEMENT
CATALYST
MENU- U
APP
our menu
a numbe Through
Photo Lib
CATALYST
C a t a l y s t
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APP
MENU- Users will first be brought to
users hav
our menu, where they will be offered
select the
a number of options to explore. Through the Color Picker, Camera,
be implem
Photo Library, and Saved options, users have a number of ways to select their desired color or pattern to be implemented on their accessory.
ABOUT US- Click on “About Us” to learn a bit more about ABOUT US- Click on “About Us” to learn a bit more about catalyst’s brand identity and social responsibility, or click to visit our
catalyst’s brand identity and social responsibility, or click to visit our webpage or social media platforms.
webpage or social media platforms.
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ENGAGEMENT
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CATALYST ENGAGEMENT
Users will next pinpoint and select the desired color within the photograph COLOR WHEEL- This option will allow
to be implemented on the screen of
the user to select any desired color
their accessory.
on a color wheel and adjust the saturation to their liking.
APPLY- On this screen, users will be able to instantly apply their selected CAMERA- With the camera function, a user will have the ability to instantly take a picture with or without flash
color to one or both of their shoes, or any other Catalyst product they may own, at the push of a button.
as well as utilize the camera flipping function.
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CATALYST
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CATALYST
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GUY MAGAZINE FASM 210: DIGITAL PRESENTATION TECHNIQUES For the final project, groups of four students were asked to create a magazine of a particular interest and focus primarily on the graphic design and aesthetic of the publication, while still creating unique writing content. Considering my love for men’s fashion, culture, and lifestyle, my group conceded on the idea of creating a publication for the everyday guy hoping to get more in tune with his fashionable side. With features like runway reports and grooming guides, in addition to a cover story on Andrew Garfield, GUY Magazine is the simple, classic, and cool magazine men (and boys) have been looking for.
GUY MAGAZINE
This season’s issue is, what we believe to be, the most fashionable issue of GUY mag yet. We have noticed that men, of all ages, have become more edgy and experimental than ever over the past year or so... not afraid to express themselves and try new things. Keep a look out for the looks that you connect with and do not be too shy to attempt them yourself. Men are the fashion subjects of the future- there is an endless supply of new inspiration, silhouettes, colors, patterns, that guys have not explored. Stay ahead of the curve and be the first to try an outfit, and soon nothing will be off limits for men. We give you a plethora emerging fashion icons that you can draw ideas from to stay current in the mag such as Andrew Garfield and Justin Theroux. Instead of looking like an exact replica of these dudes, interpret their looks to fit your personal style; make it your own. There are plenty of ways to stay relevant in fashion without following the trends. Our advice to you is to find swag that looks good on, feels good on, and matches your complex and you are good to go. From all of us at GUY... “You just do you.”
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GUY MAGAZINE
Fashion Week brought the spring/summer 2013 menswear catwalks season to an end with its signature mix of smart East Coast casual wear and more sportswearled contemporary collections. The key messages confirmed the importance of preppy tailoring and yachting-inspired looks from London, Milan and Paris this season, as well as underscoring the commercial importance of menswear classics, especially for outerwear. Yellow-tinted buttermilk pales were combined with white to update the neutrals palette for tailoring, while fiery reddish-orange pimento shades emerged as a statement highlight color for sportswear and fashion suiting, and a range of pastel blues lent preppy casual wear some commercial high-summer appeal. Smart tailored denim, lightweight synthetic fabrics and suede or leather updated classic coats and jackets, with cotton twill and canvas giving casual single-breasted suits a soft-structured feel. Sporting heritage inspired rowing or cricket knits in varying textures as a key item, alongside the kneelength functional short, with sporty influences carrying over into all-over print coordinated separates, paneled constructions and rethought 4-pocket styling for technical outerwear.
The current round of menswear shows drew to a close this week with designers in Paris confirming looks already seen in Milan and London, as well as formulating new trends for the season ahead. The trend for oversized silhouettes and sportswear influences were confirmed by some of the most exaggerated shapes we have seen all season, especially for casual tees and knitted tops. Get set for a resurgence of XXXL styling hitting the junior end of the market. Elsewhere we saw the casual jacket confirmed as a key item, with classic shapes like the bomber, Harrington and biker all working into the season’s key color and fabric trends across all market levels. Tailoring was also confirmed as a key trend, with color, soft 3SBs and the shorts suit all hitting next summer’s fashion radar. Silhouettes may be oversized but that volume puts the emphasis on lightweight fabrics, like sheers and perforated finishes adding a weightless feel to oversized shapes.
GUY MAGAZINE
These key messages from the Milan runways saw preppy resort looks and boating influences confirm the mood for sporty casual wear. A palette of rainbow brights looked new, with bold color clashing and head-to-toe single color statements working across everything from formal suitings to staples like the biker jacket, the slim tailored pant, and the casual car coat and commuter mac. Silhouettes underwent a sea change too, with boxier cuts and rounded shoulderlines lending a more fashion-forward look to core pieces like the western jacket and the unstructured 2SB. Knitwear took on a new fashionability, with a play on pattern – both printed and constructed – and textural yarn handles, while the classic knitted polo shirt and the preppy twinset were highlighted as key items for the season ahead.
Sportswear influences, strong color stories and a diverse use of print were the hallmarks of the first round of spring/summer menswear shows as London opened the upcoming 2013 season. There were several strong key messages and clear commercial color stories, not least the importance of authentic American sportswear influences; a trend we can expect to see impacting the junior end of the high street. Shapes were overbearingly simple and exaggerated with over-scaled elongated proportions hinting at 90s streetwear. Color and print were used with a confident hand, as vibrant brights and a full spectrum of blues were offset with the calm resonance of sharp white. There were unexpected fabrics in the mix too, from weightless sheers and
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GUY MAGAZINE
Occupation: Writer // New York Magazine Hometown: Boston, MA Style icon: Frank Sinatra Must-have accessory: Pocket Square Most-worn garment: Sperry Top-Siders Favorite brand: J. Crew
Bradley is the classic, all-American man that every lady wants, and he knows it. We caught up with him on his day off in Bowling-green square, smoking a pipe and reading the business section of the New York Times. Of course he is smoking a pipe, his go-to accessory is a freaking pocket square. Dapper with a capital ‘D.’ A top-of-class graduate of Brown University, it’s clear Brad knows how to work hard, and as the president of his old frat, it is also clear that he knows how to play hard. He said that his favorite pass time is “Catching rays on the boat while drinking a scotch with my lady.” Spoken like a true socialite. With a style icon of Sinatra, it’s impossible to not look good. Brad says he throws on his colored blazer of the day, an old t-shirt, and he is “ready to make it happen.” Whatever “it” may be.
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GUY MAGAZINE
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HAUTE MESS FASM 310: PRIVATE-LABEL PRODUCT DEVELOPMENT The primary focus and objective for this class was to create a unique product that would serve a purpose for a specific niche market and undergo all the stages of product development, from conception to creation. My partner and I found a need for a kit the would help college students and young women, like ourselves, take on the “morning after� with confidence and style. After thorough market and trade show research, we designed the product, consulted with global manufacturers and fulfillment houses, and created the final prototype of our kit.
HAUTE MESS THE INSPIRATION With past experience as college students and interns, We’ve seen this girl before. The girl stumbling home barefoot, heels in hand, makeup smeared, and hair a mess the morning after a wild night out (And who are we to say that we haven’t been this girl once or twice in the past?) Now, she is growing up and going out for her first career experience, whether an internship or an entrylevel job. And with that constant appeal of happy hour, that’s where we come in. Today, more than ever, people are embracing their “wild and crazy” side. Young adults have steadily been making a home in the downtown drinking scene and love to express it through what they buy for themselves and each other. Companies and brands are tapping into this love of drunken revelry through unique clothes and gifts that poke fun at that occasionally regretful drunk night out. For young women especially, this “sassy 50s housewife” aesthetic, among others, is dominating the gift industry with their humorous yet blunt comments and carefree ideals. By tapping into this “hungover” and “hot mess” fad, we believe that our brand and products will fit just perfectly among these markets.
THE PRODUCT This Kit allows you to combat the dreaded “morning after” symptoms with the help of custom items as well as your own. We provide a variety of products and empty containers for you to customize with your preferred brands. The kit also includes sized compartments to fit your own health and beauty products. No matter what situation you find yourself in the morning after a night out, the Shame Kit always has you covered. PRODUCTS INCLUDED: Tin of Mints Band-aid holster Miniature hairbrush Empty Foundation pump dispenser Empty perfume rollerball container
COMPARTMENTS SIZED TO FIT: Your travel-sized deodorant Your favorite tube of mascara Bobby pins Travel-sized tube of medicine Makeup remover pads
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EXTREMETIES RE: MAGAZINE As Events Coordinator for RE: Magazine, SCAD’s first student-run fashion, arts, and culture publication, I was tasked with conceptualizing and producing a full-length fashion show featuring a large variety of student fashion and jewelry designers. In accordance with the current issue, “The Extreme Issue”, every piece evoked a sense of extremity, whether through its pattern, style, or construction. After reaching out to the designers to use their garments, I casted the models, held fittings, and booked the SCAD Museum of Art’s outside courtyard to stage the show. Running through the course of nightfall, the production utilized student stylists, hair and makeup artists, and dressers, that ultimately resulted in 70 looks and over 200 guests in attendance.
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FASM 210: DIGITAL PRESENTATION TECHNIQUES
LET THE GAME BEGIN
To learn and utilize computer-aided design techniques, students for this project were tasked with creating a six look collection for a current contemporary fashion retailer. In addition to the design and rendering of the collection, we were also asked to create specification sheets for each look to demonstrate our knowledge of garment construction and manufacturing. In choosing a young and whimsical brand like Juicy Couture, I had the freedom to create a line that was just as creative in concept as well as construction. With this in mind, the theme for the collection, a game a chess, is represented as each look alludes to a particular piece on the game board.
LET THE GAME BEGIN
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LET THE GAME BEGIN
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LET THE GAME BEGIN
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LET THE GAME BEGIN
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LET THE GAME BEGIN
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