BHP BILLITON OLYMPIC DAM EXPANSION
ODX BRAND IDENTIFIER USAGE GUIDELINES
ODX BRAND IDENTIFIER USAGE GUIDELINES
THE MEANING BEHIND THE ODX BRAND IDENTIFIER
The ODX Brand Identifier is a symbol and wordmark used to reflect the nature of the ODX project. It symbolises the spirit, vision and energy of the people working on the project, and conveys what they stand for, what they believe in and where they want to be, now and in the future. It is solid and unyielding. The finish is representative of base metals and the design is one of unity – of working together. It can stand alone, or work alongside the BHP Billiton Brand Mark, and these guidelines have been designed to provide a straight forward reference for consistent Brand Identifier usage across a number of applications. If, however, there are particular requirements that are not covered in these guidelines, please contact???
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ODX BRAND IDENTIFIER USAGE GUIDELINES
ODX BRAND IDENTIFIER THE SYMBOL The symbol has been designed so that it can stand alone, particularly in circumstances where the Project is well known. There are two versions: a tonal version [left] and a single colour version [below]. Where production requirements permit, the tonal version is the preferred version.
The single colour version should be used only when the tonal version is impossible to produce. For example, when etched into metal, as on the key ring and belt buckles on page 17, or when screen-printed, as on the stress balls on page 16. It is also for very small use, when quality would suffer if the tonal version was used.
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ODX BRAND IDENTIFIER USAGE GUIDELINES
ODX BRAND IDENTIFIER THE WORDMARK Although the symbol can stand alone, it is preferred that it is supported by the use of the wordmark. When used, the wordmark sits underneath the symbol and runs to the same width. The distance between it and the symbol is 1.5 times the height of the wordmark.
OLYMPIC DAM EXPANSION abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890?!@$%&*()
The font used is Transit Normal with the ODX highlighted in BHP Billiton terracotta. There are also mono versions where the ODX is highlighted in grey. These are detailed on pages 9 and 11.
FONT: TRANSIT NORMAL
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ODX BRAND IDENTIFIER USAGE GUIDELINES
ODX BRAND IDENTIFIER COLOUR VERSIONS
GOLD
COPPER
SILVER
URANIUM
The are 4 colour versions available for use on white or black backgrounds which represent each of the base metals: gold, sliver, copper and uranium. These should only be used when colour coding of project areas is necessary, on signage or in publications, and are not to be used as individual elements.
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ODX BRAND IDENTIFIER USAGE GUIDELINES
ODX BRAND IDENTIFIER COLOUR VERSIONS
GOLD
COPPER
SILVER
URANIUM
The above versions are for use on black backgrounds. The following pages will give more detailed and specific guidance for Brand Identifier usage, along with live examples of various applications.
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ODX BRAND IDENTIFIER USAGE GUIDELINES
ODX BRAND IDENTIFIER COLOURS, SIZES & FORMATS 4 COLOUR PROCESS ODX BRAND IDENTIFIER: tonal version for print use on white background Small usage, up to 100mm width File name: ODX_SW_MASTER_C_S.tif Large usage, up to 300mm width File name: ODX_SW_MASTER_C_L.tif Also available in RGB format for screen media use on white background. File names as above but with .jpg suffix.
4 COLOUR PROCESS ODX BRAND IDENTIFIER: tonal version for print use on black background Small usage, up to 100mm width File name: ODX_SW_MASTER_CR_S.tif Large usage, up to 300mm width File name: ODX_SW_MASTER_CR_L.tif Also available in RGB format for screen media use on white background. File names as above but with .jpg suffix.
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ODX BRAND IDENTIFIER USAGE GUIDELINES
ODX BRAND IDENTIFIER COLOURS, SIZES & FORMATS MONOTONE ODX BRAND IDENTIFIER: tonal version for print use on white background Small usage, up to 100mm width File name: ODX_SW_MASTER_M_S.tif Large usage, up to 300mm width File name: ODX_SW_MASTER_M_L.tif Also available in RGB format for screen media use on white background. File names as above but with .jpg suffix.
MONOTONE ODX BRAND IDENTIFIER: tonal version for print use on black background Small usage, up to 100mm width File name: ODX_SW_MASTER_MR_S.tif Large usage, up to 300mm width File name: ODX_SW_MASTER_MR_L.tif Also available in RGB format for screen media use on white background. File names as above but with .jpg suffix.
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ODX BRAND IDENTIFIER USAGE GUIDELINES
ODX BRAND IDENTIFIER COLOURS, SIZES & FORMATS 2 COLOUR ODX BRAND IDENTIFIER: spot colour [PMS 159 + black] version for print use on white background Small usage, up to 100mm width File name: ODX_SW_GREY_C_S.eps Large usage, up to 300mm width File name: ODX_SW_GREY_C_L.eps
OLYMPIC DAM EXPANSION 2 COLOUR ODX BRAND IDENTIFIER: spot colour [PMS 159 + black] version for print use on black background Small usage, up to 100mm width File name: ODX_SW_GREY_CR_S.eps Large usage, up to 300mm width File name: ODX_SW_GREY_CR_L.eps
OLYMPIC DAM EXPANSION
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ODX BRAND IDENTIFIER USAGE GUIDELINES
ODX BRAND IDENTIFIER COLOURS, SIZES & FORMATS 1 COLOUR ODX BRAND IDENTIFIER: single colour version for print use on white background Small usage, up to 100mm width File name: ODX_SW_GREY_M_S.eps Large usage, up to 300mm width File name: ODX_SW_GREY_M_L.eps
OLYMPIC DAM EXPANSION 1 COLOUR ODX BRAND IDENTIFIER: single colour version for print use on black background Small usage, up to 100mm width File name: ODX_SW_GREY_MR_S.eps Large usage, up to 300mm width File name: ODX_SW_GREY_MR_L.eps
OLYMPIC DAM EXPANSION
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ODX BRAND IDENTIFIER USAGE GUIDELINES
ODX BRAND IDENTIFIER COLOURS, SIZES & FORMATS BLACK ODX BRAND IDENTIFIER: single colour version for use when production process requires simplification of the Identifier. For example, when etched into metal, as on the key ring and belt buckles on page 17, or when screen-printed, as on the stress balls on page 16. Small usage, up to 100mm width File name: ODX_SW_BLACK_S.tif
OLYMPIC DAM EXPANSION
Large usage, up to 300mm width File name: ODX_SW_BLACK_L.tif
The same file can be reversed to print in white on a black or dark coloured background.
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ODX BRAND IDENTIFIER USAGE GUIDELINES
ODX BRAND IDENTIFIER USAGE & POSITIONING
When the Brand Identifier is to work alongside the BHP Billiton Brand Mark position and size relationship must be consistent. The size is governed by the height of the BHP Billiton Brand Mark and the Brand Identifier must always appear to the left with the BHP Billiton Brand Mark on the right. In situations where space does not permit this format, the Brand Identifier may sit above the BHP Billiton Brand Mark, as on the signage example on page 27, but the size relationship must remain the same. The distance between the two marks is half the height of the Brand Identifier. This is consistent whether used side by side or one above the other. For certain applications, clothing being one of them, the distance between the two marks can be greater, as print areas determine, but the BHP Billiton Brand Mark must always appear on the right. See examples on pages 18 and 19.
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ODX BRAND IDENTIFIER USAGE GUIDELINES
ODX BRAND IDENTIFIER GROUND RULES These guidelines show a number of correct Brand Identifier applications and usage examples. The 4 colour process and monotone tonal versions and the 2 colour spot version may be used on white or very light coloured backgrounds.
The 4 colour process and monotone reversed tonal versions and the 2 colour spot reversed version may be used on black or dark coloured backgrounds.
The black single colour version may be used in black, grey or BHP Billiton terracotta [PMS 159] on a white or very light coloured background.
The black single colour version may also be used in white on a black or BHP Billiton terracotta [PMS 159] background. Or on other dark coloured backgrounds as products such as clothing and promotional items dictate.
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ODX BRAND IDENTIFIER USAGE GUIDELINES
ODX BRAND IDENTIFIER GROUND RULES The size relationship between the symbol and the wordmark must not be altered.
The colours of the master Brand Identifiers must not be changed and the correct logo version must be used to suit the background colour.
The black single colour version must only be printed in white when used on a dark coloured background, not black as shown here.
Clarity of the Brand Identifier is paramount. It must only be used on white or solid coloured backgrounds and must not be used over busy photographic backgrounds.
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ODX BRAND IDENTIFIER USAGE GUIDELINES
PUTTING IT TO WORK PROMOTIONAL ITEMS The following pages show some live examples of Brand Identifier applications including: promotional items, clothing, internal stationery and documents, stickers, pull-up displays, signage and vehicle livery.
CAPS
MUGS
STRESS BALLS
STUBBY HOLDERS
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ODX BRAND IDENTIFIER USAGE GUIDELINES
PUTTING IT TO WORK PROMOTIONAL ITEMS
LEATHER COMPENDIUMS
KEY RINGS
BELT BUCKLES
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PUTTING IT TO WORK CLOTHING
HARD HATS
HIGH VISIBILITY JACKETS
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PUTTING IT TO WORK CLOTHING
POLO SHIRTS
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PUTTING IT TO WORK POWERPOINT/EMAIL
POWERPOINT PRESENTATIONS
EMAIL SIGNATURE
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PUTTING IT TO WORK INTERNAL REPORT COVERS
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PUTTING IT TO WORK INTERNAL REPORT COVERS
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PUTTING IT TO WORK PRESENTATION FOLDERS
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PUTTING IT TO WORK STICKERS
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PUTTING IT TO WORK PULL-UP DISPLAYS
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PUTTING IT TO WORK PULL-UP DISPLAYS
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PUTTING IT TO WORK EXTERNAL SIGNAGE
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