AZA Post Event Report

AZA

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futurecity 24-26 September 2015

A SAIA official event

In partnership with

Co-hosted by

In association with

Partners

Media Partners

POST-EVENT REPORT

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Contents p02

Foreword

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About the event

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Event Summary

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Speakers

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Films on show

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Tours

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Attendance Breakdown

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Exhibitors

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Partners

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Marketing and Communications Breakdown

Foreword SAIA The South African Institute of Architects (SAIA) was proud to host this, the fifth AZA Conference.

Apart from drawing together architects and other registered architectural professionals, a large number of students joined the conference. Although the AZA was essentially a conference with world class speakers sharing the latest trends in architecture, it also included public events and the SAIA conference.

By drawing together a large number of influential and interested members within the built environment, the aim of the conference was met, namely, to inspire leaders and influencers to be a part of the regeneration of major urban life. Held at The Sheds @ 1 Fox Street Newtown, an historic venue, the backdrop was set for a vibrant, exciting and inspiring event.

Thanks goes to GiFA President, Daniel van der Merwe, who initiated the event as well as Alive2Green, who ensured its success. We also wish to thank the myriad of speakers, sponsors and other interested parties who worked tirelessly to make this an event to remember and one of which SAIA is justly proud.

Obert Chakarisa Chief Executive Officer, The South African Institute of Architects

Afirica’s biggest architecture festival

The second decade of the 21st century heralds a dramatic new era where, for the first time, the majority of the world’s population will live in cities. This landmark trend towards almost unstoppable urbanisation will establish a new power relationship between the state and the city, which will drive business and politics in the future. It will change the way in which humans live, interact and survive in a precarious yet challenging environment.

Daniel Silke, Political Analyst

Vote of thanks JDA The City of Johannesburg would like to express its gratitude to the Architectural community for welcoming the city to participate in and contribute to ArchitectureZA 2015. The presentations, discussions and exhibits stimulated new thinking and ideas for the city and highlighted a shared desire for a future city that is just, inclusive, working with informality, mobile and innovative.

The conference further highlighted the City of Johannesburg’s commitment to partner with the built environment fraternity towards the future city. We look forward to being a part of future ArchitectureZA. Sincerely MMC Ros Greeff, The City of Johannesburg

#FUTURECITY #AZA2015 THE FUTURE CITY

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AZA 2015 Future City Conference Report Back from the event 24th – 26th September 2015 Report Back from the event 24th – 26th September 2015 Architecture ZA (AZA) is Africa’s first and largest premier urban culture festival that gathers academics, students and architects around the globe together to discuss how architects and designers contribute towards urban environments and the value they add through their work.

The South African Institute of Architects (SAIA) was the proud host of the AZA2015 Future City conference that took part in the heart of one of South Africa’s most iconic cities – Johannesburg.

This year’s multi –faceted programme was structured to target the largest possible audience of architects and design fraternity professionals as well as students embarking on their careers within the sector.

The City of Johannesburg played an important part of the conference because, as a “Future City”, it needs to collaborate with the built environment fraternities as critical partners in developing Johannesburg into an inclusive, resilient, economically active and creative city.

Sponsored by PPC Ltd and Corobrik “Future Cities” drew local and international speakers who shared their expertise and debated critical issues around architecture and design and how they co-create the cities of the future.

The conference was co-hosted by the Gauteng Institute for Architecture (Gifa) and also featured a Student Architectural Festival (SAF) curated by the University of Johannesburg (UJ).

This report summarises the key presentations and insights that emerged during the three days of events, presentation and activities AZA “Architecture is a powerful weapon for social enablement. It plays a critical role in shaping the future of the city and architects have the potential to ignite social change and transformation. Their abilities can be used to create better living spaces that address the needs of today and pave the way for the people of tomorrow.”

Daniel van der Merwe, AZA Chair, Architect with PPC Cement, President of GIfA

Shaping cities of the future can be a powerful tool for social transformation.

In his opening address AZA chair, Daniel van der Merwe emphasised how this year’s ‘Future City’ theme is more relevant and urgent than ever before. “For the first time in human history the majority of humans are now urbanised”, he said and while this could prove to be the “biggest human experiment ever” the new era of urbanisation is already dramatically shaping the cities and countries we live in, offering new opportunities and creating new challenges as we collectively redefine the future of our planet in the face of climate change and unprecedented demands on precious resources.

As humans start living in closer and closer proximity to each other, we will have to evolve in completely new ways – changing how we live, engage, interact and survive as individuals and as part of a collective in our future built-up environments. Our concept and use of ‘space’ needs to be fundamentally redefined and shaped to support the needs of future generations.

The United Nations estimates that 71.3% of South Africa’s population will live in urban areas by 2030 and by 2050, nearly 80%. To give you an example- Johannesburg and its population is set to expand by 66% over the next 20 years. High concentrations of people‚ buildings and infrastructure‚ increases risk to natural disasters‚ climate change and variability which makes reducing urban risk critical to achieving sustainable urban growth.

Safety‚ particularly in public spaces‚ is an essential ingredient for the creation of liveable and prosperous cities. Urban spaces need to be designed and managed in a humane way that makes citizens feel part of communities, and which will make them feel safe from violence and crime.

By 2030‚ South Africa must see more integrated‚ balanced and vibrant urban settlements but currently over 60% of the land projected to be included in urban areas by 2030 has yet to be designed and developed. To achieve this‚ the country must clarify and relentlessly pursue an integrated vision for urban development.”

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Speakers - Presentation Summaries 24th – 26th September 2015 Khalied Jacobs (SA) The Architecture of Consequence – Creating Meaning in Spaces Cape Town based Khalied Jacobs presented current and past projects that show case how architecture can respond to the community who utilise the space. The first project was the Cape Town Waterfront community centre that engaged the community in the design process of the centre. The Tygervalley Shopping centre incorporated principles of how to create space and remove barriers to perception that shopping centres are private places when they could be used for more public access points to city streets. A project that enabled subsidised housing for women enabled choice and diversity in housing typologies and addressed consequences of Apartheid spacial planning that has led to the increase of informal settlements. The cycle routes in Khayalitsha is a project that works with existing infrastructure and, by engaging with the community, creates opportunity for public spaces and informal trade.

Thorsten Deckler (SA) Informal settlements are the Future Cities In the next few decades we will see the development of informal settlements into the next big city hubs according to Thorsten and his projects from Diepsloot to Ruimsig informal settlements (in collaboration the University of Johannesburg and the community) respond to existing infrastructure and services and how they can be expanded upon.

The project, Dream City uses new urbanism principles to respond to the failures of the existing industrial area in Marlboro. Dream City suggests abandoned warehouses to be used as housing for the community and this ‘dream’ was made possible by entering into dialogue with all stakeholders: residents, government and urban designers. The conclusion drawn from the presentation is that in order for future city planning to take place, more collaboration amongst multidisciplinary teams is needed.

Steffen Lemmerzahl (Switzerland) Parametric – The technology to remodel urban areas In this presentation, Steffen explored computer generative design (Parametric) as a design tool to organise spaces, create neighbourhoods and program typologies with variations. This design tool has been used in several of his projects, with a housing initiative in Zurich a focus. The local project that incorporated the parametric design is the Marshall Street carwash in the Maboneng precinct (Johannesburg) and its design looks at how to create variations in modular design of spaces around a central core. Technology like this is making the design process far simpler and a lot quicker enabling rapid and accurate solutions to urban regeneration MMC Greef COJ: Development planning Regenerating the CBD The talk by MMC Greef covered the current regenerative projects undertaken by the city of Johannesburg to redevelop the CBD for future generations guided by spatial development plans, corridors of freedom and small development precincts. The idea expressed is to create a compact city that relates to the concept of resilience with focus on eco assets, heritage and built form.

Peter Rich (Peter Rich Architects. SA) Sub-Saharan Spaces The presentation by Peter Rich gave a comprehensive overview of his approach to architecture through his seminal research into African concepts of space making in sub Saharan Africa and his mission to improve the quality of life of African communities. He also presented his award winning project, the Mapungubwe Interpretation Centre as well as projects currently underway which include the Thematic Master Planning for Aksum in Ethiopia and the Laetoli African Footprint Museum in Tanzania.

Zahira Asmal Publishing – Creating Cities The introduction of her publishing company, The City, turns its focus to how cities are created and how they are deisgned. Zahira’s first book Reflections and Opportunities has already been published in three different languages and in over 17 countries. The current project that is creating much excitement is a place-making project in the Johannesburg inner city in collaboration with city mayor Parks Tau and the Johannesburg Development Agency.

Alfredo and Arturo Brillembourg. (Urban Think Tank. USA, ETH Zurich) Research and Discovery Brillembourg’s research based firm, Urban Think Tank, specialises in the design practice of contemporary architecture and urbanism, and in conducting research and fieldwork in urban slums. The focus of the presentation highlighted the importance of the education and development of a new generation of professionals, who will transform cities in the 21st century. Brillembourg’s published a series of books and other publications which shares this knowledge across many networks in and out of Sao Paulo.

Yara Sharif. (UK) Architecture of resistance Yara in her presentation aims in empowering communities through research in design which is evident in Riwaq’s 50 village’s project in creating architecture of resistance. She states maps cannot be neutral and as such are instruments of conquest. In the 50 villages project Yara through a poetic narrative describes the project as stitching together of a fragmented historic landscape of Palestine that consists of 50 historic centres. In the project Latex House of Clothes she looked at how to break isolation using layering to create a memory belt of events, views and a community centre.

Julia King. (UK) Sanitation and urban growth Julia King a research based architect in the United Kingdom in her presentation emphasised the importance in architecture of creating and how important it is not to romanticise poverty. She further explained that buildings mirror the kind of societies that we live in or use in our everyday life. The problem is that contemporary cities fail to engage complexities of the real world. The project that was presented was the sanitation crisis in Savda Ghevra, a small town in India which raw sewage posed as a health

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hazard to the community. Through engagement with government, Julia was able to design a large sewage pit or tank which houses or buildings could connect to to. The conclusion drawn was that rapid urbanisation is resulting in failing sanitation systems because these systems were excluded from the the initial design of cities.

Dr Hannah Le Roux (University of Witwatersrand) Culture and context The presentation by Dr Hannah Le Roux highlighted the dualism of space and how it’s been used. Through research based design and engagement with the community in the Kwa Thema project done in 2007 Dr Le Roux was able to understand the cultural context and that community were made of parallel of activities.

Richard Stretton (Koop Design) Timber Housing Solutions Richard presented the advancement of wood (timber construction) as a solution to housing problems. In the presentation a variety of projects mostly competition entries were graphically shown of how timber has incorporated into the designs. He also mentioned the common timber technologies such as laminated strand lumber, laminated veneer lumber and cross laminated lumber.

Peter Kidger (Clay brick South Africa) Clay bricks and creativity Peter Kidger gave a brief presentation into the possibilities of clay brick with the main focus on aesthetics and its physical properties that can be used for acoustics. Images of international as well as local buildings that use clay brick were shown such as the Frank Gehry building in Prague to demonstrate the creativity that clay bricks can offer an architect.

Beatriz Colomina (USA) Adapting to a changing world The presentation presented by Beatriz Colomina was on the privacy and publicity in the age of social media and how has it redefined spaces.

Beatriz focuses on Hugh Hefner as a public figure who began a trend of the bedroom becoming more than just a place to sleep in, but also a place where you can work, with the bed becoming the workspace. She also looks at how the younger generation is influenced by social media in the present and compares it to how it would have been in the past where technology was not as advanced. The conclusion that can be drawn from this presentation is that architecture needs to respond and adapt to the changes and the different needs of people and their everyday life.

Future City panel discussions: On the Agenda

* Does technology like parametric design hamper creativity and the freedom to express unexplored solutions? * Are architects being shaped by the systems of building? * Architects and their role in communities

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UJ Exhibition opening Prof. Lesley Lokko from University of Johannesburg opened the exhibition in the Main Hall introducing the Unit System Africa to delegates. The exhibition included work of the Masters Students of University of Johannesburg curated by Dieter Brandt and installed with the assistance of the students.

The work demonstrated interesting attitudes to different methodologies of approaching architecture resulting in innovative and relevant projects within different contexts.

An exciting programme of student-led and run talks, walks and workshops ran parallel to AZA2015, offering the nation’s students, delegates and the general public a glimpse into what’s on the mind of the next generation of architects, urban designers and budding intellectuals. The festival was organised by the University of Johannesburg, South Africa’s youngest school of architecture. The event opened with the award-winning documentary, The Competition, which was shown on the African continent for the very first time.

With sponsorship from some of Gauteng’s most generous and forward-thinking practices, the Spanish director of the documentary, Angel Borrego Cubero, hosted a Q&A session after the screening where he shared personal insights that weren’t included in the documentary.

Two exhibitions were also up on display: one showcased the finalists in the Des Baker awards, and the other, some of the best current work coming out of UJ’s department of architecture, including work from its brand-new graduate programme, ‘Unit System Africa.’

UJ Btech exhibition set up by the 2015 BTech students utilised the main exhibition space and the rustic chill space. A special mention was given to the design teams whose idea was to innovatively showcase the work of students from hanging boxes and work from walls and trusses. The exhibition also included a popcorn machine that each student took turns operating during their shifts and a beautiful moss graffiti wall depicting an eland.

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Healthy debates: The opportunity to engage with different perspectives is how we learn and this is why the debates held were so pivotal to the whole experience for the students.

Debate #1 – Tomorrow’s Architects Today.

Architecture and architecture schools are forever evolving due to the students that come through the door. The combination of great students and great lecturers often leads to a great school of architecture and later on good architecture. This topic is an imaginative one, we challenge you to imagine the future student of architecture, the future school of architecture as well as the future of architecture.

Dr. Finzi Saidi, Head of Department at the University of Johannesburg, chaired the debate with speakers Tuliza Sindi, practicing architect, students Greg McQueen from the University of Free-State and Kgao Mashego from the University of Johannesburg. Rich conversations came from the panel resulting in active audience participation.

Debate #2 – Towards a New Social Agenda.

Housing rights and property ownership for the urban poor is a critical issue; not only for providing access to infrastructure for all, but also for ensuring that basic human rights are met. Considering that development has not been occurring at the same rate of urbanisation for most African cities, this issue requires not only support from multiple stakeholders but also innovative solutions. Are governmental policies adequate when addressing inequality and social exclusion for affected settlements?

Onthatile Makgalemela, student president of University of Johannesburg, chaired the debate with speakers Mikara Naidoo, practicing architect and Jhono Bennett Lecturer at the University of Johannesburg. Participating students include Adheema Davis from the University of KwaZulu Natal, Tebogo Ramatlo from the University of Johannesburg and Oratile Mothoagae from the University of Johannesburg. This was the most well received debate and student heavily engaged with topics surrounding social demographics within the architecture realm in South Africa. The debate addressed student issues surrounding race, context and economic stature.

SACAP Presentation A quick introduction into the South African Council of the Architectural Profession. This is a board which focuses on protecting the rights of Architects and the public who are practicing in South Africa. They spoke about the registration process as well as the benefits of being a member of SACAP.

Films on show at the event: Films on Show during the event were a much welcome addition to the intense discussions and networking. These included: The Competition Director: Angel Borrego Cubero A documentary of how some of the top design architects in the world, like Jean Nouvel, Frank Gehry and Zaha Hadid, struggle to beat the competition for the National Museum of Art in Andorra. The director, Angel Borrego Cubero, followed these top firms over months recording the pressure that goes into producing an architectural masterpiece, from the designer’s initial sketch down to the draftsmen’s bolt.

Robots of Brixton & Jonah Director: Kibwe Tavares The films by award winning Bartlett Architecture student, Kibwe Tavares, depict a turning moment within the architectural teaching space by allowing students to introduce new types of representation, in his case ‘film’ as a means of expression.

Lagos Wide and Close Director: Bregtye van der Haag This film by architect, Rem Koolhaas and documentary film maker Bregtye van der Haag digs deep into Lagos, Nigeria in an attempt to understand what makes a city dysfunctional. This was an important film to enable students to interrogate their context from an urban and political perspective.

Internet’s Own Boy: The Story of Aaron Swartz Director: Brian Knappenberger This is an award-winning documentary about an internet genius, Aaron Swartz who tragically died at the age of 26. This film looks at the internet as a public space where a lot of private activities occur. It looks at issues of surveillance and how we establish degrees of ‘publicness’. Denise Fouche, Director of Endcode, chaired the discussion for this conversation around the documentary and informed the students about the importance of internet safety in this day and age.

It’s a Wrap!

The student party hosted by the Student Steering Committee wrapped up this event. It took place at The Sheds and famous bands such as BCUC and Nomadic Orchestra performed. This concluded the activities for the week.

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Des Baker Awards These awards were chaired by UJ B-Tech co-ordinator, Ken Stucke. He began by introducing the winner of the Be Your Building Competition, Heidi Lu for gracefully demonstrating the relationship between the body, the garment and architecture. He proceeded by introducing the Des Baker winners. In third place was the University of Cape Town, with the project titled Choose Wisely. In second place was Tshwane University of Technology with the project titled Earth Haven. In first place was the University of Cape Town with the project titled Deep in my Thoughts.

Tours Johannesburg Modern Guide: Brian McKechnie The tour looked at modern movement icons, from the Brazilian inspired White Mosaic Innes Chambers, to Marble Towers, through to the now dowdy Normandy Court and Hotpoint and Peter House.

It ended with a visit to the refurbished Ansteys Building, that offers a viewpoint from the restored from the 20th Floor Observation Deck – Johannesburg’s own mid century Rock Centre experience.

Johannesburg Retail Guide: James Ball A tour of the old retail district, Eloff Street, the Bond Street of Johannesburg, as well as the iconic Cuthberts and Markhams buildings, the legendary battles to save them, and exciting new projects in this part of the city.

Johannesburg Cultural Heritage Guide: Salma Patel A view of what the demolitions and forced removals left behind, and what was lost in the ultimate destruction of a once integrated and diverse multi-cultural community that imbued Johannesburg with a distinctive character. The walking tour through Pageview started from the Fietas Museum which displayed a well curated collection of photographs by world renowned South African photographers, David Goldblatt and Paul Weinberg who documented the essence of a by- gone era. Stories of activists and “lived” resistance gave insight into the strong multi-cultural diverse community and its rich history that became fragmented by the social engineering policies of apartheid.

Attendance Breakdown REGISTRATION BREAKDOWN Registered and Attended Day 2 Returns Total for both days STATISTICS 1027 Delegates 17 Amazing Speakers 2 Host Sponsors 2 Partner Sponsors 11 Affiliated Partners 7 Media Partners 4 Dance Performances 4 Urban Tours

687 340 1027

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Photos

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Exhibitors Baker Baynes, an Authorised Autodesk Partner & CADLearning provider, brings Computer Aided Design technology and services to the business’s of architecture and engineering, helping them to design a better world.

Bookdealers started thirty years ago with one store in the quirky Johannesburg suburb of Yeoville and has grown through the years to a total of five shops, plus this website.

Concrete.TV is a flagship video content platform that offers a dynamic blend of broadcast style television and web TV. The platform features series style programmes covering news, projects, people, countries and events.

Corobrik is South Africa’s national brick maker and as a Patron of Architecture is committed to bringing to architects the most extensive range of finest quality bricks and pavers to support fine design and quality built environments.

Cubicle Solutions has rapidly grown into one of the key players in compact laminate fabrication solutions for 100% moisture resistant toilet and shower cubicles, lockers, hospital bedside lockers, benches, locker-bench combined and urinal divisions.

Dekton® by Cosentino is an Ultra-Compact Surface, a new innovative category of surfaces for the world of architecture and design for indoor and outdoor spaces.

Bidvest Execuflora offers a portfolio of green services, including plant and pot rental, vertical green walls, corporate exterior plant maintenance, and art rental.

Fourthwall Books is an independent publisher of books on art, photography, architecture and related subjects.

We combine intelligent book design with excellent writing, and seek innovative and experimental digital extensions of our publications.

Intaglass supplies window films to the Automotive and Architectural industry. We offer a wide variety of window films that protect valuable décor and carpets from harmful Ultra-Violet Light that may cause fading.

For more than half a century, the Marley brand has represented the leading edge of superior quality and value in the manufacture and distribution of pipes and fittings for the plumbing and building trade.

Mobilane Africa is an experienced and innovative, internationally active company. We supply exterior and indoor Green wall systems, sustainable ‘Green Screen’ fencing, Green roofing and Noise reducing acoustic systems all for the built environment.

PPC has grown to include nine cement manufacturing facilities and three milling plants in Africa that can produce around eight million tonnes of cement products each year. PPC also produces aggregates, metallurgical-grade lime, burnt dolomite and limestone.

The South Africa Council for the Architectural Profession (SACAP) is the regulatory authority for the architectural profession, established as a juristic public entity emanating from the Architectural Profession Act, No 44 of 2000.

Samation is an accredited Samsung Dealer providing a wide range of award winning Samsung products such as multi-functional printers and telecommunication equipment. Our team of committed professionals will find a solution that works for you!

Van Dyck offers a range of flooring options from: Wallto-wall carpets, carpet tiles, Luxury Vinyl Tiles (LVTs), wall coverings (Wall Expressions), artificial grass (Easigrass) and Underlays (InstaLay/Ecolay).

VELUX roof windows ensure a healthy indoor climate.

They are highly energy-efficient, generating more energy than goes into producing them. Daylight and fresh air.

That’s our business

Netram Technologies, specializes in rapid prototyping electronics and 3D printing for research and development, hobbyists, the education and private sector.

Netram has an online store, selling over 1500 products.

The JDA, City of Johannesburg owned entity, takes an area-based approach to development. Each project begins with identifying the area’s local competitive advantages, needs and opportunities. Its capital works projects are used to catalyse private investment, enterprise and neighbourhood development.

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Partners

Media Partners

The Gauteng Institute for Architecture GIfA is a progressive regional architectural institute, which together with its members and other built environment partners can unlock communities’ access to a sustainable built environment. It recognizes the immeasurable potential of responsible architecture that unequivocally improves the quality of existence of being.

The University of Johannesburg, School of Architecture The Department of Architecture at the University of Johannesburg is the country’s newest architecture school, and arguably its most dynamic. Having made the successful transition from Technikon to University in the past decade, we’re now taking a leading role in shaping South Africa’s next generation of architects, urban designers, intellectuals and built environment professionals. We’re opening up the curriculum to global influences through our groundbreaking graduate programme, Unit System Africa; our alliances with world-class schools of architecture, the Bartlett, CASS and Southbank University in London; the universities of Stockholm and Umea in Sweden, and UC Berkeley and Washington University St Louis. At at the same time, we’re committed to showing how international standards and teaching practices can – and should be – influenced by our position at the heart of the African continent, deeply anchored in uniquely African realities and opportunities.

OTHER PARTNERS Free State Institute of Architects The Free State Institute of Architects (FSIA) is a SACAP accredited voluntary association and non-profit member organization for architects. We are affiliated with the South African Institute of Architects (SAIA), committed in maintaining the highest standards of professionalism, integrity and competence in architecture. We also offer associated membership to suppliers and manufacturers from the Building Industry.

The Institute for Landscape Architecture in South Africa The Institute for Landscape Architecture in South Africa (ILASA) is a voluntary organisation registered with the South African Council for the Landscape Architectural Profession. ILASA has three regional bodies, one in the Western Cape (ILASA Cape), one in KZN (ILASA KZN) and one in Gauteng Province (ILASA Gauteng), that represent members countrywide. ILASA’s mission is to advance the profession of Landscape Architecture, uphold high standards of professional service to its member and furthermore to represent the profession of Landscape Architecture in any matter which may affect the interests of the members of the Institute.

Alive2Green Alive2Green is a company focused on sustainability in terms of content. As a fundamental strategy to gaining editorial content, the company does not present itself as experts, but rather seeks to create platforms for experts to share knowledge. Whether it is through electronic or print publishing, or through its events, the company puts forward the independent views and expertise of third party experts. In so doing, Alive2Green enables their views to be shared, thereby stimulating responses, and to triggering action.

Claybrick ClayBrick.Org sets and maintains the standard of clay brick manufacture. ClayBrick – with its high thermal mass and high thermal performance is one of the most energy efficient building materials, fully recyclable Designers will gain from the consistent quality, durability and reliability, when building with bricks produced by a ClayBrick.org member. ClayBrick Association. Tel 011 805 4206

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ILASA The Institute for Landscape Architecture in South Africa (ILASA) is a voluntary organisation registered with the South African Council for the Landscape Architectural Profession. ILASA has three regional bodies, one in the Western Cape (ILASA Cape), one in KZN (ILASA KZN) and one in Gauteng Province (ILASA Gauteng), that represent members countrywide. ILASA’s mission is to advance the profession of Landscape Architecture, uphold high standards of professional service to its member and furthermore to represent the profession of Landscape Architecture in any matter which may affect the interests of the members of the Institute.

IID The South African Institute of the Interior Design Professions (IID) is the only professional body representing the Interior Design industry in South Africa. It operates nationally with representation in Gauteng, KwaZulu-Natal and the Eastern and Western Cape. The Institute is dedicated to establishing, promoting and maintaining expertise, professionalism, sound business practice and high standards throughout the industry. Membership of the IID indicates your status as a qualified, experienced and ethical practicing professional. The IID is a Voluntary Association Member of SACAP, the South African Council for the Architectural Profession. Our mission statement is to promote excellence in the practice of interior design; to improve the profession; to protect the rights of its members, to grow the organisation and to expand the contribution of the profession to society.

PVP The South African Council for Valuers was established on 1 January 1983 by section 2 of the Valuers Act, 1982 (Act No. 23 of 1982). On 31 August 2001, the Council was replaced by the SA Council for the Property Valuers Profession established by section 2 of The Property Valuers Profession Act, 2000.

SACAP The South Africa Council for the Architectural Profession (SACAP) is the regulatory authority for the architectural profession, established as a juristic public entity emanating from the Architectural Profession Act, No 44 of 2000. Architectural professionals are required by law to be registered with SACAP, and once registered they are accountable to SACAP in terms of providing services to the public.

SAEE The Southern African Association for Energy Efficiency (SAEE) is one of 82 international chapters of the American Association of Energy Engineers (AEE). As a chapter of the AEE, the SAEE is committed to increase energy efficiency, utilise innovative energy service options, enhance environmental management programmes, upgrade facility operations, and improve equipment performance – while at the same time bolstering the bottom lines of organisations.

Solid Green Consulting Solid Green Consulting is a young and energetic company enthusiastic about advancing sustainability in the built environment. With a wealth of experience at our disposal, we offer property developers and building professionals a sophisticated range of consulting services to assist in achieving their green building goals.’

South African Institute of the Interior Design Professions (IID) The South African Institute of the Interior Design Professions (IID) is the only professional body representing the Interior Design industry in South Africa. It operates nationally with representation in Gauteng, KwaZulu-Natal and the Eastern and Western Cape. The Institute is dedicated to establishing, promoting and maintaining expertise, professionalism, sound business practice and high standards throughout the industry. Membership of the IID indicates

your status as a qualified, experienced and ethical practicing professional. The IID is a Voluntary Association Member of SACAP, the South African Council for the Architectural Profession. Our mission statement is to promote excellence in the practice of interior design; to improve the profession; to protect the rights of its members, to grow the organisation and to expand the contribution of the profession to society.

SAWLFA Interest in the use of traditional wood & laminate floors and the newer generation; vinyl flooring; in commercial and domestic buildings, prompted responsible local concerns to form a body representative of the industry. The Southern African Wood, Laminate & Flooring Association (SAWLFA) was formed in November 1998. Its aims were, to develop an awareness of the potential of wood and laminate flooring, and to address the needs of both the local industry and that of the consumer.

MEDIA PARTNERS Building and Decor Home to the publications FLOORS in Africa and WALLS&ROOFS in Africa, MEDIA IN AFRICA is a dynamic publishing group, bringing you the latest trends and solutions in the built environment.

Ecospecifier Global GreenTag Global GreenTag South Africa Certification is a world first, third party, green building product rating system underpinned by rigorous scientific and Life Cycle Assessment (LCA), Health, Ecotoxicity, Greenhouse Gas Emission and Biodiversity assessment processes. It’s advanced, robust ‘beyond LCA’ certification methodology is independently verified as an ISO 14024 compliant Type 1 Eco label recognised by the Green Star® rating tool in several countries for interiors and cleaning product sectors.

The Architect Africa News Network The Architect Africa News Network is an autonomous built environment news and information broadcasting network, news aggregator and trends analyser focused on Architecture, Construction, Development, Urbanisation and the Human Condition; with the primary goal of being Africa’s leading business and research information system for built environment specialists.

Future Cape Town Future Cape Town is a leading platform in Africa promoting democracy about the future of cities. Through our online presence, research, and multi-stakeholder collaborations we work towards expanding public access to urbanism in order to promote a more visionary and inclusive city.

The Star The Star, has an average of 598 000 users per issue with a circulation of 91 735. The Star provides Greater Johannesburg with quality journalism covering current affairs and politics along with a range of topics from leisure to jobs. The paper favours a tolerant, democratic society and is highly proactive in its reporting.

Concrete Trends Concrete Trends Africa’s leading Concrete Journal, is a dynamic blend of print and digital covering: news, projects, products, people, countries and events for the concrete and construction industry in Africa.

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Marketing and Communications Breakdown Marketing Summary ArchitectureZA 2015 Marketing Outlet AďŹƒliate - Newsletters SAIA GIFA University of Johannesburg Future Cape Town earthworks magazine FSIA Ecospecifier Global GreenTag South Africa Wits School of Architecture and Planning Architect Africa News Network Solid Green Consulting SACPVP Claybrick IDD ILASA SAWFLA Claybrick alive2green Concrete TV SACAP Total Mailers Website Advertising SAIA FSIA Ecospecifier Global GreenTag South Africa alive2green Architect Africa News Network Solid Green Consulting SACPVP Claybrick IDD ILASA SAWFLA Claybrick The Sheds Concrete TV Total Website Banner Advertising Publication Advertising The Saturday Star Walls & Roofs Total Other Advertising Electronic Billboard advertising AZA Social Media Marketing Future Cape Town Google Ads Twitter Facebook Total SUM Total

Summary

Value

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R7 500,00 R7 500,00 R7 500,00 R2 500,00 R7 500,00 R7 500,00 R7 500,00 R7 500,00 R7 500,00 R7 500,00 R7 500,00 R7 500,00 R7 500,00 R7 500,00 R7 500,00 R7 500,00 R7 500,00 R5 000,00 R7 500,00 R135 000,00

1 1 1 1 1 1 1 1 1 1 1 1 1 1 14

R2 500,00 R2 500,00 R2 500,00 R2 500,00 R2 500,00 R2 500,00 R2 500,00 R2 500,00 R2 500,00 R2 500,00 R2 500,00 R2 500,00 R2 500,00 R2 500,00 R35 000,00

1 Editorial 1 Half Page Editorial

R25 000,00 R11 610,00 R36 610,00

2 days

R25 000,00

Leading up to event Leading up to event Leading up to event Leading up to event

R722 500,00 R8 500,00 R3 500,00 R8 000,00 R742 500,00 R974 110,00

01-Feb-15

27-Feb-15

01-Mar-15

01-Mar-15

01-Mar-15

17-Mar-15

17-Mar-15

01-Apr-15

01-Apr-15

01-Apr-15

01-Apr-15

01-May-15

01-May-15

01-May-15

01-May-15

01-May-15

01-Jun-15

01-Jun-15

01-Jun-15

01-Aug-15

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

PRINT

Leading Architecture & Design

South African Builder

Leading Architecture & Design

Earthworks

Architect and Specificator

Architect and Specificator

South African Builder

Designing Ways

AD African Design Magazine

Design Times

Leading Architecture & Design

Leading Architecture & Design

Earthworks

Pretoria News

Cape Times

Footprint Limited

Classic Feel Magazine

To Build

Design Times

Leading Architecture & Design

PUBLICATION

6

53

6

26

49

11

28

50

16

4

28, 29

5

20

6

8

12

72

38

32

7

PAGE

R 25 095,30

R 15 690,59

R 11 996,78

R 9 805,54

R 9 394,34

R 28 724,07

R 16 699,73

R 3 112,41

R 930,87

R 593,02

R 50 802,68

R 12 649,66

R 20 050,14

R 7 995,29

R 17 049,60

R 13 521,91

R 25 317,50

R 19 114,79

R 2 897,73

R 10 935,84

COST

SUMMARY

Save the date

Events 2015

Diary

Event listing

Positive

Positive

Positive

Positive

Positive

Positive

Primary and Universal; Thorsten Deckler's tips for young architects and designers Open to all; AZA2015

Positive

Positive

Positive

Positive

Positive

Positive

Positive

Positive

Positive

Positive

Positive

Positive

Positive

Neutral

SENTIMENT

Events 2015

ArchitectureZA 2015

Architecture: The life blood of our cities' future

AZA2015

An urban emergency; profiling Daniel van der Merwe

Save the date

AZA2015 event listing

SA cities face challenges at populations grow

High-density, multiple-use spaces can assit in job creation

Event listing

Encore; Daniel van der Merwe

AZA2015

ArchitectureZA 2015

Save the date

Prepared by Reputation Matters www.reputationmatters.co.za 011 317 3861 (Jhb) | 021 790 0208 (Cpt)

5 912

5 000

5 912

9 894

7 664

7 664

5 000

2 321

9 500

3 000

5 912

5 912

9 566

14 002

31 930

3 000

10 000

8 209

3 000

5 912

CIRCULATION

AZA2015 | Media Output and Analysis: January - October 2015

5 8

8

6

6

5

7

7

7

9

9

7

7

7

5

9

9

5

7

7

7

6

6

7

7

7

8

7

7

8

6

9

The quality RM VALUE measure attributed to each article, 6 is a value out of a possible 7 ten points.

6

5

9

7

6

QUALITY VALUE

01-Aug-15

01-Aug-15

21-Aug-15

20-Sep-15

25-Sep-15

01-Oct-15

09-Oct-15

22

23

24

25

26

27

28

15-Jan-15

15-Jan-15

16-Jan-15

11-Mar-15

11-Mar-15

12-Mar-15

16-Mar-15

1

2

3

4

5

6

7

Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page

SA Building Review

Media Update

alive2green

Bizcommunity.com

LINK

Click here for Original Page

WEBSITE

Expresso Show

Bizcommunity.com

SABC 3

21-Oct-15

6

Azania Mosaka Show

Click here for Original Page

Talk Radio 702

25-Sep-15

5

Classic Business Show

Marketing Spread

Classic FM

18-Sep-15

4

Oggend op RSG

Expresso Show

PM Live

PROGRAM

Click here for Original Page

RSG

25-Aug-15

3

STATION

20

104

4

5

14

14

61

28, 29

Mediaupdate.co.za

SABC 3

23-Jun-15

2

WEBSITES

SAfm

21-Jan-15

Grocott's Mail

Walls & Roofs in Africa

Beeld (Wes-Beeld)

Sunday Times, Lifestyle Magazine

North Eastern Tribune

High Life South Africa

South African Builder

Housing in Southern Africa

1

BROADCAST

01-Aug-15

21

R 120 292,96

R 41 338,50

R 126 691,51

R 29 871,22

R 89 554,64

R 31 130,88

R 94 027,00

COST

R 45 166,67

R 113 096,67

R 59 900,00

R 84 638,00

R 89 000,00

R 77 826,00

COST

R 3 100,45

R 10 278,67

R 9 943,56

R 40 495,82

R 10 277,65

R 77 382,41

R 20 996,74

R 42 676,22

227 283

858 000

173 000

1 847 000

251 425

518 000

RAMS

2 481

11 365

39 000

380 293

24 423

16 500

5 000

3 743

Positive Positive

SA nees to create an equal community through architectural intervention

Positive

Architects take on challenge of social enablement at ArchitectureZA 2015 Architects take on challenge of social enablement

Positive

Architects take on challenge of social enablement

Positive

Positive

Architects and designers to set the pace for our cities' future at ArchitectureZA 2015 AZA2015 to focus on shaping future of cities

Positive

Architects and designers to gather in Johannesburg for Architecture ZA 2015

Positive

Positive

Positive

SENTIMENT

Broadcast Media Quality Value

00:04:31

00:10:55

00:08:20

Positive

SUMMARY

Designing SA's future cities

Focus on ArchitectureZA 2015

ArchitectureZA 2015 Festival

00:06:59

06:40:36

ArchitectureZA 2015 - South Africa's urban culture festival, ArchitectureZA, will be taking place in Johannesburg in September.

Innovators and practitioners will rethink how old spaces can be regenerated sustainably. Expresso takes a look at the architecture of Johannesburg. (Int:) Daniel van der Merwe - President : Gauteng Institute for Architecture Architecture and AZA2015; interview with Daniel van der Merwe

Positive

00:12:43

Urban culture and design festival; Interview with Daniel van der Merwe

Positive

SENTIMENT

SUMMARY

Print Media Quality Value

Positive

Positive

Positive

Positive

Positive

Positive

Positive

Positive

TIME

Architecture: our cities

Future cities the focus of architecture festival

Dagboek; AZA2015

Five things to catch

A peep at new dance event

Take a bow, Jo'burg

Events 2015

ArchitectureZA 2015

8 7 8 7

8 7 8 7

8

8

8 8

8

8

8

7

8

8

8

7

7

RM VALUE

QUALITY VALUE 7

94%

10

9

9

10

9

93%

10

9

9

9

10

9

RM VALUE

8

8

QUALITY VALUE

7

7

71%

6

6

71%

9

9

25

16-Mar-15

16-Mar-15

13-Apr-15

13-Apr-15

15-Apr-15

17-Apr-15

20-Apr-15

26-Apr-15

18-May-15

19-May-15

20-May-15

21-May-15

03-Jun-15

05-Jun-15

15-Jun-15

25-Jun-15

25-Jun-15

30-Jun-15

22-Jul-15

24-Jul-15

27-Jul-15

06-Aug-15

13-Aug-15

18-Aug-15

19-Aug-15

21-Aug-15

31-Aug-15

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page

To Build

To Build

Leading Architecture

Media Update

Bizcommunity

The Green Times

Leads 2 Business

What's On

Media Update

Marketing Spread

Skills Portal

Bizcommunity.com

Design Indaba

Home Dzine

Visi

Leading Architecture

Marketing Spread

Bizcommunity

Marketing Spread

Media Update

Dance Directory

Earhworksmagazine.co.za

City Buzz

My Newsroom

Gebeure.co.za

Bizcommunity

Gebeure.co.za

R 10 541,52

R 125 921,92

R 1 568,16

R 55 022,92

R 26 193,88

R 7 221,18

R 15 322,50

R 31 443,72

R 70 064,96

R 104 656,96

R 118 819,84

R 44 247,20

R 54 573,80

R 27 125,28

R 37 828,45

R 67 964,48

R 33 900,65

R 109 617,76

R 126 313,89

R 7 742,79

R 316,00

R 27 925,70

R 85 893,76

R 96 241,00

R 27 195,84

R 21 150,56

R 21 505,70

Film premier: The Competition

AZA2015 aims to challenge architectural fraternities

AZA2015: Future City

Infrastructural transformations promoted for more equitable citizenship

A peep at new contemporary dance

Events in 2015

Architecture for the body, mind and soul

PeepDance challenges freedom and the reality of culture

Architecture for the body, mind and soul

Architecture ZA announces speaker line-up

Top international speakers lined up for ArchitectureZA 2015

AZA2015 announces impressive speaker line-up

Architect Tips: Finding inspiration in everyday design

ArchitectureZA 2015

5 tips for young designers from Thorsten Deckler

Leading architect to share inspirations at AZA2015

Top local designers share practical tips

Finding inspiration in everyday designs: tips from SA Designer

Tips from leading SA designer ahead of ArchitectureZA 2015

Future City - ArchitectureZA 2015

AZA2015 to focus on future of cities

ArchitectureZA 2015

AZA2015 to focus on positive impact of design disciplines on economy

ArchitectureZA 2015 to discuss the power of a simple 'How?'

Line up for ArchitectureZA 2015 taking shape

AZA2015 - 24 - 26 September 2015

AZA2015 - 24 - 26 September 2015

Positive

Positive

Positive

Positive

Positive

Positive

Positive

Positive

Positive

Positive

Positive

Positive

Positive

Positive

Positive

Positive

Positive

Positive

Positive

Positive

Positive

Positive

Positive

Positive

Positive

Positive

Positive

6

8

5

9

8

5

8

8

8

9

8

8

5

9

8

5

8

8

8

9

8

9

9

9 9

8

9

9 8

8

8

8

8

8 8

8

9

9 8

7

7

8

8

8 8

9

9

7

7

9

9

7

7

09-Sep-15

09-Sep-15

09-Sep-15

10-Sep-15

11-Sep-15

16-Sep-15

16-Sep-15

19-Sep-15

20-Sep-15

22-Sep-15

23-Sep-15

23-Sep-15

23-Sep-15

25-Sep-15

30-Sep-15

29-Sep-15

30-Sep-15

08-Oct-15

09-Oct-15

19-Oct-15

36

37

38

39

40

41

42

43

44

45

46

47

48

49

50

51

52

53

54

55

Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page Click here for Original Page

Concrete TV

Home Dzine

My Newsroom

SA Building Review

Infrastructurene.ws

Gadget

Bizcommunity.com

My Newsroom

Comaro Chronicle

Times Live

Visi.co.za

To Build

SA Building Review

Leading Architecture and Design

Sowetan Live

Bizcommunity.com

Concrete TV

My Newsroom

City Buzz

Timber.co.za

Building and DĂŠcor

R 13 748 086,20

R 3 437 021,55

R 10 733,12

R 7 634,00

R 20 277,18

R 32 383,90

R 7 730,35

R 60 042,24

R 40 842,08

R 41 225,44

R 28 647,96

R 28 450,66

R 39 113,80

R 21 179,93

R 9 030,32

R 28 046,24

R 70 883,20

R 17 043,48

R 15 073,72

R 21 860,84

R 32 443,32

R 16 721,64

R 11 274,35

4 516 823

Future cities focus of architecture festival

AZA2015 to focus on future of South Africa's cities

A storm of ideas at ArchitectureZA 2015

Architecture: the social conscience of our cities

Architecture ZA brought together innovative minds

SA metros grow twice as fast as other cities

SA needs integrated vision for urban development

AZA set to look at future cities

Average Clip Quality

Online Media Quality Value

Future cities: redefining the importance of architecture and design

Future cities: redefining the importance of architecture and design

AZA2015: 5 things to look forward to

5 cool events to catch this week

Explore Jozi on a different level

Explore Jozi on a different level

AZA2015 to focus on future of South Africa's cities

How architects will reshape SA's urban landscape

The future of South Africa's cities under the spotlight

The future of South Africa's cities

The future of South Africa's cities

The future of South Africa's cities - ArchitectureZA 2015

Architects and designers shape South Africa's urban landscape

* AVE = Advertising Value Estimate, this is the amount that would have been paid had the space been booked for advertising purposes ** PRV = Public Relations Value, this is the amount estimated from the credibility gained from the exposure received *** CIRCULATION = This is the amount of people exposed to the specific media channel. Unfortunately not all online media channels are currently monitored.

Circulation figure***

TOTAL PRV**:

TOTAL AVE*:

04-Sep-15

35

Prepared by Reputation Matters www.reputationmatters.co.za 011 317 3861 (Jhb) | 021 790 0208 (Cpt)

Positive

Positive

Positive

Positive

Positive

Positive

Positive

Positive

Positive

Positive

Positive

Positive

Positive

Positive

Positive

Positive

Positive

Positive

Positive

Positive

Positive

81%

80%

7

8

9

9

9

9

7

8

8

7

82%

80%

7

8

9

9

9

9

7

9

6

6 9

8

9

9 8

8

8

9

7

7 9

9

9

9

8

9

9

9

8

27

3 3

R\VERBED generated coverage AVE achieved: R 501 487.06 Total PR value: R 1 504 461.18

Broadcast

Online

Overall coverage (Reputation Matters and R\VERBED)

AVE achieved: R 3 299 259.13

Total PR value: R 9 897 777.39

o

o

o

o o

o

Classic FM (panel discussion) Classic FM (interview with Daniel van der Merwe) 702

Leading Architecture SA Builders Review To Build

Publication name

R 403 163.00

R 98 324.06

AVE

R 1 209 489.00

R 294 972.18

PR value (multiplier of 3)

Please refer to the coverage spreadsheet supplied by Reputation Matters for a full breakdown of all coverage received.

Broadcast

Online

Platform

BREAKDOWN OF R\VERBED COVERAGE ACHIEVED

Pieces of coverage secured by R\VERBED

Type of media

TARGETS AND COVERAGE ACHIEVED

Facebook

SOCIAL MEDIA

This post on 25 September had one of the highest engagement rates during the month. This was due to 10% of the total reach engaging with the post by either liking, sharing, commenting, favouriting, retweeting or clicking on it.

Twitter

29

Facebook

31

Twitter and Instagram

33

35

Editor Melissa Baird Summary Writers Onthatile Makgalemela Sanjay Jeevan Gareth How Designer efrcDESIGN - Eduardo Cachucho Conference Organisers Daniel van der Merwe John Elford Nabilah Hassen-Bardien Beverley Stone Brent Meder Tracy Mills Lesley Lokko Ken Stucke Gordon Brown Lloyd Macfarlane Tanya Duthie Annie Pieters Glenda Kulp Siobhan Pheiffer Deon Baatjes Paul Martincich Special thanks to University of Johannesburg Compex The Sheds IT Event Management Reputation Matters

37

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