2014 - Media Kit
STL’s Fashion Resource · See & Be Seen Events · Arts & Culture Guide · Where to Eat, Drink & Play ALIVE MAGAZINE | ALIVEMAG.COM | INTEGRATED MARKETING
ALIVE 2014 Media Kit
ALIVE offers integrated marketing solutions to reach STL’s most active consumers.
THE ALIVE BRAND
ALIVE is the lifestyle authority for St. Louis’ emerging, aspiring and affluent consumers. Through our print and online media, signature events and brand extensions, we create innovative, relevant content and develop deep relationships with readers that keep them engaged.
ALIVE Magazine ALIVE is the lifestyle authority for St. Louis’ most active, style-conscious consumers. Over the last 10 years, ALIVE Magazine has become a mustread for the city’s aspiring, influential and affluent set. As the leading lifestyle publication in the market, ALIVE delivers its fresh editorial to over 150,000 readers each month, covering the topics of fashion, dining, home, bridal, the arts and people.
ALIVE Digital ALIVE’s digital media team delivers the most engaging lifestyle content in the region across multiple platforms. ALIVEMag.com, the go-to resource for 25- to 49-year-old influential audiences seeking the most up-todate information. Our list of email subscribers is unmatched in the region and offers readers the chance to receive the content they want directly in their inboxes. ALIVE also utilizes the power of social media,and influencer outreach to interact with readers on a daily basis editorially and on behalf of our clients.
ALIVE Events ALIVE is known for its high-quality and well-attended events. ALIVE hosts issue launch parties, special events and custom soirees for clients and produces the annual Saint Louis Fashion Week. Event sponsorships offer the ideal environment to capture the attention of ALIVE’s active, on-the-town consumers, while our ability to create custom events—from grand opening parties to anniversary events—helps clients gain broader reach at a great value.
ALIVE Integrated Marketing Solutions ALIVE is a publishing house, digital marketing firm and event producer, all in one. We understand that to achieve the best results for your business, you need to custom-fit your marketing to your industry, your market and your customers. ALIVE offers an integrated approach, combining print, online and experiential advertising, allowing you to create the best marketing campaigns to reach your audience effectively and efficiently. 2
ALIVE 2014 Media Kit
Who reads ALIVE Magazine?
Reader Profile
ALIVE invests in a readership study that offers accurate insight into our readers’ lifestyle habits and purchasing preferences.
GENDER
AGE AGES 21–34 AGES 21–44 AGES 25–54
45% 73% 79%
INCOME
EDUCATION
FEMALE MALE
24%
76% 69% College/ Advanced Degrees
71% Some College/ College Grad
READER HABITS
of ALIVE readers say they frequently purchase products or services after seeing an ad in the magazine
68%
Source: ALIVE Reader Survey, Fall 2011 and CVC readership audit, 2012
58% of readers pass along their copy of ALIVE to friends and family after they read it.
56% of ALIVE readers say ALIVE is their #1 source for information on upcoming events happening in St. Louis.
61% Earing more than $70,000/ Year
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ALIVE 2014 Media Kit
ALIVE Magazine delivers STL’s most coveted consumers
Circulation & Distribution
ALIVE Magazine delivers the most targeted distribution of all local publications. Targeted Distribution
3,000
280+
Direct mailings to high-income homes
Restaurants & Cafes
75+
Gyms, salons, spas
Shopping boutiques, malls, department stores
220+
In-room copies at select hotels
10%
STL’s premiere lifestyle events
Doctor offices
Lobbies of select condos and loft buildings
160+
Paid subscribers
200+ Newsstands, including:
• Straub’s
• Schnucks Markets
• Dierberg’s
• Walgreens
• Walmart
• Left Bank Books
• World News
•Whole Foods Market
TOTAL READERSHIP
115,741
Monthly circulation
35,000
Pass-along rate
3.5
Source: CVC Readership Audit, 2012; ALIVE Reader Survey, Fall 2011
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94% of ALIVE readers say they read 3 out of every 4 issues.
ALIVE 2014 Media Kit
ALIVE Magazine delivers STL’s most coveted consumers
68% of ALIVE readers say they made a purchase after seeing an advertisement in the magazine.
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ALIVE 2014 Media Kit
In Every Issue: Fashion, Dining, Nightlife & Culture
Editorial OVERVIEW ALIVE’s editorial offers a consistent, in-the-know point of view on what’s new, now and next in St. Louis.
THE MASTERS
By Christopher Reilly | Photos by Attilio D’Agostino Shot on location at Central Library, Downtown, central.slpl.org.
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CheCkmate Susan Barrett—Director, World Chess Hall of Fame
21%
Dining/Nightlife/ PARTY COVERAGE
PEOPLE & CELEBS
27%
10%
Fashion & STYLE
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enean iaculis turpis sit amet est gravida cquat. Pellentesque vehicula mattis sollicitudin. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Integer vestibulum aliquam erat, ut aliquam elit vehicula non. Vestibulum id quam lacus, non rutrum dolor. Aenean vehicula, urna eu aliquet laoreet, nulla orci luctus mi, vel vestibulum lorem diam in arcu. Quisque eget risus sit amet tellus porttitor adipiscing sed eu urna. Suspendisse potenti. Nulla ac neque dolor, ut condimentum enim. Duis nec lacus ac lacus faucibus congue vel et augue. Nullam faucibus felis sed libero vulputate nec congue massa vestibulum. Praesent in ipsum lectus. Proin in libero vel enim consectetur hendrerit. Morbi vulputate nunc faucibus arcu semper vel ullamcorper arcu semper. Donec ornare aliquet eleifend.
Simply put, Carl Phillips is one of America's most respected poets. A temporary teaching gig at Washington University in 1993 has turned into 20 years spent in St. Louis writing award-winning poetry and proving that the city has an increasingly thriving literary culture. Phillips’ latest book, “Silverchest,” is a collection of poems that examine fear and excess, the erotic and the moralistic. Since its April 2013 release, the book has garnered glowing reviews in national publications from Publisher's Weekly to The New Yorker. Throughout his career, this one-time high school Latin teacher has been bestowed with numerous awards, including the Los Angeles Times Book Prize, the Kingsley Tufts Poetry Award and fellowships from the Guggenheim Foundation, the Library of Congress and the Academy of American Poets. His fourteenth book, a collection of essays, will be published in fall 2014 by Graywolf Press.
As director of the World Chess Hall of Fame, Susan Barrett has played a vital role in St. Louis' rise to the upper echelons of the global chess scene. Now, she’s elevating the city’s profile even further with a highly original fashion-as-art exhibition, “A Queen Within: Adorned Archetypes, Fashion and Chess.” Inspired by fashion designer Alexander McQueen, the project already has both the art and fashion worlds buzzing. It’s curated by Sofia Hedman, an internationally known fashion curator and exhibition designer, and features work by more than 30 illustrious fashion artists from around the world. A recent preview in New York brought 400 fashion and art heavyweights to marvel at a sampling of the garments to be highlighted in the show, garnering enough excitement and press to all but ensure that the cognoscenti will descend on St. Louis when the show opens Oct. 19 at the World Chess Hall of Fame.
19%
September ARTS & FEATURE OPENER ALIVE is passionate about the arts, and so are our readers. Each month, we feature in-depth info on arts and culture events. We also profile local charities, letting readers know how to get involved.
Five art impresarios putting St. Louis on the map and drawing national attention to the city’s vibrant art scene. & Jon Laura
Well-Versed Carl Phillips—Poet/Professor, Washington University
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arts/CULTURE/ CHARITIES
alive bride JANUARY 2013
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HOME
Dan Kantrovitz, 33 Director of Scouting, St. Louis Cardinals When he Was a high school intern with the cardinals more than 15 years ago, Dan Kantrovitz’s career goal was to play shortstop out on the field. it didn’t work out—but now, as the team’s director of scouting, he can’t imagine a more perfect position. throughout his life, Busch stadium’s magnetism has proven hard to resist. there was that internship, but better by far was being drafted in the 25th round in 2001. “Being on the other side of that now, when i call some of the players immediately after we draft them, i know the excitement that they’re feeling because i can’t remember a more exciting day in my life. except for when i got married,” he adds quickly with a smile. a shoulder injury in college ended his minor league career almost before it began, and Dan left baseball to apply his management degree as an investment banker. it wasn’t the career for him. Baseball beckoned. he sent résumés, emailed teams and applied for openings. “i wasn’t going to give up,” Dan says. “it became clear that whether somebody was going to pay me to work in baseball or not, i was going to do it.” he found a startup in seattle that was developing software to analyze player stats. it was perfect, with one catch: no paycheck. “i went from working on Wall street to living in a garage in seattle, but it was phenomenal,” Dan says. During spring training, the company demoed the software to Major league teams, including the cardinals. “that might have planted a seed,” Dan admits, because he later got a call suggesting he apply for a low-level assistant job in the scouting department. “i said, ‘i’ve gotta get this job—it’s what i’ve been working
Six local designers put a gridlock on the city's stereotypes as they traffic in some of the season's strongest looks. Photography: Attilio D’Agostino | Styling: Samantha Chadwick Model: Ehren Dorsey for Mother Model Management (mothermodelmanagement.com) Hair: Valerie Brown | Makeup: Attilio D'Agostino | Makeup Assistant: Valerie Brown
STORY BY AMY DE LA HUNT
AlivemAg.com
April 2012
It became clear that whether somebody was going to pay me to work in baseball or not, I was going to do it. my whole life to do,’ and they said, ‘Well, don’t get your hopes up; there are about a thousand other people that are in the same boat.’” that motivated him like never before. “i was used to fighting for jobs; i was never the biggest player out on the baseball field,” he admits. “it never came easy for me to work my way up in the baseball world, so i tapped into that and kept fighting for that job.” he won the job in 2004. after several years of scouting from latin america to asia and across the United states, Dan wanted a deeper knowledge of the analytical side. he left for harvard, where one of the professors had done groundbreaking research in baseball, and from there, he went to the oakland a’s, where he spent three years with legendary general manager Billy Beane (portrayed by Brad Pitt in “Moneyball”).
then, in December 2011, the cardinals called again. this time, he wasn’t one of a thousand candidates for the director of scouting position—he was their guy. now, Dan is tapping into all of his experiences from the past eight years—the analytical skills from investment banking, the statistics modeling from the startup and the grassroots scouting. “ever since i left the investment banking world, i’ve loved getting up every day and doing my job,” he says. the die-hard scout admits, though, that “it’s tough to sit back and have a beer at a game.” not that he’s complaining. “People say, ‘can’t you just relax and watch the game?’ Well, i’m actually really enjoying every game i’m at, but it’s more thinking about it in my own way.” his wife—a cardinals fan herself—is well aware of that, too.
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FASHION & STYLE In our women’s and men’s fashion spreads, you’ll see the hottest names in fashion photographed in breathtakingly beautiful photo spreads. Every issue, we work with the city’s most coveted photographers and stylists to bring you the top runway trends available in St. Louis’ top fashion boutiques and department stores.
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Skif top available at Skif, The Hill, 314.773.4401. STX arm guards and mask available at Johnny Mac's, Crestwood, 314.966.5444. Necklace and pants stylist's own.
PHOTOS BY CHRISTOPHER GIBBONS
WAKE UP CALL SIX NEW BRUNCH SPOTS TO TRY—RIGHT NOW.
JANUARY 2013 OPENER ALIVE covers wedding engagement stories of St. Louis couples every month. Four times per year, our editorial team also puts together the ALIVE Bride wedding planning guide, offering scores of resources for the modern St. Louis bride-to-be. CAREER & HIGHER EDUCATION Each month, ALIVE features professionals with interesting careers on our “Job Envy” page and each August, ALIVE’s “Work Issue” includes several features on career, higher education and entrepreneurism. EVENT & PARTY COVERAGE Never one to miss a good party, ALIVE covers all the big club and store openings in town in addition to whatever else we can pack into our schedules.
WAKE UP CALL SIX NEW BRUNCH SPOTS TO TRY—RIGHT NOW. STORY BY AMY DE LA HUNT
PHOTOS BY CHRISTOPHER GIBBONS
WAKE UP CALL SIX NEW BRUNCH SPOTS TO TRY—RIGHT NOW.
SIX NEW BRUNCH SPOTS TO TRY—RIGHT NOW. STORY BY AMY DE LA HUNT
PHOTOS BY CHRISTOPHER GIBBONS
WAKE UP CALL STORY BY AMY DE LA HUNT
PHOTOS BY CHRISTOPHER GIBBONS
SIX NEW BRUNCH SPOTS TO TRY—RIGHT NOW.
The Restaurant at the Cheshire
Sump
FRESH START:
Coming Soon
The Restaurant at the Cheshire 7036 Clayton Ave., Clayton, 314.932.7818 Russell’s Café
SIBLING RIVALRY:
SECOND HELPING:
Local Harvest Café
Russell’s Café 952 Brookwood Center, Fenton, 636.343.8900 5400 Murdoch Ave., South City
3137 Morgan Ford Road, South City, 314.772.8815 12309 Old Big Bend Road, Kirkwood, 314.966.6566 Pot Pie 815 Olive St., Downtown, 314.241.3196
FOR THOSE WITH a sweet tooth, it doesn’t get any better than this. Saturday breakfast at the original Russell’s Café and Bakery in Fenton or Sunday at the new South City location could start with a made-from-scratch pastry or muffin and end with gooey butter cake or cookies—with a Belgian waffle for the main course. There is savory food, too, of course. The Fenton café specializes in breakfast sandwiches, and the newly opened South City outpost has expanded on that original menu. But when you consider that the expanded menu includes things like a sweet egg strata and baked-to-order biscuits with housemade jam and local honey, it would take an iron will not to sample any sweetness.
COME EARLY IF you want to be
When chef and owner Russell Ping opened his iconic neighborhood café in Fenton half a decade ago, the community embraced his farm-to-table baking so much that the café expanded last year. Now Ping has enriched his own South City neighborhood with the same approach—deep-dish quiche with local seasonal ingredients, for example, and breakfast flatbreads with white cheddar béchamel, country bacon and spinach. Another distinction between the two is a full liquor license at the city café—and Ping will use it to the fullest, from traditional bloody Marys to vanilla-infused vodka for coffee drinks. Sunday afternoons—when breakfast is served until 3pm—will see occasional craft beer and wine tastings, especially once the 50-seat patio opens for the season.
sure to snag the brunch dishes Local Harvest Cafés are famous for: biscuits and peppered-pork gravy, bagels slathered with cream cheese and house-smoked Missouri trout, French toast stuffed with housemade chocolate-hazelnut filling or cream cheese and fruit, or the local slinger with trademark vegan chili. (Insider tip: Kirkwood, the newest of the three locations, starts brunch earliest, at 8am.) A commitment to buying from nearby producers is the DNA tying the three sibling locations together. The eldest—still in its original 2007 location just south of Tower Grove Park—is low-key and laid-back. Its sister restaurants are distinctly different. The second space
Downtown, which opened last year, has a stately vibe from the Old Post Office, while at the newest Kirkwood location, you get the feeling farmers don’t have far to go to deliver their goods. For a restaurant that prides itself on sourcing the highest-quality meats, Local Harvest goes to great lengths to please vegan and vegetarian customers, too. The vegan chorizo, for example, nails the spices of the traditional Mexican sausage with only the occasional telltale sweet potato crumb giving away its vegetable origins. Splurge on a mimosa during Downtown brunch, indulge your inner Elvis with the peanut butter-banana smoothie or sample your first kombucha (a fermented tea). Local Harvest has something for everyone.
A LIGHT, MELTINGLY tender lemon-currant scone is the perfect introduction to The Restaurant— it’s also ideal for nibbling while you focus on harder decisions like cocktails. Maybe the French 7036, a riff on the classic French 75 with gin and sparkling wine? Bloody Mary? Blood-orange mimosa? When The Restaurant started Rue Lafayette serving brunch earlier this year, Sunday mornings got a little brighter. The elegantly renovated
space in the Cheshire offers a completely different experience by day than during dinner hours. With morning sunlight sparkling off the towering glass flower vases, the evening’s quiet, romantic vibe gives way to laughter from groups of family members and friends. The menu subtly offers up a few lunch dishes—lamb burger and black kale salad chief among them—but breakfast is where the diversity and fun are. Beignets, for
example, are paired with roasted apple-cardamom dip. Prime rib hash, as richly flavorful as it sounds, is topped with perfectly poached eggs to counterbalance the slightly salty beef. The simplest order, the Eye Opener (two eggs any style, choice of potato hash or cheddar grits, bacon or sausage), is cooked and plated with the same care as the most complex of dishes (shrimp-butternut squash bread pudding, among them).
PRASINO
CAFFEINE BUZZ:
Sump
3700 S. Jefferson Ave., South City, 917.412.5670 FOR THE RECORD, Sump doesn’t do food. Owner Scott Carey says, “We focus on coffee. We don’t want to dabble in other things.” Carey roasts artisanal beans in-house, delivering each cup with care and using craft brewing methods. And yet, Carey has long entertained the idea of pairing with equally passionate craft food producers for occasional pop-up-style brunches. His coffeehouse was a year old before the idea crystalized early
TABLE When it premieres in June, the second venue from Home Wine Kitchen owners Cassy Vires and Josh Renbarger will offer a small-plates approach and communal tables. “Brunch will be all about sharing and sampling lots of items,” says Vires of her new concept, “which I think will be a lot of fun.” 1821 Cherokee St., Cherokee.
this year, thanks to Chris Meyer, cofounder of a nontraditional catering company called Kitchen Kulture. January’s collaboration was a pop-up style restaurant in Sump’s back room; February’s was a Mexican-themed meal with dishes like huevos rancheros and a special mole sauce made with coffee from one of Sump’s roasts. Carey was philosophical about the challenges posed by seating and service and the resulting
wait for tables. “All of our coffees are hand-made,” he says. “There’s not an expectation of immediacy.” As of press time, plans were in the works for another Kitchen Kulture brunch in March. After that, Carey’s not sure what will happen. “If it’s craft and it seems like a good fit for both brands,” he says, “I think we’ll do it.” In true pop-up fashion, Sump’s social media feeds will have all the details.
Just weeks away from an April opening of its first St. Louis-area location, this small Chicago-based chain is touting its concept based on green living, sustainability and buying local produce—characteristics you don’t typically hear when the restaurant seats 270 indoors and another 80 outside. 1520 S. Fifth St., St. Charles.
GOOD The legendary John goodman on movies, memories and acTors who aren’T afraid of commiTmenT. Plus, recenT oscar Buzz! By Amy De La Hunt 56
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Cover and inside photography by Nigel Parry/CPi Syndication
times
DINING, NIGHTLIFE & ENTERTAINMENT ALIVE’s editors are out day and night to bring St. Louis the most recent updates and highlights on the dining and nightlife scene. Readers know to turn to ALIVE when going out on the town.
styLe /
Designed for Life interior designer Denise Fogarty believes in surrounding herself with things she loves—and it shows.
When it comes to design accents, “accumulate things you love.”
by MAry BEArd
Denise Fogarty’s West County home mixes Nantucket coastal style with traditional and antique pieces, resulting in a relaxed yet rich milieu. The award-winning interior designer incorporates personal touches and inspired design without sacrificing her home’s functionality and comfort. AlwAys EvolvE As your life changes, so should your home. Denise is constantly rearranging or adding new pieces to tweak her home’s look. Throw pillows rotate in and out to reflect the seasons, and the walls are always fair game for a fresh paint job—it certainly helps that her husband used to run a summer painting business. Choosing a bold color for an accent wall is an easy fix for changing tastes and keeping it fresh. Find inspirAtion For Denise, nothing is off limits when it comes to finding inspiration. Her latest project, redecorating the first-floor master bedroom, stemmed from a set of lamps that she saw and fell in love with. She didn’t even end up buying the lamps, but they inspired a plan, and a few months later, she had a new favorite room. She routinely tears out magazine pages and recently has taken to Pinterest and the design blogosphere—her favorite sources for ideas are the blogs House of Turquoise and Cote de Texas. The inspiration for the Fogartys’ first-floor bathroom came from a visit to the Lexington Home Brands showroom in High Point, NC, where there is a replica of Arnold and Winnie Palmer’s home (the company
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once produced a collection inspired by the famous golfer.) Winnie’s dressing room was completely wallpapered in “The New Yorker” magazine covers, so Fogarty papered her own half-bath’s walls with old issues of “Architectural Digest”. KEEp it FunctionAl There is no point in having a gorgeous home if you can’t actually live in it. It was important to Denise for her home’s design to fit both her aesthetic vision and her family’s needs. Her daughter has space for homework and lounging in the sunroom, and she shares her office with her son, giving him his own place to hang out, watch TV and play video games. Modern glass doors on her husband’s office give him the privacy and quiet he needs. The kitchen is perfect for hosting parties, with ample countertop space for food preparation and entertaining, as well as two hidden dishwashers to speed the cleanup. FEAturE FAvoritEs When it comes to design accents, “accumulate things you love,” Denise advises. Among her collections are the blue and white porcelain vases on display in the entry hall, the tea cups that she mixes and matches for daytime entertaining and the Lladró porcelain figurines in her daughter’s room, which she has had since she was a girl. Other personal touches—like the antique chandelier in the master bedroom, the beautifully crafted Amish-made kitchen cabinets and the set of chairs found at a Parisian flea market—give the Fogarty home stories and character. photoS by AlisE o’BriEn
HOME & REAL ESTATE Each month, ALIVE spotlights the most interesting homes for sale in the St. Louis market, showing readers the best places to live in the city. Stories on home products, furniture trends and tips on interior design and remodeling round out our issues. BEAUTY ALIVE has become the go-to resource for beauty trends, from cosmetic surgery and skincare procedures to of-the-moment makeup and hairstyle trends seen on Fashion Week runways.
PEOPLE & CELEBRITIES Each month, ALIVE features in-depth interviews with national celebrities that have local ties, from actors and music stars to fashion designers and pro athletes. februAry 2013
Stl homeS
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ALIVE 2014 Media Kit
Monthly Editorial & Special Sections
EDITORIAL CALeNDaR ISSUE January
February
MARCH
EDITORIAL
SPECIAL SECTIONS
DEADLINES
ALIVE Bride
ALIVE Bride Listings New Year, New You Winter Arts Guide Higher Education Getting Out Guide Winter Open House Guide Destination The Hill
Space Reservation: NOV 7
Top Lawyers Destination Soulard Hot Home Listings/Guide Burger All-stars Romantic Rendezvous Valentine’s Day Gift Guide Mardi Gras Musts Getting Out Guide
Space Reservation: DEC 12
Destination Chesterfield & Town and Country Doctor Profiles Resale Resource Retail Spring Must Haves Luxe Salon & Spas Salon Glam Squad Getting Out Guide Personal Stylists Profiles
Space Reservation: JAN 16
ALIVE Bride Pet Guide Wedding Caterers Hot Home Listings/Guide Chef Profiles Higher Education Winery Guide Boutique Owner’s Top Pick Destination The Loop Getting Out Guide Interior Design Profiles Realtor Profiles
Space Reservation: FEB 13
Destination Downtown I Go To (venue profiles) Summer Arts Guide Baby & Me Mother’s Day Gift Guide Salon Glam Squads Getting Out Guide Happy Hour Guide Fitness Guide Best Mexican
Space Reservation: MAR 13
Summer in St. Louis Destination Clayton STL Outdoor Dining/Party Patios Happy Hour Guide Getting Out Guide Father’s Day Gift Guide Past Hot List winner
Space Reservation: APR 10
The Buzz List: Influential St. Louisans of the Year
Spring Fashion STL Shopping Guide
APRIL
St. Louis Living ALIVE Bride
MAY
Drinker’s Guide to STL Summer Arts & Entertainment
JUNE
The Hot List, The Best in STL
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Production Ad Materials: NOV 13 Camera Ready Ads: NOV 29 On Newsstands: DEC 11
Production Ad Materials: DEC 18 Camera Ready Ads: DEC 27 On Newsstands: JAN 21
Production Ad Materials: JAN 22 Camera Ready Ads: JAN 31 On Newsstands: FEB 18
Production Ad Materials: FEB 19 Camera Ready Ads: FEB 28 On Newsstands: MAR 18
Production Ad Materials: MAR 19 Camera Ready Ads: MAR 28 On Newsstands: APR 15
Production Ad Materials: APR 16 Camera Ready Ads: MAY 2 On Newsstands: MAY 20
ALIVE 2014 Media Kit
Monthly Themes & Special Sections
EDITORIAL CALeNDaR ISSUE JULY
EDITORIAL
SPECIAL SECTIONS
DEADLINES
Health & Fitness
Luxury Salons & Spas Destination Maplewood Fitness Guide Salon Glam Squad Doctor Profiles Bridal Happy Hour Guide Resale Resource Shop STL Getting Out Guide
Space Reservation: MAY 15
STL Gives Back Top Lawyers Destination Ladue Pizza Patrons Girls’ Night Out Caterers on Call Higher Education Happy Hour Guide Non-Profit/Charity Spotlights (look like private school guide) Getting Out Guide
Space Reservation: JUN 12
Destination The Grove Influential Women Resale Resource Salon Glam Squads Fall Arts Guide Boutique Guide Private School Guide Realtor Profiles Getting Out Guide Pet Guide
Space Reservation: JUL 10
Retail Section: Fall Fashion Trends Destination CWE ALIVE Bride Higher Ed Hottest Menus Baby & Me Brewery Guide Getting out Guide Bar Manager Profiles Winery Guide
Space Reservation: AUG 14
Boutique Owners’ Top Picks Men’s Gift Guide Private School Guide Best Sports Bar Men of Magnitude Destination Kirkwood/Webster Fitness Guide Getting Out Guide Holidays in the City
Space Reservation: SEPT 11
Nightlife-New Year’s Eve Guide Destination St. Charles Retail: Holiday Gift Guide Salon Glam Squad Resale Resource Getting Out Guide Holidays in the City
Space Reservation: OCT 9
ALIVE Bride
AUGUST
SEPTEMBER
Hot Jobs
Fall Fashion Fall Arts Preview STL Shopping Guide
OCTOBER
NOVEMBER
DECEMBER
New Restaurants of the Year
Men of Style
Wish List, Gift Guide STL Shopping Guide
*Getting Out Guide and Destination Special Sections in every issue.
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Production Ad Materials: MAY 21 Camera Ready Ads: MAY 30 On Newsstands: JUN 17
Production Ad Materials: JUN 18 Camera Ready Ads: JUN 27 On Newsstands: JUL 15
Production Ad Materials: JUL 16 Camera Ready Ads: JUL 26 On Newsstands: AUG 15
Production Ad Materials: AUG 20 Camera Ready Ads: AUG 29 On Newsstands: SEPT 16
Production Ad Materials: SEPT 17 Camera Ready Ads: SEPT 26 On Newsstands: OCT 14
Production Ad Materials: OCT 15 Camera Ready Ads: OCT 24 On Newsstands: NOV 11
ALIVE 2014 Media Kit
High-Impact Solutions For Your Brand
UNIQUE PRINT ADVERTISING OPPORTUNITIES
ADVERTORIAL
BELLY BAND
ALIVE’s team of writers and editors will work with you to create custom-written and designed advertorials. These editorial-based stories allow readers to get indepth information about the services you provide and offer you a platform for showcasing your expert knowledge in your field.
Wrap an issue of ALIVE with your message and guarantee that our readers take note of your advertising message.
November 2009
COVER STICKER
$3.95
GATEFOLD
Placing a sticker on the most-viewed page of the magazine helps you integrate your message, showcase upcoming events or direct readers to your branding ad inside the magazine.
Make your ad campaign really pop off our pages with a four-page package that allows readers to interact with your product.
BUSINESS REPLY CARD Drive more customers into your store with these pull-out cards. Printed on thick perferated card stock and placed beside our Subscription Card, the Business Reply Card is a great place to feature a coupon or mail-in offer.
“ ALIVE has been crucial to the success of Blush’s marketing strategy in building my brand. Not only have I seen results, but the ALIVE staff has worked one-on-one with me to tailor a strategy that caters to my needs.” - Sarah King; Owner, Blush Boutique
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ALIVE 2014 Media Kit
ALIVE Magazine delivers STL’s most coveted consumers.
ALIVE connects St. Louisans to the best of STL dining, fashion, shopping and culture.
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ALIVE 2014 Media Kit
Who visits ALIVEMag.com?
780,000
ALIVE Digital
Unique visitors last year
ALIVEMag.com reaches St. Louis’ most influential online consumers: women and men ages 18-34. Our advertising partners have the opportunity to gather additional impressions through targeted activations. TRAFFIC 250,000 Avg. Page Views Per Month 90,000 Visitors Per Month 60,000 Unique Visitors Per Month 2min. 30sec. Average time spent on site
Social Media
30,000 social media subscribers across 4 platforms Facebook (across 2 pages)
11,000
13,500
~2500
~1500
In addition to targeted and run-of-site ad placements, ALIVE creates custom online activations for national and local clients to increase their audience base for key programs and initiatives.
Source: Google Analytics, Smarter Stats, and CVC Readership Audit, 2012
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ALIVE 2014 Media Kit
Reach 30,000+ active consumers directly in their inbox.
E-Mail Marketing
Reach 30,000+ influential consumers with ALIVE’s high-impact email campaigns.
ALIVE AGENDA Weekly Event Guide Email
STYLE NOTES Targeted Newsletter
CUSTOM EMAIL CAMPAIGNS
ALIVE’s weekly newsletter covers upcoming events around town, including editor’s picks of the “Top 7 Things To Do This Weekend” as well as other upcoming events and sponsored promotions. Advertising opportunities exist in the form of event listings or display advertising around our content. See rate sheet for pricing.
ALIVE is the shopping resource for St. Louis’ fashion-conscious consumers. Sent monthly, this newsletter reaches 15,000+ opt-in users with the most timely fashion and shopping related content. Market your shopping events, sales and launches in this content-rich email format.
Want to reach ALIVE’s influential audience directly? ALIVE can customize a unique blast and send to our entire list or a targeted segment of our list on your behalf. Reach the audience you want to on demand. Blasts can be created and sent within 48 hours. Contact your Account Executive for pricing.
EMAIL FREQUENCY: Once per month
EMAIL FREQUENCY: Per client request
EMAIL SUBSCRIBER LIST SIZE: 16,000+
EMAIL SUBSCRIBER LIST SIZE: 32,000+ or customized to your targeted audience demographic (gender, age, zip code, consumer habits)
EMAIL FREQUENCY: Every Wednesday EMAIL SUBSCRIBER LIST SIZE: 32,000+ AVERAGE OPEN RATE: 10.89% (industry standard approx. 7-9%)
AVERAGE OPEN RATE: 7.4% (industry standard approx. 7-9%)
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ALIVE 2014 Media Kit
ALIVE Magazine delivers STL’s most coveted consumers.
56% of readers turn to ALIVE as their #1 resource on cultural things to do in STL.
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ALIVE 2014 Media Kit
Signature Events
EVENTS CALENDAR Event
When
Description
Audience
A curated bridal event and fashion show featuring over 30 of STL’s top wedding vendors.
Women 21-34, Brides-to-be and their friends and family
Party celebrating STL’s most influential people, organizations and ideas of 2014.
Men and Women 21-45, power players and influencer
Fashion event series featuring collections on the runway.
Women 18-45
ALIVE Bride
January
Attendance: 400+
Buzz List Reunion Party
February
Attendance: 600+
Spring Fashion Week
April
Attendance: 800+
Hot List
June
ALIVE celebrates with the 2014 Hot List Winners, featuring the hottest places in STL to eat, drink, shop and play.
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Men and Women 21-45 Attendance: 1,000
ALIVE 2014 Media Kit
Signature Events
EVENTS CALENDAR Event
When
Description
Audience
Ultra
June
The only VIP Pride Party in STL, LGBT 21-45 hosted during Pride weekend. Attendance: 600+
Top Chef
August
Cook-off featuring STL’s best Men and Women 18-45, foodies of the best chefs competing for Attendance: 400+ the title of Best Burgers.
Fall Fashion Week
Sept/Oct
Gentleman’s Emporium
Hand Made Happy Hour
Nov/Dec
St. Louis’ official fashion week featuring 35+ local, regional, and national designers.
A curated evening of bourbon, beer, bacon tasting and local vendors for men with a discerning tastes.
Women 18-45 Attendance: 10,000+
Men, 21-45, 65% men Attendance: 300+
4x per year
Curated group of local vendors
Attendance: 150+ Per event
4x per year
Happy Hour for LGBT professionals
Attendance: 100+ Per event
Out In City
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ALIVE 2014 Media Kit
Ad Specs & Details
PRINT ADvertising SPECS SPREAD
1/8 PAGE HORIZONTAL
Safety: 16.5” x 10.625” Trim: 16.75” x 10.875” Bleed: 17” x 11.125”
3.75” wide x 2.45” tall
FULL PAGE
1/9 PAGE
Safety: 8” x 10.625” Trim: 8.375” x 10.875” Bleed: 8.5” x 11.125”
2.24” wide x 3,12” tall
1/3 SPREAD HORIZONTAL
1/16 PAGE
Safety: 16.25” x 3.2917” No Bleed–Ad can fill entire area
Safety: 1.8125” x 2.4375”
No Bleed–Ad can fill entire area
No Bleed–Ad can fill entire area
No Bleed–Ad can fill entire area
1/3 SPREAD HORIZONTAL Safety: 16.25” x 3.2917” No Bleed–Ad can fill entire area
2/3 PAGE VERTICAL 4.5 wide x 10.125 tall No Bleed–Ad can fill entire area
1/2 PAGE VERTICAL 3.75”wide x 10.125” tall No Bleed–Ad can fill entire area
1/2 PAGE HORIZONTAL
PRINT TECHNICAL SPECS
•Copies of fonts used within any ad or EPS file must be provided in Mac Postscript or Open Type format. •A ll color ads must be converted to CMYK; Spot colors must be specified with a Pantone Solid Coated decription. •A ds must be produced to specific page sizes per ad dimensions. •C amera-ready artwork is press ready. ALIVE is not responsible for adjustments or alterations to size, color or copy error in the content of camera-ready artwork. Improperly prepared files may result in additional production charges. •C amera-ready ads that meet ALIVE specifications will run as-is and will not require a match-print proof sent to the client for approval. •A ll art, fonts, printer fonts, photos and graphics must be included on disk. All color, including photos, must be CMYK.
• For production and quality-control purposes we cannot accept Web or Internet images.
•A ll crop and registration marks should be removed from ad. - Adobe Illustrator .EPS files. (all fonts converted to outlines and all images embedded. - Adobe InDesign file, all fonts converted to outlines and all images embedded.
• Acceptable file formats for photography and electronic art are: -Adobe Acrobat .pdf files (high-resolution with all fonts embedded; CMYK color) -Adobe Photoshop files. (.PSD, .JPG, .EPS or .TIF)
•A LIVE Magazine is produced on a Macintosh platform and is unable to support Windows-based documents. We cannot accept files in Page Maker, Corel Draw, Freehand, MicrosoftPulisher, PowerPoint or Microsoft Word.
• Digital photos must be 300 dpi minimum to be printed.
Advertising & Sponsorship Payment Policies
7.625” wide x 5” tall No Bleed–Ad can fill entire area
1/3 PAGE VERTICAL Safety: 2.31” x 10.625” Trim: 2.73” x 10.88” Bleed 3” X11.125”
1/4 PAGE 3.75” wide x 5” tall No Bleed–Ad can fill entire area
1/6 PAGE HORIZONTAL 3.75”wide x 3.3” tall No Bleed–Ad can fill entire area
CREATIVE SERVICES ALIVE Magazine advertising design staff will provide professional and creative ad design assistance, layout, typesetting and preparation of electronic files to display advertisers at no additional cost, provided appropriate ad materials are received by production deadlines. 1st proof: Copy/Layout/Content changes. 2nd proof: Typographic/Grammar changes only. DISCLAIMERS/POLICIES Color accuracy cannot be guaranteed unless a match-print or comparable industry-standard proof is submitted. If desired, these can be provided to you for an additional fee. Please call for more information. ALIVE reserves the right to place a border on any ad smaller than a full page. POSITION REQUESTS Advertisers will not be guaranteed placement or position without a 10% premium placement fee. BILLING Payment is due upon receipt of invoice. Bills unpaid beyond 60 days will be charged a service charge of 1.5% per month. Pre-payment is required on all new accounts. Invoices unpaid after 120 days will be forwarded to a collections agency. CONTRACTS Contracts must be completed within 12 months of the date of first insertion. Short Rate Policy: If an advertiser cancels an existing contract, they will be re-billed at the applicable rate plus 5%. SLIP-IN FEE $75 will be charged to clients who have not submitted ad materials by “Ad Production Materials Deadline”
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ALIVE 2014 Media Kit
Connect with STL on ALIVEMag.com
DIGITAL ADvertising SPECS ONLINE DISPLAY AD SPECS
AGENDA E-BLAST SPECS
LEADER BOARD
STYLE NOTES E-BLAST DISPLAY AD SPECS
LEADER BOARD
TILE 1
TILE 2
BUTTON
SKY
SKY 1
Dimensions Leaderboard
728 pixels wide x 90 pixels tall
Tile
300 pixels wide x 250 pixels tall
Button
160 pixels wide x 95 pixels tall
SKY 2
TECHNICAL SPECS Dimensions
Dimensions
Leaderboard
728 pixels wide x 90 pixels
Skyscraper
160 pixels wide x 600 pixels tall
Ad Formats: JPG or GIF
Skyscraper
160 pixels wide x 600 pixels tall
Bottom leaderboard
540 pixels wide x 166 pixels tall
Animated Ad Formats: GIF or SWF
Event Listing Image
188 pixels wide x 186 pixels tall
Sponsor Listing
50 words
Image to go with Listing
160 pixels wide x 160 pixels tall
Size Limit : 150KB Resolution: 72dpi
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2200 GRAVOIS STE 201 ST. LOUIS, MO 63104 p: 314.446.4056
F: 314.446.4052
ADVERTISING@ALIVEMAG.COM
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