Topcoat spring fling event & digital recap 300dpi (1)

ALI WIEZBOWSKI CEO & Founder 5.1.14 ali@topcoat.me

Program Overview: TopCoat Spring Release GOAL: Educate customers that TopCoat releases a new collection each season of trending, high quality polishes (like a designer/boutique) – starting with Spring 2014.

PROGRAM OVERVIEW 1

Engage local fashion bloggers and taste-makers to pick & promote their favorite Spring Colors

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Create buzz online via Social Media Campaign & Promotions

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Enable customers to try Spring Collection; and thereby incentivize return visit to TopCoat Nail Studio 2

Bloggers & Partners

N ON: AS SEEN ON:

ILLA RACT

VANILLA EXTRACT

Nichole Ciotti VanillaExtract.me

TopCoat Topcoat.me

Kate O’Gata TheFancyPantsReport.com

Drybar Thedrybar.com

Kathleen Murillo inspirafashionblog.com

TopShelf Boutique The Petal Company Topshelfstyle.com

thepetalco.com

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TOPCOAT SPRING FLING Program Results

Blogger Co-Hosts Shared & Promoted Event Original blog posts featured favorite nail trends & polishes from TopCoat Spring 2014 Collection.

Co-hosts continually promoted the event by posting on Twitter, Facebook, Instagram.

http://www.vanillaextract.me

http://www.thefancypantsreport.com

http://www.inspirafashion.

Blog.com

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Campaign Reached 412K+ Social Media & Online Engagements Collective impact of partner, blogger, and customer promotions Blogs/Press/Invites 57,690+ Impressions

158 Posts 203,400+ Engagements

34 Tweets 140,000+ Impressions

15 Posts 10,700+ Impressions

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Over 250 Guests Attended TopCoat Spring Fling EVENT EXPERIENCE: Attendees were offered free polish changes from the TopCoat Spring 2014 Collection, complimentary hair touch-ups by Drybar, a DIY Flower Crown bar, shopping from TopShelf and fresh juice champagne cocktails.

RESULTS: • Date/Time: April 24, 2014 6-9pm • Over 300+ RSVP’S • 250+ Attendees • Mostly 25-34 years old • Some 18-24 years old • Fashionable ladies in SF • 150+ Posts to Social Media leading up to and during the event • Most attendees stayed 2hrs+ 7

Event Photos

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Special Thanks To…

Formula X for Sephora Giveaway Participant

Vypassetti CakePops Custom Cake Pops

OPI Cosmetics

Project Juice

Giveaway Participant

Champagne Cocktails & Giveaway Participant

Drybar Giveaway Participant & Hair Stylists

Barefoot Wine Beverage Sponsor 9

CONTACT ALI WIEZBOWSKI President & CEO ali@topcoat.me (415) 504-2549

LOCATION Crocker Galleria, 2nd Floor 50 Post St San Francisco, CA 94104