ALI WIEZBOWSKI CEO & Founder 5.1.14 ali@topcoat.me
Program Overview: TopCoat Spring Release GOAL: Educate customers that TopCoat releases a new collection each season of trending, high quality polishes (like a designer/boutique) – starting with Spring 2014.
PROGRAM OVERVIEW 1
Engage local fashion bloggers and taste-makers to pick & promote their favorite Spring Colors
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Create buzz online via Social Media Campaign & Promotions
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Enable customers to try Spring Collection; and thereby incentivize return visit to TopCoat Nail Studio 2
Bloggers & Partners
N ON: AS SEEN ON:
ILLA RACT
VANILLA EXTRACT
Nichole Ciotti VanillaExtract.me
TopCoat Topcoat.me
Kate O’Gata TheFancyPantsReport.com
Drybar Thedrybar.com
Kathleen Murillo inspirafashionblog.com
TopShelf Boutique The Petal Company Topshelfstyle.com
thepetalco.com
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TOPCOAT SPRING FLING Program Results
Blogger Co-Hosts Shared & Promoted Event Original blog posts featured favorite nail trends & polishes from TopCoat Spring 2014 Collection. Co-hosts continually promoted the event by posting on Twitter, Facebook, Instagram.
http://www.vanillaextract.me
http://www.thefancypantsreport.com
http://www.inspirafashion. Blog.com
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Campaign Reached 412K+ Social Media & Online Engagements Collective impact of partner, blogger, and customer promotions Blogs/Press/Invites 57,690+ Impressions
158 Posts 203,400+ Engagements
34 Tweets 140,000+ Impressions
15 Posts 10,700+ Impressions
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Over 250 Guests Attended TopCoat Spring Fling EVENT EXPERIENCE: Attendees were offered free polish changes from the TopCoat Spring 2014 Collection, complimentary hair touch-ups by Drybar, a DIY Flower Crown bar, shopping from TopShelf and fresh juice champagne cocktails.
RESULTS: • Date/Time: April 24, 2014 6-9pm • Over 300+ RSVP’S • 250+ Attendees • Mostly 25-34 years old • Some 18-24 years old • Fashionable ladies in SF • 150+ Posts to Social Media leading up to and during the event • Most attendees stayed 2hrs+ 7
Event Photos
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Special Thanks To…
Formula X for Sephora Giveaway Participant
Vypassetti CakePops Custom Cake Pops
OPI Cosmetics
Project Juice
Giveaway Participant
Champagne Cocktails & Giveaway Participant
Drybar Giveaway Participant & Hair Stylists
Barefoot Wine Beverage Sponsor 9
CONTACT ALI WIEZBOWSKI President & CEO ali@topcoat.me (415) 504-2549
LOCATION Crocker Galleria, 2nd Floor 50 Post St San Francisco, CA 94104