Klm sales brochure 2017 eng

SPONSOR OPPORTUNITIES

FOREWORD TIG SPORTS & GOLF

F

or more than a decade, TIG Sports has been active in the game of golf.

We started in 2004, under the name ‘This is golf’, as a promoter of the biggest golf event in the Netherlands, the KLM Open.

From the beginning, it has been our ambition to attract a wider audience for golf and golf events and to bring the fans closer to the players.

The Dutch Senior Open has been a part of our portfolio since 2010, and in 2016 we added the ING Private Banking Week.

TIG has become a unique sports marketing agency. We specialise in creating, innovating and organising major international sports events. Nowadays we are involved in a variety of sports, including beach volleyball, field hockey, rowing, short track ice skating and sailing. We have operated under the name TIG Sports since 2011; felicitous to a multi-sports company with specialists in marketing, project management, creation, PR, online and online communications and sales.

However, the game of golf is an integral part of the TIG Sports’ DNA. The KLM Open, the ING Private Banking Golf Week and the Dutch Senior Open have become annual highlights on the sporting calendars in the Netherlands.

Not only are we active in the highest level of sports in the game of golf, but we also organise business events. These corporate events activate sponsorships, but they are also set up for personnel and clients. TIG Sports hosts full-service golf days at the most beautiful golf courses in the Netherlands; we are also very experienced with an extensive list of other sports.

ONE OF THE OLDEST STOPS IN

THE EUROPEAN TOUR

KLM OPEN

The KLM Open is a top sports event set in a beautiful location that lasts four days. The best European golfers battle it out on the most beautiful golf courses for one of the most prestigious trophies of the Netherlands.

THE KLM OPEN IS A TRUE CLASSIC ON THE INTERNATIONAL GOLF CALENDAR. THE TOURNAMENT, THAT STARTED AS THE DUTCH OPEN IN 1912, IS ONE OF THE OLDEST STOPS IN THE EUROPEAN TOUR. THE WALL OF FAME HOLDS SIGNIFICANT NAMES SUCH AS SEVE BALLESTEROS, BERNHARD LANGER, MIGUEL ANGEL JIMÉNEZ AND COLIN MONTGOMERIE.

S

ome visitors in combination with the prize money and media attention make the KLM Open one of the biggest sports events in the Netherlands. Yearly, over 50 000 golf – and sports fans visit the tournament, plus a live broadcast in over a hundred countries.

The KLM Open is more than just a great sports event; it is the leading event on the sports calendar regarding hospitality and event experience. The tournament sets a benchmark for other sports events.

PRIZE MONEY 1st €300.000 2nd €200.000 3th €112.680 4th €90.000 5th €76.320

Total €1.800.000

PRO-AMS In the days leading up to the event, visitors have the possibility to experience what it is like to be a pro golfer. During the so-called pro-ams, the professional tour players accompany three amateur golfers, usually sponsor guests.

The pro-ams take place on Tuesday will last nine holes whereas the version on Wednesday will last the full 18. Both days will end with a dinner and a prize ceremony, all contestants of the day will receive a prize.

Regardless of the result of the match, the experience to golf alongside a professional European-tour player on the official tour course is unique.

CHARITY CHALLENGE The KLM open will last four days; however, the tournament week will already start on Saturday with the Charity Challenge. This particular day traditionally kicks off the KLM Open-week.

The contribution of the participating organisations will in its entirety go to the charity in question.

Every year personalities from the sports, television and entertainment business join this event. Their charitable effort creates exposure for the charity. In 2016 51 000 euro was raised to contribute to great work of UNICEF.

IMPORTANT B2B PLATFORM & HIGH-END

VIP HOSPITALITY

VIP HOSPITALITY

F

or companies, the KLM Open is the perfect place to receive guests and to experience a special day together. They enjoy top-level golf and are welcomed into one of the exclusive areas where they receive only the very best hospitality.

Choose from one of the hospitality packages, or ask for a tailor made package that meets your needs.

VIP LOUNGES The KLM Open offers plenty of opportunities for business gatherings.

For example, you can opt for an exclusive lounge, which is only accessible to you and your guests. These lounges can be booked for one or more days during the tournament. Enjoy the KLM Open from your own lounge and welcome your customers, colleagues or friends in style.

Another option is to reserve separate VIP tickets to the TIG Sports business lounge.

Lunch and snacks are included with VIP Tickets.

TV screens in the lounge will show live coverage of the tournament throughout the day.

RM RTANT PLATFO INTO AN IMPO D PE LO ENT, M VE NA N HAS DE NG THE TOUR THE KLM OPE LEDGE. DURI W O SS WORLD KN NE F SI O ANGE ORTS AND BU SP E, NC FOR THE EXCH IE SC LITICS, TITION ES FROM PO IN THE COMPE PERSONALITI PLE FACILITIES AM E E. AR PL E O PE ER ARS. TH UP TO 250 HOLD SEMIN FOR GROUPS NS O TI TA EN ST PRES AREA TO HO

UNIQUE

ATMOSPHERE

MEDIA EXPOSURE

KLM OPEN

TELEVISION KLM OPEN MEDIA

15 HOUR 6 HOUR

300.000

SPECTATORS IN THE DS NETHERLAN

S CTORY VIA NO URNAMENT VI TO E TH AB GR OST LUITEN WATCHED JO

37

AND ZIGGO

NS TV STATISO , THE GOLF :SKY SPORTS

ER AMONG OTH ND VIASAT MOVISTAR A , V T C C , L E N CHAN

TV, RADIO, PRINT & ONLINE

KLM OPEN MEDIA Y REACH POTENTIALL

N O I L L I M 7 4O9 ORLD WIDE W S D L O H E US H

O BEAT THE PR

0 0 0 .

0 5 7 € PR-VALUE

LARGEST PR VALUE IN PRINT

€ 552 K The Telegraaf

KLM OPEN 2016 ONLINE

WEBSITE & SOCIAL MEDIA MOST POPULAR TWITTER POST:

MOST POPULAR FACEBOOK POST:

PEN.NL: O M L K S R O VISIT NUMBER OF TOTAL 2016 TOTAL 2015

BEST POST:

EXPOSURE:

83.1 MILLION

EXPOSURE:

IMPRESSION

12.608

193.911 167.452

50.2 MILLION

IMPRESSION

184.5K

POST

608

TWEETS

9.824

PR-VALUE

€ 2.6 MILLION

PR-VALUE

€ 2.5 MILLION

+5.2% LIKES

+7.7%

FOLLOWERS

+117.5W% ERS FOLLO

*Bron: Clipit

VISITORS KLM OPEN

0 0 0 .

5 4 ORS VISIT

46%

STS OF THE GUE D THE ALSO VISITE 15 EVENT IN 20

TISFACTION A S E G A R E V A SCORE OF

7.9

SPONSOR

OPPORTUNITIES

HOLE 14

KLM OPEN 2016 BEAT THE PRO

SPONSORING

T

he KLM Open offers a diverse range of sponsorship opportunities. By becoming a partner of the KLM Open, companies benefit from the many opportunities for brand

KLM OPEN RADIO Each day during the KLM Open, a radio channel broadcasts the event from 10am - 6pm.

Golf fans won’t miss a single moment of the KLM Open thanks to live reports from the golf course and interviews with Dutch players and other leading figures. In Spijkt and surroundings ‘Sport1 KLM Open’ is broadcasted via FM radio.

In 2014, 40,000 people worldwide listened to the live stream on the website and the KLM Open application.

Sponsors of the KLM Open are mentioned during commercials or they may

exposure. Business associates are welcomed in VIP lounges and as a sponsor, you have the opportunity to play golf together during the ProAm days before the KLM Open. Boarding on the course ensures maximum publicity on Sport1, NOS and internationally. In terms of visitors and mediaattention, KLM Open is one of the largest sporting events in the Netherlands.

adopt specific sections such as the leader board update or the highlights of the day.

KLM OPEN VILLAGE

on Saturday and Sunday and also broadcasts a daily extensive summary on the sport news.

The KLM Open village offers golf and sport fans the ultimate experience in sports, entertainment and lifestyle. In the village there are small dining facilities, lively bars and relaxed seating areas.

The KLM Open expo can also be found in the village.

With over 45 exhibitors in the field of golf, fashion, lifestyle, travel, holiday and more, this is the largest golf expo in the Netherlands. During the four days, approximately 50,000 people visit the expo. There is no better way to reach this target group and to promote your product.

SPONSORING HOLES The KLM Open is broadcasted worldwide in over one hundred countries and attracts millions of television viewers. In the Netherlands, the tournament will be broadcasted live during all four days on Sport1. The NOS broadcasts the tournament live on tv

Sponsoring one of the holes with boarding on the course is an effective way to publicise and to generate exposure and brand awareness.

A hole-in-one prize has an extra attention value. Special, exclusive or spectacular prizes can count on a lot of recognition.

In 2014 a sensational prize could be won with a hole-in-one on hole 15; a space journey worth € 100,000. On the last day of the tournament, the prize was actually won. This unique prize could be seen on media coverage worldwide, from the Volkskrant to CNN. ON SIDE TV COMMERCIAL A lifestream of the KLM Open matches will be displayed on 60 different screens across the event area. One of those is a large 24 m2 screen, posted at the final hole. Up to three commercials, per party, can be played on the display during the day. The ads need to delivered in HD quality and can last a maximum of 30 seconds.

YS THERE ARE MPETITION DA AFTER THE CO PEN VILLAGE, IN THE KLM O GS IN ER TH IGHT. SOCIAL GA D GOLF BY N K SHOWS AN IC TR R .

LA Y ON FRIDAY SPECTACU T IS THE PART GH LI GH HI L AN ANNUA

KLM OPEN 2017

HOSPITALITY LOUNGE € 7.500 • One day hospitality lounge (+/- 100 m2) • Terrace • 100 VIP lounge tickets

SPONSOR PACKAGE € 150.000

• One hundred (100) admission vouchers a day per sponsor (total 400). The voucher gives access to the KLM Open and the exclusive hospitality unit of the sponsor during one of the four tournament days • Five hundred (500) access vouchers per sponsor on behalf of clients. The collected access vouchers will be charged after the end of the tournament including a 30% discount to sponsor • 10 P1 cards, 50 P2 cards (per day) • Exclusive logo display on billboards of a hole (about 6 billboards on the tee and around the hole). Logo display during the tournament is exclusively reserved for the partners and sponsors of the KLM Open • One 1/1 ad in the GOLF.NL Weekly • One 1/1 ad in the magazine GOLF.NL • Sponsor has the right to use the ascription ‘Sponsor of the KLM Open’ in its communication • 1/1 Advertisement in the official programme of the KLM Open • Three flags in the flag parade • Logo display in daily report and on website • The cost of production of the billboards and flags are on behalf of the sponsor

A team consists of one professional golfer and three guests.

• 2 staff badges • Furniture and catering are not included

• One team in the charity challenge with dinner afterwards (total 3 guests)

One team in the 9-hole Pro-Am on Tuesday, September 8th, followed by a three-course dinner.

• 50 VIP parking tickets

• Exclusive hospitality unit 100m2. The sponsor will pay for the cost for the decoration of the unit and the catering • One team in the Tuesday and Wednesday Pro-Am with dinner afterwards (a total of 6 guests)

PRO-AM TEAM € 6.500

STAND KLM OPEN EXPO € 4.500 - 4 x 3m Including 4 staff badges 20 admission vouchers € 6.500 - 6 x 3m Including 5 staff badges 30 admission vouchers € 8.500 - 8 x 3m Including 6 staff badges 40 admission vouchers The following elements are included: • Carpeting • Cream white upholstered wooden walls

INDIVIDUAL VIP TICKETS € 250 VIP tickets give access to the TIG Sports business lounge. This lounge has been created for a number of companies who wish to welcome their business assocaites in a tastefully decorated hospitality lounge.

Your guests will receive a VIP wristband and are allowed in the business lounge throughout the day. The lounge is open from 9 am to 7 pm and throughout the day, Vermaat catering will provide high level catering.

ADVERTISEMENT PROGRAMME BOOKLET € 5.000

• Fascia board with company name

One 1/1 ad in the official programme book of the KLM Open

• Lighting by means of three spots

(35,000 prints)

• One flow point of 220 volts

TV COMMERCIAL € 5.000

RADIO SPOTS € 3.500 • 10,000 listeners daily

• 60 TV screens

• 10 hours radio daily

• 3x times a day commercial (max 30 sec.)

• 2x per hour radio spot

This brochure gives an overview of the sponsor and hospitality possibilities of various golf events organised by TIG Sports. Custom-made packages are available upon request.

For more information, please contact: Diederick Camphuysen TIG Sports Valschermkade 30 1059 CD Amsterdam The Netherlands Telephone: (+31) (0)20 5709060 Mobile: +31) (0)6 1286 7870 E-mail: diederick@tigsports.nl www.tigsports.nl