Profitable tools to drive more attendees to your exhibition Booth
Often we hear how to drive more and more attendees to my booth in an exhibition or trade shows? Doesn’t matter what you are planning on making your exhibition booth unique and exclusive design to be in the eyes of exhibition attendees. It is the nature of man to see a new scenario in an exhibition and go to watch or hear something new. Here you would be able to find some basic tools to drive attendees
Find the Competition Areas • There is a wide range of competition areas to compete with your same category brands in the exhibition. Keep in mind what are the focus areas your competitors covering to attract the attendees to their exhibition booth. Manage your promotional plan during the exhibition and deeply keep in touch with your booth attendees, engage them by introducing your product's benefits. Don’t forget to give them your brand brochure.
Sharing Knowledge During Exhibition • It is one of the most useful and result oriented tactics to utilize at the exhibition. Share your company and product information in book, card, report and case studies so that your customer easily would be able to understand the purpose of purchasing items. For this it is important to give these knowledge online so that you can get their contact for future new arrivals.
Social ads for your Coming Exhibition • As social media are playing vital role in the promotion and sharing activities to the users, you also grab this opportunity. Put your first tweet and let your follower know where you are going to exhibit your exhibition and what is being offered new in your product range. Social advertisement has ever kept your brand alive and update your fans, you also can update most of the time during the exhibition.
Custom Services and workspace • At your exhibition booth it is most important, your custom services must be active and fast for your customers. Ever try to put all the best information and guidelines and usage of your products, engage customers by understanding the demand and questions of the purchaser. An appropriate place in your booth makes good sign and customer or attendees easily walk through and pick products thereof. Most marker never pay attention to the customer’s demand and just sell products, seeing this behavior customers get worried and don’t be your referral.
Product Samples and ask the question • At your exhibition stands you put samples of new products along with share a post on your social media channels to engage your fans “ visit our booth get free sample ” also offer them membership if you have some kind of product. Use again social media to collect information from new fans and subscribers. Ask questions about various topics and use polls also to get the opinions of your customers.
• To drive more and more attendees to your booth is not an easy task there must be creative work, communication skills, advertising tactics which force your customers to get engaged with your exhibition booth. By keeping in mind the given tips you would be able to attract more and more traffic to your exhibition booth.