PORT FOLIO
My name is Alli Cail, I am 19 years old and I am a Freelance Graphic Designer. I love life culture/skate urban magazines, photography, layout design and packaging design. You would normally find me either sketching in a note book, reading a magazine or playing with my Nikon D3100. In the past I have completed my diploma in Graphic Design at CATC Design School in the Melbourne CBD and I loved every minute of it! Now I am freelancing and looking for a job and thats were you come in. Check out my awesome portfolio
CONTENTS 1.1
Taylor Magazine // Universtitiy Project
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Haps Brochure // Universtitiy Project
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AGDA Seminer Posters // Universtitiy Project
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KINNS Ale Titianium Beer Label // Universtitiy Project 2 Ikea Re-brand // Universtitiy Project 3 Mount Franklin Bottle Tag // Universtitiy Project 4
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Clips and Flicks Short Film Festival Poster // YO Bendigo Swiss Southern Saints Netball Team flyer // Kate’s Events Design + Creative Culture Magazine Cover // Year 9 Abobe CS Design Class
PORTFOLIO PIECES
Publishing Assessment 1 Taylor Magazine cover Lecturer: Simon Ashford // The Brief: Create a magazine cover for Taylor MAGAZINE AUSTRALIA - Things to put your mind to. TAYLOR MAGAZINE is a monthly publication for the curious creative, the young and young at heart. The primarily Australian readership seeks a magazine that covers intelligent topics, interesting personalities, quirky trends, creativity, connections, fashion, words and music.
EDITOR’S LETTER
Thank you so much for picking up our first issue. This has been an exercise in blood, sweat and tears but also a project of intense passion for myself and the people I’m lucky enough to work with. Within these pages we hope to get you a little closer to some truly creative people and learn a little about what makes them tick. If this makes you tick a little better then it’s all been worth it. Hopefully we’ll be profiling you in an upcomming issue. I think the one thing that really comes through all the stories this issue is you should never stop doing what you love. If you believe in the process eventually things will start to fall into place. Every artist, musician, even the burger maker from page 10, has relayed an incredible need to keep doing what they are doing, not because of the money, but because if they didn’t they would lose the one thing that keeps them sane. Lastly we would love to hear what you think. This magazine was put together with you in mind. We want to make things more accesioble and possible for everyone out there. If you have some feedback or a suggestion for a future article – let us know. Speak soon, Jane Trizzar Editor in Chief mag.editor@taylormagazine.com.au
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Inspiration 1.0 Vince Frost In this regular feature we ask renowned creatives what they think inspiration is. It’s a spur of the moment answer, a stream of consciousness and hopefully an insight for the rest of us. This issue we asked the man himself, Mr Vince Frost. Vince Frost is what you might call a fast tracker to success. In 1989 he joined Pentagram in London, and just three years later he was their youngest ever associate at 27 years. In another two years he’d started his own studio, Frost Design (www. frostdesign.com.au) which he still runs with offices in Australia, the United Kingdom and the United Arab Emirates. It’s a story of success that he puts down to an inability to look at any job as being a bad job, insisting every piece of work you do should be your best, whether it’s for a multinational or for the hair-dresser on the corner. It’s a theory that there’s a perfect answer for every brief, you just have to find it.
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Inspiration is a real problem. Vague nowhere mind set, a mind breathe. Hustle and stress, a constant requirement to deliver. To surprise, to think beyond the expected. Problems unresolved accumulate into festering stress pits. Sometimes being free of any thought creates windows, visual windows, my inspiration comes from the opportunity. Eyes open breathing in pictures, potential ideas, reference. Books, magazines, people doing quality things. Tight parameters, blank paper. Something out of nothing, no budget.... I get excited about making ideas reality.
“Inspiration is normally desperation. The momentum of years of digging, a mind archive.”
Inspiration is normally desperation. The momentum of years of digging, a mind archive. Nothing beats the feeling of the ‘click’ The body smile when you’ve found what you were looking for.
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TAYLOR MAGAZINE
CUTE BUT SAD Luke Cheuh Charlotte Parker
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You really get the feeling that Luke wants to be the best at whatever he is doing at the time. He comes across in interviews as a person who is constantly trying to better himself, upgrade his skills and move up to the next level. He clearly likes to concentrate on the task at hand freely admitting that he stopped drawing and painting at one point so he could focus on becoming a Graphic Designer. It was only when he moved to Los Angeles and couldn’t find work he started painting again as a way to keep himself busy while looking. In March 2003 he decided to show some of his paintings and was surprised by how well they were received, coming very close to a sell out show. As you can imagine this encouraged him to keep painting for a while and put design on the back burner. Touted these days as one of the hottest properties on the LA art circuit you might say it was a good decision. Looking at his work your first reaction is
based on the cuteness of his Manga styled characters in their many forms of bear, monkey and rabbit. These instantly adorable characters are juxtaposed against the ironic and slightly disturbing situations they find themselves in. A bear finding himself on fire is slightly bemused at the fact that the tap of the shower has come off, leaving him to burn. Or the cute rabbit that turns his back on his adoring audience to take a much needed cigarette break. It’s as if these icons of 20th century innocence are thoroughly disappointed at how the world views them and have
resorted to often extreme acts to prove they have more depth than the average toy. While some of the pictures are clearly quite horrific, Luke creates a buffer zone between the viewer and the tortured creature allowing us to look on from a comfortably safe distance. An idea that appeals to many in our voyeuristic society and is demonstrated most prominently by the way his art consistently sells. A bunny chopping his ears off in muted silence is the perfect conversation opener for
We were lucky enough to catch him in between jobs while he was suffering from the flu to ask him a few questions.
What’s the process of illustrating a cover? I normally get a script. I love to get the script. It’s a much better experience then when they tell me what to draw. A lot of the earlier covers were really fun because they’d got the scripts 100% completed and I had time to read through them, do a bunch of sketches and pick out the dramatic moments. Or sometimes you can find little bits and pieces that maybe aren’t so important to the story, but inspire interesting imagery.
So how does a normal day work for you? I wake up at nine or ten. Answer e-mails. I get a lot of fan mail, especially a lot from the comic art world. I tell you, the longer I work in the industry the more frightened I get of how zealous the fans are. I mean it’s good because they buy a lot of the art. They really love the work and really follow everything I do. They care, just in a very intense way.
Recently the writers have been falling behind and I just get a vague description and I really hate that. As an illustrator you’re meant to be working from a text, deconstructing it and putting it together in a beautiful image, rather than just being a pair of hands doing a clichéd idea. Unfortunately that happens pretty often.
90% of web searches under your name end up being a comic fan’s blog. Yeah, yeah, I know. It’s an interesting mix, a lot of emails from art students too and some professional e-mails. So that takes up a little bit of time. Then I start work for... well I pretty much roll out of bed into work, maybe spend a bit of time with the wife when she gets too lonely. Normally work all day until maybe one or two a.m. everyday, seven days a week.
You’ve done a lot of trade paperback covers as well, collected works, is that a different experience, as opposed to a single comic cover? Yeah that’s definitely a big challenge in terms of hierarchy because I have to look at the story over all. Find what the main idea of the whole story-arc is, pick out the salient details and work it within that huge swirling composition. I guess that’s become my signature in a way, how I put together that whole picture and tie in all the different story elements. Especially those Fables trade paperback covers, they’re quite daunting and grand at full scale. My natural inclination is to simplify things but then my inclination to please usually leads me to something grandiose.
Wow, that’s like 17 hours - which seems excessive. It’s the only way you can make a decent living in art. Saving up for the rainy days you know. I think right now a lot of people are really blowing up and doing a lot of great work, but then what’s going to happen five years down the line when you’re out of style? Style is a key word, for example I did an album cover for ‘The Donnas’ and it’s a little different to what I usually do. It was heavily art directed, and since I’ve done that, everyone’s asking for the ‘Donnas Style’. That’s going to get played out.
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So it’s important you spend time trying out new styles? With each assignment I do whatever comes naturally. One of the problems I had coming out of school was my lack of direction in terms of style. I had no idea how to approach each assignment; it was only through a few years of experience that I’ve come upon a sort of a style. With the Fables covers, they’re more diverse in terms of approach and there’s a fan base, or a following, that appreciates that. So it’s sort of become my style, or my lack of it. There is a quote from one my art teachers at the SVA, he said “the best technique is no technique…”
There’s that word again: hierarchy. It’s weird, every artist I’ve talked to lately is going on about hierarchies being the key. It must be a buzzword! I picked it up from my drawing teacher, Jim McMullan. It’s just a really good word when you’re thinking about composition and organising your ideas. I don’t know how everyone else is applying it but I look at the trendy artwork nowadays, all the Vector and all that stuff, and I guess that has a kind of hierarchy in a way. You have the big shape and then it sort of goes down into the more incidental detail.
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For me it works more in terms of telling a story, especially on a lot of the covers. A lot of people like it when I put in little clues and moments of incidence that give a secondary or a third reading to the cover, after they first read
For this assignment we had to choose from a variety of Infinite Activity - James Jean Fran Burleigh
articles and I chose Cute but sad Luke Cheuh, Luke is an awesome drawer/artist and his art pieces are very funny. For
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my second article I chose Inspiration 1.0 Vince Frost because Vince Frost is a famous entrepreneur and an amazing graphic designer. My last chose of article was Ininite Activity James Jean, James Jean is also an amzing artsit, he has a very unique and very detailed style that I love. For my cover I took a photo in a coin laundry in a suburb of melbourne and once I saw it on my computer I loved it straight away.
Finished Art Assessment 5 Lecturer: Caitlin Jones //
The Brief: Create a DL magazine insert to be distributed through Time Out magazine promoting the HAPS Annual Fifties Fair.
HAPS BROCHU
URE
With my design choice I decided to take a simple modern stylish look, I thought the cream, blue and red was a great simple colour pallet that I thought it would suit the 50’s era a lot. Most of these pictures I got from my Mama (grandma) that were actually been shot in the 50’s. The picture on the cover is my favorite one because it is my Mama and Papa at a fair when they were very young and also they look very happy together. I have inserted red lines to fill up the white space a little bit, I didn’t want to add a pattern or another element because it would look to crowded and I am going for a classy simple feel to it. For my in-situ photos I thought I would go out and buy the Time Out magazine and take really good quality shots to help the HAPS company see what the brochure would really look like in the magazine. With the triangle styled shapes I wanted to add some geometric style to the modern side to this brochure.
AGDA SE
Design Industry Assessment 2 Lecturer: Josh Van Campenhout //
The Brief: Create three consistent posters for AGDA to promote seminars around the country discussing legal matters in the design industry with a partner.
EMINAR POSTERS
Designers in the know
Legal Requirements • Legal Issues • Licenses & Registrations • Contract • Leases • Finance • Tax
Sydney Melbourne Brisbane July 22nd 6pm Australian Museum
July 25th 6.30pm RMIT City Campus Building 80
July 30th 6pm State Library of Queensland
AGDA
www.agda.com.au
Designers in the know
Designers in the know
Work Safe
The Intellectual Property in the Internet age
• Safe work practices • Enough brakes & stretches • Seat Position • Eye Strain • Lighting • Electrical Tests
Sydney Melbourne Brisbane August 5th 6pm Australian Museum
August 15th 6.30pm RMIT City Campus Building 80
August 20th 6pm State Library of Queensland
AGDA
www.agda.com.au
• Copyright • Protect your ideas • Protect your work
Sydney Melbourne Brisbane August 9th 6pm Australian Museum
August 12th 6.30pm RMIT City Campus Building 80
August 17th 6pm State Library of Queensland
AGDA
www.agda.com.au
TITANIUM KINNS ALE
Design Software Assessment 2 Lecturer: Caitlin Jones //
The Brief: You are required to develop a wrap-around label design for the bottle, which is a standard 330ml bottle. The label should reflect the boutique nature of the product and their dedication to quality and craft.
IKEA RE-BRAND Symbols and Branding Assessment 1 Lecturer: Ian Brown // The Brief: Find a brand that you think needs a refresh. Focus mainly on the identity (logo) for this exercise and you will need to explain why you think it needs a refresh and re-design it.
MOUNT FRANLIN BOTTLE LABEL Finished Art Assessment 4 Lecturer: Caitlin Jones //
The Brief: Coca-Cola Amatil has Mount Franklin branded water during the outdoor festival season and they love the idea of promoting hydration and think festival-goers at big music events also need to be reminded about rehydrating themselves. Create a water bottle label to promote that rehydration is important. I thought it would be a good idea to add a scratchy on the back of the label so people would find it more interesting to win prizes.
CLIPS AND FLICKS SHORT FILM FESTIVAL POSTER
I volenteer for the Bendigo Counsil Graphi Design Department area and Yo Bendigo is a youth organisation that approched us a lot and within our group I stood up and took the Clips and Flicks Short Film Festival idea on and designed a poster, they didn’t really know what they wanted so I provided them with a simple design and they wanted more colour so I added in the cyan colour to the text to make it more colourful without making the poster too crowded.
SWISS SOUTHERN SAINTS NETBALL CLINIC FLYER A company named Kate’s Events approched me and asked if I could design a netball flyer for her friends team, she wanted the black white and red colours to stand out so I came up with this shine effect and kept the typography and the photography simple but eye catching at the same time. The client liked it so much that I continued working with her on other jobs.
Do you love your netball? Do you want to learn more? With some of the best netballers in Victoria?
Then come along to the Netball Skills Clinic Conducted by
Sunday 26th May 2013 10am – 12noon Clinic open to netballers of any ability Participants must be 9 to 14 years of age Bring a drink bottle & wear appropriate training gear
Waverley District Netball Association Farmer Street & Cassinia Avenue, Ashwood
$20 per participant All registrations must be made online by Friday 24th May 2013 Late registrations and registrations on the day of the clinic cannot be accepted Book online at Saints.vnl.com.au and click on events to register Enquiries: southern.netball@gmail.com or Phone 0411 541 719
DG DESIGN + CREATIVE MAGAZINE COVER
This was the first piece that I designed, I had to design a magazine cover with a theme so I decided snowboarding. I made this when I was 15 years old in 2009 at highschool and it was my first relisation that I wanted to become a graphic designer
If you like what you see contact me at allicail@students.catc.edu.au @allifrances
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