Graphic Imperative Process Book by Allie Fields

THE GRAPHIC IMPERATIVE PROCESS WORK Advocacy Posters Fall 2012, Patrick Dooley VISC 402: Designer as Author Allie Fields

SYNOPSIS “ The poster is the prime field for experimenting with visual language. It is the scene of changing ideas and aesthetics, of cultural, social, and political events.” — Pierre Bernard Project one required the creation of a pair of advocacy posters. Themes for these posters could have focused on concerns dealing with the environment, social justice, or human rights concerns among others. After considering which type of message the posters would focus on a specific advocacy group was found that could realistically sponsor the issue. Next, the target audience for the posters was selected and the purpose, solution, and action were defined for the advocacy issue. The end result was a pair of posters, one using type as image, while the other focused on type and image.

MOOD BOARD

ESSAY ANALYSIS

Heller

In Ode to Ink Saturated Paper, Steven Heller asserts the power and applicable nature of advocacy posters, even within our technology filled world. Synonymous with weapons for those who speak out against injustices, these posters call the viewer to action with their ability to evoke emotion. Success can be measured by a poster’s ability to resonate past its time, and it does not necessarily need to be beautiful to be effective. Emotions such as anger and frustration can serve the designer well in terms of coming up with a symbol or a satiric comment on an issue. It is the designer’s job ‘ rather than be overbearingly clever. Posters are still relevant to transform cliches, today because of their tactile nature, and their staying power which surpasses digital images. I found Heller’s argument about the staying power of advocacy posters to be encouraging. Littered throughout the essay were characteristics of what makes up an ‘ and recognizable images, influential poster. Many memorable posters rely on cliches and Heller is smart to address the possibility of these types of symbols becoming overassertive. However, I was taken aback at the lack of emphasis on good design. Not all good design fits under the traditional definition of beautiful, and I feel that good design can never harm an important message a designer wishes to pass along to an audience. Despite this I was strongly impacted by Heller’s realization that advocacy posters not only raise questions, but also answer them. The record provided by these posters within recent history is from a unique point of view that I see continuing regardless of what technology has to offer.

Wells

Carol A. Wells presents a similar argument to Heller in Why the Poster in the Internet Age? With a greater emphasis on history, Wells references to both the Viet Nam War era, as well as the AIDS epidemic of the 1980’s. While posters have become less visible, she attributes this in part to the direction of more recent advocacy posters to specific and community issues. Advertising and a lack of space to hang these posters, especially within the United States, also contribute to this decline. With the prevalence of the Internet one could assume posters will become obsolete, but not everyone has access to the Internet or a computer. The Internet can even offer unique possibilities for the continuation of the poster with the ability for them to be downloaded. Heller believes that as long as some sort of “digital divide” remains within our culture posters will still be the most effective and affordable tools for grassroots resistance. Wells’ choice to begin her argument with the relevance of advocacy posters throughout history reinforces their relevance today. Someday those looking back at the issues people choose to inform the public about through this medium will provide a record of one aspect of our lives, and I believe that posters can work in sync with the Internet and modern technology. We live in an ever-evolving world, but I agree with Wells that until all have equal access to technology the poster will be the simplest and most effective way to present these types of messages. Despite the limited places allotted for posters in public, technology cannot display posters in the same way as a printed piece of paper. I believe that the evolution of advocacy posters towards focusing on issues specific to a community further reinforces their importance, and shows the need still exists for this form of expression.

POSTER ANALYSIS Environment Category

Ester Hernandez Sun Mad II USA, 1982 Ester Hernandezâ&#x20AC;&#x2122;s Sun Mad poster becomes instantly memorable as the viewer processes a familiar image that has become different. Based off of Sun - Maid Raisins packaging design, one immediately knows the poster will relate to this product, or the growing of grapes. This grabs your attention with its connection to this company, and leads into the smaller text where the main crux of the issue is presented. This poster is successful because of the connections viewers are able to make, which allows for less explanation with the relatively short amount of text present. While the skeleton imagery leaves a lasting impression, one does not know just how connected the designer is to this issue. Once learning more about Hernandez, however, it makes the success of the poster even more apparent.

Alexander Faldin Anti - drug Russia, 1987 While this poster utilizes only image, it allows the designerâ&#x20AC;&#x2122;s message to ring clear for viewers of any nationality. No headline is necessary to explain the image which dominates the poster. The use of black on the yellow allows strong contrast to emphasize the picture of a poppy flower connected to a fishhook. The message is clear without the use of text, but if one did not immediately recognize that it is a poppy flower connected to the hook the meaning would be lost. The lack of supporting text makes a statement, yet does not allow for context clues to guide the viewer to any sort of conclusion should they be confused by the image.

Tahamtan Aminian Nature is Not a Plaything, Stop Playing Games With It! Iran, 2004 Designed in Iran in 2004, this poster combines a striking red background with a large matchstick that has a green tip. While all cannot read the text, it can be assumed that it supports the image and helps to make the message clearer. Once the viewer realizes the advocacy poster deals with nature, the connection is soon made to the common phrase “don’t play with fire.” The analogy between playing with fire and nature forces one to think about what the impact their actions have on nature, and how simply it can be destroyed. While the red background is a good choice, a background that gave another context clue to what the designer was advocating for may have been helpful for viewers who cannot read the headline and other text.

Julius Friedman “X” Illiteracy. We all pay the price. USA, 1989 From a single glance, this advocacy poster presents the issue of illiteracy as black and white, literally. A large “X” stands alone, accompanied by a bold headline which makes a clear statement to the reader. The language in the headline is not abrasive, but simply a fact. In this case the image and headline are both necessary to clearly present the issue. Sometimes less is more, and in this case a simple design says it all. The viewer is called to action by the shocking statistic, and this poster stands out with is stark color palette and simple design.

Joe Scorsone, Alice Dreuding Consumption USA, 2001 This poster, created by Joe Scorsone and Alice Dreuding, both shocks the viewer, and offers a relevant critique to our society. The figure crouching down appears evil with its skull-like head. By simply writing “consumption” under the figure, the letters entering the mouth and coming out the other end make sense. No further elaboration is needed to understand that the figure consuming letters represents our society’s desire to consume more and more material possessions that end up just accumulating. The only critique of this poster than instantly pops out is the designer’s choice to make the figure’s body solid. The headline could have stood out even more had the body been drawn in a more similar way to the head.

Judy Kensley McKie Endangered Cuban Crocodile USA, 1985 This poster features many patterns and bright colors used to create the imagery of a crocodile. The type is sprawled across the bottom, making it clear that the crocodile represented is not just any crocodile, but an endangered one. The headline is what makes this poster fit under the advocacy category, for without the text it would simply be a lively picture of an animal. Yet this poster still seems slightly out of place. While there is a message, it lacks the call to action quality that makes other posters more successful. The viewer may feel sad that the animal is endangered, but it does not seem to present any type of solution for this feeling. However, learning the background of why this poster was created does make it much more meaningful.

RESEARCH: Let’s Move! OVERVIEW OF THE ORGANIZATION Issue: Childhood Obesity, Portion Size ADVOCACY GROUP: Let’s Move! Launched on February 9, 2010 by the First Lady Michelle Obama, Let’s Move! is an initiative dedicated to solving the problem of obesity within a generation’s children. The initiative puts a focus on being a resource to parents, help provide schools with healthier foods, and work on children becoming more physically active. Let’s Move! works in collaboration with President Barack Obama’s Task Force on Childhood Obesity. A major emphasis is put on the collaborative nature of achieving the goal of reducing childhood obesity for the health of our children. Childhood obesity has tripled over the last three decades. Almost one out of three children are overweight or obese in the United States. If nothing is done to counteract this problem almost 1/3 of children born in 2000 onward will develop diabetes at some point in their lives and could suffer from heart disease, cancer, asthma, or high blood pressure. Other risks in childhood include impaired glucose tolerance, musculoskeletal discomfort, joint problems, sleep apnea, and breathing problems. Children’s live styles have changed greatly over the past thirty years. One factor that has contribute to this is portion sizes. They have become two to five times larger than in the past. This applies to beverages as well. In the 1970’s the average beverage containing sugar was 13.6 ounces, compared to 20.0 ounces today. Today we are eating 31% more calories than people were forty years ago. Compared to 1970, the average American eats fifteen more pounds of sugar per year. Action is required in the form of lifestyle changes and everyone needs to pitch in to make this happen. Not only are their health risks for overweight children, but self-esteem issues can arise as well. Overweight and obese children can face discrimination because of their weight. The stress from this can lead to low self-esteem which can continue throughout their entire lives. Also, better physical fitness has been connected with a higher level of achievement. Let’s Move! recommends families consider portion size in their desire to eat healthier. Children should eat smaller portions than adults, and should not be forced to clear their plates if they are full. A portion should be approximately the size of the back of a fist, based upon the individual eating the serving. Studies have shown that controlling portion size helps limit calorie intake, especially when eating highcalorie foods. Researchers have found that someone eating a larger portion than they normal would at one meal will not decrease their amount a at a later meal and will instead eat the same amount they normally would.

Tools to measure ideal portion sizes: Womanâ&#x20AC;&#x2122;s fist or baseball = 1 serving of fruit or vegetables Tennis Ball = 1/2 cup of ice cream SIx Dice = 1 serving of cheese Golf Ball or Large Egg = 1/4 cup of dried fruit or nuts A rounded hand full = 1/2 cup cooked or raw veggies, a piece of fruit, cooked rice or pasta. Also a good measurement for snacks. Sample Breakfast, Lunch, and Dinner with healthy Portion Sizes from the National Alliance on Mental Illness (NAMI): Breakfast: 4 oz. of 100% Juice or a piece of fruit 1 slice of whole grain toast 1-2 oz. of protein (i.e. an egg) 1 cup of skim milk Lunch 2 oz. of lean protein 2 slices of whole wheat bread 1/2 cup vegetables 1 piece of fruit 1 cup of skim milk Dinner 2 vegetables (1/2 cup each) 1/2 - 1 cup of whole grain such as brown rice 1 piece of fruit 1 cup of skim milk

RESOURCES http://www.letsmove.gov/ http://www.cdc.gov/obesity/childhood/basics.html http://www.nami.org/Template.cfm?Section=healthy_eating&Template=/ContentManagement/ ContentDisplay.cfm&ContentID=94175 Division of Nutrition and Physical Activity. Research to Practice Series No. 2: Portion Size. Atlanta: Centers for Disease Control and Prevention, 2006.

AREAS OF ADVOCACY Let’s Move! is founded upon five pillars: 1. Creating a healthy start for children 2. Empowering parents and caregivers 3. Providing healthy food in schools 4. Improving access to healthy, affordable foods 5. Increasing physical activity These five pillars relate to the different aspects of fighting childhood obesity that the Let’s Move! initiative focuses on. They have a specific section on their website targeting different groups where problems in healthy eating and exercise begin and can be changed. PARENTS Problem: Parents and caregivers are not providing a healthy environment for children at home. Solution: By joining with the Let’s Move! Initiative parents can become educated and begin setting a healthier example for their children. Action: Let’s Move! provides a detailed guide for success in this area on their website. Step one focuses on parents providing healthy snacks for children and gives tips on what to purchase at the store and on how to eat more fruits and vegetables each day. Step two outlines ways to make physical activity a part of the family routine. By setting fitness goals for the family you can track how much your activity level improves. The third step encourages parents to plan a healthy menu. It is important for children to be involved with planning meals and cooking. Cutting back on sugar and keeping and eye on portion sizes are also important tactics. I would like portion sizes to be the specific problem I focus on for my advocacy posters. Step four recommends reducing the time spent in front of the TV. The fifth action suggested is organizing a school health team. SCHOOLS Problem: Schools lunches often do not offer the healthiest meals for children, and gym classes and after-school sports have been cut. Solution: Let’s Move! offers suggestions for how to get their school on a healthier track. This problem can only be solved in principals, teachers, and parents work together to brainstorm ways to increase activity and healthy eating habits within their schools. Action: Step one recommends creating a school health advisory board. This group can assess your school’s needs and see what can be done to improve these areas. Secondly, a school can join the Healthier US Schools Challenge. This establishes strict criteria for food quality, physical activity, and nutrition education within schools. The third step encourages the staff to set a good example through their eating and exercise habits. Fourth, nutrition education and physical education should be incorporated into the curriculum. Finally, your school can plant a school garden!

MAYORS & LOCAL OFFICIALS Problem: Mayors and local officials have the platform, but often do not take action to use their position as advocates for reducing childhood obesity. Solution: Mayors and local officials can use their public positions to create change in the way childhood obesity is perceived and dealt with. Action: Let’s Move! again offers a five step program for action. Step one gives the option of your city or town becoming at Let’s Move City or Town. Mayors will be invited in on conference calls and events to come up with ideas and celebrate progress. Step two invites these officials to help parents make healthy family choices. They offer many suggestions, including launching a website for parents about this topic. Third, officials should work to improve the health of schools. Fourth, they can work to increase physical activity opportunities for children. There should be a push for schools to increase physical activity in schools. Finally, these officials can work to make healthy food affordable and accessible. Many ideas are presented including offering incentives to food retailers for offering healthier food and drink options. They could participate in a local food policy council as well. CHEFS Problem: Chefs do not utilize their opportunity to impact what children eat in schools. Solution: Chefs in schools can work to educate children, and serve healthier food options. Action: Step one could be for a chef to join the Chefs Move to Schools initiative. If they participate, they will adopt a school and work with administrators, teachers, and parents to educate kids about healthy eating and nutrition. Those chefs working in schools can join the Healthier US School Challenge. Third, chefs can become involved in child nutrition programs. Many other suggestions are offered as ways for chefs to work with schools to create change. KIDS Problem: Children are not eating right and being active. Solution: Children who become involved with Let’s Move! are given suggestions on simple things they can start doing themselves everyday to improve their health. Action: Children can be part of the solution to this problem directly affecting them. First they should know to move everyday. Second, they should work on trying new fruits and vegetables. Third, they should drink lots of water. Fourth, they should use commercial breaks to do something active. Finally, they should help make dinner and learn about what foods are healthy to be eating and how much.

TARGET DEMOGRAPHIC The main target audience for these posters will be the parents of elementary age children. While both parents will be targeted, the parent who does the most cooking for the family and is most involved in signing up children for sports and activities will most likely be more interested in learning more about Let’s Move! and how correct portion sizes can help to reduce childhood obesity. I would also like for these posters to be visually appealing to children, even if they do not completely understand childhood obesity and the negative consequences it can have on one’s life. If children are visually interested in a poster they may point it out to their parents who will be able to find ways to educate their kids about Let’s Move! and the entire initiative. These posters could be used in elementary schools to promote Let’s Move! and educate and lead to actions that reduce childhood obesity. Any level of previous involvement with promoting healthy eating to reduce childhood obesity, especially in regards to portion size, is not necessary because Let’s Move! offers valid suggestions for children in any family, not just those who already have children who are struggling with their weight.

PORTRAIT

Misty is mom to nine year old Betsy. They live in a suburb of Denver, Colorado and both she and her husband are lawyers. Her daughter attends a private Catholic elementary school but she is very involved with what activities Betsy is involved in. Misty has never been a woman who loves to cook, and her busy schedule sometimes makes it difficult to prepare healthy meals. She loves to canoe, but hardly has the time and spends most of her free time reading novels while her husband makes models of airplanes.

Max is a eleven year old boy who goes to a public school in Detroit. He is African-American. His large family of six eats meals together whenever they can, but sometimes his older siblings are late getting home from friends houses or working. He loves to go to the mall to buy video games, and he spends time almost everyday watching several hours of TV. He plays on a soccer team and has practice two times a week. Someday he wants to be a veterinarian because he loves his dog Bruce more than anything.

VISUAL AUDIT

outside The Letâ&#x20AC;&#x2122;s Move campaign visually presents itself in a manner that I wish to generally follow with my advocacy posters. The bright colors and the combination of serif and sans serif fonts work well with my target audience of mainly children, but their parents as well. This broad appeal is something I wish to emulate, though I will incorporate my own ideas and personal style with this general visual appearance in my posters.

RESEARCH PAPER: PROBLEM, SOLUTION, ACTION PROBLEM Today, almost one out of three children within the United States are overweight or obese and childhood obesity has tripled over the last three decades. This problem imposes serious health risks that could impact children for the rest of their lives. Lifestyle changes have greatly contributed to childhood obesity, including a major increase in portion size. In addition, overweight children face a great risk of self-esteem issues. The Letâ&#x20AC;&#x2122;s Move! initiative encourages parents to become educated not only about childhood obesity, but also about ways they can implement healthy eating habits within their families in order to provide a healthier future for their children. TO SUGGEST knowledge hope rationality action change results self-esteem power strength well-being health future motivation revolution expose prevention: to hinder or stop from doing something collaboration: to work, one with another fruition: attainment of anything desired; realization; accomplishment positivity: explicitly stated, stipulated, or expressed change: to transform or convert

TEXTS HEADLINE STATEMENT OF PROBLEM SOLUTION ACTION 1.

+ Eat to live? + Almost one out of three children are overweight or obese in the United States which can lead to diabetes, cancer, asthma, or high blood pressure. + Allow Let’s Move! to educate your family on healthy eating habits which can easily be integrated into your daily lives. + Plan menus focusing on healthy portion sizes.

+ Eat Me. + Today we are consuming 31% more calories than people were forty years ago. + Let’s Move! encourages parents to educate themselves about healthy portion sizes for their children. + Serve your children smaller servings than you would eat yourself, and allow them to be finished eating once they are full.

+ How would 31% more affect you? + Today we are consuming 31% more calories than people were forty years ago. + Educate yourself about healthy portion sizes through the Let’s Move! initiative. + Plan menus focusing on healthy portion sizes.

+ Food For Thought + Almost one out of three children are overweight or obese in the United States. + The Let’s Move! Initiative helps parents create a healthy start for children. + Plan healthy menus with appropriate portion sizes.

+ The cookie monster. + Compared to 1970, the average American eats fifteen more pounds of sugar per year. + The Let’s Move! initiative empowers parents to create a healthy start for their children. + Pair healthy portion sizes with meals that cut back on sugar intake.

+ Put your fist in your mouth. + Almost one out of three children are overweight or obese in the United States. + The Let’s Move! initiative helps parents create a healthy start for children. + A portion should be approximately the size of the back of the fist.

+ Too Much of a Good Thing + Today we are consuming 31% more calories than people were forty years ago. + Allow Let’s Move! to educate your family on healthy eating habits which can easily be integrated into your daily lives. + Plan menus focusing on healthy portion sizes.

+ Home Grown + Almost one out of three children are overweight or obese in the United States. + Let’s Move! empowers parents to create healthy starts for their children. + Set fitness goals for your family and track your improvement.

10.

+ Weighing On Your Mind + Almost one out of three children are overweight or obese in the United States which can lead to diabetes, cancer, asthma, or high blood pressure. + Let’s Move! empowers parents to create healthy starts for their children. + Create health and fitness goals for your family today.

CLASS NOTES 8.21 Introduction to the Project 8.23 We reviewed the first phase of research and went over the essays and images chosen. 8.28 We reviewed the second phase of research. After class discussion I decided fully to focus on parents/children as the main target audience of the posters. 8.30 After presenting my concepts and themes/text I came up with the class responded best to Eat to Live?, Eat Me, The Cookie Monster, and With Eyes as Big as Dinner Plates. My visual audit will inspire my posters, and I will stick with the theme of the present branding. 9.4 In class today we talked about the first 25 poster sketches. Overall I had good variation, but the class found promise in the Eat to Live? posters and the black and white Eat Me composition wise. They also felt I should continue to develop my cookie monster concept. 9.6 We reviewed my 10 image based posters. The main critique was that there was too much going on with the posters with large fruit that were made with realistic colors. There was more positive feedback for posters with more abstract colors related to food. Also, it was decided that the cookie monster concept may not be the strongest. 9.13 We reviewed type and image and type as image posters. I am working on defining which poster I will focus on for type as image since many have become somewhat image based. The group found that the green/blue posters with small fruit was too static. There were mixed reviews on the colors of the pink poster, but they felt it could be developed further to create the image based poster. The blue poster with the pattern in the background and the large question mark was found to be a possibility for the type as image poster since the background pattern was subtle. Some of the other type as image versions didnâ&#x20AC;&#x2122;t seem to fit the brand and were too harsh. It was also suggested I further develop the pattern in the background of the blue poster, possibly having some colored fruits.

9.13 We reviewed type and image and type as image posters. I am working on defining which poster I will focus on for type as image since many have become somewhat image based. The group found that the green/blue posters with small fruit was too static. There were mixed reviews on the colors of the pink poster, but they felt it could be developed further to create the image based poster. The blue poster with the pattern in the background and the large question mark was found to be a possibility for the type as image poster since the background pattern was subtle. Some of the other type as image versions didnâ&#x20AC;&#x2122;t seem to fit the brand and were too harsh. It was also suggested I further develop the pattern in the background of the blue poster, possibly having some colored fruits. 9.20 Today I brought in three versions of my type as image and three versions of my type and image. The class connected best with the layout of type and image where the food formed a circle, reminiscent of a plate. They still were not sold on the color choices for that poster, and suggested trying a blue/green palette. They also responded positively to the added banner and bars at the bottom and top of the poster to help place the secondary information on the poster. As far as the type as image poster, the critique focused on adding some more text to make the Eat to Live? header clearer. They liked the pattern light in the background and didnâ&#x20AC;&#x2122;t have any major other suggestions for the bulk of the text. 9.25 We reviewed full-scale versions of my almost final two posters. I had spent a great deal of time working with the color of the type and image poster. After critique I decided to add a darker pink color for some of the fruit that was a more similar pink color to the background. Also, I added in some lighter shades to create more variation in the fruit but keep it in the same color palette. The main fix for the type as image poster was to make sure some of the gaps were fixed in the fruit pattern in the background.

DESIGN DEVELOPMENT: First 25 Sketches

www.letsmove.gov

Almost 1 out of 3 children are overweight or obese in the United States. Plan menus focusing on healthy portions.

Plan menus focusing on healthy portions. The Let’s Move! initiative empowers parents to create healthy starts for their children.

The Let’s Move! initiative empowers parents to create healthy starts for their children.

PLAN MENUS FOCUSING ON HEALTHY PORTIONS.

Today we are consuming 31% more calories than people were forty years ago.

ALMOST 1 OUT OF 3 CHILDREN ARE OVERWEIGHT OR OBESE IN THE UNITED STATES. PLAN MENUS FOCUSING ON HEALTHY PORTIONS.

ALMOST 1 OUT OF 3 CHILDREN ARE OVERWEIGHT OR OBESE IN THE UNITED STATES.

The Let’s Move initiative empowers parents to create a healthy start for their children.

The Let’s Move! initiative empowers parents to create healthy starts for their children.

Plan menus focusing on healthy portions.

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The Let’s Move! initiative empowers parents to create a healthy start for their children.

The Let’s Move initiative empowers parents to create a healthy start for their children.

WWW.LETSMOVE.GOV

ALMOST 1 OUT OF 3 CHILDREN ARE OVERWEIGHT OR OBESE IN THE UNITED STATES. PLAN MENUS FOCUSING ON HEALTHY PORTIONS.

COMPARED TO 1970, THE AVERAGE AMERICAN EATS FIFITEEN MORE POUNDS OF SUGAR PER YEAR. The Let’s Move! initiative empowers parents to create healthy starts for their children.

Today we are consuming 31% more calories than people were forty years ago. Plan menus focusing on healthy portions.

The Let’s Move initiative empowers parents to create a healthy start for their children.

THE LET’S MOVE! INITIATIVE EMPOWERS PARENTS TO CREATE A HEALTHY START FOR THEIR CHILDREN.

www.letsmove.gov

Today we are consuming 31% more calories than people were forty years ago.

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ALMOST 1 OUT OF 3 CHILDREN ARE OVERWEIGHT OR OBESE IN THE UNITED STATES. PLAN MENUS FOCUSING ON HEALTHY PORTIONS.

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DESIGN DEVELOPMENT: 10 Image Based Posters

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PLAN MENUS FOCUSING ON HEALTHY PORTIONS.

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WWW.LETSMOVE.GOV

COMPARED TO 1970, THE AVERAGE AMERICAN EATS FIFITEEN MORE POUNDS OF SUGAR PER YEAR.

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TODAY WE ARECONSUMING 31% MORE CALORIES THAN PEOPLE WERE FORTY YEARS AGO. PLAN MENUS FOCUSING ON HEALTHY PORTIONS.

PLAN MENUS FOCUSING ON HEALTHY PORTIONS.

ALMOST 1 OUT OF 3 CHILDREN ARE OVERWEIGHT OR OBESE IN THE UNITED STATES.

The Let’s Move! initiative empowers parents to create healthy starts for their children.

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PLAN MENUS FOCUSING ON HEALTHY PORTIONS. Plan menu menus us ffocusing ocusing on healthy portions.

The Let’s Move initiative empowers parents to create a healthy start for their children.

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ALMOST ONE OUT OF THREE CHILDREN ARE OVERWEIGHT OR OBESE IN THE UNITED STATES .

The Let’s Move! initiative empowers parents to create healthy starts for their children.

Plan menus focusing on healthy portions.

The Let’s Move! initiative empowers parents to create healthy starts for their children.

DESIGN DEVELOPMENT: 6 Refined

The Let’s Move! initiative empowers parents to create a healthy start for their children. letsmove.gov

TODAY WE ARE CONSUMING 31% MORE CALORIES THAN PEOPLE WERE FORTY YEARS AGO.

PLAN MENUS FOCUSING ON HEALTHY PORTIONS.

E AT M

DESIGN DEVELOPMENT: Almost Final Posters

FINAL PROJECT: Concept Statement Today, almost one out of three children within the United States are overweight or obese and childhood obesity has tripled over the last three decades. This problem imposes serious health risks that could impact children for the rest of their lives. Lifestyle changes have greatly contributed to childhood obesity, including a major increase in portion size. In addition, overweight children face a great risk of self-esteem issues. The Letâ&#x20AC;&#x2122;s Move! initiative encourages parents to become educated not only about childhood obesity, but also about ways they can implement healthy eating habits within their families in order to provide a healthier future for their children.

FINAL PROJECT: Reflection Creating these advocacy posters allowed me to see the benefits of focusing on a specific issue within a poster, and the challenges. My concept was influenced by the subject of food in terms of the images I created. While I was originally inspired by the mood of the Letâ&#x20AC;&#x2122;s Move! campaign, I found that what I created gradually changed into something different from the original look I pictured the posters having. I think having an audience of parents, and somewhat their children, greatly influenced the text I wrote for my posters. They will be the ones who will have the opportunity to impact childhood obesity the most within their families. Researching this issue allowed me become more familiar with an issue that affects so many children within our nation. I felt that targeting parents would create the most action for this issue. While I knew that childhood obesity was a major problem, the research and time spent on these advocacy posters helped me to realize the magnitude of the problem. Through the in class critiques of my work I realized the great importance of staying on message, and making sure my headlines were clear and that the supporting text worked with what they said. This is something I had to revise on one poster later in the process, but this helped me to stay on message and keep the action clear. While I created many ideas for these posters throughout this process, I struggled at first with creating an image-baed poster. At one point I felt I had too many type as image posters, and eventually the problem became that my type based poster included a background pattern/image. In the end, however, I feel that each of these posters is successful. They have varying headline and supporting text, but they promote the same message for parents. My type as image poster does not allow the background pattern to distract from the text, and I feel that the many revisions I tried in terms of the colors for the image based poster have finally come together to form the best solution. Throughout this process I learned how difficult it is to promote a clear, interesting message through a poster. The research, and varying text options were vital to the process of these final posters. While childhood obesity is a serious issue, I wanted viewers to be able to be given an action that seemed applicable to their everyday lives, while at the same time allow them to think about just how much our families are consuming. I enjoyed the challenge of making this action clear within my posters, and I hope that I will have more opportunities in the future to use the skills I learned about creating a poster which advocates a specific issue.