5 Research
23 Solution
6 About Us (Overview)
24 Brand Zag
7 Competitive Analysis
25 Typography
9 SWOT Analysis
26 Palette / Textures
27 Logo Identity
11 Development
12 Marketing Strategy
28 Variations
13 Action Plan
29 Clear Space
30 Media Mix
31 Application
15 Outcomes
16 Narrative
17 Voice & Tone
45 Vision for the Future
18 Onliness Statement
47 Conclusion
19 Target Demographic
49 References
20 Persona
21 Shopping Habits
22 Logo Concepts
20