Smart Start Brand Style Guide Designed by Allie Barberan
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Where to Begin: Intro & Brand Values
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Typography
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Color Palette
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Imagery & Texture
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Logo Identity
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Logo Variations
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Logo Clear Space
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Website Mockup
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Mockups
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Usage
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Intro & Brand Values: When becoming a new parent there are so many things that need to be done & even more things to do after a baby is born. Smart Start knows how hard it is to tackle all of these things, so that's why they've got your back. Each month they are greeted by a beautifully geeky & gamer-like subscription box of helpful items that fulfill their parental needs for their latest unlocked achievement.
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Our Promise We at Smart Start are the only baby subscription box that supplies quality geeky/gamer content for soon-to-be parents to help get started for their new player by providing gender-neutral essentials such as clothes, toys, or parenting books, in a thoughtful & engaging way.
Geek Chic Casual
Modern Neutral Original
Typography: Riffic Regular - Logotype - 2 2 pt A a B b C c D d E e F f G g H h I i J j K k L l M m N n O o P p Q q R r S s T t U u V v Ww X x Yy Z z 12 34567890?!-+=#%&@$()/ Aleo Bold - Header - 22 pt A a B b C c D d E e F f G g H h I i J j K k L l M m N n O o P p Q q R r S s T t U u Vv W w X x Yy Z z 1234567890?!-+=#%&@$()/ Arial Bold - Subhead - 22 pt AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890?!-+=#%&@$()/ Aleo Regular - Body Copy - 22 pt AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 1234567890?!-+=#%&@$()/ 5
Color Palette: Main Color Scheme
#e28b6e
RGB: 226 139 110 CMYK: 9 53 57 0
#505781
RGB: 80 87 129 CMYK: 78 70 27 9
#939bcd
RGB: 147 155 205 CMYK: 67 65 60 55
Alternate Color #8987a6 RGB: 137 135 166 CMYK: 47 42 16 5
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Grayscale Color Scheme
#f9f2ea
RGB: 249 242 234 CMYK: 1 3 6 0
#363435
RGB: 54 52 53 CMYK: 17 15 16 89
Alternate Color #f29875 RGB: 242 152 117 CMYK: 2 48 54 0
Imagery & Texture:
Geek Chic
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Logo Identity: The final logo for Smart Start keeps the most important factors of the brand in mind, that being the baby and the geeky characteristics with a font that matches its playful/light-hearted personality. The logo is comprised of two elements: The Symbol & The Type (tagline is optional in some cases). The combination logo must always be kept at this proportion and no attempt should be made to squeeze, stretch, or distort the logo in any way. All usage must be approved by Smart Start beforehand.
Smart Start Enter New Player!
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Logo Variations:
Smart Start Enter New Player!
Full Color - Light Background
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Full Color - Dark Background
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Mono - Dark Background
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Mono - Light Background
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Mono - Color 1
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Mono - Color 2
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Logo Clear Space: Size is adjustable depending on scaling, but it must be kept at the specified proportions. The length of the capital letter S will be the distance needed when using the logo with any other elements, giving it room to breathe. The clear space will always start from the top of the baby icon, the bottom of the icon, the farthest left side of the icon, and the farthest right side of the logotype (the edge of the t in “Smart�).
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Smart Start Enter New Player!
Mockups:
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Website Mockup:
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Usage:
Smart Start Enter New Player!
Never stray from the given PMS
Smart Start Enter New Player!
Keep given proportions
Never stretch logo
Smart Start Enter New Player!
Keep given placement
Never change given fonts
Never use logomark on it’s own unless given permission
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