Social media analytics market

Social Media Analytics Market

Opportunity Analysis and Industry Forecast, 2016-2023

Global Opportunity Analysis and Industry Forecast, 2014-2022

Introduction • Social Media Analytics Market was valued at $1,269 million, and is expected to reach $9,383 million by 2022, supported by a CAGR of 29.2%.

• Increased expenditure on analytics and growth in focus on competitive intelligence are the factors that support the overall market growth.

• The exceptional evolution from business intelligence (BI) techniques to advanced analytics techniques and the massive upsurge in the number of social media users have elevated the adoption of social media analytics across the globe.

• North America generated the highest revenue in 2014 and is projected to maintain its dominance throughout the forecast period.

Social Media Analytics Market

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Overview • Increase in rate of adoption in SMEs and increased cloud adoption depict major growth opportunities for the market.

• The global social media analytics market involves the study of various applications such as customer segmentation & targeting, competitor benchmarking, multichannel campaign management, customer behavioral analysis, and others (customer behavioral analysis and marketing management).

• The market in North America is more productive as compared to others with diverse end-users implementing social media analytics at a greater extent.

• The retail sector dominated the global social media analytics market in 2014 due to various advantages of social media analytics such as increase in brand awareness, better connection with audiences, creating hype around products, reduced gaps in the sales cycle.

KEY BENEFITS • Travel & hospitality, and other end-user sectors are expected to exhibit a significant increase in the social media analytics market growth.

• Customer behavioral analysis generated the highest revenue among other applications.

• Asia-Pacific is projected to exhibit a substantial growth during the forecast period.

Social Media Analytics Market Segmentation:

Key Players Key Market Players Profiled • Oracle Corporation • Adobe Systems, Inc. • IBM Corporation • SAP SE • Netbase Solutions, Inc. • Hootsuite Media, Inc. • Tableau Software • Crimson Hexagon • SAS Institute • Salesforce.com Inc. Get more information on this study @ https://www.alliedmarketresearch.com/purchase-enquiry/1929

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