MAJOR STUDIO PROJECT Allie Brown S2897244
ABOUT US Inspired by Scandinavian designs characteristics, traditionally marked by simplicity, bright whites and natural wood tones. I wanted to design beautiful and unique candle holders out of repurposed wood. I was babysitting and playing with toy blocks and this is what inspired me to design the wooden stacked candle holder, from there I designed the other holders. All products are made from sustainable materials, the salvaged wood right to the use of 100% soy wax and cotton wicks of the tea light candles. The glass jars are made from recyclable glass. Woodland Candles is about adding warmth and familiarity to minimal designs. Our wood turned candle holders are more than just an individual piece or style, it’s about turning something natural, reshaping it and giving it a second life or another purpose in someone elses home and day to day living. Here you will find unique, handcrafted candle holders made with traditional crafting, and high quality materials, giving people timeless products with a contemporary edge.
OUR HANDMADE PROMISE We promise to provide traditionally crafted, unique candle holders with only the highest of quality materials at an exceptional value.
PRODUCTS Woodland Candles are incredibly unique candle holders. Each holder is made from salvaged wood, meaning the entire range is characterised by its imperfections and no two pieces are alike. The decision to use wood is because of it’s beauty and longevity. The use of light coloured wood and simplistic shapes brings warmth into a home while following Scandinavian design values. Our products are about bringing the beauty of the outdoors into a home.
THE BOWL COLLECTION Our exquisite, one of a kind bowl candle holders have been lovingly turned from reclaimed Chinese Raintree wood, being finished with Tung Oil for lasting protection. The bark inclusions add unique characteristics while highlighting the grain of this holder. This candle holder, with its simple shape, soft glow, and grain variations, is a great accent to any home decor whether traditional, rustic, contemporary, or modern. The holder is purposely designed to fit our larger maxi tea lights, which burn for 10+ hours.
T H E STAC K E D C O L L E C T I O N Hand crafted candle holders that are so beautiful and collectable! Stacked together or used individually they are rich and wonderful. This particular collection can be customised to whatever your need may be, whether you want all natural or add some colour. We have five colours to choose from: White, purple, sky blue and grey This candle holder, with its simple shape, soft glow, and grain variations, is a great accent to any home decor whether traditional, rustic, contemporary, or modern. The holder is purposely designed to fit our larger maxi tea lights, which burn for 10+ hours.
Offered in a range of colours which are customisable to the customers preferences.
Mint Green
Grey
Sky Blue
Pale Purple
THE HEXAGON COLLECTION Hand crafted candle holders that are so beautiful and collectable! The hexagon collection is perfect for those who want something smaller to give more texture and lighten up the room. They are small but the effect they create is wonderful. This particular product can be customised to whatever your need may be, whether you want all natural or add some colour. We have five colours to choose from: White, green, purple, sky blue and grey This candle holder, with its simple shape, soft glow, and grain variations, is a great accent to any home decor whether traditional, rustic, contemporary, or modern. The holder is purposely designed to fit our larger maxi tea lights, which burn for 10+ hours.
Offered in a range of colours which are customisable to the customers preferences.
Mint Green
Grey
Sky Blue
Pale Purple
TEALIGHTS Our candle holders are purposely designed to fit our larger maxi tealights, which burn for 10+ hours. These tea lights are handmade in our studio using 100% soy wax, and 100% cotton wicks. We offer a variety of scents to our customers, including scents of the woodland to bring freshness to any home. We chose scents that create a feeling of relaxation and serenity and permeate throughout the house. For the tropical home we promote scents of coconut and lime and french vanilla, making sure different home types are accomodated for. We offer six different unique scents: 1. French Vanilla 2. Cedar Forest 3. Champagne and Strawberries 4. Cherry Blossom 5. Coconut and Lime 6. Lavender
BRANDING
BRANDING Woodland Candles brand is Scandinavian inspired, pairing the high quality and longevity expected of handmade wooden products and the values and ideals associated with Scandinavian design. The brand is characterised by the simplicity, practicality and elegance of the candles and their balance of traditional craft and contemporary design.
LOGO DESIGN The logo is designed to be clean and simple. As the rest of the branding is mostly, light shades such as nude, cool grey, and wood textures, I wanted the logo to really stand out and be the ‘splash’ of colour that Scandinavians use. The typeface is simple and minimal creating a distinctive logo. Using a serif font for ‘Woodland’ gives the company a more timeless and classy feel which is exactly what our products are (high quality with longevity). A san serif font was then used for ‘Candles’ to keep the logo clean. The antler represents the outdoors and nature, something Scandinavian’s have always incorporated into their homes and their designs.
FONT In order to achieve a more simple, minimalist and functional design, two sans serif fonts are used, Kohinoor Devanagari and Avenir. Sans serif fonts are simple forms without a great deal of ornamentation. The chosen fonts expresses a neutral, but friendly and lively appearance.
Kohinoor Devanagari Kohinoor Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Avenir Avenir Black abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Kohinoor Medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Avenir Medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Kohinoor Light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Avenir Oblique abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Kohinoor Book abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Avenir Book abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
PEACH
WHITE
KRAFT
BLACK
CMYK 0 | 51 | 51 | 1 RGB 246 | 150 | 121
CMYK 0 | 0 | 0 | 0 RGB 255 | 255 | 255
CMYK 37 | 45 | 56 | 6 RGB 168 | 137 | 109
CMYK 0 | 0 | 0 | 100 RGB 0 | 0 | 0
COLOURS The colours are used to draw attention and create a warm feminine feeling.
C O P O R AT E I D E N T I T Y
THANK YOU CARD Rather then having tags, each product will come with a thank you card. This will either be inside the packaging when purchased online or placed in the customers bag after their in store purchase.
INVOICE
BUSINESS CARDS
ONLINE STORE The online store is user friendly, easy to navigate and provides information on all products and is a fully functional, responsive online shopping experience.
RESPONSIVE WEBSITE The website has been created to ensure that it is responsive across all platforms of technology.
SOCIAL MEDIA Social media will be used heavily, in order to increase branding awareness, and market share. It will be used to share photos of products and promotions.
INTERIOR STORE The store follows Scandinavian design charactistics. It is clean, minimal and uses natural wood and plants to bring nature into the interior. The posters on the left wall change frequently and are used specifically to promote our products and any in store sales.
PA C K A G I N G Instead of relying on a multitude of design elements and techniques, the packaging only shows the most essential design elements and type alone to produce a visual that feels modern and polished. A simplistic approach can bring out the serenity and sophistication characteristic of Scandinavian design.
T H E H E X A G O N C O L L E C T I O N PA C K A G I N G
T H E S TA C K E D C O L L E C T I O N PA C K A G I N G
T H E B O W L C O L L E C T I O N PA C K A G I N G
M A I L PA C K A G I N G If customsers purchase a candle holder through the website, the postage they will recieve will firstly be a white poly mailer with Woodland Candles logo on the front. Once the mailer is opened, the box that protects the candles is a simple structural design, with white text and use of cardboard. This makes the packaging feel lighter and shows true Scandinavian simplicitiy.
C AU S E - R E L AT E D M A R K E T I N G C A M PA I G N
T H E PA R T N E R S H I P One Tree Planted (OTP) is a non-for-profit organisation focusing on global reforestation. Currently planting in just four countries, Woodland Candles is bringing them to Australia for the very first time. Being dedicated to a solution for reforestation, we are aiming to restore and revive our nation’s forests. To support OTP efforts, Woodland Candles will be donating $15.00 every time a product is sold from our Bowl Collection throughout the months of June, July and August. Each candle sold will give OTP the funds to plant fifteen native trees in Australia, having a profound impact on the country’s ecosystem Donate today and light the way to a better future.
# L i g h t t h e Way One Candle = 15 trees
One
wooden Candle
$15.00 donation
15 Trees planted
THE ISSUE Of the eleven world regions highlighted as global deforestation fronts, eastern Australia is the only one in a developed country.
THE GOAL We aim to plant at least 1500 trees during the months of June, July and August. In order to reach this goal we will be planting fifteen trees every time a holder is purchased from the Bowl Collection. We will also be advertising through a number of intermediaries while hosting tree planting events.
LOGO DESIGN For the months of June, July and August the Woodland Candles logo will be modified to suit the campagin. The logo colour will change to green, the purpose of this change is to gain awareness to the cause.
IMAGERY This will be one of the main images that is used throughout the campaign. Showcasing the product that needs to be purchased in order to support tree reforestation.
C A M PA I G N E V E N T Towards the end of the last month of campaigning, we will be hosting a tree planting weekend. The first tree planting event will be the 16th and 17th of August, the second opportunity will be on the 21st and 22nd of August. Our aim is to plant 500 trees during the four days that the event is on.
WOODLAND
REFORESTATION
PROJECT
L I G H T T H E W AY W E B PA G E On our website, a page has been dedicated to the cause giving customers information about the campaign and how they can help. Our website will also have a home page banner which will encourage them to find out more by directing them to the Light The Way page.
BAG For those who sign up and attend our Woodland Reforestation Project will be given a free canvas bag.
POSTER A poster will be used to capture any moving audience and gain awareness within the local community. The first poster showcases people that if they purchase this beautiful product, in return they will be helping plant fifteen native trees. The second poster encourages people to join our Woodland Reforestation Project.
T’SHIRTS For those who join us in the Woodland Reforestation Project will be given a t’shirt. Staff will also wear this t’shirt.
SHOPPING BILLBOARD These shopping billboards will be seen in popular shopping malls throughout Australia. Again, this will be specifically targetting our key customers.
MAGAZINE AD The magazine advertisements will be found in home decor magazines such as House and Garden, Elle Decor, Vogue Living and Real Living. This will specifically market to our targetted audience that love home decor, influencing them to purchase a Woodland Candle.
FACEBOOK www.facebook.com/woodlandcandles The Woodland Candles facebook page will share posts in regards to the campaign. The cover photo will be a campaign banner, promoting the upcoming Woodland Reforestation Project and the profile picture will be changed to the green logo. Photos, promotions, updates, stories and encouragement will be posted constantly throughout the months of June, July and August.
I N STAG R A M Woodland Candles will continually post photos such as, updates on trees being planted, product shots, event information, and any inspiring stories from people who joined the cause and helped plant trees. The hashtag #lighttheway will be used to raise awareness and is encouraged to be used by customers
#LIGHTTHEWAY
THANK YOU CARD When customers purchase a candle holder from the Bowl Collection, a thank you card will be either inside the mail package or in the shopping bag. This card will say thank you to them for purchasing from us and also explain what we have donated because of their purchase.