Allie Feigeles KU Design VISC 204 Spring 2021
A project that focuses on clean icon building and exploring many options for lockups and monogram choices.
Initial Sketches
1
2
5
4
3
6
7
24
25
8
27
9
12
10
28
15
14
31
30
18
17
21
22
32
19
33
20
29
11
13
16
26
23
34
35
Grid Sketches
Digitizing Top 10
2
1
3
5
4
6
8
7
9
10
I moved the drafts of the digitized monograms into a chart to gather my thoughts about each and compare them closer together. After this, I further refined my top four favorites.
Hairline serifs are a bit thin. Fun shape but other solutions are more creative. 6
1
Right F position is adjusted a little, preferring the right. Feels too tall maybe
How can I build from the letters to make them more my own?
7
2
Push the counter form between the letters to be more extreme
I like this one, but it seems like a given answer, should cross bar of F be lowered? 8
3
f is too probably too thin, but I still like the shape of this one. Long vs short crossbar on the f?
The thicker stroke works better. I need to adjust the space between the terminals 9
4
5
Adjusted space between the A and F, I think I like the right one. Cross bar of F is moved down to match with the A
I think the right solution with the cut off terminal works better. But does it read as CAF? Incorporate cut off into the f?
It’s giving D&D, not fully built how I’d like, would be a good one to retry or figure out a little better but not sure how atm 10
Refining Further, Fave 4
1.
a.
b.
Shortened terminals+ added weight
c.
Shortened terminals
a.
Narrowed top
b.
Added swashy terminal
c.
Thicker connection
a.
d.
a.
Same cross bar length Smaller counter
Squished horizontally, wider top
d.
Rounder connection
b.
Shortened f
e.
More space + shorter cross bar
c.
Added counter
b.
Solid shape
e.
Custom A shape connects A and F cross bar
c.
Higher cross bar
e.
Tried with Futura
Capital F
More rectangular
These were my final five choices, since it was so hard to pick just two and I wanted to see as many as possible before I made the final decision. From here I thought about scale and how I would start putting together lockups. At first I was leaning toward 3 and 5 but then I thought back on 1 since it was a completely unique mark. To make my decision I decided I would try lockups for both 1 and 3, then pick from those.
1.
3.
5.
2.
4.
Typeface and Lockup Studies
1. New Atten
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14. Expo Serif
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2. ITC Avant Garde
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15. Essonnes
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3. Franklin Gothic URW
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16. Utopia
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4. Degular
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17. Cooper Black
5. Objektiv
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18. PT Mono
19. Courier
7. Avenir Light
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20. Charter
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8. Aktiv Grotesk
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21. DIN Alternate Bold
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9. P22 Underground
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22. Trade Gothic
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10. Futura PT
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23. Raleway
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11. Helvetica
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24. Bilo Reg and Light
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12. Forma DJR Text
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25. Macho Reg and Light
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13. Kepler
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Allie Feigeles ICON
PRIMARY / LOCK UPS
Allie Feigeles, KU Design Student
A quick brown fox jumped over the lazy dog.
Primary Text / Helvetica Bold
TYPOGRAHY
C: 97 M: 91 Y: 0 K: 0
C: 0 M: 22 Y: 19 K: 0
C: 0 M: 0 Y: 0 K: 100
R: 45 G: 63 B: 153
R: 249 G: 185 B: 181
R: 35 G: 31 B: 32
COLOR
A quick brown fox jumped over the lazy dog. Secondary Text / Helvetica Light
Allie Feigeles
Allie Feigeles
Allie Feigeles
Allie Feigeles