OCTOBER NEWSLETTER / WP

O C TO B E R N E WS L E T T E R 2020

NEW

PRODUCTS

DIGITAL ALARM CLOCK with wireless charger 2733343 $

8

EX-WORKS PANAMA

dual alarm clock

50

10W 7.5W/5W

Charging distance: 4-8mm

Charging capacity: ≥72%

QI wireless charger

WIRELESS CHARGER with light 2733344 $

6

EX-WORKS PANAMA

10W Charging capacity: ≥72% input 5V 2A; 9V 1.67A

10

UHF

audio range: >100dB

ULTRA HIGH FREQUENCY

WIRELESS MICROPHONE WITH PORTABLE RECEIVER 3202717 $ 00

14

EX-WORKS PANAMA

battery: 2AA

S P E C I F I C AT I O N S • Frequency response: 50-20kHz (+/-3dB) • Audio range: >100dB • Radio frequency output: 10dBm • Modulation type: FM • Maximum deviation: +/-40KHz

battery: 3.7V, 1800mA 1/4” jack

2 WIRELESS MICROPHONES WITH RECEIVER $ 00 3202718

30

EX-WORKS PANAMA

battery: 3V 2AA

MICROPHONE • Transmission power: 8dB • Maximum input level: 0dBV • Operating temperature: -10º a 50ºC

AC input: 12-18V, 400mA

RECEIVER • Sensitivity: -98dBm for 30dB • Frequency range: 50Hz- 16KHz +/-3dB • Dynamic range: >90dB

AUTOMATIC SOAP DISPENSER 6103017 $ 75

10

ENERGY SAVING

EX-WORKS PANAMA

S P EC I F I CATIONS • Transparent design, with scale mark, easy to check the remaining capacity • Power switch with light indicator • Energy efficient motor, provides up to 6 months of battery life • Ultra-quiet foaming motor

infrared sensor

ECO FRIENDLY

FINE FOAM

NO TOUCH

BODY & SURFACE

INFRARED FOREHEAD THERMOMETER 6103019 $ 00

20

EX-WORKS PANAMA

COLOR ALARMS MERCURY FREE

S PE C I F I C AT I O N S • Measuring distance: 3-5cms • Measurement range: Body: 32.0-43.0ºC (89.6-109.4ºF) Surface: 0.0-100.0ºC (32.0-212.0ºF)

F°/C° SWITCHABLE

1 SECOND READING

• Precision body: +/-0.2ºC 35.5-42.0ºC (+/-0.4ºF 95.9-107.6ºF) +/-0.3ºC 32.0-35.4ºC (+/-0.5ºF 89.6-95.7ºF) +/-0.3ºC 42.1-43.0ºC (+/-0.5ºF 107.8-109.4ºF)

At the 0-12cm of the hole, the spray begins

AUTOMATIC ALCOHOL DISPENSER 6103020 $ 90

13

EX-WORKS PANAMA

Spray the alcohol, without contact, achieving a quick and convenient disinfection.

The single spray time is 0.15 seconds effectively guaranteeing hand disinfection

INFRARED SENSOR

75%

ALCOHOL

PORTABLE

B AC K

TO S TO C K

2300747

RECHARGEABLES

RECHARGEABLE AAA / 2PK BATTERIES

1

EX-WORKS PANAMA

$

49

HEARING AID

HEARING AID / 8PK BATTERIES 2301165

1

2301166

EX-WORKS PANAMA

$

1

EX-WORKS PANAMA

90

$

90

PHOTO • WATCH • ALKALINE PHOTO BATTERY CR123/2PK

WATCH BATTERY 321

2301676

3

EX-WORKS PANAMA

$

24

WATCH BATTERY 379

2302233

0

EX-WORKS PANAMA

44

0

EX-WORKS PANAMA

$

52

WATCH BATTERY 395

2302244

$

WATCH BATTERY 357

2302234

0

EX-WORKS PANAMA

70

0

EX-WORKS PANAMA

$

88

WATCH BATTERY 399

2302254

$

WATCH BATTERY 371

2302239

0

EX-WORKS PANAMA

68

66

MICRO ALKALINE 23A

2302256

$

0

EX-WORKS PANAMA

$

2309206

1

EX-WORKS PANAMA

$

75

TELEPHONE BATTERIES

6V 300MAH / 3PK

2.4V 600MAH

2309216

1

2309212

EX-WORKS PANAMA

$

1

EX-WORKS PANAMA

81

$

98

6V 600MAH / 3PK

4V 600MAH / 2PK

2309214

2309213

2

$

09

$

2309219 AA-AAA BATTERY CHARGER

13

EX-WORKS PANAMA

$

4

EX-WORKS PANAMA

EX-WORKS PANAMA

88

75

1-2 HOURS charging time • Input voltage: 100V-240V • Output voltage: 5V • Includes 2 AA batteries

4401132 USB 2.0 / 64GB

9

EX-WORKS PANAMA

$

61

4401152 MICRO SD

U3 / 10 CLASS 128GB

18

EX-WORKS PANAMA

$

00

3mt power cable lenght

6405018

8

EX-WORKS PANAMA

PORTABLE $ AIR COMPRESSOR • Power supply: CD 12V • Rated current: 14A • Cylinder diameter: 30mm • Max pressure: 150PSI • Max duty cycle: 40min • Outflow 30L/min

00

air compressor bag INCLUDED

hose lenght: 1mt

IDEAL FOR buggies • cars • motorbikes • sport balls

snap-on air

I N N OVAT I O N S

We want to share with you our quality process for each of our products.

The image of our brand is also a reflection of the quality of our products, everything affects our brand both positively and negatively.

THE CORE OF OUR BUSINESS It is based on the adequate selection of the portfolio that we choose for the development of each of our categories.

TOTALTEST

That is why we have a rigorous and meticulous process to ensure that we deliver the best quality to our clients at an affordable price.

The technical department in our TOTAL TEST LAB are the ones who lead this process:

QUALITY VALIDATION PROCESS: By having selected the products that we will develop with our factories - which also undergo a rigorous evaluation - they are asked to send several product samples because the tests are invasive; such is the case with batteries and sealed products that are destroyed

STEP

N1

Sample evaluation

Safety Test, which guarantees that no product represents a risk or is harmful to the health of our customers.

Durability evaluation.

Simulation of transport and climate are essential, we know that our products travel long distances with different topographies, that they are present in a diversity of climates, for this reason we submit the samples to adverse conditions, but within world standards such as ISO. Specific tests The tests vary depending on the type of product, some products require special cyclical tests such as: UV, battery performance, UN38.3 battery safety, salinity, aging, etc.

Each takes up to 62 business days because cyclical tests have long time cycles.

STEP

STEP

Good Operation and performance

Mass Approval

N2

At the end of the tests, a report is prepared for each model evaluated and shared with the relevant teams, this report guarantees whether or not the product can proceed to be commercialized.

STEP

N5

Performance Supervision Once the product has reached the markets, it is randomly requested to share the performance of the model, and if there are opportunities to improve it.

N3 Before mass production, new samples are prepared and sent in which it is verified that they fulfill with the requirements of both technical and marketing teams

STEP

N4

Quality Performance:

Once the mass production is finished and the products are in their packaging and in their respective master boxes, a new inspection is carried out by a contracted third party, to which each of the points to be verified is shared.

The supplier issues a report to be reviewed by the technical and commercial teams, in order to approved the release of the product or request the supplier to make adjustments.

Meet our laboratory for all our brands TRANSPORT SIMULATION PLATFORM Through mechanical vibrations at variable frequencies, it is tested whether the products suffer defects in transport due to factory failures before they reach the region

RAIN SIMULATION CHAMBER Water resistant samples are subjected to this test according to the product's water resistance standard (IP3, IP4, IP6, IP7)

UV TEST CHAMBER Using UV light exposure shows the resistance of white materials to turn yellow or pale

SALINITY RESISTANCE CHAMBER Through saline steam, the resistance of products to exposure to sea salt and sweat is checked

CLIMATE SIMULATION CHAMBER Small samples are subjected to climatic conditions with controlled temperature and humidity to generate stress due to both factors.

AGING CHAMBER Making use of heat and wind, products are subjected to aging of their materials

N E WS

NEWSLETTER OCT 2020

NEWS I N N OVAT I O N S

I N N OVAT I O N S N E W S L E T T E R 2 0 2 0

In the coming weeks we will be sharing materials for the new products

WIRELESS EARPHONES

BLUETOOTH

5.0

OV E R T H E H E A D H E A D P H O N E S BLUETOOTH

5.0

HI FI

SOUND

RECHARGEABLE B AT T E R Y

We will have digital campaigns for the new wireless headphones with Bluetooth 5.0, speakers desk and new LED lamps!

S E A S O N A L S T R AT E G Y N E W S L E T T E R 2 0 2 0

SEASONAL STRATEGY One of the MOST EXPECTED EVENTS OF THE YEAR is coming and as a franchise we have been supporting closely to ensure that our sales target are achieve during this Shack Friday It is important to take into consideration the current situation and what our consumers are paying attention or value during this times

NEWS

NEWSLETTER OCT 2020

SITUATION • MULTICHANNEL SHOPPER S E A S O N A L S T R AT E G Y N E W S L E T T E R 2 0 2 0

• EVERYONES AVOIDING CROWDS • INCREASE IN SAFE SHOPPING • BIGGER CONFIDENCE WITH ONLINE SHOPPING • A FASTER ADOPTION OF THE O2O (ONLINE TO OFFLINE) MODELS FROM THE RETAILERS • SPEED AS A COMPETITIVE ADVANTAGE • BIGGER PRE-BLACK FRIDAY PROMOTIONS • BLACK FRIDAY EARLY AND LONGER SEASON

Keeping these variables in mind, as a franchise we recommend developing the following plan:

KV FLASH WEEK

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A new promotional platform that will be the prelude to our

Shack Friday, with attractive discounts in key categories.

And also important to develop differentiated promotions for each channel, so the consumer gets to have different options to choose from.

NEWSLETTER OCT 2020

NEWS

E S T R AT E G I A D E T E M P O R A DA N E W S L E T T E R 2 0 2 0

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Consumers are expecting to have earlier and longer events with attractive promotions So for the first time we will have an event lasting approximately 10 days with permanent offers in the different categories.

K V S H A C K F R I D AY

This campaign was share to all the markets early in September, so they could have enough time to align it to their commercial strategy

O C TO B E R N E WS L E T T E R / 2 0 2 0