O C TO B E R N E WS L E T T E R 2020
NEW
PRODUCTS
DIGITAL ALARM CLOCK with wireless charger 2733343
dual alarm clock
10W 7.5W/5W
Charging distance: 4-8mm
Charging capacity: ≥72%
QI wireless charger
WIRELESS CHARGER with light 2733344
10W Charging capacity: ≥72% input 5V 2A; 9V 1.67A
UHF
audio range: >100dB
ULTRA HIGH FREQUENCY
WIRELESS MICROPHONE WITH PORTABLE RECEIVER 3202717 battery: 2AA S P E C I F I C AT I O N S • Frequency response: 50-20kHz (+/-3dB) • Audio range: >100dB • Radio frequency output: 10dBm • Modulation type: FM • Maximum deviation: +/-40KHz
battery: 3.7V, 1800mA 1/4” jack
battery: 3V 2AA
2 WIRELESS MICROPHONES WITH RECEIVER 3202718 MICROPHONE • Transmission power: 8dB • Maximum input level: 0dBV • Operating temperature: -10º a 50ºC
AC input: 12-18V, 400mA
RECEIVER • Sensitivity: -98dBm for 30dB • Frequency range: 50Hz- 16KHz +/-3dB • Dynamic range: >90dB
AUTOMATIC SOAP DISPENSER 6103017
ENERGY SAVING infrared sensor
ECO FRIENDLY
S P EC I F I CATIONS • Transparent design, with scale mark, easy to check the remaining capacity • Power switch with light indicator • Energy efficient motor, provides up to 6 months of battery life • Ultra-quiet foaming motor
FINE FOAM
NO TOUCH
BODY & SURFACE
INFRARED FOREHEAD THERMOMETER 6103019
COLOR ALARMS MERCURY FREE
S PE C I F I C AT I O N S • Measuring distance: 3-5cms • Measurement range: Body: 32.0-43.0ºC (89.6-109.4ºF) Surface: 0.0-100.0ºC (32.0-212.0ºF)
F°/C° SWITCHABLE
1 SECOND READING
• Precision body: +/-0.2ºC 35.5-42.0ºC (+/-0.4ºF 95.9-107.6ºF) +/-0.3ºC 32.0-35.4ºC (+/-0.5ºF 89.6-95.7ºF) +/-0.3ºC 42.1-43.0ºC (+/-0.5ºF 107.8-109.4ºF)
At the 0-12cm of the hole, the spray begins
AUTOMATIC ALCOHOL DISPENSER 6103020
INFRARED SENSOR
75%
ALCOHOL
Spray the alcohol, without contact, achieving a quick and convenient disinfection. The single spray time is 0.15 seconds effectively guaranteeing hand disinfection
PORTABLE
B AC K
TO S TO C K
2300747
RECHARGEABLES
RECHARGEABLE AAA / 2PK BATTERIES
HEARING AID
HEARING AID / 8PK BATTERIES 2301165
2301166
PHOTO • WATCH • ALKALINE PHOTO BATTERY CR123/2PK
2301676
WATCH BATTERY 379
2302244
WATCH BATTERY 321
2302233
WATCH BATTERY 395
2302254
WATCH BATTERY 357
2302234
WATCH BATTERY 399
2302256
WATCH BATTERY 371
2302239
MICRO ALKALINE 23A
2309206
TELEPHONE BATTERIES
6V 300MAH / 3PK
2.4V 600MAH
2309216
2309212
6V 600MAH / 3PK
4V 600MAH / 2PK
2309214
2309213
2309219 AA-AAA BATTERY CHARGER
1-2 HOURS charging time • Input voltage: 100V-240V • Output voltage: 5V • Includes 2 AA batteries
4401132 USB 2.0 / 64GB
4401152 MICRO SD
U3 / 10 CLASS 128GB
3mt power cable lenght
6405018 PORTABLE AIR COMPRESSOR • Power supply: CD 12V • Rated current: 14A • Cylinder diameter: 30mm • Max pressure: 150PSI • Max duty cycle: 40min • Outflow 30L/min
air compressor bag INCLUDED
hose lenght: 1mt
IDEAL FOR buggies • cars • motorbikes • sport balls
snap-on air
I N N OVAT I O N S
We want to share with you our quality process for each of our products. The image of our brand is also a reflection of the quality of our products, everything affects our brand both positively and negatively.
THE CORE OF OUR BUSINESS It is based on the adequate selection of the portfolio that we choose for the development of each of our categories.
TOTALTEST
That is why we have a rigorous and meticulous process to ensure that we deliver the best quality to our clients at an affordable price. The technical department in our TOTAL TEST LAB are the ones who lead this process:
QUALITY VALIDATION PROCESS: By having selected the products that we will develop with our factories - which also undergo a rigorous evaluation - they are asked to send several product samples because the tests are invasive; such is the case with batteries and sealed products that are destroyed
STEP
N1
Sample evaluation
Safety Test, which guarantees that no product represents a risk or is harmful to the health of our customers. Durability evaluation. Simulation of transport and climate are essential, we know that our products travel long distances with different topographies, that they are present in a diversity of climates, for this reason we submit the samples to adverse conditions, but within world standards such as ISO. Specific tests The tests vary depending on the type of product, some products require special cyclical tests such as: UV, battery performance, UN38.3 battery safety, salinity, aging, etc. Each takes up to 62 business days because cyclical tests have long time cycles.
STEP
STEP
Good Operation and performance
Mass Approval
N2
At the end of the tests, a report is prepared for each model evaluated and shared with the relevant teams, this report guarantees whether or not the product can proceed to be commercialized.
STEP
N5
Performance Supervision Once the product has reached the markets, it is randomly requested to share the performance of the model, and if there are opportunities to improve it.
N3 Before mass production, new samples are prepared and sent in which it is verified that they fulfill with the requirements of both technical and marketing teams
STEP
N4
Quality Performance:
Once the mass production is finished and the products are in their packaging and in their respective master boxes, a new inspection is carried out by a contracted third party, to which each of the points to be verified is shared. The supplier issues a report to be reviewed by the technical and commercial teams, in order to approved the release of the product or request the supplier to make adjustments.
Meet our laboratory for all our brands TRANSPORT SIMULATION PLATFORM Through mechanical vibrations at variable frequencies, it is tested whether the products suffer defects in transport due to factory failures before they reach the region
RAIN SIMULATION CHAMBER Water resistant samples are subjected to this test according to the product's water resistance standard (IP3, IP4, IP6, IP7)
UV TEST CHAMBER Using UV light exposure shows the resistance of white materials to turn yellow or pale
SALINITY RESISTANCE CHAMBER Through saline steam, the resistance of products to exposure to sea salt and sweat is checked
CLIMATE SIMULATION CHAMBER Small samples are subjected to climatic conditions with controlled temperature and humidity to generate stress due to both factors.
AGING CHAMBER Making use of heat and wind, products are subjected to aging of their materials
N E WS
NEWSLETTER OCT 2020
NEWS I N N OVAT I O N S
I N N OVAT I O N S N E W S L E T T E R 2 0 2 0
In the coming weeks we will be sharing materials for the new products
WIRELESS EARPHONES
BLUETOOTH
5.0
OV E R T H E H E A D H E A D P H O N E S BLUETOOTH
5.0
HI FI
SOUND
RECHARGEABLE B AT T E R Y
We will have digital campaigns for the new wireless headphones with Bluetooth 5.0, speakers desk and new LED lamps!
S E A S O N A L S T R AT E G Y N E W S L E T T E R 2 0 2 0
SEASONAL STRATEGY One of the MOST EXPECTED EVENTS OF THE YEAR is coming and as a franchise we have been supporting closely to ensure that our sales target are achieve during this Shack Friday It is important to take into consideration the current situation and what our consumers are paying attention or value during this times
NEWS
NEWSLETTER OCT 2020
SITUATION • MULTICHANNEL SHOPPER S E A S O N A L S T R AT E G Y N E W S L E T T E R 2 0 2 0
• EVERYONES AVOIDING CROWDS • INCREASE IN SAFE SHOPPING • BIGGER CONFIDENCE WITH ONLINE SHOPPING • A FASTER ADOPTION OF THE O2O (ONLINE TO OFFLINE) MODELS FROM THE RETAILERS • SPEED AS A COMPETITIVE ADVANTAGE • BIGGER PRE-BLACK FRIDAY PROMOTIONS • BLACK FRIDAY EARLY AND LONGER SEASON
Keeping these variables in mind, as a franchise we recommend developing the following plan:
KV FLASH WEEK
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A new promotional platform that will be the prelude to our
Shack Friday, with attractive discounts in key categories. And also important to develop differentiated promotions for each channel, so the consumer gets to have different options to choose from.
NEWSLETTER OCT 2020
NEWS
E S T R AT E G I A D E T E M P O R A DA N E W S L E T T E R 2 0 2 0
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Consumers are expecting to have earlier and longer events with attractive promotions So for the first time we will have an event lasting approximately 10 days with permanent offers in the different categories.
K V S H A C K F R I D AY
This campaign was share to all the markets early in September, so they could have enough time to align it to their commercial strategy
O C TO B E R N E WS L E T T E R / 2 0 2 0