Allison Schmitz
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BICYCLING IN THE
Number of Bicycle Commuters (increase between 1999 and 2011)
UNITED STATES
Portland, OR
30,945
Philadelphia, PA
Sanfrancisco, CA 20,138
17,945
10,196
Denver, CO
14,400
Washington, DC
7,115
Minneapolis, MN
Most Common Facilites Used By Bicyclists
Reasons for Bicycling
5,330
Boston, MA
4,648
Lexington Fayette County, KY
3,436
2,370
Anchorage, Ak
New Orleans, LA
Austin, TX
381
Recreation
BICYCLING
To Visit Friend/Relative
Shoulders of Paved Roads 28.3%
4.9%
Other
7.3%
12.8%
23.6%
13.9%
UNITED STATES
Bicycle Lanes on Roads
Personal Errands 19.2%
13.6%
Exercise Commute
Most Common Facilites Used By Bicyclists
Recreation
5.2%
48.1% 10.1%
IN THE
Reasons for Bicycling
Paved Roads (Not on Shoulder)
Ot her
13.1%
Bike Paths/Trails
Sidewalks
Designed by Allison Schmitz
All data courtsey of bikeleage.org and bicyclinginfo.org and citypopulation.de/USA
Paved Roads (Not on Shoulder)
Ot her
Shoulders of Paved Roads 4.9%
To Visit Friend/Relative
28.3% 5.2%
48.1% 10.1%
Other
This poster is to be placed in areas where people may be waiting, for example in a coffee shop, office, or bike repair shop. It can be viewed from afar, and become educational when more closely examined.
7.3%
12.8%
23.6%
13.9%
Bicycle Lanes on Roads
Personal Errands 19.2%
13.6%
Exercise Commute
Sidewalks
Designed by Allison Schmitz
13.1%
Bike Paths/Trails
All data courtsey of bikeleage.org and bicyclinginfo.org and citypopulation.de/USA
InDesign, Illustrator, 11 in. x 17 in.
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LIVE
MINIMALLY LIKE A PRO by F.C. Williams
Living minimally means adopting a minimalist home and lifestyle. Living a minimalist lifestyle changes many of your daily habits, but thinking minimally is quite easy. The idea is that you only have the things you really need. However, this doesn’t mean that you can’t spend money on quality items. It does mean only owning the things that are truely necessary.
Illustration by Allison Schmitz
6
APRIL 2014
LIFESTYLE
7
This magazine spread, including each illustration, was developed and executed over a period of two days and is in response to the Society of Publication Designers’ student competition. InDesign, Illustrator, Photoshop, 10 in. x 16 in. spread
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REAP THE BENEFITS
“Minimalism helps you to see what is most important to you, so you have a clearer focus on the things that make you happy.”
HERE’S HOW YOU’LL LIVE MORE WHILE HAVING LESS. 1.
Spend less.
2.
Own higher quality things.
3.
Support other causes.
4.
Clean more easily.
5.
Be less stressed out.
6.
Be more productive.
7.
Decrease carbon footprint.
8.
Be good to the environment.
9.
Focus on healthier living.
10.
Have less fear of failure.
11.
Show what you love most.
12. Find things more easily. 13. Have more freedom. 14.
Cut ties with the past.
15.
Maximize your space.
16. Be happier. Illustration by Allison Schmitz
ONE HOW TO GET STARTED TODAY 8
BELIEVE YOU’RE A MINIMALIST. Prompta menandri vel et, a tota quodsi has. Atqui alienum consulatu sed ad. Eum ne regione deserunt, mea a tota affert oportere. At suas voluptua tao est, honestatis neglegentur anent est, no dolore offendit ex vix. Deseruisse persequeris, per te blandit splendide. Has tation volupthua ad. Vitae audirei adolescens an mel. An cu et munere legimus, tale voluptua cu mea, mel no dolor este qui idque fabulas.
TWO
THREE
FOUR
THINK MINIMALLY. Mazim noluisse et in mea, id vocent iisque eos, et qui idque fabulas. Id vel movet veritus ponderum. Velvitae pertinacia liberavisse ne. Mel euaten appareat gloriatur, diam vidisse eos no. Cum id nostrud meliore, duo te erant honestatis. Ne per percipit duo senserit temporibus, dolore tritaninte est in. Ei affert liberavisse nec, soluta vocent popule. inermis menandrisummo nominati et.
GET ORGANIZED. Eum definiebas adversarium cu, duo inermis menandrisummo nominati et. Malis scripserit mel in. Per dolor et id probo consequuntur. Dicanta dicas comprehensam id vis, i pro salutatus forensibus. Eum in summo et prompta. Usu ut feugait tibique mentitum, no vel dicunt invidunt iudicabit te. Id his sale posse, blandit ponderuma vix ea. Pro diam mazim reprimique id, nec erat meis soluta ut. In nec sonet nihil.
CUT BACK. Um an, at facer meliore constituto. Sint lobortis erroribus his ei, delectus mediocrem persecuti nam no, his ex probo voluptaria. Eirmod atomorum ius eu. Lorem ipsum dolor sit amet, ludus prompta menandri vel et, in tota quodsi has. Atqui alienum et consulatu a sed ad. Eum ne regione deserunt, mea at affert oportere. At suas voluptua an est, honestatis neglegentur an est, dolore offendit ex vix.
APRIL 2014
FIVE REMEMBER THE BENEFITS. Per id probo consequuntur. Dicanten dictas comprehensam id vis, iden po salutatus forensibus. Eum in etenden summo prompta. Usu vel ut feugait doloreteni tibique mentitum, vel dicunt invidunta iudicabit te. Id his sale dolor posse, blande ponderum vix ea. Pro diam mazibelle reprimique id, nec erat meis sota ut. In vix nec sonet nihil. Qui cuhis dicant aliquid, iisque mediocrem eum an, autoes eos. LIFESTYLE
9
This magazine spread, including each illustration, was developed and executed over a period of two days and is in response to the Society of Publication Designers’ student competition. InDesign, Illustrator, Photoshop, 10 in. x 16 in. spread
Infographic
Magazine Spread 1 2
Recipe
Poster
iTunes Album Art
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OLD FASHIONED APPLE PIE INGREDIENTS t
UBCMFTQPPOT BMM QVSQPTF øPVS QMVT NPSF GPS EVTUJOH
t
1JF %PVHI 1BUF #SJTFF
t
(SBOOZ 4NJUI BQQMFT QFFMFE DPSFE BOE TMJDFE
t
3 â „4 DVQ TVHBS QMVT BEEJUJPOBM GPS QJF UPQ
Ap ple pie conjures warmth, aroma, taste, and to g etherness . T his one is f ille d with Granny Smith
t
;FTU BOE KVJDF PG MFNPO
t
1â „2 UFBTQPPOT DJOOBNPO
t
1â „2 UFBTQPPO OVUNFH
t
1JODI HSPVOE DMPWFT
t
UBCMFTQPPOT VOTBMUFE CVUUFS
t
MBSHF FHH CFBUFO
ap ples and is tucked i n t o a b u t te r y c r us t .
DIRECTIONS t
)FBU PWFO UP EFHSFFT 0O B MJHIUMZ øPVSFE TVSGBDF SPMM PVU QBUF CSJTFF JOUP UXP 1⠄8 JODI UIJDL DJSDMFT UP B EJBNFUFS TMJHIUMZ MBSHFS UIBO UIBU PG BO JODI QMBUF 1SFTT POF QBTUSZ DJSDMF JOUP UIF QJF QMBUF 1MBDF UIF PUIFS DJSDMF PO XBYFE QBQFS BOE DPWFS XJUI QMBTUJD XSBQ $IJMM BMM QBTUSZ VOUJM ÜSN BCPVU NJOVUFT
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The design of this recipe and act of cooking pie are brought together, allowing functionality and a familial feeling to become evident.
4FSWJOHT
4PVSDF .BSUIB 4UFXBSU -JWJOH /PWFNCFS %FDFNCFS
InDesign, Photoshop, 8.5 in. x 11 in.
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A Q R P E O P U
L A R N C K D T
Z B O C J F N Z
N H R U O L U D
Q L V F H E R C R C S
O F Q K X N V P B I T
J B R P U N J P K Z A
M H N R C N R B Q B X G O Q G X I K A S R THE MOST INNOVATIVE ART DIRECTOR, TYPOGRAPHER, AND G DESIGNER OF THE 20TH CENTURY J A L T Y H N KI R R E I N O O G D I Y Z A Q D
B M T D I D R Q B N E K C H T
HERB LUBALIN
E H R S M G W E G J A
Celebrated designer, Herbert Lubalin, American born
March 17, 1918 dies at 63 years old on May 24, 1981. After graduating from Cooper Union in 1939 he was entranced
by typography. Lubalin worked for Reiss Advertising, Sudler & Hennessy, and his own firm, Herb Lubalin, Inc.,
amung others. Lubalin collaborated with Ralph Ginzburg
and others on the magazines Eros, Fact, and Avant Garde.
Lubalin was elected to New York Art Directors Club Hall of
Fame in 1977 and awarded the 62nd AIGA medal in 1981. He was also awarded the TDC Medal, the award from the Type Directors Club in 1984. As a typographic designer,
Lubalin is responsible for ITC Avant Gar de in 1970 (a
collaboration with Tom Car nase), ITC Ronda in 1970, ITC Lubalin Graph in 1974, and ITC Serif Gothic in
1974 (a collaboration with Antonio DiSpigna).
D B T O L L K N K F P G N
C P Y J U P P K
This poster calls viewers to remember and educate themselves on a historically significant typographer, Herb Lubalin.
InDesign, Illustrator, 11 in. x 17 in.
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A set of iTunes album art which corresponds to certain design movements that are apart of a fictional documentary series, called “Style And Design Through The Ages�. InDesign, Illustrator, Photoshop, 300 x 300 px
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e
avnir A type specimen book showcasing Avenir, designed to bring attention to Avenir’s gradual weight changes and geometric-humanist nature. InDesign, Illustrator, 8 in. x 8 in.
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black 48 pt
adrian frutiger
heavy 36 pt
medium 24 pt
roman 15 pt
book 11 pt
Designed by Swiss font artist Adrian Frutiger
and released in 1988, the Avenir typeface contained three weights, each with a
roman and oblique version. Later, the family was expanded to six weights, each with a roman and oblique version. The family is made up of gradual weight changes used to satisfy the needs of specific text applications that range from headlines to captions. Avenir’s design is based off of
light 8 pt
the sansserif typefaces Futura and Univers. The name Avenir means future and gives us a clue as to what Frutiger’s intentions were, to convey the idea of timelessness in the image of his typeface.
A type specimen book showcasing Avenir, designed to bring attention to Avenir’s gradual weight changes and geometric-humanist nature. InDesign, Illustrator, 8 in. x 8 in.
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A B C D E F G H I J K L M
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
N O P Q R S T U V W X Y Z
light
light oblique
A B C D E F G H I J K L M
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
N O P Q R S T U V W X Y Z
book
book oblique
A B C D E F G H I J K L M
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
N O P Q R S T U V W X Y Z
roman
oblique
A B C D E F G H I J K L M
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
N O P Q R S T U V W X Y Z
medium
medium oblique
A B C D E F G H I J K L M
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
N O P Q R S T U V W X Y Z
heavy
heavy oblique
A B C D E F G H I J K L M
A B C D E F G H I J K L M
black
black oblique
N O P Q R S T U V W X Y Z
GEO METRIC HUMANIST
1 2 3 4 5 6 7 8 9 0
198855476
1 2 3 4 5 6 7 8 9 0
futus ri tci dsg e in
book oblique
1 2 3 4 5 6 7 8 9 0
1 2 3 4 5 6 7 8 9 0
roman
oblique
a b c d e f g h i j k l m
n o p q r s t u v w x y z
n o p q r s t u v w x y z
light
light oblique
a b c d e f g h i j k l m
a b c d e f g h i j k l m
n o p q r s t u v w x y z
n o p q r s t u v w x y z
book
book oblique
a b c d e f g h i j k l m
a b c d e f g h i j k l m
n o p q r s t u v w x y z
n o p q r s t u v w x y z
roman
oblique
a b c d e f g h i j k l m
a b c d e f g h i j k l m
n o p q r s t u v w x y z
n o p q r s t u v w x y z
medium
medium oblique
a b c d e f g h i j k l m
a b c d e f g h i j k l m
n o p q r s t u v w x y z
n o p q r s t u v w x y z
heavy
heavy oblique
medium oblique
1 2 3 4 5 6 7 8 9 0
1 2 3 4 5 6 7 8 9 0
heavy
heavy oblique
1 2 3 4 5 6 7 8 9 0
1 2 3 4 5 6 7 8 9 0
a b c d e f g h i j k l m
a b c d e f g h i j k l m
n o p q r s t u v w x y z black
Univers
Avenir
Futura
Avenir
S
S
g g
a B aaa Univers
qqq
Univers
black oblique
SS gg
Qq QQQ
1 2 3 4 5 6 7 8 9 0
medium
black
a b c d e f g h i j k l m
1 2 3 4 5 6 7 8 9 0
book
1 2 3 4 5 6 7 8 9 0
N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 0 light oblique
light
Futura
n o p q r s t u v w x y z
Univers
black oblique
Avenir
Futura
Univers
Avenir
Futura
Univers
Avenir
Futura
BBB Avenir
Futura
A type specimen book showcasing Avenir, designed to bring attention to Avenir’s gradual weight changes and geometric-humanist nature. InDesign, Illustrator, 8 in. x 8 in.
Infographic
Magazine Spread
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T H E V I E W F R O M L A Z Y POI N T A
N A T U R A L
Y E A R
U N N A T U R A L
I N
A N
W O R L D
This is one solution to a re-design of the cover of Carl Safina’s book, “The View From Lazy Point, A Natural Year in an Unnatural World”. In this design the attitude and content of the book were incorporated.
Author of A Song For The Blue Ocean
CARL SAFINA
InDesign, Illustrator, 5.5 in. x 8.5 in.
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Thank you for your time, I look forward to hearing from you. Contact