Drawn Letterform
Abstracted Letterforms
Recipe
Typography in Movie Posters 1 2 3
Timeline
Allison Schmitz Typography Fall 2013
Typographer Poster
Branding 1 2 3 4 5 6
Type Specimin 1 2 3 4 5 6 7 Contact
Drawn Letterform
Abstracted Letterforms
Recipe
Typography in Movie Posters 1 2 3
Timeline
Typographer Poster
Branding 1 2 3 4 5 6
Type Specimin 1 2 3 4 5 6 7 Contact
By reproducing this letterform by hand at a very enlarged size, the idiosyncrasies Century Schoolbook Regular’s lowercase g became more apparent. This gave insight to anatomy and relations with other letters and typefaces.
Timeline
Typographer Poster
Branding 1 2 3 4 5 6
Type Specimin 1 2 3 4 5 6 7 Contact
to s
s s
1 2 3
h
Typography in Movie Posters
aoz
Recipe
a
Abstracted Letterforms
This composition of the abstracted letterforms of Myriad Pro bring certain aspects of type anatomy into focus. The arrangement is conscious of the letterforms’ interaction with each other and their overall color within the composition.
mcnan
Drawn Letterform
Drawn Letterform
Abstracted Letterforms
In making this, I really wanted to embody what apple pie feels like and refer to its associations: Thanksgiving, family, warmth, etc. I did this using warm colors and multiple units of the same style to create a rich closeness and depth.
Recipe
OLD FASHIONED APPLE PIE
Typography in Movie Posters 1 2 3
INGREDIENTS •
2 tablespoons all-purpose flour, plus more for dusting
•
(Pie Dough) Pate Brisee
•
12 Granny Smith apples, peeled, cored, and sliced
•
3 /4 cup sugar, plus additional for pie top
Timeline
Typographer Poster
Ap ple pie conjures warmth, aroma, taste, and •
Zest and juice of 1 lemon
•
1 1/2 teaspoons cinnamon
•
1/2 teaspoon nutmeg
•
Pinch ground cloves
•
2 tablespoons unsalted butter
•
1 large egg, beaten
to g etherness . T his one is f ille d with Granny Smith ap ples and is tucke d i n t o a b u t te r y c r us t .
DIRECTIONS •
Heat oven to 375 degrees. On a lightly floured surface, roll out pate brisee into two 1/8 -inch-thick circles to a diameter slightly larger than that of an 11-inch plate. Press one pastry circle into the pie plate. Place the other circle on waxed paper, and cover with plastic wrap. Chill all pastry until firm, about 30 minutes.
Branding 1 2 3 4 5 6
•
In a large bowl, combine apples, sugar, lemon zest and juice, spices, and flour. Toss well. Spoon apples into pie pan. Dot with butter, and cover with remaining pastry circle. Cut several steam vents across top. Seal by crimping edges as desired. Brush with beaten egg, and sprinkle with additional sugar.
Type Specimin
•
Bake until crust is brown and juices are bubbling, about 1 hour. Let cool on wire rack before serving.
1 2 3 4 5 6 7
Servings: 12
Contact
Source: Martha Stewart Living, November/December 1991
Drawn Letterform
In the interest of exemplifying how typefaces can effect the tone of a piece, a popular movie poster changed genre, simply by changing the typeface of the title.
Abstracted Letterforms
Recipe
Typography in Movie Posters 1 2 3
Timeline
Typographer Poster
Branding 1 2 3 4 5 6
Type Specimin 1 2 3 4 5 6 7 Contact
INCEPTION
Drawn Letterform
In the interest of exemplifying how typefaces can effect the tone of a piece, a popular movie poster changed genre, simply by changing the typeface of the title.
Abstracted Letterforms
Recipe
Typography in Movie Posters 1 2 3
Timeline
Typographer Poster
Branding 1 2 3 4 5 6
Type Specimin 1 2 3 4 5 6 7 Contact
inception
Drawn Letterform
In the interest of exemplifying how typefaces can effect the tone of a piece, a popular movie poster changed genre, simply by changing the typeface of the title.
Abstracted Letterforms
Recipe
Typography in Movie Posters 1 2 3
Timeline
Typographer Poster
Branding 1 2 3 4 5 6
Type Specimin 1 2 3 4 5 6 7 Contact
INCEPTION
Drawn Letterform
Abstracted Letterforms
Here, information is communicated through a timeline to most effectively organize it and optimize understanding. The audience is also taken into account, and a design is implimented to acomodate them.
Recipe
1948
Typography in Movie Posters 1 2 3
Timeline
1963 1964 1966
Started Dance Training
Studied with Aleksander Pushkin Gold Medal Winner
1980
Artistic Director of American Ballet Theatre
1981
Daughter, Aleksandra, is born
1984
Performed “Sinatra Suite”
1989
Son, Peter, is born Nominated for Tony Award as Best Actor
1967 1968
Typographer Poster
January 27: Born
1974
Debut at Maryinsky Theater
1990
Gold Medal Winner
1992
May 22: Daughter, Anna, is born
Left the Soviet Union
1994
May 24: Daughter, Sofia-Luisa, is born
2005
Opened BAC
Director and Dancer with White Oak Dance Project
Performed “Giselle”
1977
Film Debut in “The Turning Point” Lead in “The Nutcracker”
Branding 1 2 3 4 5 6
Type Specimin 1 2 3 4 5 6 7 Contact
1978
Left ABT Performed “Don Quixote”
2010
Ranked Officer of French Legion of Honor
Mikhail Baryshnikov
Drawn Letterform
Abstracted Letterforms
Recipe
Typography in Movie Posters 1 2 3
Timeline
Typographer Poster
Branding 1 2 3 4 5 6
Type Specimin 1 2 3 4 5 6 7 Contact
This poster commemorating typographer, Herb Lubalin incorporates typographical hierarchy and color scheme to compliment him and his history as a designer.
A Q R P E O P U
L A R N C K D T
Z B O C J F N Z
N H R U O L U D
Q L V F H E R C R C S
O F Q K X N V P B I T
J B R P U N J P K Z A
M H N R C N R B Q B X G O Q G X I K A S R THE MOST INNOVATIVE ART DIRECTOR, TYPOGRAPHER, AND G DESIGNER OF THE 20 CENTURY J A L T Y H N KI R R E I N O O G D I Y Z A Q D
B M T D I D R Q B N E K C H T
HERB LUBALIN
E H R S M G W E G J A
D B T O L L K N K F P G N
TH
Celebrated designer, Herbert Lubalin, American born
March 17, 1918 dies at 63 years old on May 24, 1981. After graduating from Cooper Union in 1939 he was entranced
by typography. Lubalin worked for Reiss Advertising, Sudler & Hennessy, and his own firm, Herb Lubalin, Inc.,
amung others. Lubalin collaborated with Ralph Ginzburg and others on the magazines Eros, Fact, and Avant Garde.
Lubalin was elected to New York Art Directors Club Hall of Fame in 1977 and awarded the 62 nd AIGA medal in 1981.
He was also awarded the TDC Medal, the award from the Type Directors Club in 1984. As a typographic designer,
Lubalin is responsible for ITC Avant Gar de in 1970 (a
collaboration with Tom Car nase), ITC Ronda in 1970, ITC Lubalin Graph in 1974, and ITC Serif Gothic in 1974 (a collaboration with Antonio DiSpigna).
C P Y J U P P K
Drawn Letterform
Abstracted Letterforms
Recipe
Typography in Movie Posters 1 2 3
Timeline
Typographer Poster
Branding 1 2 3 4 5 6
Type Specimin 1 2 3 4 5 6 7 Contact
This fictitious business takes used or vintage clothing and alters in order to repurpose it. I created a logo, business card, informative brochure and patterned tissue paper to exist within a brand that appealed to young people, and also gave insight to the vintage and recycling aspects of the business.
Drawn Letterform
Abstracted Letterforms
Recipe
Typography in Movie Posters 1 2 3
Timeline
Typographer Poster
Branding 1 2 3 4 5 6
Type Specimin 1 2 3 4 5 6 7 Contact
This fictitious business takes used or vintage clothing and alters in order to repurpose it. I created a logo, business card, informative brochure and patterned tissue paper to exist within a brand that appealed to young people, and also gave insight to the vintage and recycling aspects of the business.
Drawn Letterform
Abstracted Letterforms
Recipe
Typography in Movie Posters 1 2 3
Timeline
Typographer Poster
Branding 1 2 34 5 6
Type Specimin 1 2 3 4 5 6 7 Contact
This fictitious business takes used or vintage clothing and alters in order to repurpose it. I created a logo, business card, informative brochure and patterned tissue paper to exist within a brand that appealed to young people, and also gave insight to the vintage and recycling aspects of the business.
Drawn Letterform
Abstracted Letterforms
Recipe
Typography in Movie Posters 1 2 3
Timeline
Typographer Poster
Branding 1 2 3 4 5 6
Type Specimin 1 2 3 4 5 6 7 Contact
This fictitious business takes used or vintage clothing and alters in order to repurpose it. I created a logo, business card, informative brochure and patterned tissue paper to exist within a brand that appealed to young people, and also gave insight to the vintage and recycling aspects of the business.
Drawn Letterform
Abstracted Letterforms
Recipe
Typography in Movie Posters 1 2 3
Timeline
Typographer Poster
Branding 1 2 3 4 5 6
Type Specimin 1 2 3 4 5 6 7 Contact
This fictitious business takes used or vintage clothing and alters in order to repurpose it. I created a logo, business card, informative brochure and patterned tissue paper to exist within a brand that appealed to young people, and also gave insight to the vintage and recycling aspects of the business.
Drawn Letterform
Abstracted Letterforms
Recipe
Typography in Movie Posters 1 2 3
Timeline
Typographer Poster
Branding 1 2 3 4 5 6
Type Specimin 1 2 3 4 5 6 7 Contact
This fictitious business takes used or vintage clothing and alters in order to repurpose it. I created a logo, business card, informative brochure and patterned tissue paper to exist within a brand that appealed to young people, and also gave insight to the vintage and recycling aspects of the business.
Drawn Letterform
Abstracted Letterforms
This type specimin book showcases avenir. My goal was to keep the information simply organized while still being visually stimulating. The gradations and transparencies showcase the gradual weight changes within this typeface and the geometricly built letterforms.
Recipe
1 2 3
Timeline
Typographer Poster
Branding 1 2 3 4 5 6
Type Specimin 1 2 3 4 5 6 7 Contact
avnir
e
Typography in Movie Posters
Drawn Letterform
Abstracted Letterforms
This type specimin book showcases avenir. My goal was to keep the information simply organized while still being visually stimulating. The gradations and transparencies showcase the gradual weight changes within this typeface and the geometricly built letterforms.
Recipe
Typography in Movie Posters 1 2 3
Timeline
Typographer Poster
Branding 1 2 3 4 5 6
Type Specimin 1 2 3 4 5 6 7 Contact
black 48 pt
adrian frutiger
heavy 36 pt
medium 24 pt
roman 15 pt
book 11 pt
Designed by Swiss font artist Adrian Frutiger
and released in 1988, the Avenir typeface contained three weights, each with a
roman and oblique version. Later, the family was expanded to six weights, each with a roman and oblique version. The family is made up of gradual weight that range from headlines to captions. Avenir’s design is based off of
light 8 pt
the sansserif typefaces Futura and Univers. The name Avenir means future and gives us a clue as to what Frutiger’s intentions were, to convey the idea of timelessness in the image of his typeface.
Drawn Letterform
Abstracted Letterforms
This type specimin book showcases avenir. My goal was to keep the information simply organized while still being visually stimulating. The gradations and transparencies showcase the gradual weight changes within this typeface and the geometricly built letterforms.
Recipe
Typography in Movie Posters 1 2 3
Timeline
Typographer Poster
Branding 1 2 3 4 5 6
Type Specimin 1 2 3 4 5 6 7 Contact
A B C D E F G H I J K L M
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
N O P Q R S T U V W X Y Z
light
light oblique
A B C D E F G H I J K L M
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
N O P Q R S T U V W X Y Z
book
book oblique
A B C D E F G H I J K L M
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
N O P Q R S T U V W X Y Z
roman
oblique
A B C D E F G H I J K L M
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
N O P Q R S T U V W X Y Z
medium
medium oblique
A B C D E F G H I J K L M
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
N O P Q R S T U V W X Y Z
heavy
heavy oblique
A B C D E F G H I J K L M
A B C D E F G H I J K L M
black
black oblique
N O P Q R S T U V W X Y Z
N O P Q R S T U V W X Y Z
GEO METRIC HUMANIST
Drawn Letterform
Abstracted Letterforms
This type specimin book showcases avenir. My goal was to keep the information simply organized while still being visually stimulating. The gradations and transparencies showcase the gradual weight changes within this typeface and the geometricly built letterforms.
Recipe
Typography in Movie Posters 1 2 3
Timeline
Typographer Poster
Branding 1 2 3 4 5 6
Type Specimin 1 2 3 4 5 6 7 Contact
futus ri tci ds egin
a b c d e f g h i j k l m
a b c d e f g h i j k l m
n o p q r s t u v w x y z
n o p q r s t u v w x y z
light
light oblique
a b c d e f g h i j k l m
a b c d e f g h i j k l m
n o p q r s t u v w x y z
n o p q r s t u v w x y z
book
book oblique
a b c d e f g h i j k l m
a b c d e f g h i j k l m
n o p q r s t u v w x y z
n o p q r s t u v w x y z
roman
oblique
a b c d e f g h i j k l m
a b c d e f g h i j k l m
n o p q r s t u v w x y z
n o p q r s t u v w x y z
medium
medium oblique
a b c d e f g h i j k l m
a b c d e f g h i j k l m
n o p q r s t u v w x y z
n o p q r s t u v w x y z
heavy
heavy oblique
a b c d e f g h i j k l m
a b c d e f g h i j k l m
black
black oblique
n o p q r s t u v w x y z
n o p q r s t u v w x y z
Drawn Letterform
Abstracted Letterforms
This type specimin book showcases avenir. My goal was to keep the information simply organized while still being visually stimulating. The gradations and transparencies showcase the gradual weight changes within this typeface and the geometricly built letterforms.
Recipe
Typography in Movie Posters 1 2 3
Timeline
Typographer Poster
Branding 1 2 3 4 5 6
Type Specimin 1 2 3 4 5 6 7 Contact
198855476
1 2 3 4 5 6 7 8 9 0 light
1 2 3 4 5 6 7 8 9 0 light oblique
1 2 3 4 5 6 7 8 9 0
1 2 3 4 5 6 7 8 9 0
book
book oblique
1 2 3 4 5 6 7 8 9 0
1 2 3 4 5 6 7 8 9 0
roman
oblique
1 2 3 4 5 6 7 8 9 0
1 2 3 4 5 6 7 8 9 0
medium
medium oblique
1 2 3 4 5 6 7 8 9 0
1 2 3 4 5 6 7 8 9 0
heavy
heavy oblique
1 2 3 4 5 6 7 8 9 0
1 2 3 4 5 6 7 8 9 0
black
black oblique
Drawn Letterform
Abstracted Letterforms
This type specimin book showcases avenir. My goal was to keep the information simply organized while still being visually stimulating. The gradations and transparencies showcase the gradual weight changes within this typeface and the geometricly built letterforms.
Recipe
Typography in Movie Posters 1 2 3
Timeline
Typographer Poster
Qq QQQ Univers
Branding 1 2 3 4 5 6
Type Specimin 1 2 3 4 5 6 7 Contact
Avenir
Futura
qqq
Univers
Avenir
Futura
g SS g S
S
g g
a B aaa Univers
Univers
Avenir
Avenir
Futura
Futura
Univers
Avenir
Futura
BBB
Univers
Avenir
Futura
Drawn Letterform
Abstracted Letterforms
This type specimin book showcases avenir. My goal was to keep the information simply organized while still being visually stimulating. The gradations and transparencies showcase the gradual weight changes within this typeface and the geometricly built letterforms.
Recipe
Typography in Movie Posters 1 2 3
Timeline
Typographer Poster
Branding 1 2 3 4 5 6
Type Specimin
1 2 3 4 5 6 7 Contact
Designed by Allison Schmitz at SUNY New Paltz in Typography under the direction of Vittoria Sprague