BRANDING + DESIGN
IN PARTNERSHIP WITH
We developed a distinctive brandmark for the launch of EnLogic, a manufacturer of power distribution hardware and smart management tools, with operations in North America, EMEA and Asia. The EnLogic logotype was developed for use on stationery, web applications and product. The logotype was carefully crafted to establish a positive and consistent image of quality throughout the U.S., China, U.K., and global footprint. The project included design of all business stationery, both English-speaking and Chinese, presentation templates, a user interface template including custom icons, and an extensive brand guidelines document. EnLogicStationery0824.pdf
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7:42 AM
16759 Main Street, Suite 200, Wildwood, MO 63040 U.S.A.
ma Mike Jans ting Officer
Chief Marke enlogic.com mike.jansma@ e #123 1234 Streetnam 11 631 St. Louis, MO .4567 Main: 636.123 .123.4567 Mobile: 636 .4567 Fax: 314.123 .com www.enlogic
俞静华
产品设计经理 /产品设计部 cara.yu@enlo gic.com 上海市徐汇区 桂平路391 号A幢11层110 4-1106室 邮编: 200233 邮编: +86 21 123 手机: +86 1311 45678 x1234 1111111 电话: +86 21 87654321 www.enlogic .com
上海能巍电气
科技有限公司
Guidelines for Using the EnLogic Logotype 16759 Main Street, Suite 200 Wildwood, MO 63040 U.S.A. +1 636.675.5720
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8. Reverse Logotype
9. Accompanying Typefaces
When the logotype is used in reverse form against a black or dark gray background, it may be reproduced in either EnLogic blue or white. For use against a dark hued background, the white logotype must be used.
The Gotham type family has been selected as the standard to accompany EnLogic materials, including stationery and business cards. For digital communications, such as email and presentations, Arial may be substituted. GOTHAM BOOK
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789’0’.,:&!?$ GOTHAM BOLD
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789’0’.,:&!?$ ARIAL REGULAR
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789’0’.,:&!?$ ARIAL BOLD
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789’0’.,:&!?$
10. Logotype Use in China For use in China, the logotype must always be appended with the official name of the company, as shown below.
It is recommended that digital art files be used for the logotype and company name lock-up, but if the type must be set, it should be sized to the exact horizontal measurement of the logotype, with space equal to one-half the height of the logotype separating the logo from the company name.
In order to develop a strong buzz around Three60 Gear™, a cutting-edge technology fan shirt manufacturer and retailer, we worked with their designers and communications team to develop a web site that communicated the 360⁰ difference at every step. The site was designed to wow the viewer and to elicit excitement about the products. We utilized photography in the round with flash technology so that the buyer can view all angles of the shirt. Each product was shot via an invisible mannequin technique, allowing the product to take center stage. At the end of the project, the client summed it up: “Thanks for the coolest web site on the planet!”
Paraquad is a nonprofit organization whose mission is to empower people with disabilities to increase their independence through choice and opportunity. Founded in 1970 in St. Louis, Missouri by Max and Colleen Starkloff, they are one of the oldest non-residential Centers for Independent Living in the country. Paraquad’s guiding principle is to advance the independent living philosophy, looking towards an integrated community in which people with disabilities are valued and participate in all aspects of society. To draw attention to the goal of making St. Louis more accessible for all people, we developed a distinctive mark that conveys the inclusive attitude of the organization. This mark is designed to be used as a tagline on programs, or as a discrete bug for partner organizations, facilities, and online communities.
We recently created a brand mark and a web site for Innovate St. Louis, a regional destination for education and resources to innovative entrepreneurs. The organization connects entrepreneurs with mentors, industry experts and investors. The mark is evocative of the mission, more avant-garde than traditional, and has an element which can be used for social media. “I’ve worked with branding agencies large and small, and this has been the best experience I’ve ever had. You really listen to us and come up with creative solutions.” -- B arbara Brinkman, CEO Innovate St. Louis
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Building on a rich tradition, Youth & Family Center provides programming and services to individuals of all ages, in a comfortable and safe environment. In existence for over 100 years, the organization hired us to spearhead a rebranding project to help them build community awareness and involvement. We designed a new logo, developed a new web site, and provided templates for marketing materials. A revitalized neighborhood with a revitalized look ... a winning combination!
Who W e Are Buildin g on a rich tra Center dition, provid Youth & es pro to indiv Famil gramm iduals o y ing an f and sa all age d serv fe env ices s, in a c ironm o m includ fortab ent. Ye e inno le ar‐rou vative nd serv recrea social, tional ices educa resourc tional the Ne es prim a n d ar Nort arily se h Side 100 ye rving of St. L ars, w ouis. F e’ve b comm or ove een se unity t r rv in g a hat de sperate ly nee Who W ds us! e Serv e We se rve ch ildren a nd fam ilies w • Earn ho: under $8,000 • 71% annua of the lly t im e are he mothe aded b r house y a sin • Suff hold gle er from p o o r nourish ment and ne glect • Hav e little or no a ccess to com puters or the Intern et
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Katie C la Caleb C ggett Reginal roquart d Dicke Pamela rson Wal Douglas l‐Dover E Jeanett iller Robert a Hill H Alois K olton Laura G oller, Jr. erdes‐ Long Kimbal Dr. A. M l McMullin ichae Charle l Shaw, II s Smit h
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2929 N orth 2 th 0 Str St. Lou eet is, MO 63107 314‐23 1‐1147 www.t heyfc.o rg
Who W e Are Buildin g on a rich tra Center dition, provid Youth & es pro to indiv Famil gramm iduals o y ing an f and sa all age d serv fe env ices s, in a c ironm o m includ fortab ent. Ye e inno le a r‐roun vative recrea d serv social, tional ices educa resourc tional the Ne es prim a n d ar Nort a rily serv h Side 100 ye o ing f St. Lo ars, w uis. Fo e’ve b comm een se r over unity t rving a hat de sperate ly nee Who W ds us! e Serv e We se rve ch ildren a nd fam ilies w • Earn ho: under $8,000 • 71% annua of the lly t im e are he mothe aded b r house y a sin • Suff hold gle er from poor nourish ment and ne glect • Hav e little or no a ccess to com puters or the Intern et
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Circus Harmony is a ground-breaking, bridge-building project that features circus arts by a diverse group of young performers. They cross cultural boundaries artistically and socially while improving children’s physical, mental and emotional well-being. Circus Harmony teaches the art of life through circus education, using circus arts to build character in individuals and to build bridges between communities. Their mission: “to help people defy gravity, soar with confidence, and leap over social barriers, all at the same time.” We have worked with the Foundation to create a graphic standards manual and to produce a consistently themed communications program encompassing advertising, marketing brochures, event banners and show posters.
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Photo by Jeanne Vogel
SCH ANGIE PRYIBIL
By turning you upside down, We teach you to stand on your own two feet. By dropping object s, We teach you to catch them. By having you walk all over someone, We teach you to take care of And, by clowning aroundthem. , We teach you to take yourself seriously.
CIRCUS HARMONY
Photo by Darin Basile
Jessica Hentoff
Teaching the art of life through circus education
Circus Harmony 314.436.7676
3340 Oxford Ave., St. Louis, MO 63143 www.circusharmony.org
Circus Harmony
DARIN BASILE
BRENT HOLZAPFEL
DARIN BASILE
AL VITALE
K JO PHOTOGRAPHY
CHRIS MROZEWSKI
JEANE VOGEL
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BRENT HOLZAPFEL
DARIN BASILE
PHOTO JOE
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DARIN BASILE
W ATCH O UT FO R FLY ING CHIL D REN!
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ony’s are Circus Harm ce St. Louis Arches h circus performan sensational yout d of es are comprise troupe. The Arch ghout the St. Louis throu from s children variety of circu a rm perfo ling, area who batic, aerial, jugg arts including acro and bareback riding ncing clowning, bala The Arches have g. darin and feats of skill rm for Cirque perfo to red also been hono ling Brothers s Flora and Ring Du Soleil, Circu marks the y Circus. 2009 Barnum & Baile ciest of St. Louis’ boun 20 anniversary rm perfo ents stud Our ambassadors! various Museum and at regularly at City nd. At beyo and town venues around labels ity, grav we defy Circus Harmony, h circus ons. It is our yout and expectati this! truly personify performers who
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project is Pyramids: This Peace Through een the boration betw a creative colla Circus, and the Galilee St. Louis Arches e. rab troup The that an Israeli Jewish/A world es show the combined troup are you matter where it really doesn’t it is who background is, es from or what your mak t YOU do that YOU are and wha le young These remarkab king a difference. ate in a breath-ta onstr dem le le peop peop of happen when way what can grounds nalities and back different natio together. thing some build
DARIN BASILE
classes shops: We offer Classes and Work le circus arts for peop in a variety of es We provide class ages 5 and up. City at ony Center at the Circus Harm ghout the St. Louis Museum and throu s arts improves circu body area. Learning tion, flexibility and strength, coordina rtant life also teaches impo awareness. It onsibility persistence, resp s, focu like skills ents learn . In addition, stud and teamwork and present their emotions all how to control an audience – of front in s themselve too! this and it’s fun,
BRENT HOLZAPFEL
DAVID MITCHELL
Photo by Jeanne Vogel
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Circus Harmony is a non-profit social circus organization that uses circus arts to motivate social chang e. By inspiring individuals and conne cting communities with our circus education and entertainment programs, we have a positive impact on the St. Louis area and beyond. Our programs teach valuable life skills like perseverance, focus, and teamw ork. Learning circus with others teaches trust, responsibility and coop eration. Perhaps the most important experience we give our participants is the opportunity to meet and interact with children from different socioeconom ic and cultural backgrounds than their own. We believe the path to peace is a path of cooperation and communication. Teaching children from different neighborhoods how to stand on each other’s shoulders may seem like a strange way to take this path. But it’s the technique we use! Circus Harmony promo tes peace though pyram ids, joy though juggling and harmony through hands prings.
Our artistic/ execu tive director, Jessic a Hentoff, started this work in 1989 when she founded the St. Louis Arches youth circus troupe. In 2001, Circus Day Foundation was formed to expand the circus education opportunities for St. Louis youth. Circus Day’s first project was Circus Salaam Shalom, which broug ht together Jewish and Muslim children. Since then, we have developed youth circus troupes that include Jewish , Christian, Caucasian, Hispanic, African-Ame rican and Asian children from inner city and suburban areas throughout St. Louis. In 2007, the St. Louis Arches went international when they traveled to Israel. Currently, we teach circus arts to over 1300 people and our students present over 400 shows a year. In 2008, Circus Day changed its name to Circus Harmony to more clearly reflec t the work we do.
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Circus Harmony teach es the art of life through circus educa tion. We work to build character and expand community for youth of all ages, cultures, abilities and backgrounds. Through teaching and performance of circus skills, we help people defy gravit y, soar with confidence, and leap over social barriers, all at the same time.
CIRCUS HARMONY AT CITY MUSEUM ST. LOUIS, MO
www.circusharmony.org 314-436-7676
When Hanesbrands wanted to create a buzz about their environmental efforts, they turned to us to design a brochure highlighting the ways in which the company is making a difference in the world. Both the English and Spanishlanguage verisons of the piece featured unique cross-over messaging, designed so that each page turn reveals a different headline promoting environmental and social responsibility.
The joy of sweet smells and tastes from the kitchen is what the Sara LeeÂŽ Bakery is all about. For the past four years, we have designed trade show banners, brochures, environmental gaphics, and direct marketing tools to help Sara Lee communicate that joy in a multitude of consumer-facing events.
ta st e ki d s love, nutrition kid s need.
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When an independent courier company wanted a small marketing brochure with big impact, they asked for our ideas. And we delivered ... with an unusual trifold that fits in a standard business envelope, but garners interest with its unique folding system and high-impact graphics.
Washington University in St. Louis Institute for Public Health hosts an annual conference on global health initiatives and wanted to establish a memorable brand and eye-catching promotional materials. We developed a conference logo that embodies their principles of local and international idea-sharing, and applied it to digital and printed conference materials in 2011 and in 2012.
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CHALLENGE Public Health in the 21st Century
Tuesday, October 9, 2012 12:30 to 5pm Eric P. Newman Educational Center Washington University Medical Campus 320 S. Euclid Avenue, St. Louis, MO 63110 Keynote Speaker
James S. Marks, MD, MPH Senior Vice President and Director, Robert Wood Johnson Foundation
This event is free and open to the public. For more information, call 314.747.9222 or visit publichealth.wustl.edu
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McAuley Printing, a family-owned printing business since 1912, needed marketing materials to compete in this tough economic climate. In order to showcase a new digital press, we designed a comprehensive brochure especially created for digital printing. Printing sales have shown a decided increase now that the sales force is able to use this detailed, friendly capabilities overview.
Our Vision PRE-PRESS
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