ALLISON’s AGD 4250 Class
2
Allison Seo’s junior year at Wayne State University is kicked off by a summer semester course of AGD 4250 - Graphic Design II: Word, Image, and Visual Organization. You are a lucky reader who stumbled upon the first page of Allison’s Issuu book, encompassing all projects from the class. aseo1010@gmail.com behance.net/allisonseo
3
This book consists of four projects. Project 1: Vote
Project 3: Currency
The process behind the election logo/brand begins with research into previous and current electoral candidates. My primary inspiration was Barack Obama’s 2008 and 2012 campaign logo.
The 3rd project requires the student to design currency. My currency was for the Humane Society of America - a tribute to the Ethology research work of Jane Goodall and Konrad Lorenz.
The logo design is restricted to three colors: Red, White and Blue: Pantone 186 and 288. The mark fits within an 8x8 square on an 8.5x11 sheet, and represent an election button at 2x2. I used my last name “SEO.” I feel that I’m lucky because it’s only three letters long.
The bills are structured alike the current design composition of American currency, using the Goodall institute and the Max Planck Institute for Ornithology buildings on the back side. I also used psychological diagrams as part of the design hierarchy, to emphasize Goodall and Lorenz’s contributions to animal pyschology.
Project 2: Map
Project 4: Barf Bag (Air Sickness bag)
The 2nd project asks the student to “Create a map of space, time, experience, etc. that signals/informs/ and directs... utilize color, pattern, typography, texture, etc.”
The final project is to use illustration, typography, color, pattern and texture to create an air sickness bag. Since I travel often, I’ve seen air sickness bags on various flights. The design is usually muted with little personality. I decided to create a bag with my own character and humor.
Since I work at an advertising post-production company, I wanted to create a tribute both to the state of Michigan, and the advertising industry in the area. My inspiration was pulled from my fascination of isometric-style maps. For example, the EA game “The Sims” or the animated intro to the HBO show “Silicon Valley.”
My project has several status lines to show the progress of filling up the bag with different levels of voracity. The further the bag is filled, the more urgent and compulsive the illustrations become. The bag is designed to encourage the user to hit a goal when filling the bag.
The idea is to show the vast amount of advertising work related to their most recognized campaigns.
4
Project 1: Vote
Tumbnails : other ideas
5
6
Final
AGD 4250 Graphic design II: WORD, IMAGE, AND VISUAL ORGANIZATION Problem 1-VOTE ALLISON BOSEOK SEO
7
Project 2: Map
Tumbnails : other ideas
8
Isomatric View Map in Original Color
Isometric View Map of AD Agencies In Detroit Team Detroit • McCann Erickson • Leo Burnett • Commonwealth//McCann • OZ
9
Final: Isomatric View Map in different Color Palette
Isometric View Map of Advertising Agencies in Detroit Team Detroit • McCann Erickson • Leo Burnett • Commonwealth//McCann • OZ
10
Project 3: Currency
Tumbnails : other ideas-images
11
Final-Ethology: The study of animal o behavior-Konrad Lorez
Ethology: The study of animal behavior-Konrad Lorenz
5
THE HUMANE SOCIETY OF AMERICA
RS
D OLL
FIVE FIVE FIVE FIVE FIVE FIVE FIVE FIVE FIVE FIVE FIVE FIVE FIVE FIVE
A
B20416889P series 2015
A
Konrad Lorenz
5
Max Planck Institute for Ornithology -Lorenz Institute Building
12
FIVE DOLLARS
FIV FI
VE
S AR
OL ED L
Final-Ethology: The study of animal o behavior-Jane Goodall Ethology: The study of animal behavior-Jane Gooddall
1
R
O
E D LL A O
ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE ONE
A20416889D series 2015
A
THE HUMANE SOCIETY OF AMERICA
1
Chimp Eden Sanctuary - Goodall Institute Building
13
JANE GOODALL
ONE DOLLAR
O
N
AR
DOLL NE
Project 4: Barf Bag
Tumbnails : other ideas
14
Final: Barf Encouragement Bag
15
16
Front side
17
Back side
18
19
Enjoy your Barfing!! 20
21
ALLISON SEO AGD 4250