Yindi Shi portfolio

IN PUR SUIT Portfolio /

Yindi Shi >>

IN PUR SUIT Portfolio /

Yindi Shi >>

WHAT I AM PURSUING / Chances are that if we are genuinely open to the possibilities of a calling, we will find that satisfaction will come from someplace far different from where we expected to find it. As a designer, focusing on your inner calling is about opening up to the unknown, and I enjoy the process of pursuing whatever the final answers turn out to be.

Each pursuit of my life is challenging, but I can always learn more. My experiences have left their mark on who I am today– a young woman pursuing my dreams of graphic design in San Francisco.

Shoot for the moon. Even if you miss, you’ll land among the stars.

by Les Brown

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CON TEN TS 010 / Chapter 01

068 / Chapter 04

Dialogue with Nature

Power of a Brand

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032 / Chapter 02

088 / Chapter 05

Lingering with Tea

Break the Cocoon

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058 / Chapter 03

102 / Chapter 06

Simple Made Better

Recognize the Self

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OBJECTIVE / For this project, we pushed type boundaries and created your own type.

Pick an architecture theme conference, event, tribute, or lecture series; either an existing one or invent one. The topics should be conceptual and should allow for broad discussions.

APPROACH / Organic architecture is the key concept for this series of posters, so I like to talk about the relationship between nature and architecture. The natural rhythms are important components of both emotional and physical health,

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PROJECT 01_ ARCHITECTURAL TYPOGRAPHY

through engaging more people’s attention to focus on the importance of organic architecture and sustainable resources to protect the environment.

Based on my research, I developed a concept that shows the result that the inspiration of a building’s structure from nature. For reused, form, and shapes structures, I used the similar recycled material and elements to show different structures. In poster reuse, I filled plants into letters to show the falling water. For the form concept, I covered grass and hemp rope to imitate a bird’s nest. And for shape, I combined wood chips and mesh wire to show modern buildings.

TITLE /

FORMAT /

Organic Architecture

18 x 24 inch

SEMESTER /

CATEGORIES /

2017 Spring

Hand-craft

COURSE / Type Experiments INSTRUCTOR / Kathrin Blatter DELIVERABLES / Poster x 3

Typography

DI ALO GUE WITH

NATURE >>

Using less, living more and being nature.

>>

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<< [ _06 /01 ] PROJECT 01_ ARCHITECTURAL TYPOGRAPHY

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<< [ _06 /01 ] PROJECT 01_ ARCHITECTURAL TYPOGRAPHY

<< [ _06 /01 ] PROJECT 01_ ARCHITECTURAL TYPOGRAPHY

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OBJECTIVE / In this project, I needed to go through specific steps in the design process to create engaging and relevant solutions. I proposed a topic, identified its relevant audience and stakeholders; then fund, created, and implemented compelling visual elements in a variety of media that worked together as a cohesive system.

APPROACH / How to make more people learn about the benefit of tea for peopleâ&#x20AC;&#x2122;s health and basic knowledge of tea is what this project focused on. From my research, I learned that the fast pace of life creates more stress for people, and at the same time, people care about their health more than before. However, tea ceremony is from traditional cultures, and it is a good way to help people relieve stress and improve the quality their lives. For my work, I designed

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PROJECT 02 _ IDENTITY SYSTEM

the concept brand and logo then developed a serious of deliverables that are the brand environment, event, booklet, website, and products package.

TITLE /

FORMAT /

TeaBasics

Booklet/ 8.5 x 5.5 inch

SEMESTER / 2016 Summer COURSE / Visual Thinking INSTRUCTOR / David Hake DELIVERABLES / Branding Design

Website/ 5 Screens Posters/ 11 x 17inch CATEGORIES / Website Booklet Posters x 3

LIN GER I NG WITH TEA >>

A brand about the slow-paced lifestyle.

>>

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Listen to the story of tea.

the fragrance of tea.

Smell

Smell

the fragrance of tea.

teabasics.com

TEABas cs TEABASICS

TEABas cs

TEABas cs teabasics.com

See See

the shape of tea.

the shape of tea.

to the story of tea.

Listen

TEABas cs

TEABas cs

teabasics.com

TEABas cs

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teabasics.com

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teabasics.com

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TEABasics Restaurant

Outside

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PROJECT 02 _ IDENTITY SYSTEM

TEABas cs

VISIT OUR STORY GARDEN TEA BAR MENU PRIVATE EVENTS

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TEABASICS Our main goal is to introduce the Asian tea ceremony and help more people learn about the benefits of tea. Today, the high pace of life creates more stress for people, so we want help you relieve stress and improve the quality of your life. We welcome you to join us.

SHOP

BLOG

MY ACCOUNT

VIEW CART

TEABas cs

VISIT

SHOP

BLOG

VIEW CART

MY ACCOUNT

OUR STORY GARDEN TEA BAR MENU PRIVATE EVENTS

TeaBasics is a place where people can experience the joy of being human in the here and now. Alone or with friends. Being present and being truly connected. And tea is vehicle that makes it all possible.

IN PURSUIT/ MA PORTFOLIO

730 Howard Street

Regular Hours

Reserve a table

San Francisco, CA 94103

Sun–Wed: 9 am — 8 pm

415 400 6517

GET DIRECTIONS

Thur–Sat: 9 am — 9 pm

RESERVE ONLINE

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TEABas cs

VISIT

SHOP

BLOG

MY ACCOUNT

VIEW CART

Black tea

Oolong tea

Fully oxidized and high in caffeine, our whole leaf black teas are rich,

Semi-oxidize, medium to high caffeine.

passionate, and yang.

Green tea

White tea

Partially oxidized and medium caffeine, panfried or steamed.

Minimally oxidized, low in caffeine.

Herbal tea

Pu-erh tea

Rooibos, turmeric, chamomile, hibiscus, spearmint...

All organic, naturally caffeine-free.

Medium caffeine, complex oxidation process.

TEABas cs

VISIT

SHOP

BLOG

MY ACCOUNT

VIEW CART VIEW CART

The Art of Tea Drinking Is there a right way to drink tea? Two thousand years ago the Chinese drank tea as a medicinal soup but over time, tea drinking acquired cultural and artistic significance. Learn about the culture of tea, the many kinds and uses of tea and how to drink it properly...

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OBJECTIVE / Choose an Annual Report of a group to redesign, and make it have diverse style and be easy to identity. Use different hierarchy, scale, typefaces, and typography to show design skill. The goal is not only to adequately demonstrate the designerâ&#x20AC;&#x2122;s design skills but also to beautify the overall visual system, and make it legible and complete.

APPROACH / I chose UNIQLOâ&#x20AC;&#x2122;s annual report to redesign. There key problem I focused on was how my use of typography represented the company. In the annual report, the red colour is from the brand logo and keeps the report consistent. I also designed illustrations and forms to make it legible and more interesting. This

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PROJECT 03 _ ANNUAL REPORT DESIGN

project approaches typography basic principles and explores new innovative ways to communicate with text and images.

TITLE /

FORMAT /

UNIQLO

8.5 x 11 inch

SEMESTER /

CATEGORIES /

2016 Fall

Visual System

COURSE / Type Systems DELIVERABLES / Book INSTRUCTOR / John Nettleton

S IMP -LE MADE

BETTER >>

Redesigned an annual report for UNIQLO company.

>>

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<< [ _06 /03 ] PROJECT 03 _ ANNUAL REPORT DESIGN

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<< [ _06 /03 ] PROJECT 03 _ ANNUAL REPORT DESIGN

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OBJECTIVE / Choose a design conference and design a holistic system for it. The goal is not only to challenge a designer’s ability to demonstrate conceptual and visual design skills but also to show typographic skill in a highly flexible design system that fits the need of the design conference.

APPROACH / I chose SEGD’s Be the Brand event to design the conference’s visual system.

Be is SEGD’s premier event focusing on the nexus and state of a brand, identity, and place showcasing the power of branded environments and experiences and how they are activating and transforming the places we live, play, work, and rest in. I created Be by using patterns, shapes and lines meant to represent the relationship between the brand environment and people. I also used

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PROJECT 04 _ CONFERENCE DESIGN

visual elements from the typography as parts of the conference visual system.

TITLE /

FORMAT /

Be the Brand

Poster 18 x 22 inch

SEMESTER / 2016 Fall COURSE / Type Systems DELIVERABLES / A Visual System INSTRUCTOR / John Nettleton

Program 18 pages CATEGORIES / Event Design Visual System

POWE R OF A

BRAND >>

A conference design of the branded environment.

>>

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<< [ _06 /04 ] PROJECT 04 _ CONFERENCE DESIGN

SEGD

Regestion

BE workshop

6

Sponsor

SEGD BE workshop

Home

About

Speakers

Agenda

News Regestion

Store Sponsor

Login

Intor Introducation Sponsors

What is BE ?

Be is SEGDâ&#x20AC;&#x2122;s premier event focusing on the nexus and

Attendees of SEGD Be will be a part of a day long

state of brand, identity, and place showcasing the power

journey that slices though the various market segments

of branded environments and experiences and how they

of brand through a series of curated talks, moderated

are activating and transforming the places we live, play,

discussions, focused trend round tables, and networking

work, and rest in! This year be will feature a diverse

with peers and the movers advancing brand and identity

matrix of globally connected speakers working across all

in the built environment. Speakers from RTKL, Gensler,

industries who will share their experiences, insights, case

Populous, Thinkwell, Prophet, Holmes Wood, Graham

studies, and lessons learned on how they leveraged the

Hanson Design, and many others will be joining us as

power of brand for their clients, users, and

part of the day. Whether you are local to California or a

the spaces they intersect with.

plane ride from LAX, you canâ&#x20AC;&#x2122;t miss out on this event!

Mem

Event

Reco

Non-

Event

Reco

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SEGD

E workshop

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About

Speakers

Agenda

Regestion News

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LOGIN

SEGD

Home

BE workshop

About

Intor

Simon Borg/ London, UK

Joe Zenas/ Burbank

SEGD London Chapter Chair. Throughout his career, Simon Borg has worked for several multi-disciplinary creative agencies with experiential graphic design being the constant thread through these moves.

Joe Zenas is a past board member of SEGD and the Chief Executive Officer of Thinkwell. Joe joined Thinkwell in 2003 and is the Thinkwell principal responsible for leading the direction of the company and new growth opportunities, corporate strategies, strategic alliances and intellectual property partnerships.

Please tell us who you are Visitor type EGD Designer Other Designer

Time

Workshop

8:00–9:00am

Registration + Networking

9:15–10:15am

Fabricator

Session 1: State o The Rise and Fall of Branded

EGD signage Vendor

Environments

Digital Technology Vendor Educator Student Other

Lucy Holmes/ London, UK

Graham Hanson/ New York City

Lucy Holmes, Creative Director of Holmes Wood, graduated with honors from the Rhode Island School of Design. She joined Pentagram Design in 1991 and spent four years working as part of David Hillman’s team.

Hanson studied at Iowa State University and the Lorenzo de’ Medici Institute in Florence, Italy. Prior to founding Graham Hanson Design in 1997, he was with Vignelli Associates, where his projects included the identity and an environmental design and wayfinding system for the Guggenheim Museum, Bilbao, Spain, and projects for Philip Johnson at The Museum of Modern Art in New York.

Cities and Event Spaces

Submit

10:15–10:45 am 10:45am–12:00pm

Morning Break + Sponsor S

Session 2: Be Play

Be Playful: Creating Meaning Connections with Lifestyle B

Speakers

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Speakers

Brief

Reminder

Woodbury University | Fletcher Jones

Thursday Evening

Foundation Auditorium

SEGD LA Chapter Mixer

f Be + Be(ing) a City

6:00-8:00pm | Golden Road Brewing | Glendale |

Katie Sprague, RTKL

Letâ&#x20AC;&#x2122;s look back at where brand has been

RSVP Required

over the last hundred years and examine where brand started and how it has impacted our understanding of

Optional Friday Tour Be DTLA

brand in todayâ&#x20AC;&#x2122;s design culture.

6:00-8:00pm | Golden Simon Borg and Brian Mirakian,

Cities and urban event districts featuring

Populous Activate

stadia, arenas, and supporting public spaces

Road Brewing | Glendale | RSVP Required

are increasingly using brand as an activation element to kick start neighborhoods and reinvigorate places.

Showcase

yful, Be Entertained, Be Sold

gful rands

Lucy Holmes, Holmes Wood Design Consultancy

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the power of branded environments

Be is SEGDâ&#x20AC;&#x2122;s premier event focusing on the nexus and state of brand, identity, and place showcasing the power of branded

Welcome to BE workshop Email Address

environments and experiences and how they are activating and transforming the places we live, play, work, and rest in! This year be will feature a diverse matrix of globally connected speakers working across all industries who will share their experiences, insights, case studies, and lessons learned on how they leveraged the power of brand for their clients, users, and the spaces

Login Password Register

they intersect with.

Simon Borg/ London, UK

Morning/ 8.20.2016

Throughout his career, Simon Borg has worked for several multi-disciplinary creative agencies with experiential graphic

8:00–9:00am

design being the constant thread through

Registration + Networking

Woodbury University | Fletcher J Foundation Auditorium

these moves.

Lucy Holmes/ London, UK

9:15–10:15am

Lucy Holmes, Creative Director of Holmes Wood, graduated with honors from the

Session 1: State of Be + Be(ing) a City

The Rise and Fall of Branded Environments

Katie Sprague, RTKL

Cities and Event Spaces

Simon Borg and Brian Mirakian, Populous Activate

Rhode Island School of Design.

10:15–10:45 am

Morning Break + Sponsor Showcase

Joe Zenas is a past board member of

10:45am–12:00pm

Session 2: Be Playful, Be Entertained

SEGD and the Chief Executive Officer

Be Playful: Creating Meaningful Connections with Lifestyle Brands

Lucy Holmes, Holmes Wood Design Consultancy

Be Entertained: The Stories and Spaces of Escapism

Joe Zenas, Thinkwell

Be Sold: Consumer Culture and the Future of Retail

Hillary Jaye and Tom Horton, Gensler

Joe Zenas/ Burbank

of Thinkwell.

Graham Hanson/ New York City Hanson studied at Iowa State University

12:00–1:30pm

and the Lorenzo de’ Medici Institute in

Lunch Break On your own

Florence, Italy. Prior to founding Graham >>>

>>>

Hanson Design in 1997.

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<< [ _06 /04 ] PROJECT 04 _ CONFERENCE DESIGN

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OBJECTIVE / Select a brand that is defunct, dying or dead and identify its essence. Revive the brand by repositioning and expanding the new brand’s identity and creating new extensions that open the company to a whole new demographic while still remaining true to its original soul.

APPROACH / Pond’s is a brand of beauty and health care products. The goal of Pond’s is to give women and their skin the strength to stay beautiful in an ever- changing world. In recent years Pond’s has suffered from a substantial amount of controversy and is constantly under threat of a reducing market. I decided to focus on their brand soul to expand to a new target audience and focus on women’s rights. I did this by developing the new brand’s visual system and expanding

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PROJECT 05 _ BRAND REDESIGN

into various services, experiences and products offered.

TITLE /

FORMAT /

POND’S Redesign

Books 8.5 x 11 inch

SEMESTER /

CATEGORIES /

2017 Fall

Visual System

COURSE / The Nature of Identity DELIVERABLES / Book x 3 Web Design INSTRUCTOR / Hunter Wimmer

UX/ UI Design Concept

B REA -K THE

COCOON >>

A branding book for the new vision of PONDâ&#x20AC;&#x2122;S.

>>

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<< [ _06 /05 ] PROJECT 05 _ BRAND REDESIGN

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<< [ _06 /05 ] PROJECT 05 _ BRAND REDESIGN

OBJECTIVE / In this project, I had to create a website about an opinion with a strong personal and conceptual context. This required conducting extensive research, writing, image creation as well as design. Additionally, I further explored blending image and type.

APPROACH / International students are a special group because they have a lot of stress from school, finances, jobs and other reasons. However, their mental health is often ignored by themselves and society, so I built a website to help international students reduce stress and care about their mental health. This website juxtaposes three partsâ&#x20AC;&#x201C;a stress test, a blog and help from experts. Most of the images I used

<< [ _06 /06 ]

PROJECT 06 _ EXPERIMENT WEBSITE

grey tone to give the feeling of pressure, and I besides made distortion elements to express the struggling and suffering of their inner life.

TITLE /

FORMAT /

Who Are You?

960 pixels

SEMESTER / 2017 Spring COURSE / Type Experiments INSTRUCTOR / Kathrin Blatter DELIVERABLES / A Website

22 pages CATEGORIES / Website Design Interaction Typography

REC OGN IZE THE

SELF >>

A website design about stress management for international students.

>>

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> > >

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>

/ /

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- - - -

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TO MY FAMILY / Thank you for supporting me, believing in me, and putting up with me working on school all the time. I could not have finished this book without your support.

TO MY INSTRUCTORS / Thanks for teaching me the principles of design, for critiquing my work, and always pushing me to do better. You made me the designer I am today.

TO MY SELF / The highest goodness is like water. Water benefits all things and does not compete.

by Laozi

T HAN -KS Family /

Mother Xifang Wang Father Lemin Shi >> Instructors /

Mar y Scott John Nettleton David Hake Kathrin Blatter Hunter Wimmer >>

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BINDING /

PRODUCTION /

The Key

Adobe Creative Cloud

PRINTING /

CONTACT /

Graphic Imagery

Yindi Shi +1 415.400.6517

PHOTOGRAPHY /

shiyindi1108@gmail.com

Yindi Shi

yindishi.com

Adobe Stock Envato Elments.com

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