IN PUR SUIT Portfolio /
Yindi Shi >>
IN PUR SUIT Portfolio /
Yindi Shi >>
WHAT I AM PURSUING / Chances are that if we are genuinely open to the possibilities of a calling, we will find that satisfaction will come from someplace far different from where we expected to find it. As a designer, focusing on your inner calling is about opening up to the unknown, and I enjoy the process of pursuing whatever the final answers turn out to be. Each pursuit of my life is challenging, but I can always learn more. My experiences have left their mark on who I am today– a young woman pursuing my dreams of graphic design in San Francisco.
Shoot for the moon. Even if you miss, you’ll land among the stars. by Les Brown
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<< [ _06 /00 ] PROJECT 00 _ IN PURSUIT
CON TEN TS 010 / Chapter 01
068 / Chapter 04
Dialogue with Nature
Power of a Brand
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032 / Chapter 02
088 / Chapter 05
Lingering with Tea
Break the Cocoon
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058 / Chapter 03
102 / Chapter 06
Simple Made Better
Recognize the Self
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OBJECTIVE / For this project, we pushed type boundaries and created your own type. Pick an architecture theme conference, event, tribute, or lecture series; either an existing one or invent one. The topics should be conceptual and should allow for broad discussions.
APPROACH / Organic architecture is the key concept for this series of posters, so I like to talk about the relationship between nature and architecture. The natural rhythms are important components of both emotional and physical health,
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PROJECT 01_ ARCHITECTURAL TYPOGRAPHY
through engaging more people’s attention to focus on the importance of organic architecture and sustainable resources to protect the environment. Based on my research, I developed a concept that shows the result that the inspiration of a building’s structure from nature. For reused, form, and shapes structures, I used the similar recycled material and elements to show different structures. In poster reuse, I filled plants into letters to show the falling water. For the form concept, I covered grass and hemp rope to imitate a bird’s nest. And for shape, I combined wood chips and mesh wire to show modern buildings.
TITLE /
FORMAT /
Organic Architecture
18 x 24 inch
SEMESTER /
CATEGORIES /
2017 Spring
Hand-craft
COURSE / Type Experiments INSTRUCTOR / Kathrin Blatter DELIVERABLES / Poster x 3
Typography
DI ALO GUE WITH
NATURE >>
Using less, living more and being nature.
>>
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<< [ _06 /01 ] PROJECT 01_ ARCHITECTURAL TYPOGRAPHY
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OBJECTIVE / In this project, I needed to go through specific steps in the design process to create engaging and relevant solutions. I proposed a topic, identified its relevant audience and stakeholders; then fund, created, and implemented compelling visual elements in a variety of media that worked together as a cohesive system.
APPROACH / How to make more people learn about the benefit of tea for peopleâ&#x20AC;&#x2122;s health and basic knowledge of tea is what this project focused on. From my research, I learned that the fast pace of life creates more stress for people, and at the same time, people care about their health more than before. However, tea ceremony is from traditional cultures, and it is a good way to help people relieve stress and improve the quality their lives. For my work, I designed
<< [ _06 /02 ]
PROJECT 02 _ IDENTITY SYSTEM
the concept brand and logo then developed a serious of deliverables that are the brand environment, event, booklet, website, and products package.
TITLE /
FORMAT /
TeaBasics
Booklet/ 8.5 x 5.5 inch
SEMESTER / 2016 Summer COURSE / Visual Thinking INSTRUCTOR / David Hake DELIVERABLES / Branding Design
Website/ 5 Screens Posters/ 11 x 17inch CATEGORIES / Website Booklet Posters x 3
LIN GER I NG WITH TEA >>
A brand about the slow-paced lifestyle.
>>
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<< [ _06 /02 ] PROJECT 02 _ IDENTITY SYSTEM
Listen to the story of tea.
the fragrance of tea.
Smell
Smell
the fragrance of tea.
teabasics.com
TEABas cs TEABASICS
TEABas cs
TEABas cs teabasics.com
See See
the shape of tea.
the shape of tea.
to the story of tea.
Listen
TEABas cs
TEABas cs
teabasics.com
TEABas cs
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teabasics.com
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teabasics.com
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TEABasics Restaurant
Outside
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PROJECT 02 _ IDENTITY SYSTEM
TEABas cs
VISIT OUR STORY GARDEN TEA BAR MENU PRIVATE EVENTS
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TEABASICS Our main goal is to introduce the Asian tea ceremony and help more people learn about the benefits of tea. Today, the high pace of life creates more stress for people, so we want help you relieve stress and improve the quality of your life. We welcome you to join us.
SHOP
BLOG
MY ACCOUNT
VIEW CART
TEABas cs
VISIT
SHOP
BLOG
VIEW CART
MY ACCOUNT
OUR STORY GARDEN TEA BAR MENU PRIVATE EVENTS
TeaBasics is a place where people can experience the joy of being human in the here and now. Alone or with friends. Being present and being truly connected. And tea is vehicle that makes it all possible.
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730 Howard Street
Regular Hours
Reserve a table
San Francisco, CA 94103
Sun–Wed: 9 am — 8 pm
415 400 6517
GET DIRECTIONS
Thur–Sat: 9 am — 9 pm
RESERVE ONLINE
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TEABas cs
VISIT
SHOP
BLOG
MY ACCOUNT
VIEW CART
Black tea
Oolong tea
Fully oxidized and high in caffeine, our whole leaf black teas are rich,
Semi-oxidize, medium to high caffeine.
passionate, and yang.
Green tea
White tea
Partially oxidized and medium caffeine, panfried or steamed.
Minimally oxidized, low in caffeine.
Herbal tea
Pu-erh tea
Rooibos, turmeric, chamomile, hibiscus, spearmint... All organic, naturally caffeine-free.
Medium caffeine, complex oxidation process.
TEABas cs
VISIT
SHOP
BLOG
MY ACCOUNT
VIEW CART VIEW CART
The Art of Tea Drinking Is there a right way to drink tea? Two thousand years ago the Chinese drank tea as a medicinal soup but over time, tea drinking acquired cultural and artistic significance. Learn about the culture of tea, the many kinds and uses of tea and how to drink it properly...
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OBJECTIVE / Choose an Annual Report of a group to redesign, and make it have diverse style and be easy to identity. Use different hierarchy, scale, typefaces, and typography to show design skill. The goal is not only to adequately demonstrate the designerâ&#x20AC;&#x2122;s design skills but also to beautify the overall visual system, and make it legible and complete.
APPROACH / I chose UNIQLOâ&#x20AC;&#x2122;s annual report to redesign. There key problem I focused on was how my use of typography represented the company. In the annual report, the red colour is from the brand logo and keeps the report consistent. I also designed illustrations and forms to make it legible and more interesting. This
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PROJECT 03 _ ANNUAL REPORT DESIGN
project approaches typography basic principles and explores new innovative ways to communicate with text and images.
TITLE /
FORMAT /
UNIQLO
8.5 x 11 inch
SEMESTER /
CATEGORIES /
2016 Fall
Visual System
COURSE / Type Systems DELIVERABLES / Book INSTRUCTOR / John Nettleton
S IMP -LE MADE
BETTER >>
Redesigned an annual report for UNIQLO company.
>>
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OBJECTIVE / Choose a design conference and design a holistic system for it. The goal is not only to challenge a designer’s ability to demonstrate conceptual and visual design skills but also to show typographic skill in a highly flexible design system that fits the need of the design conference.
APPROACH / I chose SEGD’s Be the Brand event to design the conference’s visual system. Be is SEGD’s premier event focusing on the nexus and state of a brand, identity, and place showcasing the power of branded environments and experiences and how they are activating and transforming the places we live, play, work, and rest in. I created Be by using patterns, shapes and lines meant to represent the relationship between the brand environment and people. I also used
<< [ _06 /04 ]
PROJECT 04 _ CONFERENCE DESIGN
visual elements from the typography as parts of the conference visual system.
TITLE /
FORMAT /
Be the Brand
Poster 18 x 22 inch
SEMESTER / 2016 Fall COURSE / Type Systems DELIVERABLES / A Visual System INSTRUCTOR / John Nettleton
Program 18 pages CATEGORIES / Event Design Visual System
POWE R OF A
BRAND >>
A conference design of the branded environment.
>>
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SEGD
Regestion
BE workshop
6
Sponsor
SEGD BE workshop
Home
About
Speakers
Agenda
News Regestion
Store Sponsor
Login
Intor Introducation Sponsors
What is BE ? Be is SEGDâ&#x20AC;&#x2122;s premier event focusing on the nexus and
Attendees of SEGD Be will be a part of a day long
state of brand, identity, and place showcasing the power
journey that slices though the various market segments
of branded environments and experiences and how they
of brand through a series of curated talks, moderated
are activating and transforming the places we live, play,
discussions, focused trend round tables, and networking
work, and rest in! This year be will feature a diverse
with peers and the movers advancing brand and identity
matrix of globally connected speakers working across all
in the built environment. Speakers from RTKL, Gensler,
industries who will share their experiences, insights, case
Populous, Thinkwell, Prophet, Holmes Wood, Graham
studies, and lessons learned on how they leveraged the
Hanson Design, and many others will be joining us as
power of brand for their clients, users, and
part of the day. Whether you are local to California or a
the spaces they intersect with.
plane ride from LAX, you canâ&#x20AC;&#x2122;t miss out on this event!
Mem
Event
Reco
Non-
Event
Reco
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SEGD
E workshop
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Speakers
Agenda
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LOGIN
SEGD
Home
BE workshop
About
Intor
Simon Borg/ London, UK
Joe Zenas/ Burbank
SEGD London Chapter Chair. Throughout his career, Simon Borg has worked for several multi-disciplinary creative agencies with experiential graphic design being the constant thread through these moves.
Joe Zenas is a past board member of SEGD and the Chief Executive Officer of Thinkwell. Joe joined Thinkwell in 2003 and is the Thinkwell principal responsible for leading the direction of the company and new growth opportunities, corporate strategies, strategic alliances and intellectual property partnerships.
Please tell us who you are Visitor type EGD Designer Other Designer
Time
Workshop
8:00–9:00am
Registration + Networking
9:15–10:15am
Fabricator
Session 1: State o The Rise and Fall of Branded
EGD signage Vendor
Environments
Digital Technology Vendor Educator Student Other
Lucy Holmes/ London, UK
Graham Hanson/ New York City
Lucy Holmes, Creative Director of Holmes Wood, graduated with honors from the Rhode Island School of Design. She joined Pentagram Design in 1991 and spent four years working as part of David Hillman’s team.
Hanson studied at Iowa State University and the Lorenzo de’ Medici Institute in Florence, Italy. Prior to founding Graham Hanson Design in 1997, he was with Vignelli Associates, where his projects included the identity and an environmental design and wayfinding system for the Guggenheim Museum, Bilbao, Spain, and projects for Philip Johnson at The Museum of Modern Art in New York.
Cities and Event Spaces
Submit
10:15–10:45 am 10:45am–12:00pm
Morning Break + Sponsor S
Session 2: Be Play
Be Playful: Creating Meaning Connections with Lifestyle B
Speakers
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Speakers
Brief
Reminder
Woodbury University | Fletcher Jones
Thursday Evening
Foundation Auditorium
SEGD LA Chapter Mixer
f Be + Be(ing) a City
6:00-8:00pm | Golden Road Brewing | Glendale |
Katie Sprague, RTKL
Letâ&#x20AC;&#x2122;s look back at where brand has been
RSVP Required
over the last hundred years and examine where brand started and how it has impacted our understanding of
Optional Friday Tour Be DTLA
brand in todayâ&#x20AC;&#x2122;s design culture.
6:00-8:00pm | Golden Simon Borg and Brian Mirakian,
Cities and urban event districts featuring
Populous Activate
stadia, arenas, and supporting public spaces
Road Brewing | Glendale | RSVP Required
are increasingly using brand as an activation element to kick start neighborhoods and reinvigorate places.
Showcase
yful, Be Entertained, Be Sold
gful rands
Lucy Holmes, Holmes Wood Design Consultancy
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the power of branded environments
Be is SEGDâ&#x20AC;&#x2122;s premier event focusing on the nexus and state of brand, identity, and place showcasing the power of branded
Welcome to BE workshop Email Address
environments and experiences and how they are activating and transforming the places we live, play, work, and rest in! This year be will feature a diverse matrix of globally connected speakers working across all industries who will share their experiences, insights, case studies, and lessons learned on how they leveraged the power of brand for their clients, users, and the spaces
Login Password Register
they intersect with.
Simon Borg/ London, UK
Morning/ 8.20.2016
Throughout his career, Simon Borg has worked for several multi-disciplinary creative agencies with experiential graphic
8:00–9:00am
design being the constant thread through
Registration + Networking
Woodbury University | Fletcher J Foundation Auditorium
these moves.
Lucy Holmes/ London, UK
9:15–10:15am
Lucy Holmes, Creative Director of Holmes Wood, graduated with honors from the
Session 1: State of Be + Be(ing) a City
The Rise and Fall of Branded Environments
Katie Sprague, RTKL
Cities and Event Spaces
Simon Borg and Brian Mirakian, Populous Activate
Rhode Island School of Design.
10:15–10:45 am
Morning Break + Sponsor Showcase
Joe Zenas is a past board member of
10:45am–12:00pm
Session 2: Be Playful, Be Entertained
SEGD and the Chief Executive Officer
Be Playful: Creating Meaningful Connections with Lifestyle Brands
Lucy Holmes, Holmes Wood Design Consultancy
Be Entertained: The Stories and Spaces of Escapism
Joe Zenas, Thinkwell
Be Sold: Consumer Culture and the Future of Retail
Hillary Jaye and Tom Horton, Gensler
Joe Zenas/ Burbank
of Thinkwell.
Graham Hanson/ New York City Hanson studied at Iowa State University
12:00–1:30pm
and the Lorenzo de’ Medici Institute in
Lunch Break On your own
Florence, Italy. Prior to founding Graham >>>
>>>
Hanson Design in 1997.
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<< [ _06 /04 ] PROJECT 04 _ CONFERENCE DESIGN
<< [ _06 /04 ] PROJECT 04 _ CONFERENCE DESIGN
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OBJECTIVE / Select a brand that is defunct, dying or dead and identify its essence. Revive the brand by repositioning and expanding the new brand’s identity and creating new extensions that open the company to a whole new demographic while still remaining true to its original soul.
APPROACH / Pond’s is a brand of beauty and health care products. The goal of Pond’s is to give women and their skin the strength to stay beautiful in an ever- changing world. In recent years Pond’s has suffered from a substantial amount of controversy and is constantly under threat of a reducing market. I decided to focus on their brand soul to expand to a new target audience and focus on women’s rights. I did this by developing the new brand’s visual system and expanding
<< [ _06 /05 ]
PROJECT 05 _ BRAND REDESIGN
into various services, experiences and products offered.
TITLE /
FORMAT /
POND’S Redesign
Books 8.5 x 11 inch
SEMESTER /
CATEGORIES /
2017 Fall
Visual System
COURSE / The Nature of Identity DELIVERABLES / Book x 3 Web Design INSTRUCTOR / Hunter Wimmer
UX/ UI Design Concept
B REA -K THE
COCOON >>
A branding book for the new vision of PONDâ&#x20AC;&#x2122;S.
>>
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OBJECTIVE / In this project, I had to create a website about an opinion with a strong personal and conceptual context. This required conducting extensive research, writing, image creation as well as design. Additionally, I further explored blending image and type.
APPROACH / International students are a special group because they have a lot of stress from school, finances, jobs and other reasons. However, their mental health is often ignored by themselves and society, so I built a website to help international students reduce stress and care about their mental health. This website juxtaposes three partsâ&#x20AC;&#x201C;a stress test, a blog and help from experts. Most of the images I used
<< [ _06 /06 ]
PROJECT 06 _ EXPERIMENT WEBSITE
grey tone to give the feeling of pressure, and I besides made distortion elements to express the struggling and suffering of their inner life.
TITLE /
FORMAT /
Who Are You?
960 pixels
SEMESTER / 2017 Spring COURSE / Type Experiments INSTRUCTOR / Kathrin Blatter DELIVERABLES / A Website
22 pages CATEGORIES / Website Design Interaction Typography
REC OGN IZE THE
SELF >>
A website design about stress management for international students.
>>
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<< [ _06 /06 ] PROJECT 06 _ EXPERIMENT WEBSITE
> > >
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TO MY FAMILY / Thank you for supporting me, believing in me, and putting up with me working on school all the time. I could not have finished this book without your support. TO MY INSTRUCTORS / Thanks for teaching me the principles of design, for critiquing my work, and always pushing me to do better. You made me the designer I am today.
TO MY SELF / The highest goodness is like water. Water benefits all things and does not compete. by Laozi
T HAN -KS Family /
Mother Xifang Wang Father Lemin Shi >> Instructors /
Mar y Scott John Nettleton David Hake Kathrin Blatter Hunter Wimmer >>
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BINDING /
PRODUCTION /
The Key
Adobe Creative Cloud
PRINTING /
CONTACT /
Graphic Imagery
Yindi Shi +1 415.400.6517
PHOTOGRAPHY /
shiyindi1108@gmail.com
Yindi Shi
yindishi.com
Adobe Stock Envato Elments.com
@ 2017 All rights reserved