ALLISON YIP PRODUCT DESIGN PORTFOLIO
RESUME
Allison Yip Yee Roo Born December 6th, 1993 Singapore Contact +65 96542299 allisonyipyeeroo@gmail.com
“I would like to reinvent myself — it’s part of my job.” - Karl Lagerfield As the words spoken by Karl Lagerfield portray, I believe that design is not only about the outcome. I take designing as an opportunity to continually rediscover about myself and to expand my creative abilities to the fullest. Through this, I hope that I will be able to find the most suitable design channel to contribute with my skills and make the world a better place for nature and human beings to coexist; because the world is truly something that I am grateful for existing within it.
PERSONAL STATEMENT
EDUCATION
Allison is in the final year of pursuing the Bachelor of Arts in Industrial Design at the University of Singapore. Over the past school terms, she had the opportunity to accumulate experiences of project collaborations with Guerlain (a brand of LVMH) for Retail Design, L’Oréal Travel Retail for Exhibition Design, World Kitchen (Singapore) and NUS Medicine for Product Design. She aims to broaden her skills and pursue opportunities in Retail Design and Exhibition Design in the professional world.
From August 2012 to Present Bachelor of Arts in Industrial Design National University of Singapore Completed in 2011 Cambridge International GCE A-Levels St. Andrew’s Junior College Completed in 2009 Cambridge International GCE O-Levels Swiss Cottage Secondary School
SKILLS
EXPERIENCE
Adobe Photoshop Adobe Lightroom Adobe Illustrator Adobe Indesign Adobe Premiere Pro Microsoft Office Rhinoceros SketchUp
September 2015 Essec Business School x NUS Innovation Week Workshop 3rd Place Software
April 2014 VISA Design Storm Workshop From August 2012 to Present Weekends worked at Events, Café, Art markets
Grid & Layout Image Editing
Between January 2012 to June 2012 Temporary Position in Operations Team Terrapinn, Singapore
OTHERS LANGUAGE SKILLS Driving License Type 3A
Experience in Events Sector
Experience in Service Sector
ENGLISH First Language
Availability to Travel
Availability for Full Time/Part Time
Extensive Experience in Windows, Office, OSX, IOS & Andriod OS
CHINESE Mother Tongue
COLLABORATION WITH WOLRD KITCHEN SINGAPORE
COOKWARE DESIGN
1
Other “Victims”
Why Socrates?
Why Chavez?
Why Berlusconi?
So Effective , it shuts up the Ineffective. Tesafilm’s series of politically provocative advertisements
The essence of this advertisement illustrates the strength of the tape through its pairing with images of infamous leaders.
Beneath The Red Tape
The Tape and the Man
Literal
• The placement of the tape over George W. Bush’s mouth is a symbolic silencing – a bold act that raises questions about the intentional editing of his public image.
The humble tape is employed in an abusive fashion, much like how a kidnapper would silence a hapless hostage. This provocative action is a perverse way of displaying the tape’s strength.
Metaphorical
The bold disconnect between the product and advertisement exudes the confidence of the company in their advertised product.
Silly Politicians, Silly Words
• The image of the tape shows careful calculation of the visual angle to subtly symbolise the strength of Tesa’s tapes. This emphasizes its thickness and weight, also revealing the brand on the inner circumference of the tape. • 3D view of tape shows volume, a sense of motion and continuation of the tape. • A 3D image placed over a 2D image helps to accentuate both images for a clear contrast.
The apparent rude comment made by Bush was intentionally quoted, thereby explaining the need to stick a tape over his mouth to express violent disapproval.
Why Bush?
This chosen quote was taken out of context to put Bush in bad light so as to provoke a strong reaction.
A highly prominent president in the early 21st century but was infamous for his aggressive foreign policies and inefficiency in handling domestic issues.
Brand History
Brand Identity
They produced the first technical adhesive available in German market.
Tesafilm prides themselves as the world’s leading technologically-driven manufacturers of high quality self-adhesive products. They believe in continual improvement through research, development and innovation.
In total, they have produced about 6000 different products from diverse fields. One of which is Tesatape - a product that arose from the failure to meet the original intention of making a film suitable for human skin. It is known for its strong adhesive strength.
Points of contact include direct businesses with industries and consumers, traditional advertising and through social media.
같이 PROJECT DURATION: 11 Weeks
TEAM PROJECT BY: Allison Yip Aziza Abdullah Elyn Wu
PROJECT RESPONSIBILITIES:
UTILISED SOFTWARE:
Research
Rhino
Presentation
Concept Development
Adobe Illustrator Adobe Photoshop
Project Collaboration with
World Kitchen Singapore
Adobe InDesign
CHALLENGE The challenge of this project is to design a Korean Cookware for Korean housewives. Based on the ethnographic study provided by World Kitchen Singapore and group investigation, an understanding of Korean Culture was developed for the design of the cookware.
SOLUTION GACHI is a multi-purpose cookware that has dual functions and promotes cooking efficiency. It was designed based on the insight that Koreans have Korean barbeque as a activity for interaction and bonding with others.
1
KOREAN COOKWARE DESIGN
GACH
GACHI is a allows for f functionali
DETACH
GACHI has can be eas easy usage
EASY-C
GACHI is Te easier for Korean hom
HI
multi-purpose cookware that food segmentation. It is dual in ity, allowing grilling or hot pot.
Lid Grill Plate Water Cavity
Pot
HABLE
s 6 different components that sily assembled or detached for e.
LEAN
Rotating Plate
eflon-coated, making cleaning homemakers, especially in a me context.
Heat Source
Controller
DUALIT
GRILLING /
GACHI allo system of c cooking m be done in
INTERA
ROTATING
The Rotati interaction the table, between us
TY
/ HOTPOT
ows for a more organised cooking by allowing 2 types of methods, grilling and hotpot, to n a single cookware.
ACTIVE
G PLATE
ing Plate brings about user n and communication onto , promoting social bonding sers.
SMO
Water cavi grease and effect for th
KELESS GRILLING
ity containing liquid will trap d oil and create a steaming he grill.
HEAT D
GACHI allo allowing fo wastage of
INDU
GACHI cou cooker, hen connected
DISTRIBUTION
ows for even heat distribution, ood to be cooked evenly and f heat is minimised.
UCTION COOKER
uld be used on an induction nce eliminating the need for a d power source.
TABLE SETTING
RE-DESIGN OF AN EVERYDAY OBJECT
CAMERA DESIGN
2
Other “Victims”
Why Socrates?
Why Chavez?
Why Berlusconi?
So Effective , it shuts up the Ineffective. Tesafilm’s series of politically provocative advertisements
The essence of this advertisement illustrates the strength of the tape through its pairing with images of infamous leaders.
Beneath The Red Tape
The Tape and the Man
Literal
• The placement of the tape over George W. Bush’s mouth is a symbolic silencing – a bold act that raises questions about the intentional editing of his public image.
The humble tape is employed in an abusive fashion, much like how a kidnapper would silence a hapless hostage. This provocative action is a perverse way of displaying the tape’s strength.
Metaphorical
The bold disconnect between the product and advertisement exudes the confidence of the company in their advertised product.
Silly Politicians, Silly Words
• The image of the tape shows careful calculation of the visual angle to subtly symbolise the strength of Tesa’s tapes. This emphasizes its thickness and weight, also revealing the brand on the inner circumference of the tape. • 3D view of tape shows volume, a sense of motion and continuation of the tape. • A 3D image placed over a 2D image helps to accentuate both images for a clear contrast.
The apparent rude comment made by Bush was intentionally quoted, thereby explaining the need to stick a tape over his mouth to express violent disapproval.
Why Bush?
This chosen quote was taken out of context to put Bush in bad light so as to provoke a strong reaction.
A highly prominent president in the early 21st century but was infamous for his aggressive foreign policies and inefficiency in handling domestic issues.
Brand History
Brand Identity
They produced the first technical adhesive available in German market.
Tesafilm prides themselves as the world’s leading technologically-driven manufacturers of high quality self-adhesive products. They believe in continual improvement through research, development and innovation.
In total, they have produced about 6000 different products from diverse fields. One of which is Tesatape - a product that arose from the failure to meet the original intention of making a film suitable for human skin. It is known for its strong adhesive strength.
Points of contact include direct businesses with industries and consumers, traditional advertising and through social media.
CHALLENGE The challenge of this project is to redesign the pocket camera − an everyday object. The focus is to embody the characteristics of being playful, engaging and intuitive into the design.
SOLUTION SNAPCAM is a re-interpretation of a pocket camera that targets young adults, having the ergonomics to support quick and spontaneous photo capture anytime, anywhere and even in rough environments that requires a quick snap to capture the perfect moment.
2
POCKET CAMERA RE-DESIGN
TEAM PROJECT BY: Allison Yip Huey Ming
Esther Russell Chew
PROJECT DURATION: 11 Weeks
PROJECT RESPONSIBILITIES:
UTILISED SOFTWARE:
Research
Rhino
Model Renderings Presentation
Concept Development 3D Model Drawing
Adobe Illustrator Adobe Photoshop Adobe InDesign
ERGONOMICS A slightly protruding surface around the lens indicates the positioning of the lens on SNAPCAM. The curved profile and the tactility on the hand grip also guides the user to hold the surface.
CURVED SCREEN A curved screen covers half the body, leaving the other half as the grip.
ERGONOMICS The small size of the camera body fits just nice within the palm, making the pocket camera handy and allows quick and spontaneous photo capture.
TACTILITY The tactility is formulated using Rhino’s Grasshopper to create a subtle pattern of indented curves.
COLLABORATION WITH NUS MEDICINE
DESIGN FOR MEDICINE
3
Other “Victims”
Why Socrates?
Why Chavez?
Why Berlusconi?
So Effective , it shuts up the Ineffective. Tesafilm’s series of politically provocative advertisements
The essence of this advertisement illustrates the strength of the tape through its pairing with images of infamous leaders.
Beneath The Red Tape
The Tape and the Man
Literal
• The placement of the tape over George W. Bush’s mouth is a symbolic silencing – a bold act that raises questions about the intentional editing of his public image.
The humble tape is employed in an abusive fashion, much like how a kidnapper would silence a hapless hostage. This provocative action is a perverse way of displaying the tape’s strength.
Metaphorical
The bold disconnect between the product and advertisement exudes the confidence of the company in their advertised product.
Silly Politicians, Silly Words
• The image of the tape shows careful calculation of the visual angle to subtly symbolise the strength of Tesa’s tapes. This emphasizes its thickness and weight, also revealing the brand on the inner circumference of the tape. • 3D view of tape shows volume, a sense of motion and continuation of the tape. • A 3D image placed over a 2D image helps to accentuate both images for a clear contrast.
The apparent rude comment made by Bush was intentionally quoted, thereby explaining the need to stick a tape over his mouth to express violent disapproval.
Why Bush?
This chosen quote was taken out of context to put Bush in bad light so as to provoke a strong reaction.
A highly prominent president in the early 21st century but was infamous for his aggressive foreign policies and inefficiency in handling domestic issues.
Brand History
Brand Identity
They produced the first technical adhesive available in German market.
Tesafilm prides themselves as the world’s leading technologically-driven manufacturers of high quality self-adhesive products. They believe in continual improvement through research, development and innovation.
In total, they have produced about 6000 different products from diverse fields. One of which is Tesatape - a product that arose from the failure to meet the original intention of making a film suitable for human skin. It is known for its strong adhesive strength.
Points of contact include direct businesses with industries and consumers, traditional advertising and through social media.
Project Collaboration with
Dr. Endean Tan, Tan Tock Seng Hospital Goh Shu Wen, NUS Medicine
CHALLENGE The challenge of this project is to identify an area of opportunity for which design can contribute to a positive improvement into the field of medicine. The identified opportunity was for practical education of the skill of Auscultation, in which medical students find the difficulty in identifying and referencing the hearing of heart murmurs.
SOLUTION Sonus is a wireless stethoscope designed to allow medical practitioners to use it as a platform to communicate with medical students or other practitioners on what they hear. To complement that, Soundscope, an integrated database platform was designed for the storage of heart murmurs recordings, allowing easy reference of sounds.
TEAM PROJECT BY: Allison Yip Iris Tan
Phil Bridge
PROJECT DURATION: 11 Weeks
UTILISED SOFTWARE:
RESPONSIBILITIES:
Rhino
Research
Adobe Illustrator
Presentation
Adobe Photoshop
Concept Development
Adobe InDesign
Website Development
3
DESIGN FOR MEDICINE
SONUS, THE WIRELESS STETHOSCOPE A common issue was identified through the study of medical students learning and practicing to improve their auscultation skills − there is no 1 accurate sound of reference of heart murmurs for students and consultants to discuss about. This has inspired us to redefine the acquirement of auscultation skills through an improvement of the educational system through the SONUS − a wireless stethoscope and SOUNDSCOPE − an integrated sound database for medical personnals.
SOUNDSCOPE A sound database containing live recordings of heart murmurs of different unique patients, to assist the sensitisation of hearing different murmurs.
INTERFACE A simple layout adopted to facilitate an intuitive & hassle-free usage.
CATEGORIES The variety of sounds are classified under the different classes of diagnosis, and within each class, they are arranged in alphabetical order for easy recognition.
UPLOAD Soundfiles can be selected and uploaded onto the online database through a number of steps.
IDENTIFICATION By first uploading the soundfile, the system breaks down the entire file into soundwaves. The user can then identify the interval of sounds he would like to focus on and the system will identify S1 (first heartbeat) & S2 (second heartbeat) for the user.
DATABASE The user then fills in the necessary details as required by the database to allow other users to have a better understanding of the diagnosis of the patient. This would enable users to learn more efficiently with references to consult.
REFERENCE Doctors and medical students now have a single sound to refer to for discussions to clear their doubts and strengthen their understanding.
PLAYLIST Users are given the option to create playlists with recordings to hear various sounds side by side for comparison and audio sensitisation.
Other “Victims”
3
Why Socrates?
GRAPHIC WORK
Why Chavez?
Why Berlusconi?
So Effective , it shuts up the Ineffective. Tesafilm’s series of politically provocative advertisements
The essence of this advertisement illustrates the strength of the tape through its pairing with images of infamous leaders.
Beneath The Red Tape
The Tape and the Man
Literal
• The placement of the tape over George W. Bush’s mouth is a symbolic silencing – a bold act that raises questions about the intentional editing of his public image.
The humble tape is employed in an abusive fashion, much like how a kidnapper would silence a hapless hostage. This provocative action is a perverse way of displaying the tape’s strength.
Metaphorical
The bold disconnect between the product and advertisement exudes the confidence of the company in their advertised product.
Silly Politicians, Silly Words
• The image of the tape shows careful calculation of the visual angle to subtly symbolise the strength of Tesa’s tapes. This emphasizes its thickness and weight, also revealing the brand on the inner circumference of the tape. • 3D view of tape shows volume, a sense of motion and continuation of the tape. • A 3D image placed over a 2D image helps to accentuate both images for a clear contrast.
The apparent rude comment made by Bush was intentionally quoted, thereby explaining the need to stick a tape over his mouth to express violent disapproval.
Why Bush?
This chosen quote was taken out of context to put Bush in bad light so as to provoke a strong reaction.
A highly prominent president in the early 21st century but was infamous for his aggressive foreign policies and inefficiency in handling domestic issues.
Brand History
Brand Identity
They produced the first technical adhesive available in German market.
Tesafilm prides themselves as the world’s leading technologically-driven manufacturers of high quality self-adhesive products. They believe in continual improvement through research, development and innovation.
In total, they have produced about 6000 different products from diverse fields. One of which is Tesatape - a product that arose from the failure to meet the original intention of making a film suitable for human skin. It is known for its strong adhesive strength.
Points of contact include direct businesses with industries and consumers, traditional advertising and through social media.
TEAM PROJECT BY: Allison Yip Sharon Yong Jie Assyraf Other “Victims”
Why Socrates?
This poster analysed tesa tape advert’s elements and evaluated the effectiveness on its brand identity.
Why Chavez?
Why Berlusconi?
So Effective , it shuts up the Ineffective. Tesafilm’s series of politically provocative advertisements
The essence of this advertisement illustrates the strength of the tape through its pairing with images of infamous leaders.
Beneath The Red Tape
The Tape and the Man
Literal
• The placement of the tape over George W. Bush’s mouth is a symbolic silencing – a bold act that raises questions about the intentional editing of his public image.
The humble tape is employed in an abusive fashion, much like how a kidnapper would silence a hapless hostage. This provocative action is a perverse way of displaying the tape’s strength.
Metaphorical
The bold disconnect between the product and advertisement exudes the confidence of the company in their advertised product.
Silly Politicians, Silly Words
• The image of the tape shows careful calculation of the visual angle to subtly symbolise the strength of Tesa’s tapes. This emphasizes its thickness and weight, also revealing the brand on the inner circumference of the tape. • 3D view of tape shows volume, a sense of motion and continuation of the tape. • A 3D image placed over a 2D image helps to accentuate both images for a clear contrast.
The apparent rude comment made by Bush was intentionally quoted, thereby explaining the need to stick a tape over his mouth to express violent disapproval.
Why Bush?
This chosen quote was taken out of context to put Bush in bad light so as to provoke a strong reaction.
A highly prominent president in the early 21st century but was infamous for his aggressive foreign policies and inefficiency in handling domestic issues.
Brand History
Brand Identity
They produced the first technical adhesive available in German market.
Tesafilm prides themselves as the world’s leading technologically-driven manufacturers of high quality self-adhesive products. They believe in continual improvement through research, development and innovation.
In total, they have produced about 6000 different products from diverse fields. One of which is Tesatape - a product that arose from the failure to meet the original intention of making a film suitable for human skin. It is known for its strong adhesive strength.
Points of contact include direct businesses with industries and consumers, traditional advertising and through social media.
4
ADVERTISEMENT ANALYSIS
Other “Victims”
Why Socrates?
Why Chavez?
Why Berlusconi?
Freshly Made Soya Milk.
Bandung
Soya Papaya $1.40
$0.80
Soya Coco $1.40
Hot Original
Soya Tomato $1.40 $0.70
Float
Almond $0.90
Soya Mocha $1.70
Ginger $0.90
Soya Honeydew
Iced Pearly Original Pearly Bandung
$1.70
Soya Papaya $1.70 $1.10 $1.20
With Red Beans $1.20 Chendol Flavoured
$1.20
$1.40
Soya Coco $1.70 Vanilla or Raspberry Ripple ice cream with all
floats
Original $0.70
Grass Jelly Drink $0.70
Cocktail $1.00
Grass Jelly $1.20
Lychee $1.00 Honey Sea Coconut
$1.00
Rambutan w/ Pineapple $1.00
Hot Original
eaways
Soya Honeydew
Grass Jelly $0.80
Grass Jelly.
$0.70
Almond $1.10 Ginger $1.10 Gingko Nut $1.10 w/Rice Balls
$1.60
r all tak
Soya Mocha $1.40
$0.70
Cold
$1.40
0.10 fo
Soya Banana
ional $
Cold Original
Beancurd.
Blended
* addit
Soya Milk.
Peppermint Jelly
$1.20
Luo Han Guo Jelly $1.20
Specials! Potong Ice Cream $0.70 Today’s Hot Desert $0.70
TEAM PROJECT BY:
DRINKS
container for takeaway: 0.10
h es Fr
Allison Yip Marcus Woo
HOT
FOODSTALL MENU In an attempt to make use of grids and layouts to further enhance the reading experience of customers as they read the food menu, 2 different styles were adopted for experimentation.
soya milk 0.70 almond soya milk 0.90 ginger soya milk 0.90
COLD
soya milk 0.70 grass jelly drink 0.70 grass jelly soya milk 0.80 bandung soya milk 0.80
ice blended soya banana blend 1.20
soya mocha blend 1.20 soya honeydew blend 1.20 soya papaya blend 1.20 soya coco blend 1.20 soya tomato blend 1.20
icy in cup pearly soya milk 1.20
pearly bandung soya milk 1.20 chendol soya milk 1.20 red bean soya milk 1.20
float soya coco 1.70
DESSERTS
ly
soya mocha 1.70 soya papaya 1.70 soya pineapple 1.70
potong ice cream 0.70
choice of ice cream:
BEANCURD with 3 rice balls 0.90 hot
vanilla raspberry ripple
original 0.70 almond 1.10 ginger 1.10 ginko nut 1.10
cold
Ma
original 0.70 cocktail 1.00 lychee 1.00 honey sea coconut 1.00 rambutan w/ pineapple 1.00
GRASS JELLY grass jelly 1.20
peppermint jelly 1.20 luo han guo jelly 1.20
ILK
de
M YA SO
4
MENU DESIGN
Other “Victims”
Why Socrates?
Why Chavez?
Why Berlusconi?
So Effective , it shuts up the Ineffective. Tesafilm’s series of politically provocative advertisements
The essence of this advertisement illustrates the strength of the tape through its pairing with images of infamous leaders.
Beneath The Red Tape Literal
The humble tape is employed in an abusive fashion, much like how a kidnapper would silence a hapless hostage. This provocative action is a perverse way of displaying the tape’s strength.
Metaphorical
The bold disconnect between the product and advertisement exudes the confidence of the company in their advertised product.
Silly Politicians, Silly Words The apparent rude comment made by Bush was intentionally quoted, thereby explaining the need to stick a tape over his mouth to express violent disapproval. This chosen quote was taken out of context to put Bush in bad light so as to provoke a strong reaction.
5
The Tape and the Man • The placement of the tape over George W. Bush’s mouth is a symbolic silencing – a bold act that raises questions about the intentional editing of his public image.
• The image of the tape shows careful calculation of the visual angle to subtly symbolise the strength of Tesa’s tapes.
SCULPTURES
This emphasizes its thickness and weight, also revealing the brand on the inner circumference of the tape.
• 3D view of tape shows volume, a sense of motion and continuation of the tape.
• A 3D image placed over a 2D image helps to accentuate both images for a clear contrast.
Why Bush?
A highly prominent president in the early 21st century but was infamous for his aggressive foreign policies and inefficiency in handling domestic issues.
Brand History
Brand Identity
They produced the first technical adhesive available in German market.
Tesafilm prides themselves as the world’s leading technologically-driven manufacturers of high quality self-adhesive products. They believe in continual improvement through research, development and innovation.
In total, they have produced about 6000 different products from diverse fields. One of which is Tesatape - a product that arose from the failure to meet the original intention of making a film suitable for human skin. It is known for its strong adhesive strength.
Points of contact include direct businesses with industries and consumers, traditional advertising and through social media.
THE EYE This project explored a foam structure to portray concavity.
5
CONCAVITY SCULPTURE
BALANCING This project explored abstract representations by hand molding clay.
5
CONVEXITY SCULPTURE
THE FLIGHT This project explored abstract representations that wireforms portray.
5
WIRE FORM SCULPTURE
THA NK YOU. For viewing my projects that were created throughout August 2012 to November 2014. Yours Sincerely, Allison