ALLISON YIP RETAIL/EXHIBITION DESIGN PORTFOLIO
RESUME
Allison Yip Yee Roo Born December 6th, 1993 Singapore Contact +65 96542299 allisonyipyeeroo@gmail.com
“I would like to reinvent myself — it’s part of my job.” - Karl Lagerfield As the words spoken by Karl Lagerfield portray, I believe that design is not only about the outcome. I take designing as an opportunity to continually rediscover about myself and to expand my creative abilities to the fullest. Through this, I hope that I will be able to find the most suitable design channel to contribute with my skills and make the world a better place for nature and human beings to coexist; because the world is truly something that I am grateful for existing within it.
PERSONAL STATEMENT
EDUCATION
Allison is in the final year of pursuing the Bachelor of Arts in Industrial Design at the University of Singapore. Over the past school terms, she had the opportunity to accumulate experiences of project collaborations with Guerlain (a brand of LVMH) for Retail Design, L’Oréal Travel Retail for Exhibition Design, World Kitchen (Singapore) and National University Hospital for Product Design. She aims to broaden her skills and pursue opportunities in Retail Design and Exhibition Design in the professional world.
From August 2012 to Present Bachelor of Arts in Industrial Design National University of Singapore Completed in 2011 Cambridge International GCE A-Levels St. Andrew’s Junior College Completed in 2009 Cambridge International GCE O-Levels Swiss Cottage Secondary School
SKILLS
EXPERIENCE
Adobe Photoshop Adobe Lightroom Adobe Illustrator Adobe Indesign Adobe Premiere Pro Microsoft Office Rhinoceros SketchUp
September 2015 Essec Business School x NUS Innovation Week Workshop 3rd Place Software
April 2014 VISA Design Storm Workshop From August 2012 to Present Weekends worked at Events, Café, Art markets
Grid & Layout Image Editing
Between January 2012 to June 2012 Temporary Position in Operations Team Terrapinn, Singapore
OTHERS LANGUAGE SKILLS Driving License Type 3A
Experience in Events Sector
Experience in Service Sector
ENGLISH First Language
Availability to Travel
Availability for Full Time/Part Time
Extensive Experience in Windows, Office, OSX, IOS & Andriod OS
CHINESE Mother Tongue
COLLABORATION WITH GUERLAIN ASIA PACIFIC
RETAIL DESIGN
1
TEAM PROJECT BY: Allison Yip Seah Ying Xin
Project Collaboration with
Guerlain Asia Pacific
PROJECT RESPONSIBILITIES: Research
Concept Development
Space Planning
3D Model Drawing
Model Renderings
Presentation
UTILISED SOFTWARE: Rhino SketchUp Adobe Illustrator
CHALLENGE The challenge of this project is to design a Guerlain Pop-Up Store for the Domestic Market at Tsuen Wan Plaza, a Department Store Mall in Hong Kong, and adapt the concept for the Travel Retail Market at Sun Plaza’s Beauty Event Pad. The scope of the project includes designing zones and visual merchandising for the 3 dedicated poles of Beauty − Perfume, Make Up and Skincare, all of which have different objectives to attain.
Adobe Photoshop Adobe InDesign
PROJECT DURATION: 14 Weeks
SOLUTION Guerlain is intensely devoted to its DNA, greatly respecting their origins, even as they reinvent themselves over the years. The final design of the pop-up store is a reflection of revisiting the classic that Guerlain has stayed true to over the years with a contemporary twist. Inspired by Parisian Apartments and the idea of Interiority, the store was created to seamlessly connect the 3 axes of beauty and simultaneously create a unique perspective at every different angle.
1 CORNER PERSPECTIVE #1
DOMESTIC RETAIL DESIGN
CONCEPTUAL IMAGERY Revisiting the Classic designs for a Contemporary twist, Geometric elements of Art Deco and Framing were sought for, to create a Grand Atmosphere within a space.
GRAND " OBSESSION " A TRIBUTE TO GUERLAIN’S INTENSE DEVOTION TO HERITAGE
INSPIRATION To represent Guerlain’s origins in our concept, we took inspiration from the Bee, which is Guerlain’s House Symbol, and identified the Hexagonal shape of the Honeycomb as an element to create Interiority.
INSPIRATION
" THE BEE "
A GUERLAIN HOUSE SYMBOL
FLOOR ZONING Multiple hexagons were layered to create the zoning and the middle highlighted area was selected to be the atrium within the store.
RENDERED TOP VIEW
ZONING LAYOUT
SKIN CARE ZONE
FRAGRANCE ZONE
MAKE UP ZONE
TOTEMS To create the Atrium, 3 totems were designed and placed strategically. They create interiority and also facilitate the movement of customers throughout the different zones.
MATERIALS SELECTION CHROME Used as a surface material for the totems, to mimic the Hall of Mirrors METALLIC GOLD Used for the detailing of edges
CHROME
HERRINGBONE PARQUET FLOORING A classic flooring used in Guerlain’s Boutique to be adapted to the store RIGID WOOD Detailing for various wall/drawer surfaces
METALLIC GOLD
ZONING The biggest area was dedicated to the Skincare zone as it holds the largest percentage of market share in the Asia market. The second biggest area is dedicted to the Makeup zone, followed by the Fragrance zone.
HERRINGBONE PARQUET FLOORING
RIGID WOOD
COLOUR PALETTE Various tones of Grey is adapted for the designs and Gold is a prominent colour used for detailing and products.
GLORIFIERS Makeup glorifiers are placed on both corners of the facade so that novel products can be displayed for the public to view.
METEORITES INSTALLATION An installation for Meteorites is placed at the front of the facade attract customers by colours. The installation is made of coloured balls that represents the coloured pearls of meteorites.
METEORITES INSTALLATION
GLORIFIER
CORNER PERSPECTIVE #1
MAKEUP TOTEM
MAKEUP CONSULTATION
MAKEUP ZONE EN
NTRANCE #1
MAKEUP PALETTE There are 3 palettes in total. The top palette is reserved for eye makeup, the middle palette is reserved for lips makeup and the bottom palette is for face makeup.
MAKEUP CONSULTATION There are 2 consultation areas for the Makeup zone, one on each side of the entrance. They were placed so that the public can see the consultations taking place and customers can also be the face of Guerlain.
MAKEUP TOTEM A side of the totem is used for Makeup palettes and storage for products.
CLOSE UP ON MAKE UP PALETTE
SKINCARE ZONE ENTRANCE
CORNER EXIT An exit is placed at the corner of the skincare zone to facilitate the movement of customers out of the store when they have finished their consultation at the Skincare zone. It also allows the public to view the store from outside through that particular angle from the Skincare zone.
DISCOVERY TABLE FRAGRANCE TOTEM
BESPOKE DISPLAY A single display is placed for a bespoke fragrance on the totem to encapsulate the preciousness of the fragrance.
FULL LENGTH MIRROR FRAGRANCE DISCOVERY A fragrance discovery table is placed in the middle of the atrium for customers to do fragrance testing and discover the different fragrances of Guerlain.
FRAGRANCE TOTEM There are two totems that make up the Fragance display. One totem provides display for Classic fragrances and the other totem provides display for contemporary fragrances.
A full length mirror was sought for for the makeup consultation to be also used as a way to make the space within the makeup zone look bigger by using the reflections within the mirror.
MAKEUP ZONE ENTRANCE #2
INSIDE SKINCARE ZONE
ABEILLE ROYALE STORYTELLING WALL A wall is dedicated for Abeille Royale’s product storytelling, and the middle bee is specially designed to be 2-sided. A glorifier has also been placed at the corner for product display.
ORCHIDARIUM WALL A wall is also dedicated for the Orchidarium − a storytelling wall for Orchidée Impériale products. It is placed behind the skincare consultation.
THE SEE-THROUGH BEE On the flipside of the wall dedicated for Abeille Royale’s storytelling, the middle bee provides a small window for the public to see through the space and it also acts as a central motif for the honeycomb wall.
HONEYCOMB WALL
HONEYCOMB DETAILING To reflect Abeille Royale’s story on the exterior, the Honeycomb was adapted as a form of detailing around the middle bee, to give a hint of the products within the skincare zone.
CORNER PERSPECTIVE #2
COLLABORATION WITH GUERLAIN ASIA PACIFIC
RETAIL DESIGN
1.5
DESIGNING FOR THE TRAVEL RETAIL MARKET A space dedicated for travel retail market emphasises on the speed and accessibility of products and hence the openess of the space. Adapting the concept for the Travel Retail Market at Sun Plaza’s Beauty Event Pad, the 3 totems were adapted to recreate a more open yet distinct space for the 3 axes of Beauty. At the same time, a sense of interiority was retained.
1.5
TRAVEL RETAIL RETAIL DESIGN
FRONT PERSPECTIVE
ABEILLE ROYALE GLORIFIER Products shelving is implemented below the glorifier to allow customers to easily gain access to the stocks.
FRONT ATRIUM A mini front atrium is designed to be placed in front of the 3 zones, creating invitingness to the space when customers arrive in the middle.
CORNER PERSPECTIVE #1
TOP VIEW
SKIN CARE ZONE
FRAGRANCE ZONE
ZONING LAYOUT
MAKE UP ZONE
FRAGRANCE DISPLAY Fragrance display is placed on the totem, to support Fragrance Discovery. Similarly, classic fragrances are on one side and contemporary are on the other.
CORNER PERSPECTIVE #2
METEORITES GLORIFIER A glorifier for meteorites products is placed at the corner to facilitate the launch of novelty products.
MAKEUP ZONE ENTRANCE
MAKEUP EVENTS SPACE To facilitate any events, the back space of the makeup zone holds 2 consultation areas with 2 full length mirrors. In between, a TV screen is placed above the
makeup table to facilitate any video animation for the event. Through the mirrors, customers can become the faces of Guerlain.
MAKEUP WALL
MAKEUP WALL The makeup palettes are placed within the totem and it was designed to be able to hold 12 standard size palettes.
METEORITES DISCOVERY
METEORITES DISCOVERY TABLE A discovery table is placed in the middle and it holds different series of Meteorites Pearls for customers to discover.
MAKEUP ZONE
FRAGRANCE DISCOVERY TABLE A fragrance discovery table is placed in the middle, between 2 fragrance walls to faciliate the testing of products
FRAGRANCE ZONE
SKINCARE ZONE
PRODUCTS BAR A product discovery bar is placed by the wall for OrchidĂŠe ImpĂŠriale and product stocks are placed underneath.
POINT OF SERVICE A point of service is placed in the skincare zone to allow payment and gift wrapping services for customers.
BEST SELLER WALL A best seller wall is located behind the consultation table. It showcases the most popular products within the space.
COLLABORATION WITH L’ORÉAL SCENTAL HK
EXHIBITION DESIGN
2
TEAM PROJECT BY: Allison Yip Melvin Khng
Project Collaboration with
L’Oréal Scental Hong Kong
PROJECT DURATION: 14 Weeks
CHALLENGE The challenge of this project is to design a short-lived exhibition space (3 days) for L’Oréal Travel Retail in view of the Tax Free Worldwide Association Fair at Marina Bay Sands in 2016. The objective is to allow L’Oréal Travel Retail to present 18 different brands and receive clients within the space.
SOLUTION Travel Retail is the business taken by shops in areas dedicated to travellers. It is a journey that begins at the Airport, providing a unique shopping experience for the global shoppers, exposing them to a huge range of offerings. Taking the Travel Retail Experience at the airport as an inspiration, the final design brings in a sense of Indulgence to the exhibition space through a Majestic Environment and an Inviting Atmosphere that characterises the retail experience at the Airport.
CORNER PERSPECTIVE #1
PROJECT RESPONSIBILITIES:
UTILISED SOFTWARE:
Research
Rhino
Space Planning Model Renderings
Concept Development 3D Model Drawing Presentation
Adobe Illustrator Adobe Photoshop Adobe InDesign
EXHIBITION DESIGN
2
CONCEPTUAL IMAGERY To bring about the sense of Indulgence that shoppers experience at the Airport to the exhibition space, the characteristics of the Airport were sought for, where a Majestic Environment also encapsulates an Inviting Atmosphere.
"
INDULGENCE
"
MAJESTIC ENVIRONMENT INVITING ATMOSPHERE
STRUCTURAL INTERPLAY The concept involves the structural interplay of Facade Walls and Brand Showcase, in which the Brand Showcase is part of the structural frame connected to the Facade Walls. Fabric is pulled in tension between the structures to create a grand atrium in the exhibition area, creating an iconic arch visible from far.
FRONT PERSPECTIVE
INTERCONNECTING STRUCTURE
FACADE WALL
BRAND SHOWCASE
L BRACKET
SQUARE BRACKET MATERIALS SELECTION ALUMINIUM Used for the stability of structures and for a more seamless finishing of joints BARRISOL FABRIC Fire-proof fabric that can be pulled in tension and is reuseable
ALUMINIUM
CARPET Used for flooring in the exhibition area to differentiate the different zones POLYVINYL CHLORIDE (PVC) Used for the light holders on facade walls
BARRISOL FABRIC
CONSTRUCTION DETAILS 2 construction methods were proposed for the attachment to the facade wall, a Square Bracket attachment and a L Bracket attachment to create a more seamless attachment finishing.
CARPET
PVC
CONSTRUCTION DETAILS Due to the long length of the structural element, various attachment methods were proposed to connect smaller components to make up the whole structural arch.
18 BRANDS PANELS On the facade of the exhibition space, panels are placed on 2 opposite sides of the space to showcase the 18 brands from L’OrÊal Travel Retail.
BIG TV SCREENS On the facade of the exhibition space, there are also 6 TV screens placed on 2 opposite sides of the facade to allow video showcases of brands to the public.
BRAND PANELS
CORNER PERSPECTIVE #1
TV SCREENS
CORNER PERSPECTIVE #2
SIDE PERSPECTIVE
ANGLED BRAND PANELS
LOWERED FACADE WALLS
Brand panels on the facade are angled to allow a see-through gap for the public to view the space.
The facade wall on this perspective is lowered to allow the arched to be viewed even at a close distance to the exhibition.
FLOOR PLAN
BRAND SHOWCASE
FORMAL MEETING
CASUAL MEETING
RECEPTION
INFORMAL MEETING
EMERGENCY EXIT
ZONING There are 4 main zones in total − the Brand Showcase, Casual Meeting Area, Informal Meeting Area and Formal Meeting Areas.
CORNER ENTRANCE A corner entrance was proposed to faciliate the flow of clients from the right side of the exhibition space, and it allows for the greatest viewing depth from outside the space. From the front, a long corridor increases the invitingness of the space.
ENTRANCE PERSPECTIVE
INSIDE PERSPECTIVE
BRANDING At the back of each brand showcase, the branding is indicated. Clients having meeting at the informal meeting corridor would be able to see the different brands.
STORAGE
BRAND SHOWCASE Here is a close-up of the Brand Showcase, each Brand has a visual panel and a product platform in which each brand can customise. Storage for the brand is located directly beneath the product platforms, where there are drawers.
CASUAL MEETING Clients can hold meetings at the casual meeting area if they would like to have close interactions with brand showcase and products while sitting.
CORRIDOR VISUALS Selected visuals may also be placed along the large facade walls and each wall may have an indicator that represents an area within the space for the clients to have easy reference.
INFORMAL MEETING AREA
EXIT TO CORRIDOR Clients can exit the atrium and make their way to the corridor where there are designated areas for informal meeting. The corridor outside of the atrium will create a semi-private environment and clients would be able to see the brands.
OVERVIEW Clients can get a general overview of the 18 brands at a glance from this perspective of the middle atrium of brand showcases. The arched roof creates a cosy yet inviting atmosphere that reflects the atmosphere at the airport.
MIDDLE ATRIUM
3
COLLABORATION WITH L’ORÉAL SCENTAL HK
CONCEPTUAL RESEARCH
CHALLENGE The challenge of this project is to design a short-lived exhibition space (3 days) for L’Oréal Travel Retail in view of the Tax Free Worldwide Association Fair at Marina Bay Sands in 2015. The objective is to allow L’Oréal Travel Retail to present 18 different brands and receive clients within the space.
COCOON Cocoon is an exploration for a 360 degrees brand showcase was based on the inspiration on the concept of “cocoon” whereby something precious is being held within a space.
TEAM PROJECT BY:
Allison Yip Constane Texier Aishwarya Tandon Lu Xiao Heng
Project Collaboration with
L’Oréal Scental Hong Kong
3
(EXPLORATION)
CONCEPTUAL RESEARCH
COCOON REBIRTH
路 METAMORPHOSIS 路 GENESIS
THA NK YOU. For viewing my projects that were created throughout August 2014 to November 2015. Yours Sincerely, Allison