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Inclusivity3
3. Inclusivity
It was discovered that Benefit seems to be inclusive, as they post pictures of men, women, black, white, american and non american people throughout their social media. But this is not reflecting on their tone of voice nor some campaigns, especially gender roles. They are only speaking to their female consumers by saying “Tanto si eres una rebelde en busca de intensidad, una chica con rizos ultrafemenina o un bombón irresistible....” (Benefit Cosmetics, 2020)
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To solve this problem, the tone of voice and communication will be changed from the core.
The main changes will be: 1. Change the tone of voice.
Speak gender neutral. 2. Be more inclusive within the communication. Add men from all races in the advertising, campaigns and social media. 3. Support social movements like, BLM, #MeToo, among others.
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