2.7 Persona Canvas

Brooke Peterson

(14-17 years old) Brook is still in highschool and would love nothing more than to receive a Benefit Gift Set for her birthday or of Christmas. Also, Brook and her besties love going to the stores and trying makeup on.

Isabella Moore

(30-45 years old) Isabella is a working class woman with a high income. She enjoys going shopping for beauty products and likes to treat herself at Benefit’s beauty area. She is always looking for practical and easy ways to do her makeup. Isabella loves dressing and looking nice.

Katie Pheelan

(18-30 years old) She goes to college and works at a local coffee shop to spend money on luxurious items. Katy loves watching her favorite beauty vloggers daily. She loves Benefit’s Eyebrow Gels and Glosses. She also loves spending time with her friends on our boutiques and getting their eyebrows waxed.