Is pres

Making Contact – @isiletters

Me: How did you get started and what’s it like to sell your own work? @isiletters: I first got into lettering about 3 years ago (wow, that’s so long ago o.o) and set up an Instagram account after a post on my personal account got a lot of notes. I gained some followers through some lucky features and participating in challenges, which gave me a lot of exposure. I also post everything I post on here (Instagram) on Tumblr, where some of my posts somehow blew up and got really popular. Then, about two years ago, someone asked me if there was any way to purchase my things and I set up an Etsy account. I made a few sales but had to stop because it was too much work besides university. In hindsight, the Etsy store was a great experience in how to set up a small online business and I learned a lot abut what is important when you’re talking to customers, but it was also not the best medium for my things because working on commissions is difficult to organise through the system Etsy uses (it got super confusing with options, like size and colour and so on). Right now, I sell things privately (mostly through Tumblr); individual commission in exchange for money via PayPal, which is much more practical because I can talk to the customer about what they want, and then based on that decide on the price.

Me: What advice would you give to someone who wants to sell more of their work and get their work out there? @isiletters: My advice would be: 1. Get as involved as possible. Join challenges, where you have a chance to get featured on a popular page. Make your own challenge and talk to people. Compliment people on their work. Make your presence known.

2. Focus on one thing, one community. Fandoms are especially great. Like, I do lettering, but more specifically I do lyrics. That way you get attention from a) people who are interested in how you do stuff and b) the content of it.