Annual Report
Reporte Anual | Relatório Annual
FOR THE YEAR OF 2023
About ALPFA
ACERCA DE ALPFA | SOBRE ALPFA
Since 1972 ALPFA has worked to both Inspire and
Empower.
Founded in 1972, The Association of Latino Professionals for America (ALPFA) is the original national Latino professional association in the United States Boasting a vibrant membership base of over 100,000 professionals and students, ALPFA offers unparalleled access for professional development By forging powerful partnerships with Fortune 1000 companies and top employers, ALPFA empowers Latinos to achieve their fullest potential and emerge as influential leaders in their fields
We kept going and people kept waiting for us, because they know that we will always show up, because we will never leave them alone.”
— Chef José Andrés
1972
2001
The American Association of Hispanic Certified Public Accountants (AAHCPA) is established as the first national Latino professional association in the United States .
2002
AAHCPA expanded the reach of its mission to include finance professionals and changed its name to the Association of Latino Professionals in Finance and Accounting (ALPFA)
2014
Launched Women of ALPFA initiative to provide unique development and networking opportunities for ALPFA’s Latina members and the companies that want to reach them .
2022
ALPFA, Inc now stands for Association of Latino Professionals For America, expanding the organization's influence beyond finance and accounting and into every sector of the economy
2023
ALPFA Membership Portal introduced, building the foundation for our digital transformation .
ALPFA reaches an all time high for funds raised for scholarships at $1 7+M
Our Community
NUESTRA COMUNIDAD | NOSSA COMUNIDADE
Membership
AFILIACIÓN | FILIAÇÃO
While our membership types stayed the same (see below for more details on member types), there were big changes in regards to our membership experience in 2023 Most noteably in how our members logged in to their accounts or joined the ALPFAmilia .
In August 2023, we relaunched the new and improved ALPFA Membership Portal (AMP) . AMP is the home of all things ALPFAmilia for members It is a single sign-on that gives you access to ALPFA+, ALPFA’s Job board, event registrations — national, regional and local, and more There was a learning curve, but our members adapted quickly and our membership numbers grew in 2023, with more than 10,000 using AMP to register
Member Types
Professional, Basic — $0/year
Our base-level professional membership It gets you access to our national and local newsletters and events, local partner job opportunites, the ALPFA job board, ALPFA+, and the ALPFAmilia network
Professional, Gold — $200/year
ALPFA Gold Memberships gets you everything that basic does, with the added benefits of event discounts, ALPFA leadership opportunities eligibility (board leaders, regional directors, etc ), and access to exclusive office hours with corporate partners
Professional,
Platinum — $2,500
Our highest tier of professional membership, one that lasts a lifetime! This level of membership includes all the benefits of the gold membership and includes exclusive VIP perks at our annual convention and other on-site events
Student, Basic — $0/year
Our base-level student membership It gets you access to our national and local newsletters, free local professional and student programming, the ALPFA Job board, ALPFA+, and the ALPFAmilia network
Student, Premium — $30/year
Student Premium Memberships gets you everything that basic does, with the added benefits of event discounts, eligibity to apply to ALPFA scholarships and fellowship, leadership opportunities eligibility, and access to exclusive office hours with corporate partners
By the Numbers
20% TOTAL MEMBER GROWTH 2022-2023
19% PROFESSIONAL MEMBER GROWTH
22%
STUDENT MEMBER GROWTH
224%
NEW AMP MEMBER GROWTH
Chapters
SUCURSALES | FILIAIS
With over 40 thriving professional chapters in 31 states and 2 countries, ALPFA is forging pathways to success Our commitment to community provides our members with a sense of home, connection and familia that goes beyond attending a convention or a chapter event . The strength of our ALPFAmilia powers the extraordinary pool of Latino talent in our country
48 PROFESSIONAL CHAPTERS
3 REACTIVATED PROFESSIONAL CHAPTERS
233 STUDENT CHAPTERS
1 NEW PROFESSIONAL CHAPTER IN ‘23
32 NEW STUDENT CHAPTERS IN ‘23
Scholarships & Fellowships
BECAS | BOLSAS DE ESTUDO Scholarships
277
TOTAL SCHOLARSHIP APPLICATIONS
Fellowships
46
TOTAL FELLOWSHIP APPLICATIONS
177
TOTAL SCHOLARSHIP RECIPIENTS
TOTAL FELLOWSHIP RECIPIENTS
$900K
TOTAL SCHOLARSHIP
AMOUNT DISTRIBUTED
$1.74M
TOTAL SCHOLARSHIP AMOUNT RAISED1
MARKETING | MARKETING Email
60,775
Social Media
75,016
TOTAL REACH
9,610 INSTAGRAM
57K+ LINKEDIN
10K+ FACEBOOK
5,807 X (TWITTER) As of 01 24 2024
PATROCINADORES | PATROCINADORES
BOLSA DE TRABAJO | QUADRO DE EMPREGOS
762
NEW RESUMES UPLOADED
521 NEW EMPLOYERS
48,160
TOTAL JOBS POSTED
Events
EVENTOS | EVENTOS
2023 Convention
ASAMBLEA | ASSEMBLÉIA
In 2023, ALPFA was excited to host our 51st Annual Convention in San Antonio, Texas at the Henry B González Convention Center and Grand Hyatt San Antonio Riverwalk This is our annual national in-person event that includes annual awards, the career fair, on-site interviews with partners, networking and celebrating our ALPFAmilia!
This convention was the embodiment of the positive changes that are happening within ALPFA and beyond - globally This convention showcased the importance of standing in the power of our history and culture . San Antonio is known as a Real & True City, in the same spirit we decided our theme for 2023 was “Real Power True Culture”
This is a high-level overview of the 2023 Convention report, if you want more details please see the full report here
5,492
4,516 TOTAL ATTENDEES
I attended the conference in San Antonio and diligently researched all companies. My top pick was Abbott. Day 1 of the career fair arrived, and I felt ready. I double checked that I had my resume printed out, popped a mint in my mouth and walked over to their table first. I shared my resume and met a couple employees. I was able to attend Abbott’s workshop and met four panelists. They had work histories with the company that ranged from 3 weeks to over 20 years with the company, but the commonality between them was the unfading smile that came when describing the company they represented. Today, I am happy to say a month after the convention, I started working for Abbott. I’ve learned so much and am so grateful for the community I found in ALPFA. Thank you!”
— Elizabeth Robles (Liz)
Career Fair
45 INDUSTRIES REPRESENTED
4,123 CAREER FAIR ATTENDEES
106 CAREER FAIR PARTNERS
Regional Student Symposium
SIMPOSIO DE ESTUDIANTES | SIMPÓSIO ESTUDANTIL
Every year, we hold the Regional Student Symposiums, which take place in all 5 regions across the continental USA The symposiums bring together Latino students from all career majors for a day of insights, guidance, leadership skills and professional development opportunities, to help provide them an edge in today’s competitive job market
The objective of this year’s symposiums was to have students take a proactive approach to defining and plotting their career paths, while developing flexible skillsets adaptable to various industries Through a series of interactive sessions, participants learned how to discover their potential, find their niche, market themselves, and secure an internship or job offer
1,216
TOTAL REGISTRANTS
2023 Locations ATLANTA |
1,112
TOTAL ATTENDEES
178
TOTAL REGISTRANTS
New York
471
TOTAL REGISTRANTS
Houston
248
TOTAL REGISTRANTS
Michigan
167
TOTAL REGISTRANTS
Phoenix
152
TOTAL REGISTRANTS
150 TOTAL ATTENDEES
350 TOTAL ATTENDEES
280 TOTAL ATTENDEES
180
ATTENDEES
152
ATTENDEES
Most Powerful Latinas
LAS
LATINAS MÁS PODEROSAS
LATINAS MAIS PODEROSAS
Since 2017, ALPFA has been curating and releasing an annual list of the 50 most powerful Latinas in corporate America In 2021, we expanded to include two new lists: Latinas to Watch and Rising Stars
Every year at the L’Attitude conference we announce our 50 MPLs You can see our 2023 list here
By the Numbers
ALPFA REGISTRANTS
110 TOTAL ATTENDEES
5
ALPFA WORKSHOPS
11 PARTNERS
Virtual Programming
PROGRAMACIÓN VIRTUAL
PROGRAMAÇÃO VIRTUAL
ALPFA+
ALPFA+ | ALPFA+
ALPFA+ is our exclusive learning and development platform that is packed with valuable content from ALPFA Partners, Members and industry leaders Logging into your ALPFA membership on AMP gets you access to hundreds of hours of learning across our 6 ALPFA Pillars
Six ALPFA Pillars
3,182
TOTAL HOURS WATCHED ON ALPFA+ IN 2023 (THAT IS 132.5 DAYS NONSTOP!)
516
TOTAL ATTENDEES
103
REPEAT ATTENDEES
94% OVERALL RATING
Student Connects 599
TOTAL ATTENDEES
17
TOTAL CONNECTS
127 REPEAT ATTENDEES
94% OVERALL RATING
Student
Bootcamp
BOOTCAMP PARA
ESTUDIANTES
BOOTCAMP DE ESTUDANTE
1,508
TOTAL REGISTRANTS
ALPFA EN VIVO
ALPFA AO VIVO
8
TOTAL ALPFA LIVE BROADCASTS IN 2023
1,354
TOTAL ATTENDEES
23
TOTAL WORKSHOPS
GRACIAS | OBRIGADO
Board of Directors
JUNTA DIRECTIVA | CONSELHO ADMINISTRATIVO
ANTHONY CURTIS Board Chair
MARCELA ALDAZ-MATOS, MBA
Member of Executive and Nominations Committee and Fundraising Task Force, Immediate Past Chair of the Board
IXCHELL DUARTE
Chair of Finance & Audit Committee and Member of Executive Committee, Treasurer
MARIE J. ROBLES, CPA, MBA
Member of Executive Committee and HR & Compensation Committee, Secretary
MONICA MARQUEZ
Chair HR & Compensation Committee
DK BARTLEY
Member of HR & Comp Committee, Fundraising Task Force, and Strategic Growth Task Force
PATRICIA PACHECO DE BAEZ, MBA
Member of Fundraising Task Force and Strategic Growth Task Force
ANGELICA URQUIJO
Member of Fundraising Task Force and Strategic Growth Task Force
ERNEST CORDOVA
Member of HR & Compensation Committee
CHAD WORKMAN
Member of Finance & Audit Committee and Governance & Ethics Committees
JOEL BENCOSME
Member of Finance & Audit Committee
JOSEPH LORETTO
Member of Finance & Audit Committee, Chair of Governance and Ethics Committee
MARCELA ALDAZ-MATOS, MBA
Member of Executive and Nominations Committee and Fundraising Task Force, Immediate Past Chair of the Board
ARACELY GODINEZ, CPA
Member of Finance & Audit Committee and Fundraising Task Force
ENNA JIMENEZ
Member of Strategic Growth Task Force, Chair of Risk Oversight Committee
SANDRA PATTERSON
Chair of Nominations Committee
NILZA SERRANO
Chair of Strategic Growth Task Force and Member of the Governance & Ethics Committee
JOEL PEREZ Partner, Member of Governance & Ethics Committees
EVEKA RODRIGUEZ, CPA Chair of Fundraising Task Force
ENEIDA ROMAN
Member of Fundraising Task Force
STEVEN GONZALEZ
Member of Fundraising Task Force
Corporate Advisory Board
CONSEJO ASESOR CORPORATIVO
CONSELHO CONSULTIVO CORPORATIVO
YVONNE GARCIA
CAB Chairperson, Chief of Staff to the CEO & Global Head of Communications State Street Corporation
ILEANA MUSA
Managing Director, coHead International Wealth Management Morgan Stanley
ADRIANA ROJAS GARZÓN
VP & Assistant General Counsel, Bain Capital
ALEJANDRO JOHNSTON, CFA
Partner, US Treasury Advisory Leader, PwC
BRETT FRIEDMAN Partner, RSM US LLP
HECTOR PEREZ
CEO & Founder, Quantum FBI
GABE DE LA ROSA Partner, KPMG
JEFF WALLACE CFO, USAA
JOE KOSINSKI
Adjunct Professor, Department of Finance, Driehaus College of Business, DePaul University
JOE MELLA
Chief of Staff, Finance Division, Goldman Sachs
JORGE ORTEGA
Managing Director CRA, Inc.
KAPLAN MOBRAY
Author and Motivational Speaker
KEN BOUYER
Americas Director for Inclusiveness, EY
LUIS G. CASTRO
Director, Audit & Risk Enterprise Services, Deloitte
MARIA VILLANUEVA
Director of Ethics and Compliance, BioTissue
MEESHA ROSA
Diversity, Equity and Inclusion Leader and Strategist
RAVI RAO
Head of Capital Markets, Hexaware
SEBASTIAN ZUGMAN
Global Banking & Markets
General Auditor, Bank of America
CYNTHIA IZZO
Principal and Technology Risk Management Network Leader KPMG
ROXANNE MARTINEZ
Executive Vice President & CHRO, DentaQuest
DANIEL VILLAO CEO, Intelligent Partnerships
ALPFA National Team
EQUIPO NACIONAL ALPFA | SELEÇÃO NACIONAL ALPFA
DAMIAN RIVERA CEO
JENNYLEE RAMOS COO
SELENE BENAVIDES CFO
GEORGE SERNA Controller
GRACIE RODRIGUEZ Financial Analyst
ESPERANZA PEREZ CTIO
KATRINA PURCELL Strategic Advisor
GINALY GONZALEZ Human Resources
THE BELL GROUP
HENRY MONTOYA Senior Manager of Operations
SANDY PAULINO Operations Coordinator
MELISSA MORALES Director of Partnerships
JESSICA HERRERA Partnerships Manager
JAMELFREY PACHECO Director of Community Impact
CAREN RUSSIAN Manager of Chapter Operations
ESMERALDA RODRIGUEZ Director of Programs
GISSELA SOSA Programs Coordinator
MARIA FERNANDEZ Student Programs Manager
ZUHALY RAMON Director of Marketing
ALEXANDRA LARSON Senior Designer
YUNUEN RODRIGUEZ Digital Marketing Coordinator
LAURA RIVERA Chapter Marketing Consultant
ROMMEL GONZALEZ ALPFA.org IT Support
2023 Convention Partners
2023 PATROCINADORES | 2023 PATROCINADORES
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