Ngoma Supplement - 2015 05 07

NewsDay Friday April 24 2015 H1

Ngoma Awards Supplement

2014

Rewarding excellence & innovation in advertising

Drum Cafe entertaining guests during the Ngoma Awards at Cresta Lodge

DStv Ngoma Awards recognise effort, achievement T

he best in Zimbabwean advertising during 2014 was honoured at the annual DStv Ngoma Awards which recognise excellence and innovation in advertising each year.

The luncheon event, held on April 11 at Harare’s Cresta Lodge, was attended by almost 200 people from the advertising industry.

The awards competition was sponsored by MultiChoice Zimbabwe, represented at the luncheon by Norman Raisbeck, Gerald Ngonyamo and Liz Dziva.

Jericho Advertising took top honours by winning the Feel Every Moment award for campaign of the year with their radio-based campaign on in-car safety for Toyota Zimbabwe.

This campaign will now automatically go forward into South Africa’s Loerie Awards later in the year, in the regional section of that competition.

More than half of the awards presented this year were collected by Shift Engage, a recently-established advertising agency, for various entries for their clients, the first time in many years one single agency

has dominated the Ngomas.

Chief judge Xolisa Dyeshana of South African ad agency Joe Public praised Zimbabwean agencies for achieving high standards against a background of many challenges. Fellow judges were Rudo Nyangulu, a specialist in digital media and Saki Mafundikwa, a graphic designer and visual artist.

The awards event was preceded by a workshop for industry professionals, at which Xolisa Dyeshana outlined what constitutes “a whole new world” of advertising with many opportunities for agencies to take their clients to new business levels and add significantly to their bottom lines.

Principal sponsor for this year was MultiChoice Zimbabwe, with supporting sponsorship from Toyota Zimbabwe, Solution Centre — which provided an iPad as the prize for the winner of the craft award — Advantage Flooring, Waterworkz, Cresta Lodge and Cresta Sango Conference Centre and Organikks Restaurant.

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NewsDay Friday April 24 2015

Ngoma Awards Supplement

‘Design uniquely Zimbabwean products‘ S

PEAKING at the DStv Ngoma Awards presentation lunch, international judge Xolisa Dyeshana urged advertising agencies to design unique products.

He said while South America was doing well in this regard, South Africa was still struggling with its own unique signature in its advertisements.

He, therefore, was looking for work that is uniquely Zimbabwean.

He went on to say agencies should inspire clients with great work.

“Don’t give clients what they could have done themselves,” he said.

“Advertising agencies are paid to create magic.”

Going through the entries, he found that the good products rose to the top, but sadly there was too much that was mediocre.

He defined creativity as the

ability to think differently and said the awards were the pinnacle of creativity.

Dyeshana said the whole advertising industry must come together in order to do better work.

He urged everyone walk away from the presentation inspired.

“Don’t walk away with excuses,” he said.

“Think differently, create and add real value to your clients’ businesses.”

Xolisa Dyeshana

‘World-class advertising the goal‘ THE search for excellence in advertising communications should never be sacrificed even in times of great economic challenges, the organisers of the DStv Ngoma Awards have said.

In a message to participants, the team at Meet The Challenge said it was delighted to once again arrange and host the Ngoma Awards competition and ceremony, and described this year’s event as being greatly enhanced by sponsorship by MultiChoice Zimbabwe, resulting in branding as the DStv Ngoma Awards.

The organisers’ message said: “We have also enjoyed support from Toyota Zimbabwe, Solution Centre and other sponsors, all of which has meant we have been able to roll out a competition and ceremony that increase the visibility of the Ngoma Awards and bring about greater awareness of the efforts being made to recognise effort and achievement towards excellence in advertising communications.

“Zimbabwe’s economy remains troublesome and this is evident in what we see happening within the advertising communications industry. But this does not mean people involved should sacrifice the search for excellence and it is hoped the DStv Ngoma Awards will remind everyone involved, however and at whatever level, that world-class advertising communications is the goal and consistent, continuous improvement is the means by which this will be achieved.

The organisers added: “We commend everyone who has entered the competition for their willingness to reach out for im-

change the rules we start with disruption in everything that we do.

23 Connaught Rd, Avondale, Harare, Zimbabwe tel: 04 304052, 04 304260 www.tbwazim.co.zw TBWA\1829

Members of the Jericho team collect their award from Norman Raisbeck of MultiChoice Zimbabwe provement and to be leaders in the search for excellence. While we are disappointed that a number of agencies and clients have chosen not to be in the competition, we believe the loss is theirs, as they remain outside the drive to build and grow. Let’s hope they see the opportunities that flow from participation and that next year they will come on board.

“This year’s event can play a meaningful role in many ways and please be assured the Meet The Challenge team remains committed to ensuring that this is so.

“Thank you to everyone for making this event possible: sponsors, participants, judges, organisers and suppliers of goods and services.”

NewsDay Friday April 24 2015

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Ngoma Awards Supplement

A night-time shot of Cresta Oasis from the pooldeck, looking at the main bedroom block and the ground floor Cafe afrique

Cresta Lodge partners with Ngoma each year

Where minds and what really matters meet

DDH&M / JWT CRE12587

C

RESTA Lodge has partnered with the DStv Ngoma Awards for several years, as the venue for the awards ceremony and host hospitality venue for the visiting international judge of the competition.

Cresta Lodge is situated in Harare’s eastern suburbs and at present work on the final phase of the $7,5 million refurbishment of the hotel is under way, scheduled for completion by mid-year.

The refurbishment started in 2013 with phases that included substantial renovation of four bedroom blocks and construction of the Cresta Sango conference centre.

“The final phase now under way will see completion of the remaining two bedroom blocks and revamping of the reception, public lounge and swimming pool terrace,” said general manager Kudzayi Ratisai.

Cresta Lodge was built and opened in 1992 and has become a popular venue for business and leisure travellers as well as with conference, exhibition and social event organisers.

Situated between Greendale residential area and the Mukuvisi Woodland nature park in Harare’s eastern suburbs, it is laid out across extensive and well-forested gardens.

Within the lodge is the Cresta Sango Conference Centre, a major banqueting and meetings venue that has established itself as a venue of choice for local and international event organisers, especially in the medium-size market.

A stand-alone building adjacent to a block containing a series of small meeting rooms, the attractive and modern conference centre contains a large rectangular main room, which can be sub-divided, as well as a service room immediately adjacent — ideal for food service or supplementary display space — and a unique large platform suitable for social activities before, during or after events in the main room.

Sango has hosted a range of events since opening, from conferences and musical shows to weddings, dinner dances, exhibitions and launch events, as well as a host of other banqueting and meeting activities.

Among its features are a state-of-the-art public address system, LCD projectors and screens, catering support services, good parking, a pleasant garden around the venue and a strong conference support team.

Sango Conference Centre Come and meet at Zimbabwe's most advanced conference centre - Sango Conference Centre at Cresta Lodge - Harare.

The name 'Sango' was inspired by the Shona word for a 'grove of trees'.

Conveniently located just 10 minutes from the centre of the capital city, Sango Conference Centre is situated in a quiet and tranquil woodland of magnificent indigenous trees.

Sango Conference Centre is a contemporary, state of the art facility offering individuals or corporates a range of leading edge services for any function: Conferences for 50 to 300 delegates, offering the latest electronic technology, broadband for all delegates and video conferencing, cinema style seating for 600, dinner dances and weddings for up to 400 guests, product launches, cocktail parties, and exhibitions for up to 800 people.

Cnr. Samora Machel Ave & Robert Mugabe Rd, Harare Tel: +263 4 487 006 - 8 Cell: +263 772 249 092 Email: sango@cresta.co.zw / reservations@cresta.co.zw

Lodge - Harare Sango Conference Centre

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NewsDay Friday April 24 2015

Ngoma Awards Supplement

The Imagineers “I saw the angel in the marble and carved until I set him free.”— Michelangelo In a world fed up to the brim with market analyses, product performance comparisons and sundry accompanying PowerPoint presentations, we often forget the simpler and purer workings of the mind. We quantify everything, leaving little to no room for the imagination. Yet everything mankind has created and is creating once only existed in the realm of the human mind.

We have touched the moon, we have examined and understood our distant planetary neighbours and we have peered out past the stars into the furthest recesses of the galaxies.

All of this was imagined first, then proven through observation. As our imagination has grown, so has our universe.

The same is true with our technology — with imagination first, then creation.

Imagine yourself back 33 odd years, to 1982. Personal communicators are as far-fetched as the popular TV series Star Trek. The Personal computer is revolutionising the business environment.

The music industry is abuzz over the new benchmark in audio playback technology — the CD. The first movie incorporating computer-generated effects, Tron, is released.

This was the birth of the age of technology and we were surely at the pinnacle of human achievement.

Fast forward to the present day.

CDs are as obsolete as the cassette tape. DVDs are giving way to Blu-Ray, then to pure data.

The birth of the cellphone is ancient history and even they have been replaced by smart phones; fully functional communicating computers carrying virtual libraries of music, games and movies in our pockets, always just one click away from the vast information highway we call the Internet, connecting us with friends, family and associates, wherever in the world they may be.

The technological age is dead, and the age of information has been underway for years. Where will we be in another 30 years?

Only our imagination can tell us that.

“Any sufficiently advanced technology is indistinguishable from magic,” says Arthur C Clarke Indeed, the rate of technology evolution is accelerating so rapidly, we can expect to experience the equivalent of 20 000 years progress over the next century, in comparison to how far we have advanced previously.

When we’re experiencing the legalisation of driverless cars, transparent solar cells, femtophotography and even the introduction of SixthSense technology, this rate of acceleration is not hard to imagine; but what we are actually going to create . . . well, that’s the trick isn’t it?

This explosion of innovation is not born from of our ability to build; we have built robots to build for us, or our ability to analyse and predict — we have computer simulations for that as well.

We can sound off reams of previous business leader acumen that prove the human power of prediction to be shaky at best.

It did not come about due to our ability to quantify and collate, or our ability to market and promote. All of that comes after realising the power of our creativity.

Our innovation stems from our ability to invent and our inventions are born straight out of our imagination, created with the limitless power of the human mind. We don’t just invent things, we invent systems and ideas. We even invent things that cannot exist outside the realm of fiction they are presented in, for now at least.

We imagine the unimaginable, and through our imagination we have created our world, we have observed our universe, and filled our lives with magic.

“Imagination will often carry us to worlds that never were. But without it we go nowhere,” says Carl Sagan.

Shift Engage — Proud Imagineers to Swift, Transerv, Lobels Biscuits and Sweets and all our valued clients.

NewsDay Friday April 24 2015 H5

Ngoma Awards Supplement

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NewsDay Friday April 24 2015

Ngoma Awards Supplement

NewsDay Friday April 24 2015 H7

Ngoma Awards Supplement

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NewsDay Friday April 24 2015

Ngoma Awards Supplement

ADVERTORIAL

Zimbabwe’s Only World-Class Advertising Agency Does It Again!

Zimbabwe’s only world-class ad-

the Chief Executive Officer of The

ternational bar for creative excel-

vertising agency, Jericho Adver-

Jupiter Drawing Room Group of

lence and big ideas. To have, our

tising, showed its mettle yet again

Agencies in South East Africa.

Group Chief Executive Denford Magora, himself a creative man,

at the Ngoma Advertising Awards held recently in Harare, walking

Also last year, Magora became,

sought after to judge Advertising

away with the Campaign of The

yet again, the very first Zimba-

Award events across the Inter-

Year Award for the second year

bwean to be nominated by the

national

running.

American

certainly impacts on our creative

business

television

channel, CNBC for Africa Entre-

Advertising

Industry,

output and standards.”

The Agency’s winning entry was

preneur of The Year in the All Af-

a radio campaign for Toyota Zim-

rica Business Leaders Awards. He

The agency’s offices in Malawi,

babwe, a long-standing client of

went on to be voted as the only Fi-

Zambia and Mozambique contin-

Jericho and the most creatively

nalist in Southern Africa, outside

ue to garner awards in their own

awarded Motoring Company in

of South Africa.

countries and to be considered the

Zimbabwe by a very long shot.

Jericho is then justifiably seen as

best in whatever territory they

a peerless advertising agency in

operate.

Jericho also walked away with

Zimbabwe and a real contender in

honours on behalf of Tel•One.

Africa and on the world stage.

Winning a Gold Loerie last year at the Advertising excellence show-

Jericho’s star continues to rise.

On the heels of winning at the Ngoma Awards, Jericho Founder

Advertising Awards after the hy-

and CEO, Denford Magora, this

perinflation era.

week became the first Zimbabwean Agency leader to be invit-

Jericho’s Chief Creative Officer,

ed to judge the Adfocus Awards

Ashley Mhonda, who is the first

in South Africa. The Adfocus

and, so far, only black African to

Awards are run by The Financial

judge the New York Festival of

Mail Magazine of South Africa

Advertising, notes: “For a radio

and they are one of the most covet-

ad campaign to have won Cam-

ed awards amongst South African

paign of the Year shows the power

advertising agencies.

of ideas and we are proud to have come up with that idea.”

In addition, last Thursday, Denford Magora also became the first

The Agency’s Creative Director

Zimbabwean Advertising Agen-

(Design & Digital), Jarrod Pretori-

cy executive to be featured in

us, says of his winning Radio Cam-

the United Kingdom’s Campaign

paign: “It was a pleasure working

Magazine - The Leading Inde-

with Toyota on this campaign.

pendent Agencies of The World.

Their passion for powerful ideas,

Participation in the magazine is

Ashley Mhonda - Chief Creative Officer

their trust in the agency and their

by invitation only and Magora

At the last Adfocus Awards in

case for Africa and The Middle

bravery in backing unorthodox

was invited to participate on the

2014, Jericho was hailed as “Zim-

East proved beyond any doubt

ideas is testament to what can

back of the success that Jericho

babwe’s Trailblazer”, with the

that Zimbabwe is now beginning

be achieved when a brave client

has registered on the world stage

Financial Mail Magazine of South

to make its mark internationally.

partners a brave agency.”

(becoming the First Zimbabwean

Africa noting: “Denford Magora

Agency ever to be invited to judge

and Ashley Mhonda (Jericho’s

The Gold Loerie Jericho won last

Magora comments: “We are only

the New York Festival of Advertis-

Chief Creative Officer), are now

year was the only Gold Loerie to

starting a journey at Jericho. It’s

ing, winning a Gold Loerie at Af-

recognised internationally”.

be awarded in Sub--Saharan Af-

a journey that should see Zimba-

rica (outside of South Africa) in

bwe recognised in the future as

2014.

one of the undisputed centres of

rica Premier Advertising Awards - the Loeries of South Africa), as

Jericho’s

Chairman,

Michael

well as the achievements he has

Hogg says: “Advertising Award

managed to garner in his role as

occasions continue to lift the in-

creative excellence all over the The achievement saw the Agen-

world. There is still much work to

cy being ranked the second Most

do, but with the team we have, the

Creative Agency in Africa and

passion we possess at Jericho and

The Middle East by The Loeries,

the drive in each and every single

and the Number 1 Most Creative

one of our people, you should ex-

Agency in Sub-Saharan Africa

pect to continue hearing from Jer-

(outside South Africa), by the

icho for some time to come. The

same Loeries panel.

Agency of the future has arrived.

Gareth Van Rooyen - Creative Director

And its called Jericho.”

This year’s Ngoma Awards then, simply reinforce Jericho’s pedigree. It means in the five years Jericho has been in existence, the Agency has won 28 Ngoma awards, working out at just over 5 awards a year.

Winning Campaign of The Year at the Ngomas two years in a row, as Jericho has just done, is a first since the relaunch of Zimbabwe’s

Gold Loerie Award won by Jericho in September 2014

Jarrod Pretorius - Creative Director: Design & Digital

NewsDay Friday April 24 2015 H9 ADVERTORIAL

Ngoma Awards Supplement

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NewsDay Friday April 24 2015

Ngoma Awards Supplement

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NewsDay Friday April 24 2015

Ngoma Awards Supplement

Ngoma Awards winners Toyota Zimbabwe’s safety ads named Zimbabwe’s campaign of the year Toyota Zimbabwe’s road safety awareness campaign, entitled You Didn’t Think, has been named Zimbabwe’s advertising campaign of the year for 2014.

The campaign, based on a series of radio advertisements, was developed and prepared for Toyota Zimbabwe by Jericho Advertising and was felt by the panel of judges to be creatively inspiring.

The campaign will now be entered into the South African Loerie Awards, which has an international section, and it is hoped it will feature in the winners’ list there, too.

The full list of award recipients for 2014: The Meet The Challenge Award For Print — Retail No award, but certificate of commendation for: Entry — Easter Scramble Agency — Shift Engage on behalf of Transerv The Advertising and Publicity Club Award for print Runner up: Entry — Fishing tournament ad Agency — Jericho Advertising on behalf of Toyota Zimbabwe Winner: Entry — Rhinoceros having a giraffe Agency — Jupiter Drawing Room on behalf of Croco Motors Auto Body Centre The Cresta Lodge Award for

print series Winner: Entry — Just Swift it Agency — Shift Engage on behalf of Swift The Ngoma Award for Newspaper Supplement Winner: Entry — Loeries supplement Agency — Jericho Advertising on behalf of Jericho Advertising The Ngoma Award for Print — Inserts No award The Advantage Flooring Award for Direct Mail — Print Winner: Entry — Go The Distance Agency — Shift Engage on behalf of Swift The Ngoma Award for Direct Mail - Electronic No award The Sango Conference Centre Award for Packaging Winner: Entry — Sesame chips dip Agency — Shift Engage on behalf of The Original Sesame Chips Company.

The Zaapa Award for Social Media Runner up: Entry — Zvirikuflaya Agency — Atelier on behalf of Fly Africa Zimbabwe Winner: Entry — Special delivery Agency — Shift Engage on behalf of Swift The Ngoma Award for Innovation In Advertising No award

The Ngoma Award for Outdoor Advertising Winner: Entry — One way Agency — Shift Engage on behalf of Transerv The Ngoma Award for Vernacular Advertising Runner up: Entry — Network yadonha Agency — Jericho Advertising on behalf of TelOne Winner: Entry — Mutakuri Agency — Shift Engage on behalf of Swift The Organikks Award for Websites Runner up: Entry — www.swift. co.zw Agency — Shift Engage on behalf of Swift Winner: Entry — www.ddhm. co.zw Agency — DDH&M The Ngoma Award for Website Banner Advertising No award The Ngoma Award for Mobile Marketing No award — certificate only to: Entry — HIFA 2014 Agency — C2 Media on behalf of HIFA and C2 Media The Empire Services Award for Social Responsibility Runner-up: Entry — NTS Tyres on the go Agency — Adrenalin Advertising on behalf of National Tyre Services Winner: Entry -— Kickback Agency — Shift Engage on behalf of Swift

The Ephraim Chamba Award for Radio Runner-up: Entry — You Didn’t Think (seatbelt) Agency — Jericho Advertising on behalf of Toyota Zimbabwe Winner: Entry — You Didn’t Think (speed limit) Agency — Jericho Advertising on behalf of Toyota Zimbabwe The Ngoma Award for Sponsored Radio Programme (Min. 3 minutes) Winner: Entry — Insurance made easy Agency — Jupiter Drawing Room on behalf of Life Offices Association of Zimbabwe The Ngoma Award for Jingle Runner-up: Entry — I like the crunch Agency — Shift Engage on behalf of Lobels Biscuits and Sweets Winner: Entry — Banc easy loans for civil servants Agency — DDH&M on behalf of Bancabc The Ngoma Award for Television No award — certificate only - to: Entry — No two women are the same Agency — TBWA on behalf of Profam — PSI Zimbabwe The Hamilton Award for Animation No award — certificate only to: Entry — Kickback Agency — Shift Engage on behalf of Swift The Aquarius Public Relations Award for Posters

No award The Waterworkz Award for Brand Activation No award The Solution Centre Award for Craft Runner up: Entry — Out of Africa magazine — Fire it up issue Individual — Sarah Cullen (for Art direction) Agency — Out of Africa Media Winner: Entry — Rhinoceros having a giraffe Individual — Donald Machaya (for graphic design) Agency — The Jupiter Drawing Room The Toyota Zimbabwe Award for Digital Marketing Campaign of the Year Runner up: Entry — Just Swift it Agency — Shift Engage on behalf of Swift Winner: Entry — Kickback Agency — Shift Engage on behalf of Swift The Feel Every Moment Award (Sponsored By Multichoice Zimbabwe) for Campaign of the Year Runner up: Entry — Just Swift it Agency — Shift Engage on behalf of Swift Winner: Entry — You Didn’t Think Agency — Jericho Advertising on behalf of Toyota Zimbabwe The Loeries Entry Award: Winner: Entry — You Didn’t Think Agency - Jericho Advertising on behalf of Toyota Zimbabwe

H12 NewsDay Friday April 24,

2015

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Spot the difference Find five differences in this picture featuring school girls on the closing day for the first term in Harare recently. Check for the correct answers in Monday’s NewsDay.

Crossword with Jemina 824 1

2

3

4

5

6

7 8 9 10 11 15

16

17

12

18 19

20

13

14

Down Across 1 Crumpled (7) 1 Elementary (5) 2 Cadges (7) 7 Worked (6) 3 Hostage (7) 8 Axe (7) 4 Thoroughfare (6) 9 Involve (6) 5 Chewed (6) 10 Filth (5) 6 Contraption (6) 11 Coloured (6) 12 Hinders (7) 15 Darted (6) 13 Leaning (7) 19 Undo (5) 14 Impairs (7) 20 Waver (6) 21 Sheets and blankets (7) 16 Slow (music tempo) (6) 22 Movie house (6) Sudoku Puzzle - Hard 17 Loathing (6) 23 Heroic tales (5) 18 South African city and port (6)

21 22 23

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SUDOKU The aim of Sudoku is to enter a number from 1 through to 9 in each cell of a grid, most frequently a 9x9 grid made up of 3x3 sub-grids. Each row, column and region must contain only one instancewww.sudoku-puzzles.net of each number.

Hard Sudoku Puzzle - Hard

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Sudoku Hard Puzzle - Hard

Sudoku Puzzle - Hard

More Puzzles: www.sudoku-puzzles.net

Thursday April 22 Answers SIMPLE 823

Sudoku Answers Easy

ACROSS: 1 Tiniest, 7 Action, 8 Alike, 9 Cottages, 10 Event, 11 Crying, 14 Scolds, 18 Flair, 20 Mischief, 21 Ideal, 22 Recede, 23 Denuded.

DOWN: 1 Travels, 2 Noise, 3 Elected, 4 Tactic, 5 Steady, 6 Govern, 12 Ruffian, 13 Garbled, 15 Coiled, 16 Lackey, 17 Smiled, 19 Ahead.

Easy