Alphason by Conran
alphason by Conran
The story of Alphason Designs continuing to lead the way in AV furniture design and development Conran Partnership Alphason has teamed up with Studio Conran to create an exciting new wave in audio-visual furniture for the home. The move sees the UK’s market leader in TV support products draw on the expertise of one of the world’s most respected design agencies. Sebastian Conran’s passion for simple, elegant design and high-quality materials fitted perfectly with Alphason’s desire to expand its award-winning portfolio with a premium range of genuinely unique and highly desirable furniture.
CNS/AV1500
Alphason’s in-house team worked closely with Conran’s creative professionals on a brief that encompassed Alphason’s core values of contemporary style, innovation and practicality. Each new model must convey an air of confidence, be discrete on the outside yet confident of its purpose on the inside. The result is an exquisite range of products, marrying the design strengths of Conran with the manufacturing expertise of Alphason and progressing audio-visual furniture into a bold new era.
CNL/AV1200
Contemporary Natural - Range Overview Over a year in the making, the Contemporary Natural range is a celebration of natural surface finishes, organic textures and the sophistication of simplicity. Drawing on contemporary furnishing trends for bold and geometric forms, the range blends strong linear patterns with restrained trim detail to produce a distinctive and elegant furniture design. Colour and texture has never been a more vital ingredient in home style and the Contemporary Natural range draws heavily on Conran’s interior design experience. Mixing richly grained natural wood with soft satin-white finish is a subtle yet striking contrast and works with the bold shapes to create a feeling of sophistication and solidity.
Conran A5 Insert Sheets.indd 2
The smooth, uncomplicated leg supports add a further dimension, bringing cool metallic textures to the aesthetic and accentuating the design’s inherent strength. Style is nothing without practicality in AV furniture and the Contemporary Natural range incorporate features that have made Alphason the UK’s market leader: Class leading weight capacities for the largest screen TVs, spacious shelving for AV equipment, integrated cable management systems and soft-close or push to open doors and drawers. The result is an effortlessly chic range of AV furniture ready for day-to-day use in any home.
18/02/2009 10:17:27