1 minute read

TREATING ANIMALS HUMANELY

Wherever we use animal products we do it as conscientiously as possible. There are three animal materials in our products: goose and duck down, merino wool and goatskin leather. We have a policy of sourcing these materials using the most humane methods available to us.

WHAT WE’RE PROUD OF

1. 100% Responsibly sourced down

2. 100% non-mulesed merino

3. 100% of leather has a functional use

4. 0% fur

5. 0% angora

6. 0% alpaca

This Year We Will

1. Investigate further leather alternatives

2. Continue to use non-mulesed merino and RDS down

3. Consider more animal-free alternatives where appropriate

4. Adopt a Responsible Wool Standard on all our wool, including merino

THREE QUESTIONS WE GET ASKED ABOUT ANIMAL PRODUCTS ANSWERED BY RONNIE (HEAD OF DESIGN)

Why use animal products?

Natural products have performance characteristics that synthetic products can’t yet match. Wool is a miracle natural fibre – it can absorb almost its weight in water before you start feeling cold. There’s no better insulator better than down for warmth to weight ratio. Leather is super hard-wearing – it’s famous for durability and dexterity.

Isn’t using synthetic better for the planet?

Depends on your perspective. For someone who doesn’t want to use animal products, synthetics are a great choice. For someone who wants to reduce their carbon footprint, animal products can be much better than synthetic. Our belief is that, if you’re going to buy something, choose something you’ll use for years and years.

How do you make sure animal products are responsibly sourced?

We take animal welfare very seriously. We only use down certified by the Responsible Down Standard, which means that birds aren’t force-fed, live-lucked and that their welfare is respected throughout their lives. We only use non-mulesed merino and in fact we’re investigating ways to improve standards throughout our wool supply chain by implementing the Responsible Wool Standard.

This article is from: