Summer Collection Lookbook 2017
What is it that you love most about summer? The smell of the warm breeze which leaves your hair all tangly? Feeling the warmth of the sun on your belly? Going for a swim in the middle of the night? We just can’t get enough of it. In the summer, there’s a taste of freedom in the air. And we sure love to be free. After all, summer time is adventure time! So grab some shorts or a dress, your favorite swimwear, a light sweater just in case, and get going! Switzerland is the perfect place to go roaming about. But wherever you are in the world, there are always new places to explore. This collection is dedicated to everyone who keeps up the exploring spirit and all the wanderers out there – who are, as we know, not all lost.
Our Roots «Alprausch is a story of a unique tribe based in Zürich, Switzerland, which has created a line of clothing, outerwear and accessories with a style that dares to combine classic Swiss tradition with modern street and snow culture. » What started as a local Swiss project in 2001, Alprausch has slowly spread into a global phenomenon. It is our true intention to share with the world all the things that make our everyday lives so special. Enjoying a sharp contrast to other brands, fans are reminded every season that Alprausch is a family of people not willing to give in to fashion dictated by the masses. Creativity, style, fit and function, these are attributes that we feel make clothing special. By working with our own ideals and style, we have created a line of clothing that is often viewed as somewhat against the grain. By embedding positive Swiss ideals into inspirational styles, we offer a concept and a story to people who possess originality and the need to live and dress apart from the rest. Our vision combines modern materials and high quality standards with images and ideas unique to Switzerland. This vision may include the traditional Swiss sport of Hornussen, the reflection of a skyscraper in a lake or blue skies over white glaciers.
BEACH-COMPANY AG Eibenstrasse 9 CH-8045 Zürich Switzerland Phone: +41 44 450 74 74 Fax:
+41 44 450 74 75
info@alprausch.ch www.alprausch.com
Imprint SUMMER COLLECTION LOOKBOOK 2017
PUBLISHER: Beach Company AG CREATIVE /ART DIRECTION Alprausch design team PHOTOGRAPHY Alprausch design team EDITION: Summer 2017
The S17 Lookbook is a product of Alprausch. No part of this publication may be reproduced in whole or part without written permission from the publisher. © 2016, all rights reserved.
For more information visit: www.alprausch.com
www.alprausch.com