Winter Collection Lookbook 2016/2017
Alprausch was born out of a deep love for winter. Nothing beats a day in the snow-covered mountains, experiencing nature firsthand, and cosying up near a fireplace afterwards. There’s that distinct smell of ice and burning wood in the air, and the familiar muffled sound of snow falling. It’s the season of layering, and we at Alprausch know quite something about that. We’ve got you covered from your undies to your jacket, using only materials that we know will make you feel comfortable and warm so that you can get the best out of winter, whether you spend it indoors or outdoors. After all, winter offers endless opportunities – all you have to do is to get going and explore them!
Our Roots «Alprausch is a story of a unique tribe based in Zürich, Switzerland, which has created a line of clothing, outerwear and accessories with a style that dares to combine classic Swiss tradition with modern street and snow culture. » What started as a local Swiss project in 2001, Alprausch has slowly spread into a global phenomenon. It is our true intention to share with the world all the things that make our everyday lives so special. Enjoying a sharp contrast to other brands, fans are reminded every season that Alprausch is a family of people not willing to give in to fashion dictated by the masses. Creativity, style, fit and function, these are attributes that we feel make clothing special. By working with our own ideals and style, we have created a line of clothing that is often viewed as somewhat against the grain. By embedding positive Swiss ideals into inspirational styles, we offer a concept and a story to people who possess originality and the need to live and dress apart from the rest. Our vision combines modern materials and high quality standards with images and ideas unique to Switzerland. This vision may include the traditional Swiss sport of Hornussen, the reflection of a skyscraper in a lake or blue skies over white glaciers.
Headquarter BEACH-COMPANY AG Eibenstrasse 9 CH-8045 Zürich Switzerland Phone: +41 44 450 74 74 Fax:
+41 44 450 74 75
info@alprausch.ch www.alprausch.com
Imprint WINTER COLLECTION LOOKBOOK 2016 / 2017
PUBLISHER: Beach Company AG CREATIVE /ART DIRECTION Alprausch design team PHOTOGRAPHY Marcos Pérez und Alprausch design team EDITION: Winter 2016/ 2017
The W16/17 Lookbook is a product of Alprausch. No part of this publication may be reproduced in whole or part without written permission from the publisher. © 2016, all rights reserved.
For more information visit: www.alprausch.com
www.alprausch.com