LEGAL ISSUES IN ELECTRIC COMMERCE - Khashina Afiff

Page 1

Legal Issues in Electronic Commerce

I.

Introduction i.

Background The world today is currently facing the 4.0 industry revolution. It brings a fundamental change to work and life at a regular basis. For instance, this revolution is related in a great extent to electronic contracts for the purpose of commercial transactions conducted electronically on the internet, which we often conjured up as electronic commerce (“e-commerce”). To the majority of people, e-commerce is limitedly interpreted as mere online shopping. However, e-commerce also comprises many other activities, such as businesses trading with other businesses and internal processes that companies use to support their buying, selling, hiring, planning, and other activities. 1 A more generic definition of electronic commerce would include electronic funds transfers used by many banks as well as business to business communications using the internet, extranet and intranet networks. 2 Following the vast development of technology, the e-commerce market is growing rapidly, particularly in Indonesia. The latest estimation by Macquarie Bank is that the Indonesian market has grown 60–70 per cent annually since 2014

and

will

expand

from

US$8

billion

in

2016 to US$60 billion in 2020.3 A Google Indonesia survey held between November 2014 and February 2015 found that 78 per cent of respondents shopped online using mobile devices.4 According Pew Research Center, a survey regarding the number of smartphone user was conducted in May 14th

1

Gary P. Scheiner, Electronic Commerce, 9th Edition, (Course Technology, Cengage Learning, 2011), pg. 4. J. Ohene-Djan, Electronic Commerce, (London: University of London, Goldsmiths, 2008), pg. 8 . 3 Australian Government (Austrade), E-Commerce in Indonesia: Guide for Australian Business, (Australia Unlimited, Australian Trade and Investment Comission, 2018), pg. 4, quoting: Online retail as a percentage of total sales, Euromonitor, Statista, Macquarie Research, April 2017; in Macquarie Research, Indonesia e-commerce, 12 April 2017,https://www.macquarieresearch.com/rp/d/r/publication.do?f=C&pub_id=7318216& le_name=IndonesiaEcommerce120417Re270473.pdf, page 1. 4 Tony Keusgen, Country head, Google Indonesia, Jakarta Post, ‘Indonesia, SE Asia’s digital powerhouse’, 9 August 2016, http://www.thejakartapost.com/academia/2016/08/09/indonesia-se-asias-digital-powerhouse.html, accessed May 29th, 2019. 2


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.