Alsiano Personal Care News by Alsiano A/S

2020

Personal Care News

Content 1 Synchronight™ protects

the skin from digital stress

2 New vegan red pigment

for a natural and colourful make-up

3 Neosalyl™, a fully natural and pure substitute for synthetic salicylic acid

4 Givaudan launches

K-phyto™ [SC] Camellia and K-phytoTM [PP] GHKl

5 New marine ingredient

corrects dark spots on all skin complexion types

6 New sustainable beauty

elixir crafted from upcycled Arabica coffee

7 New botanical beauty

collection brings smooth and glowing skin

8 KLK receives Company of the Year Award for Sustainability & CSR Excellence

Synchronight™ protects the skin from digital stress New pioneering natural active cosmetic ingredient from Givaudan Active Beauty that targets the effects of digital stress on the skin Givaudan Active Beauty’s new breakthrough innovation is called Synchronight™ and is an active cosmetic ingredient made from gardenia fruit extract designed to protect the skin from digital stress. Synchronight™ is a powerful and dynamic ingredient, playing a significant role in protecting the skin to remain youthful and healthy. When the skin is exposed to digital stress such as blue light emitted by electronic devices, the ingredient acts as a shield against external aggressions allowing skin melatonin to play its natural role in regulating the sleep-wake cycle. Synchronight™, which is activated by the microbiome, stimulates skin rejuve-

nation and preserves the natural skin melatonin release cycle, resulting in younger skin and better sleep. Synchronight™ is developed at Green Fractionation Centre of Excellence in Avignon, France. Laurent Bourdeau, Head of Active Beauty, said: “Our accomplished scientific team in skin research and microbiomics identified a unique opportunity to bring this ingredient to life. Creating a natural ingredient with the strength to fight the effects of digital stress and improve sleep quality is a turning point for innovation in the beauty space today. We look forward to collaborating with our customers to create new meaningful beauty products that >>

Personal Care News 2020

New vegan red pigment for a natural and colourful make-up New Red 1805 from Givaudan Active Beauty provides an easy way to switch from synthetic to a sustainable alternative Givaudan Active Beauty presents New Red 1805, a vegan high performance red pigment for use in make-up formulations. This powder offers a sustainable alternative to synthetic red pigments, while creating new possibilities to answer the growing trend for healthier and cleaner beauty. New Red 1805 has been crafted for natural makeup designers and especially for lipsticks creators looking for high content of natural-origin ingredients without compromising performance on shade, intensity and stability. Lip colour is currently the most active colour cosmetics category, accounting for one third1 of new launches with 282 lipsticks sold in the world every single second. When the pigment has a bold and

rich colour, a simple beauty gesture such as applying a lipstick will instantly bring a better aesthetic and self-confidence to anyone. Yohan Rolland, Global Category Manager said: “Most of the existing colour formulae rely on synthetic pigments. Proudly crafted by Green fractionation, New Red 1805 enables brands to bring a premium vegan, cruelty-free and performant innovation in the most iconic category of colours cosmetics: the red lipstick. With a 100% natural origin, it doesn’t interfere with performance.” Crafted from the Chinese red radish Raphanus Sativus L., whose roots are naturally rich in coloured metabolites named anthocyanins, New Red 1805 is fully traceable, secured by working

bring moments of delight throughout the day and night.”

To inspire the beauty industry, Givaudan Active Beauty has designed S3D® Désir, a luxurious red lips beautifier with high covering and flamboyant satin texture

with a cooperative of farmers in the Yunnan province, ensuring the quality and sustainability of this raw material. Designed to offer good performance, it delivers a better chroma C* and a better coverage (Contrast Ratio) in comparison to synthetic benchmark red pigment in products designed for lips. More than just a pigment, New Red 1805 features antioxidant properties, protecting the fragile lip skin from free radicals. Easy to formulate, it can be used alone in the formula or in association with other pigments to offer a deep glamourous colour. Its intense natural red is wear-proof stable and offers the perfect shade on all ethnicities.

Synchronight™ will be launched in the form of a night cream called, “My Blue Guard High Performance” also featuring DreamScentz™, a fragrance technology aimed to enhance the sleep experience.

Mintel Planetoscope

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Personal Care News 2020

Neosalyl™, a fully natural and pure substitute for synthetic salicylic acid New 100% natural salicylic acid for skin and scalp from Givaudan Givaudan Active Beauty launches Neosalyl™, a 100% natural and pure salicylic acid for skin and scalp that is organic compared to its synthetic alternative. Obtained by Green Fractionation from the natural essential oil of the Wintergreen plant, Neosalyl™ brings all its benefits in dermopurification for skin, and shininess and anti-dandruff for hair care. Beauty consumers are looking for more natural products, massively rejecting chemicals, as they see natural ingredients as safe and trustworthy. According to Mintel, 72% of consumers would be most interested in using beauty, grooming and personal care products that are made using natural alternatives to synthetic ingredient or natural ingredients adapted in a lab. This trend keeps growing in any culture and challenges the composition and origin of personal care ingredients, as of today, 3 out of 4 women are scanning product composition and looking for hero ingredients. In fact, salicylic acid is, with Hyaluronic acid and Retinol, one of the most known ingredients by consumers, always looking for performance to take care of their skin and hair.

Safe effective peeling and strong keratolytic agent Due to its exfoliating properties, Neosalyl™ is a safe and effective peeling agent for a large number of cosmetic purposes for skin care, such as exfoliation, anti-inflammatory and antimicrobial benefits, raising it as the perfect active for prone-to-acne skin conditions. As a strong keratolytic agent, Neosalyl™ is also a very good synergistic active for the treatment of dandruff.

From leaf to salicylic acid Neosalyl™ is extracted from Wintergreen leaves, sourced in Southwest of China in the Yunnan province by small farmers. Rich in essential oil composed of methyl salicylate, they immediately produce the crude essential oil of fresh raw material in a completely traceable supply chain. Then, it is in Givaudan Centre of Excellence in Avignon (France), that their

phyto-experts begin a green fractionation process to transform the methyl salicylate and obtain the ingredient. To warrant the authentication of the raw material and the natural origin of salicylic acid from wintergreen, botanical experts apply an exhaustive set of analysis named IDPack. It includes botanical observation, DNA analysis, GC/FID and isotopic 14C measurement to clearly identify each botanical ingredient.

Clean beauty cocktail with Neosalyl™ To inspire the beauty industry, Active Beauty formulation team crafted S3D® Powderful. This 11-Ingredient clean beauty cocktail combines Neosalyl™ with powdered hyaluronic acid (PrimalHyal™ 300) for skin immune defense reinforcement and wound healing, as well as biodegradable exfoliating particles (Biogomm’age W180) designed for sensitive skin. This water-free formula is highly concentrated. By adding few drops of water, it turns into a foaming milk to apply to the face. After a gently massaging into the skin and then rinsing, it reveals a cleaner skin and brighter complexion.

Personal Care News 2020

Givaudan launches K-phyto™ [SC] Camellia and K-phyto™ [PP] GHK Two new active ingredients dedicated to hair and skin care inspired by the latest K-Beauty trends and crafted by Green Biotechnology After one year of partnering with the South Korean beauty innovation company, BIO-FD&C Co., Ltd., the leading company in plant cell culture, Givaudan Active Beauty unveils two new active ingredients crafted by Green Biotechnology. Inspired by the latest K-Beauty trends, K-phyto™ [SC] Camellia is an extract of plant stem cells designed to address dry scalps and dandruff, while K-phyto™ [PP] GHK is a phytopeptide aimed to reduce skin sebum production. Mathias Fleury, Global Category Manager for Biotechnology Actives said: “The exclusive partnership with Bio FD&C leverages the untapped power of plants through stem cell cultures and unique phytopeptides. It allows our experts to offer innovative natural and reliable solutions for hair and skin care issues such as dry scalp and oily skin, while protecting our planet.”

K-phyto™ [SC] Camellia, to rebalance itchy and flaky scalp A dry and itchy scalp is a global hair condition to solve. If 26%1 of US adults have hair concerns related to dryness, 41% of Brazilians show an interest in trying scalp care treatment

products. In APAC, botanical claims drive haircare new product launch by 70%1 with popular ingredients such as Camellia (also known as Tsubaki). K-phyto™ [SC] Camellia is a powerful active obtained from Camellia phytoplacenta cells culture. By using plant cells culture, Givaudan Active Beauty scientists have been able to isolate and replicate these cells from a Camellia flower (traditionally used in Asia for its scalp care and hair conditioning properties), originating from the famous Korean Jeju Island, without endangering Nature’s resources. This unique active will increase the scalp moisture content, up to +13.8%, reinforce the epidermal cohesion of the scalp keratinocytes, resulting in a reduced number of dry flakes and dandruffs down to -33.6%, and significantly soothe the scalp, with a reduction of its erythema down to -6.6%. Offering major benefits in one week, K-phyto™ [SC] Camellia also delivers great results after just one single shampoo application, restoring hydration, improving soothing and reducing flakes better than the placebo conditions, for a perfect instant gratification effect.

K-phyto™ [PP] GHK, the phyto-boosted peptide for oily skin Oily skin is a frustrating condition that can affect consumers’ self-confidence, especially in today’s focus on maintaining a “picture-perfect image”. Both female and male consumers are seeking solutions for this common skin complaint leading to acne. 50%1 of 20-24 year old Chinese have experienced acne in the last six months and 43%1 of 18-24 year old Americans use acne products at home. K-phyto™ [PP] GHK is an innovative molecule that combines the best of botanicals and peptides to act on sebum production’s mechanisms. Thanks to the phytopeptide technology (combining a peptide with a natural phytochemical molecule), it offers a full set of actions, starting with preserved antioxidant and anti-ageing activities compared to the initial molecules (caffeic acid and matrikine GHK). Clinical studies have shown significant benefits (versus placebo) on reduction of the facial sebum production in just 2 weeks (-35.5%), with an even more impressive efficacy after one month of use (67.5%), up to five times better than placebo. Mintel

Personal Care News 2020

New marine ingredient corrects dark spots on all skin complexion types B-Lightyl™ is a new unique sustainable macro algae extract which can revert pigmentation disorders B-Lightyl™ from Givaudan Active Beauty is the first gentle and powerful universal dark spot eraser crafted by Marine Biotechnology. Created from Himanthalia elongata, a brown macro-alga naturally sourced in Brittany, France, B-Lightyl™ is a natural ingredient addressing hyperpigmentation disorders in a preventive and curative way. On a daily basis, environmental stress such as UV exposure and pollution as well as chronological ageing generate a loss of control in the pigmentation process, which ends up in the appearance of brown and dark spots on the surface of the skin. According to Givaudan Active Beauty’s recent global online consumer study, algae extract is perceived as one of the most effective ingredients with 45% of the Chinese beauty care users choosing it to reduce hyper pigmented spots, a prevailing skin concern that impacts over 70% of consumers worldwide. Building on the consumers’ strong interest in clean and safe ingredients, Givaudan’s Marine Biotechnology and skin experts have designed B-Lightyl™: a unique and sustainable macro-alga extract which re-estab-

lishes the communication between fibroblasts and melanocytes, thereby reverting pigmentation disorders.

Clinical tests of B-Lightyl™ To evaluate the consumers’ benefits of B-Lightyl™ against dark spots and pigmentation disorders, three clinical tests were conducted in double blind versus placebo, on more than 100 volunteers from various ethnic skin types (Caucasian, Asian and African). B-Lightyl™ induces a significant decrease of the melanin content in the dark spots of Caucasian volunteers (down to -12.6% in one month, more than twice better than placebo), a significant reduction of the number of visible spots on Asian skin (-156% in one month) and a significant decline of the melanin content in the hyperpigmentation spot (-327% in 2 months) on African skin.

Skin complexion boosting essence with B-Lightyl™ Givaudan Active Beauty experts has formulated an inspirational skin complexion boosting essence called S3D® Oceanist. This luxurious formula com bines B-Lightyl™ together with radiance booster, Eutectys™ Sea Fennel, 5

and moisturising water rich in sea minerals sourced from Brittany (Eau de Source Marine). Its “fat water” texture - a 2020 new skincare trend - gives the product a consistency between the essence and the serum, and its delicate smell makes S3D® Oceanist the perfect beauty product to smooth the skin, erase dark spots and even out complexion.

Himanthalia elongata Himanthalia elongata is a macro-algae growing close to the Pink Granite Coast of Brittany, France. It uses the power of sunlight and captures atmospheric CO2 to produce its key constituents: marine polyphenols, and more specifically phlorotannins. Givaudan Active Beauty discovered that these powerful marine molecules can reactivate the expression of SDF1, a key target in hyperpigmentation disorders. It makes this alga one of the most sustainable resources to develop a cosmetic ingredient able to gain control of the skin pigmentation process.

Personal Care News 2020

New sustainable beauty elixir crafted from upcycled Arabica coffee A cosmetic innovation created in partnership with the start-up company Kaffe Bueno brings remarkable skin care benefits to consumers Givaudan Active Beauty is proud to launch Koffee’Up™, a scientifically proven premium coffee oil crafted using upcycling techniques. Koffee’Up™ is referred to as the “new argan oil” in the beauty industry as a result of its natural, ecoconscious, and effective properties, bringing a myriad of facial skin care benefits to consumers such as hydration, protection, and anti-ageing. The revolutionary beauty product was developed in collaboration with Danish start-up company Kaffe Bueno, the winner of the 2019 edition of MassChallenge Switzerland. As Givaudan is a founding partner of the distinguished start-up accelerator, this is the first product collaboration to result from working with one of the start-ups based in the incubator. The biotech start-up focuses on upcycling spent coffee grounds, or coffee waste, into active and functional ingredients for cosmetics to bring health and skin benefits to consumers. The strong sustainable mission of Kaffe Bueno is also in line with Givaudan Active Beauty’s approach to sustainability, adding value by using upcycling or by-products from side streams, to enrich their portfolio with products that are also good for the planet.

Laurent Bourdeau, Head of Active Beauty, said: “We are thrilled of this unique collaboration with Kaffe Bueno and we’re eager to start using the new product in creative solutions for customers. The high quality, traceable and upcycled ingredients used in Koffee’Up™ showcases a prosperous new avenue for using sustainable coffee in the world of beauty. This is a big achievement and opportunity, and we’re looking forward to presenting this innovative beauty elixir to customers.” Givaudan’s company purpose and sustainability approach are at the core of their business and the launch of Koffee’Up™ fits perfectly well with creating for happier, healthier lives with love for nature. The innovation surrounding upcycling in the cosmetics industry today is a crucial point for the evolution of sustainable business and Givaudan is thrilled to partner with a young start-up company at MassChallenge Switzerland who values the same sustainable practices. Koffee’Up™ follows the launch of Vetivyne™, a fully natural and sustainable cosmetic active ingredient crafted from upcycled vetiver roots from leftover fragrance raw materials.

Koffee’Up™  Acts quickly on first

signs of ageing  Improves antioxidant

defence  Repairs and protects

the skin

 Strenghtens the skin

barrier against external aggressions

 Helps the skin to stay

hydrated. Applications Face care, eye care, anti-ageing products for first-wrinkles and premature ageing

Personal Care News 2020

New botanical beauty collection brings smooth and glowing skin Givaudan Active Beauty unveils #BeautyBoosters, a complete skincare routine inspired by J-Beauty Givaudan Active Beauty captures the essence of the Japanese Beauty (JBeauty) ritual in a selection of 8 botanical extracts, such as Green Tea, Aloe Vera and Lemon Balm, combining efficacy and inspiring sourcing to create a complete skincare routine. From radiance and hydration to purification and well-ageing, the #BeautyBoosters collection responds to consumers beauty expectations for fully natural products.

body benefits through nutricosmetics. The #BeautyBoosters collection offers a complete beauty regimen, bringing a wellbeing vibe thanks to its natural and well-known ingredients. It’s highly requested by a growing number of consumers for its potential to become the next star of a natural beauty routine.

Evolving with time, the J-Beauty ritual smoothly switches from traditional concoctions to modern beauty products. Its values, centred on radiant and healthy skin, echo with the fact that 84%1 of consumers consider having a beauty ritual is very important. If Asian trends are attractive, J-Beauty is the one garnering the most interest from global consumers. Seen as the most efficient and natural beauty routine, it answers perfectly to consumers, among which, according to Givaudan’s study, 81% have bought a natural beauty product in the past 12 months.

This line follows each step of the ritual to get a pure and smoother skin in a 5+1 skin care regimen.

Centred on traditional botanical extracts, the J-Beauty ritual delivers the perfect balance between soul and

#Beautyboosters natural beauty routine

Step 1 - Clean your skin with Boswellia One of the most important antiinflammatory ingredients of Ayurvedic traditions, Boswellia resin also possesses dermo-purifying and antiwrinkles benefits thanks to its high content in boswellic acids. Step 2 - Gently exfoliate with Hibiscus Traditionally used in the preparation of Bissap (Karkadé), a refreshing African Tea, this ingredient can provide radiance when used in cosmetic formulations. 7

Step 3 - Tone your skin with Lemon Balm Powered by an extraordinary skin whitening compound, Lemon Balm helps to prevent the action of the tyrosinase, the enzyme involved in the synthesis of melanin and darkening of the skin. Step 4 - Apply the concentrated serum with Aloe Vera Used since ancient times and known for its hydrating and moisturising properties, Aloe Vera has recently enjoyed a subsequent boom in popularity. Step 5 - Protect your skin with Green Tea Famous all over the world for having wellness and beauty powers, Green Tea is an evergreen shrub extraordinarily rich is polyphenols that provides the best antioxidant activity. This 5-step regimen can be enhanced each week with a face mask powered by natural extracts with powerful >>

Givaudan Active Beauty - J-Beauty CMI Global Study

Personal Care News 2020

Alsiano Personal Care Team

Lene Aarøe Nissen

Area sales manager E: lm@alsiano.com M:+46 722 048 245

Area sales manager E: phb@alsiano.com M:+45 2270 1015

Susse Liff Hansen

Charlotte Dahl

Malene Rask Harder

QA Manager E: slh@alsiano.com T: +45 8230 0017 M:+45 4071 8338

Peter H. Bendtsen

Lena Molin

Business Manager E: lan@alsiano.com T: +45 8230 0025 M: +45 2270 1002

skincare benefits such as Acerola, Turmeric and Cranberry, the three of them featuring anti-ageing and whitening properties. Givaudan Active Beauty applies its unique and sustainable Pathfinder program tailored to the local communities, listening to them and understanding the particularities of their environment, to seven of the eight extracts. Thereby, Acerola has a gold pathfinder level, Aloe Vera a silver level and Green Tea, Lemon Balm, Hibiscus, Turmeric and Cranberry a bronze level. These botanical #BeautyBoosters are the perfect match for consumers that love to find inspirations from others’ cultures, especially when it addresses their needs in terms of natural beauty and moment of wellness.

Area sales manager On maternity leave

Sales Assistant E: mrh@alsiano.com T: +45 8230 0007

Sales & Logistics Coordinator E: cd@alsiano.com T: +45 8230 0051

Hedvig Åkesson

Signe Mørck Sales Assistant E: sm@alsiano.com T: +45 8230 0042

KLK receives Company of the Year Award for Sustainability & CSR Excellence Kuala Lumpur Kepong Berhad (KLK) has been selected as a recipient for the CSR Malaysia’s Company of the Year Award for Sustainability & CSR Excellence (Plantation) in the Sustainability & CSR Malaysia Awards 2020. Organised by CSR Malaysia, the annually held awards initiative is a platform to celebrate outstanding achievers and inspiring corporations for their efforts to create a better Malaysia through their sustainability

and corporate social responsibility endeavours. This year, CSR Malaysia honoured 41 Malaysian corporations from various industries. The recipients were selected by a panel of high calibre judges representing corporate and social bodies. Judging criteria were based on the clear purpose and goals of the company in their CSR initiative, together with the impact created and frequency of CSR events held.

Publisher: Alsiano A/S ∙ Editor-in-chief: Lene Aarøe Nissen ∙ Coordinator, text, layout: Dorthe Andersson. Personal Care News is published 1-2 times a year and distributed to customers and other interested parties. Reproduction of articles requires prior consent form the author. Alsiano is not responsible for the content of articles written by external authors.