DENIM planogram
In preparation for the denim floor set, you should compile and review all of your denim documents. This includes the denim directive(this document), store specific floor plans, denim planogram and new fixture assortment. Please get familiar with all of these documents, as it will ease the execution of your denim set. If you have any questions pertaining to the execution of your denim floor set, please contact Norm, norm.millard@altardstate.com.
DENIM FACTS: 1.
Denim was f irst worn by workers in the 18th centur y and was a wardrobe staple during the gold r ush because of its durability.
2.
Levi Strauss originally wanted to sell his denim material to miners to make tents and wagon covers.
3.
American Soldiers in World War II wore jeans when they were off-duty and in doing this introduced them to the world.
4.
‘Denim’ is an Americanization of the French word ‘serge de Nimes’ and the word ‘Jeans’ is derived from the French word ‘Genes’
5.
L e v i ’ s j e a n s s o m e t i m e s h ave o r a n ge stitching, which was originally designed to match the copper rivets f irst used in jeans by Nevada tailor Jacob Davis.
6.
Iconic movies such as Rebel without a Cause and The Wild One f irst made jeans popular with teenagers, a demog raphic that was only star ting to emerge as a distinct g roup in the 1950s.
7.
Indigo dye was f irst used for jeans because of its durability and ability to hide dir t when not washed.
8.
May 20th is the off icial bir thday of Blue Jeans as it marks the day that Levi Strauss patented the rivets no. 139,121.
9.
Ever y American owns, on average, 7 pairs of wearable jeans. Americans buy about 450 million pairs of jeans each year.
10.
The YKK that appears on many zippers stands for Yoshida Kogyo Kabushikikaisha. The company, Yoshida Industries Limited, makes 90% of the world’s zippers across 52 countries.
FIXTURE KEY
Select stores will be receiving new fixtures for their denim. This includes a set of standing doors in two sizes and/or a door table. Others will use existing tables and walls. Use the fixture inventory sheet to know what fixtures you will utilize.
Standing Doors Front
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Back
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Fixture Legend
•F-Front of the Standing Doors •S-Shelves on Back of Standing Doors
•T-Table(in front of door fixture or wall) •N-Nested Table
•TT-(secondary table)
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A B C D E Wall
•W-Wall
•R-Rolling Rack •RR-Rolling Rack TIPS: •Denim should never be on the top row(A) •If you receive a 4 door fixture, you will only hang four pairs of denim on the front and have two columns of denim on the back. •Walls should contain coordinating merchandise in spots where denim is not assigned. •Tables hold 7 across, while nested tables hold 3 across
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See Ya, SoCal! SoCal is packing it’s bags and going away now that summer’s over. Your SoCal section will dissolve into either “Denim Friendly” or “Boho”. Use the following pictures to determine where your remaining SoCal merchandise should relocate.
Boho Denim Friendly
Denim Folds
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Fold A is to be used primarily for basic stacked jeans. Lay jeans flat and fold leg up to the back yoke. Fold leg up again to the bottom of waist band. Flip over and stack.
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Fold B is to be used primarily for displaying the leg style of a jean. Fold the same as the basic leaving legs on the bottom jean in a stack exposed. This is a great way to show a bootcut or skinny.
Fold C is to be used primarily for jeans displayed on tables with other apparel. It’s a fashion fold that shows different elements of the jean...pocket design, finish on legs, leg style.
Fold A 3
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Fold C
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Fold D Fold E
Fold E is to be used primarily for your focal denim table. 7 pairs should fit across the table when folded like this.
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1 Fold D is to be used primarily for displaying jeans on narrow tables or those merchandised with apparel.
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*It is best to stack 8 to 10 pairs of jeans...more than that begins to create an unstable stack.
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DENIM SIGNAGE Denim hanging on the front of the standing door fixture will use a hanging sign. To display, clip your cardstock insert onto the clipboard and hook sign on peg.
Denim folded on door tables will use the standing sign. To display, clip your cardstock insert onto the clipboard and stand sign behind your stack of denim. Remeber this sign holder is double sided, use the same sign on the front and back.
If you did not receive a standing door fixture or door table, you will be using large clothes pins to clip the sign onto your top pair of denim. Clip the cardstock to the right side of the jeans.
Table Wall
Table
Now let’s play....
MATCH
DENIM TERMINOLOGY 1. 2. 3. 4. 5. 6.
RISE STONE WASH SANDED GRINDING DESTRUCTION COIN POCKET
7. RIVET 8. HAND 9. TOP STITCH 10. DOUBLE NEEDLE 11. TRIPLE NEEDLE 12. DENIM WASH
13. 14. 15. 16. 17. 18.
RINSE 98/2 INNER BEAUTY GRIN THRU-TINT TACKING DREMMELING
20. 21. 22. 23. 24.
19. FAUX TONAL STITCHING BACK POCKET DETAIL SKINNY JEAN BOOT
DENIM DESCRIPTIONS A•process used on denim jeans after the pant is completed in sewing.The pants are put in a large industrial washer along with larger stones. As the washer circulates it breaks down the heavy cotton fabric and softens. Often bleach is used in conjunction with the stones also to control the color. B•achieved through a combination of pumice stones, enzymes and sand. The process loosens the fibers making the pant fit more comfortably. It creates and uneven worn look. The process is very time consuming and at times is done by hand. C•a process used to break yarns in a fabric to create holes or tears in the garment/fabric. D•stitching on a garment when it is 2 rows side by side. This is very common on denim jeans where the stitching can be a design detail. E•Every piece of fabric is woven and denim generally uses an indigo yarn woven over a white (or color) yarn. When the fabric is broken down by rinsing, sanding , stone washing the color of the inside slightly shows thru and gives a slight tint to the garment. F•This is a term used to describe denim with spandex. Generally basic denim is now 98% cotton and 2% spandex G•This describes a garment that has specific details on the inside generally around the waistband.The inside of the waistband may be a pattern or a different color. The seams may be finished with binding. It is extra finish to the inside of a garment H•Heavy "nick" marks made with a dremmel tool to accomplish a "worn" effect on a garment. I•A technique that folds layers of fabric and holds it together using a plastic tack during washing. Upon completion of the wash the tacks are undone and light and dark sections are revealed.
A. _________ B. _________ C. _________ D. _________ E. _________ F. _________ G. _________ H. _________ I. _________ ANSWERS: A.(2)B.(3)C.(4)D.(10)E.(16)F.(14)G.(15)H.(18)I.(17)
Denim Glossary review with associates to help make them denim experts 1
Boot
Boot, narrow at knee 14", bottom leg opening 17" as an example. Boots will have a leg opening from 17" to 20".
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bottom leg opening
measurement of the very bottom of the pant. Lay the pant flat, measure across the flat and double the number. That is your leg opening.
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rise
The rise is the measurement from the bottom of the waistband to the (X) cross of all seams at the crotch. Zipper lengths are determined by this and the shorter the rise the lower it sits on your body. It does not include the waistband.
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stone wash
Stone wash is a process used on denim jeans after the pant is completed in sewing.The pants are put in a large industrial washer along with larger stones. As the washer circulates it breaks down the heavy cotton fabric and softens. Often bleach is used in conjunction with the stones also to control the color.
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Sanded
A sanded finish in denim is achieved through a combination of pumice stones, enzymes and sand. The process loosens the fibers making the pant fit more comfortably. It creates and uneven worn look. The process is very time consuming and at times is done by hand.
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Grinding
A process used to break yarns in a fabric to create holes or tears in the garment/fabric.
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destruction
The results of a grinding process used on the denim fabric to break yarns in the fabric that creates holes or tears .
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coin pocket
Small pocket on the wearers left side on all denim 5 pocket jeans.
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rivet
A rivet is used to secure the seaming or as ornamentation at various locations on a jean. The pockets, both front and back are generally the optimum location.
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hand
Hand is used to describe the feel of the fabric. Is it a "soft hand", a scratchy hand, a brushed hand. Depending on the fabric blend it may also be described as having a cool hand or a warm hand.
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Top stitch
The stitching on the outside of a garment that is visible.
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Double needle
The stitching on a garment when it is 2 rows side by side. This is very common on denim jeans where the stitching can be a design detail.
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triple needle
The stitching on a garment when it is 3 rows side by side. This is very common on denim jeans where the stitching can be a design detail.
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Denim wash
A denim wash is created by a technique that lightened a fabric in to various shades depending on the formula used in washing.
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rinse
Fabric is "rinsed" to soften it without changing the color
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98/2
This is a term used to describe denim with spandex. Generally basic denim is now 98% cotton and 2% spandex. The term used is 98/2.
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inner beauty
This describes a garment that has specific details on the inside generally around the waistband.The inside of the waistband may be a pattern or a different color. The seams may be finished with binding. It is extra finish to the inside of a garment
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grin thru tint
Every piece of fabric is woven and denim generally uses an indigo yarn woven over a white (or color) yarn. When the fabric is broken down by rinsing, sanding , stone washing the color of the inside slightly shows thru and gives a slight tint to the garment.
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tacking
A technique that folds layers of fabric and holds it together using a plastic tack during washing. Upon completion of the wash the tacks are undone and light and dark sections are revealed.
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dremmeling
Heavy "nick" marks made with a dremmel tool to accomplish a "worn" effect on a garment.
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faux
Fabricated material. ( leather, fur,etc). Also used as a term for a non-functioning fashion detail that is for appearance only. ( a pocket,drawstring, fly)
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Tonal stitching
The outer-stitching on a garment that is the same color of the garment.
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back pocket detail
This is the outer detail that is put on the outside of the back pocket. Very often it is the "signature" of the Brand. At times it is an embroidery or an embellishment,
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skinny jean
This jean is just that, Skinny. The entire jean is like a legging but made with a denim fabric.
•Denim on tables should be laid flat to show the shilouutte. •Use the fold with exposed leg to show type of leg •House coordinating tops in walls to fill in empty spaces on planogram. •Unbutton hanging displays to show label
•Vary your folds to create variety and interest to your display. •Stores are allowed to backstock....Replenish DAILY! •Denim housed in the wall should be hung folded in half longways.
EXAMPLES
•Notice the crates on the door fixture to house the denim displayed on the door.
•Use gifts and accessories to fill in holes on fixtures