Merchandising Personalities This Floorset will consist of Personalities remaining in their current home, but rebuilding walls and moving product to show your customers something new. During your Fall Refresh Floorset, there are certain trends that should be represented in each personality in a wall presentation. This guide will assist in understanding those trends and give pointers to take make your walls and tables pop.
Trends by personality Indigo Girl • She still represents that individual that throws on a pair of jeans with style. Her wardrobe states that she is style conscious without being to “put together”. The trend for her this season is Tribal. Don’t be scared to mix it up…she is eclectic.
Styles that represent Indigo Girl
Boho • The Boho Girl is all about the flow and accents. She likes Earthtone colors with pops of a more saturated palette. Her trend is to add leather to her closet. When setting your feature wall in Boho, make sure the presentation includes leather.
Styles that represent Boho
Place items beside each other that create an immediate outfit for your customer.
Classic • Flattering lines and silhouettes represent Classic along with structured prints and color. This personality should show the Chevron trend in one of the walls.
Styles that represent Classic
Styles that represent Classic
Romantic • The Romantic customer loves lace and layers. She likes a little more muted color palette with softer edges and delicate trims, however she’s not afraid to incorporate deeper tones…you should not be either. Utilize lighter shades of Fall Pantone colors to highlight your walls in Romantic. Ground the wall with neutrals.
Layer faceouts with accessories, jackets, and vest to add interest to your walls and help your customer understand how to style this personality.
Tables • Keep tables clean and not over merchandised. • Strategize the placement of your gifts (there can be empty space on a table). • All merchandise on the table should represent the personality. • Tables can consist of apparel, accessories and gifts. • Make sure the presentation is clean and not over cluttered. • You should entice your customer by making outfits and placing accessories that coordinate. • Don’t forget to represent a coordinating shoe on the table (always the right shoe).