Merchandising Strategies
In an effort to best utilize space and display Natural Life in an interesting manner, use the examples given to help guide you. Natural Life has a large range of merchandise selection. It is so important to display these items correctly so that it doesn’t look disorderly, while still having an organic feel. You want the presentation to be pleasing to the eye without overwhelming your customer. Remember...clean, neat, and organized while having an eclectic feel!
Think Happy!
Be Happy!
When merchandising Natural Life...utilize fixtures and containers that are supplied specifically for this brand’s merchandise. If necessary, to accommodate quantities, baskets and containers from your general collection can be used. These containers work great for small items by keeping them collected and not spread out. You can also turn these baskets or containers upside down to act as risers to add height and dimension to your display.
Create a landscape on your tables by varying heights from front to back. Always place your largest/tallest item or fixture towards the back of your table. There should be an ebb and flow to the placement so that no one item is hidden from another. Accessibility to your customer matters most.
Items like dish towels and clutches should be merchandised so that the sayings are in sight and readable by your customer. These items also make great additions to your visual displays in the walls. Use jute rope to create a clothes line and hang or attach items to it. Layering tees, scarves, and accessories on bust forms make a great eye catching statement.