vol.1
INDEX CARE page 5
TECHNICAL page 51
SHAPE page 83
STYLING& FINISHING
NOURISHING SPA COLOR&CARE page 7 NOURISHING SPA QUENCH&CARE page 11 ARGANIKARE DAY THERAPY page 19 BOTANIKARE DAY THERAPY page 25 B.TOXKARE page 33 SPHERIQUE PRO page 39 SPHERIQUE page 47 TECHNOFRUIT COLOR page 53 MY COLOR page 59 BE BLONDE page 63 JUST COLOR page 71 PASSION COLOR MASK page 79 PLASMANTE PERM page 85 TECHNISHAPE page 93
HASTY TO0 page 99
page 97
EDUCATION PAGE 107
CRAIG SMITH AKADEMìA EDUCATIONAL PROGRAM 2015 page 109
ALTER EGO ITALY PRODUCTS AND SERVICES THAT CELEBRATE THE EXCELLENCE OF ITALIAN CRAFTSMANSHIP. INNOVATION THE KEY TO SUCCESS. PRÊT-À-PORTER COLORS AND STYLES INSPIRED BY FASHION. ALTER EGO ITALY BELIEVES IN INSPIRATIONAL EDUCATION TO MOTIVATE, DEVELOP EXPERTISE AND PUSH CREATIVITY
CARE
5
Hair by Craig Smith Global Ambassador
NOURISHING SPA COLOR CARE
SUBLIME BEAUTY FOR COLOR TREATED HAIR 7
CARE
TECHNICAL pH 4,0
pH 5,0
COLOR CARE CLEANSER
COLOR CARE CONDITIONER
It works because: its gentle cleansing action nourishes and hydrates cosmetically colored hair structures. Restores elasticity, leaves hair soft and easy to manage. It’s enriched with: Garcinia Mangosteen, Helianthus Annuus, Lycopen and Vitamin E
It works because: its intensive revitalizing and nourishing action treats and enriches all cosmetically colored hair structures. Restores youthful resilience, strength and brilliance. It’s enriched with: Garcinia Mangosteen, Helianthus Annuus, Lycopen and Vitamin E
Features: pH 5,0 Ref & Size: 2127: 300 ml 2126: 1000 ml
Features: pH 4,0 Ref & Size: 2129: 300 ml 2128: 1000 ml
Color Maintenance Conditioner
Shampoo Color Maintenance
Application: Step 1: apply the Color Care Cleanser to wet hair and repeat the application if necessary. Step 2: follow up with Color Care Conditioner on towel-dried hair, comb through, leave on for a few minutes and rinse off well.
ABSOLUTE COLOR BALM
COLOR MAINTAIN BALM
It works because: it cleanses and gently removes all traces of color, restores nourishment and hydration and helps counter premature cosmetic color fading. Ideal for color treated and sensitized hair structures. Use immediately after the salon technical color service, COLOR CARE ABSOLUTE COLOR BALM helps reduce fibre friction and loss of pigments, to protect and prolong color vibrancy. It’s enriched with: Rose Oil & Extract of Gallic Rose Fragrance: Peony and Cassis; delicate, floral and fruity Ref & Size: 2785: 200 ml
It works because: it hydrates and tones down unwanted brassiness on streaks, sun-kissed effects and bleached hair structures and leaves grey hair looking luminous. Ref & Size: 2782: 300 ml 2783: 1000 ml
Post-color cleansing treatment
Maintenance Color Balm
Application: Use before Leave-in Protector: Step 1: apply to wet hair and gently massage, add a little water and work into a light creamy lather. Step 2: leave on for 2 – 3 minutes and then rinse off well. Features: its rich and delicate paraben, sulphate and lanoline free-formula has been enriched with low-foaming amphoteric surfactants with anti-oxidizing and anti-age properties.
Application: Step 1: apply to wet hair massage into a soft lather Step 2: repeat if necessary and leave on for 1-3 minutes on bleached structures and 3-5 minute on grey hair
LEAVE-IN PROTECTOR
COLOR CARE SERUM
Spray color stabilizer
Serum for color treated hair
pH 3,0
It works because: its exceptional filming and anti-color fade action works in synergy to protect the external hair structure from free radicals and preserve and prolong color vibrancy. It’s enriched with: Garcinia Mangosteen, Helianthus Annuus, Lycopen and Vitamin E Ref & Size: 2657: 50 ml 2155: 100 ml
Features: COLOR CARE SERUM can be used both as a PRE-STYLER on wet hair or as a POST-STYLER on dry hair.
8
It works because: its rebalancing and stabilizing action fixes and prolongs the intensity of the color pigments immediately after the in-salon technical color service. The multi-weight hydrophilic amino silicones in Leave–in protector exert an exceptional attraction over the cosmetic color micro-pigments within the inner hair structure, whilst its acid pH carries out an important external restructuring and cuticle closing action. It’s enriched with: Garcinia Mangostana, Helianthus Annuus, Lycopene and Vitamin E Features: pH 3,0 Ref & Size: 2130: 150 ml The results are greater when: LEAVE-IN PROTECTOR is used with Absolute Color Balm immediately after the in-salon technical color service. Step 1: spray generously over cleansed and towel-dried hair along lengths and ends Step 2: comb through and do not rinse off Fact: the multi-weight hydrophilic amino silicones in Leave–in Protector exert an exceptional attraction over the cosmetic color micro-pigments within the inner hair structure, whilst its acid pH carries out an important external restructuring and cuticle closing action. 9
HIGH PRECISION TECHNOLOGY:
4
levels of care and conditioning COLOR CARE REGIME formulated with the finest active ingredients that Science and Nature have to offer; this super potent mix targets specific parts of the hair structure to give 4 levels of care and conditioning: 1.PROTECT - from both chemical and environmental color fade factors 2.COUNTER - moisture loss 3.PRESERVE - fibre strength and color vibrancy 4.PREPARE - hair to receive new color treatments
ACTIVE INGREDIENTS: Damascus Rose Oil & Extract of Gallic Rose
Rich in: Polyphenols & Flavonol Glycosides. Create an effective anti-oxidizing barrier to protect the hair structure from the harmful effects of oxidation and prevent the formation of free radicals.
Garcinia Mangostana:
Tomato Bio-enzymes (Lycopene):
abundant in the red flesh and skin, it represents one of nature’s most potent anti-oxidant activities. It strengthens cellular integrity and is twice as powerful as beta-carotene in countering free radicals.
Hair by Craig Smith Global Ambassador
tropical tree native to Asia, possesses super potent antioxidant properties that seek out and destroy roaming free radicals.
Helianthus annuus (Sunflower): outstanding source of vitamin E, it protects skin and hair from ultraviolet light and prevents cell damage caused by free radicals. Contains high quantities of Linoleic acid to help counter ageing, and it has an exceptional ability to retain moisture.
Vitamin E (Tocopherol): possesses superior antioxidant properties. It helps protect from UV damage and helps retain moisture content.
10
NOURISHING SPA QUENCH & CARE
SUBLIME HAIR NOURISHED & HYDRATED 11
DEEP INFUSION ELIXIR the total approach to beautiful hair. The entire Nourishing Spa regime has been designed to target the major problems that threaten the beauty and health of coloured and treated hair.
Nourishing Spa is supported by professional in-salon treatments and exclusive home care maintenance regimes. The synergy between the natural active principles and the high precision technology present in all its formulas effectively targets the external part of the hair structure and the cuticle.
RESULTS: visibly, quenches and conditions dehydrated structures restoring vital moisture for instantly soft, supple and touchable hair.
FINE, WEAK AND DEHYDRATED HAIR STRUCTURES • Hydra Shampoo • Instant Quenching Conditioner • 2-phase Hydra Nutritive Conditioner • Protective Elixir
SPECIAL INGREDIENTS • ADVANCED RESEARCH • SAFE • RELIABLE • EFFECTIVE • A DEEP HYDRATING ELIXIR QUENCH & CARE concentrates some of the most potent plant extracts that nature has to offer. The exclusive Deep Infusion Elixir formulated to instantly quench parched structures, resolve specific solutions and deliver the benefits to dehydrated and brittle hair where it is most needed. An extraordinary infusion repairs, recharges and restores energy and radiance to all hair structures of all ethnicities. Based on a 24-hour hydrating system and formulated to provide a protective shield to counter moisture loss and protect from aggressive external factors. The rich multi-functional and technological complex dramatically improves moisture binding for a perfect equilibrium that hydrates and repairs. To guarantee deep lasting hydration it directly targets the 4 most crucial areas of a dehydrated hair structure. Results: SOFTNESS, ENERGY AND BODY
HYDRATION - restores precious hydro-lipidic equilibrium NUTRITION - fortifies and rejuvenate impoverished inner fibre RETENTION - improves elasticity and shine PROTECTION - 24 hour complete regime
ACTIVE INGREDIENTS IRVINGIA GABONENSIS (wild mango)
• botanical butter with superior moisturizing • excellent smoothing and repairing actions • improves softness and suppleness
properties
CACTUS FLOWER
THICK, FRIZZY AND DEHYDRATED HAIR STRUCTURES • Hydra Shampoo • Deep Nutri Rescue Mask • Intensive Nutritive leave - in Conditioner • 2-phase Hydra Nutritive Conditioner • Leave-in Boost Repair Lotion • Protective Elixir
12
• very water efficient, prevents moisture loss • elevated levels of anti-oxidants to neutralize • deep nourishing action • increases elasticity
free-radicals
PURPLE ORCHID
• rich in polyphenols and flavonoids, excellent anti-oxidants • moisturising and protective polysaccharides • emollient and protective action
CAMELLIA OIL
• highly restorative • quick penetrating • rich in Oleic Acid, Tocopherols, Polyphenols • restores optimal hydro-lipidic equilibrium • leaves hair wonderfully hydrated and silky smooth 13
QUENCH & CARE THE BEAUTY REGIME THAT HYDRATES, CONDITIONS AND PROTECTS DRY, DEHYDRATED AND STRESSED HAIR
pH 5,0
pH 5,0
pH 4,5 RINSE OFF
DEEP HYDRA SHAMPOO Deep Hydrating Shampoo
It works because: its gentle cleansing action, restores instant hydration, softness and elasticity to visibly improve the hair structure. Ideal for: all types of dry hair Use: daily or as needed It’s enriched with: Irvingia Gabonensis, Camellia Oil, Extract of Purple Orchid Ref & Size: 2654 : 300 ml 2655 : 1000 ml
INSTANT QUENCHING CONDITIONER
Rinse-off hydrating conditioner It works because: instantly quenches dry hair. Recovers vital nutrients and precious moisture, detangles and wraps a weightless texture around the hair structure. Excellent antiflyaway action. Visibly transforms dull and very dry hair structures. Ideal for: fine medium dry hair Use: twice a week or when necessary Enriched with: Irvingia Gabonensis, Camellia Oil, Extract of Purple Orchid Ref & Size: 2651 : 300 ml - 2653: 1000 ml
DEEP NUTRI RESCUE MASK Deep Nourishing Mask
It works because: it wraps weightless hydration and nourishment around the hair structure. It repairs, renews and protects leaving hair silky softy and easy to manage. Ideal for: thick, very dry, frizzy and stressed hair Use: twice a week or when necessary Enriched with: Irvingia Gabonensis, Extract of Cactus, Extract of Purple Orchid Formato: Ref: 2650: 300 ml Ref: 2652: 1000 ml
Application: apply a small amount of shampoo to wet hair, repeat application if necessary, comb through and leave on for 1 minute, then rinse off. Follow up with selected conditioner or cream.
14
15
QUENCH & CARE THE BEAUTY REGIME THAT HYDRATES, CONDITIONS AND PROTECTS DRY, DEHYDRATED AND STRESSED HAIR
- LE
- LE
ON
TRITI
ON
-NU
-NU
-NU
TRITI
ON
AVE-
IN
AVE-
IN
AVE-
IN
- LE
LEAVE IN
TRITI
pH 4,5
2 – PHASE HYDRA NUTRITIVE CONDITIONER
INTENSIVE NUTRITIVE LEAVE-IN CONDITIONER
LEAVE-IN BOOST REPAIR LOTION
PROTECTIVE ELEXIR
It works because: its weightless super-infusion of moisture seals cuticles and protects from external aggressors. It carries out an incredible detangling action taming frizz and fly-away and re-vitalizes the external structure leaving hair silky smooth and soft to the touch Ideal for: all hair types Use: daily even on fine hair structures. Shake well before using. Enriched with: Irvingia Gabonensis, Camellia Oil, Extract of Purple Orchid, Vitamin E, Sun Filter
It works because: intensely conditions - seals - in moisture - locks-out humidity and frizz its intensive hydrating formula rebalances the level of moisture and restores elasticit and softness to very dry hair structures. Its deep nourishing action leaves hair tangle-free, smooth and soft. Ideal for: seriously dry, frizzy and stressed hair Use: daily or when necessary Enriched with: Irvingia Gabonensis, Extract of Cactus, Extract of Purple Orchid
It works because: re-vitalizes and recharges weak and stressed hair structures, its instant restructuring action recovers new density. Moisture is sealed in to improve elasticity and leave hair looking and feeling silky soft. Ideal for: dry, frizzy and stressed hair Use: weekly or when necessary Enriched with: Irvingia Gabonensis, Extract of Cactus, Extract of Purple Orchid
It works because: it protects during heat styling as it seals and smoothes the rough cuticle scales. It masks split ends, renews instant shine and helps tame frizz. Ideal for: all hair types Use: daily or as often as required It’s enriched with: Irvingia Gabonensis, Camellia oil, Extract of Purple Orchid
Leave-in dual phase hydrating conditioner
Ref & Size: 2648: 200 ml - 2649: 100 ml
Leave-in intense nourishing conditioner
Ref & Size: 2645: 250 ml - 2647: 1000 ml
2-PHASE TREATMENT: HYDRA FASE 1 – Color: blue – Active Principles: extarct of Purple Orchid, Vitamin E and Sun Filter - Action: hydrates, anti-age and protects - Result: tangle-free, smooth and soft LIPO PHASE 2 - Color: white - Active Principles: Irvingia Gabonensis and Camellia Oil - Action: nourishes, rebalances the hydro-lipidic level and repairs Result: re-vitalized, supple and silky soft Tip: shake well before using 16
Fatures: treatment with elevated cosmetic results right from the very first application.
Leave-in instant restructuring lotion
Ref & Size: 2656: 12x11 ml
effect and instantly visible Locks out frizz and humidity.
Filming protective serum
Ref & Size: 2644 : 50 ml
Features: its elevated cosmetic action makes it the perfect pre-styler on damp hair and post-styler on dry hair.
17
IMMEDIATE SOLUTIONS FOR ALL TYPES OF HAIR IN-SALON TREATMENT
& HOME CARE MAINTENANCE
2-phase Intensive Deep Instant Deep Hydra Nutri Hydra Nutritive Rescue Quenching Shampoo Nutritive Leave-in Mask Conditioner Conditioner Conditioner
HAIR TYPES
Leave-in Boost Repair Lotion
Protective Elixir
ALL HAIR TYPES
Hair by Craig Smith Global Ambassador
FINE STRUCTURES: DRY & STRESSED THICK STRUCTURES: DRY & STRESSED THICK STRUCTURES: CURLY/PERMED FINE STRUCTURES: CURLY/PERMED FINE STRUCTURES: UNRULY & FRIZZY THICK STRUCTURES: UNRULY & FRIZZY
ARGANIKARE DAY THERAPY
REGULAR USE BOTH IN-SALON AND AT HOME WILL SHOW SIGNIFICANT RESULTS 18
AGE-PROOF YOUR BEAUTY
FOR HEALTHY & YOUTHFUL LOOKING HAIR 19
ARGANIKARE DAY THERAPY MIRACLE COLLECTION
is the first specific and personalized treatment
ACTIVE INGREDIENTS
A complete range of treatments formulated to transform texture for stronger and glossier hair.
ECO-CERTIFIED ARGAN OIL:
New strength
An authentic daily beauty regime, its special weightless regenerating and nourishing formula is perfect even on fine hair.
known as “desert gold” Properties: hydrates, nourishes and protects, ideal for countering ageing.
Elasticity
Enriched with eco-cert Argan & Organic Tea Tree oils Arganikare Day Therapy replenishes hair with youth and new energy.
Texture
ORGANIC TEA-TREE OIL:
precious essential oil native to Australia Properties: stimulates and purifies, ideal for healthy glossy hair.
Bio-peptide Complex an innovative and highly considered essential complex for its specific ability to restructure, protect and strengthen the hair from within.
BENEFITS
• promotes the formation of proteins for healthier and glossier hair • amplifies root volume, texture and body along the lengths and ends • strengthens and restructures weak and limp hair • special anti-oxidizing action prolongs the life of salon blow-outs
20
BIO-PEPTIDE COMPLEX:
naturally derived complex, an authentic cocktail of essential amino acids Properties: restructures, volumizes and anti-oxidizes.
21
MIRACLE REJUVENATING SHAMPOO Delicate Anti-Age Shampoo
It works because: it gently cleanses and nourishes dry and mature hair structures of all ethnicities from the roots down to the ends. Detangles and carries out an effective anti-frizz action leaving a smoother external surface. Ref & Size: 2694: 300 ml 2695: 1000 ml
It’s enriched with: a precious blend of eco-cert Argan & Organic Tea Tree Oils, its synergy infuses protection and wellness ideal for all hair types. Gentle enough for everyday use.
MIRACLE BOTANIC INFUSION TREATMENT
Restructuring spray amplifies volume and texture It works because: its elevated volumizing and texturizing action is perfect for fine, weak hair structures in need of extra body and volume. Excellent for restoring weightless body, energy and structure, effective in preventing the formation of split ends. Ref & Size: 3619: 250 ml
It’s enriched with: the special and innovative PEPTIDE COMPLEX, an authentic cocktail of naturally derived essential amino acids and organic Tea Tree Oil. Formulated to deliver extra volume to the roots and leave lengths and ends supple and silky soft. Application: mist over roots, lengths and ends for extra body and texture. Style as desired. Shake well prior to each use. Features: leave - in formula
MIRACLE REJUVENATING MASK
MIRACLE TREATMENT
It works because: its conditioning and regenerating action nourishes and strengthens the hair fibre while smoothing and hydrating the hair structure. Its excellent anti-age action provides added protection for hair stressed by the effects of chemical treatments. Ref & Size: 2699: 275 ml 2772: 1000 ml
It works because: it hydrates and nourishes all hair types, detangling and disciplining even the most unruly structures. Protects from heat of styling tools and delivers an effective anti-frizz and anti-flyaway action. Ref & Size: 2697: 150 ml
Intensive Anti-Age Treatment
It’s enriched with: an incredibly rich blend of eco-cert Argan & Organic Tea Tree Oils. It delivers intense hydration to rejuvenate even the most tired and stressed hair fibre. Ideal for particularly dry and mature hair of all ethnicities.
22
Intensive Treatment Spray Leave-in
It’s enriched with: a precious blend of eco-cert Argan & Organic Tea Tree Oils, its synergy infuses hair and scalp with new vitality and wellbeing, even on the most tired and stressed hair fibre. Cuts drying and styling time. Features: versatile can be used either as a Pre & Post styler. Ideal for all hair types.
23
MIRACLE OIL
Protecting Conditioning Oil It works because: it disciplines and tames even the most unruly structures to restore long lasting silky smoothness. Its effective anti-frizz and anti-flyaway action helps protect from environmental stress. Ref & Size: 2183: 50 ml 2070: 100 ml
MIRACLE DRY SPRAY
Refreshing dry shampoo It works because: soaks up excess oils, restores volume and doesn’t leave build-up.
Hair by Craig Smith Global Ambassador
It’s enriched with: eco-certified Argan and Nyamplung Oils Features: its protecting and filming action is perfect for dry, mature and stressed hair structures of all ethnicities.
Ref & Size: 2977: 150 ml
It’s enriched with: Cotton Bloom ®, organic extract of Cotton Flower and Rice Starch Features: it protects cosmetic colors from the stress of frequent cleansing and prolongs the life of blow-outs. Ideal for all hair types, natural and colored hair, an absolute must-have quick hair fix.
24
BOTANIKARE DAY THERAPY
HAIR & SCALP WELLNESS 25
HAIR & SCALP
WELLNESS Botanikare Day Therapy is the new professional range that addresses hair and scalp wellness, specifically formulated to counter and treat the most common hair and scalp disorders. The natural and harmonious approach of the range transforms salon treatments into authentic beauty rituals. The high performance products that characterize the entire range are the result of innovative formulations and carefully selected special ingredients of natural derivation and eco-certified.
The BOTANIKARE DAY THERAPY system has been specifically developed to resolve all the most common scalp and hair disorders, and has been grouped into 5 distinct families.
WELLNESS HAIR & SCALP THERAPY The Botanikare Day Therapy wellness ritual, begins with a PREP PHASE treatment its dedicated detoxifying and deep cleansing action is ideal for all hair types. Its COMPLETION PHASE carries out a specific strengthening action along lengths and ends.
AROMA OIL TREATMENT
Detox treatment with Natural Eucaliptus, Bergamot and Bitter Orange Essential Oils Benefits: formulated to deep cleanse the scalp and provide invaluable help to eliminate toxins through the emo-lymphatic circulation. Guarantees the hair structure a complete and regular vital cycle, reactivates circulation, oxygenates cells and restores the scalp to a healthy condition. Size & Ref: 3222: 50 ml Application: for a deep active action, apply 2-3 full pipettes (3-4 ml) of Aroma Oil Treatment directly onto the unwashed scalp, massage until fully absorbed. Leave on for a few minutes and proceed with the selected Botanikare Ritual. For an aromatherapeutic action, add 3-4 drops of Aroma Oil Treatment to the most suitable Botanikare shampoo for the hair and scalp disorder to be treated, mix and begin cleansing. Formula contains: Natural Eucaliptus, Bergamot and Bitter Orange Essential Oils which work in synergy to actively detox scalps.
N LE
N LE
AV E -I
AV E -I
wellness hair & scalp therapy
energizing hair & scalp therapy
purifying hair & scalp therapy
Products dedicated to prepping & completing all the hair and scalp wellness treatments
Products specifically formulated to resolve the problems of scalps with fragile and thinning hair
Products specifically formulated to counter and treat all types of dandruff, both dry and greasy
PEELING PRE-TREATMENT
ECO MINERAL MOUSSE
Benefits: gentle and deep scalp cleansing action, rebalances scalp flaking, fully respects the hydro-lipidic layer, relieves itching Size & Ref: 2837: 150 ml
Benefits: leaves hair soft, hydrated and restructured. Films to protect hair for a silky glossy effect and restores hair to its natural balance Size & Ref: 2847: 150 ml
Purifying and detoxifying treatment to carefully cleanse and disinfect the scalp. rebalancing hair & scalp therapy
calming hair & scalp therapy
Products specifically formulated to counter and treat scalps with hyper sebum production. Rebalancing and normalizing action
Products specifically formulated to counter and treat sensitive or sensitised scalps. Soothing and calming action
26
Application: apply to dry scalp using the nozzle, and gently massage. Leave on for a few minutes, emulsify with a small amount of water and work into a lather. Rinse off well. Formulation: - granules of nutshells for a delicate yet deep exfoliation - Piroctone Olamine helps restore the natural microbial balance - Protelan AG11 carries out an effective hydrating action 27
Eco-friendly mineralizing mousse gently detangles, nourishes and strengthens lengths and ends.
Formula contains: precious bio-chelate minerals, zinc, copper, iron, magnesium and silica, selected for their ability to strengthen and invigorate the hair structure and replenish with keratinic substances naturally found in the hair.
ENERGIZING HAIR & SCALP THERAPY
ENERGIZING HAIR & SCALP THERAPY
The Energizing range has been specifically formulated to help effectively reduce hair loss and reinforce fragile and thinning hair.
Following a healthy and balanced lifestyle and a regular and constant use of the Energizing range is indispensable for reaching a state of complete hair and scalp welness.
Cellular ageing, stress and seasonal changes are just a few of the causes of weak hair. 80% of men and 50% of women will experience hair loss.
80% of men
50% of women
ESSENTIAL DENSIFYING LOTION 0% ALCOHOL
ENERGIZING SHAMPOO
For thinning, fragile hair and scalp with hair loss Alcohol-free densifying lotion with natural essential oils (detox action).
Gentle shampoo for scalp and fragile thinning hair, formulated with protecting, softening and nourishing multi-benefit active ingredients.
It works because: the synergic action of the oils helps provide the bulb with deep nourishment, stimulate the production of keratin, vital to improve density, and encourage healthy and strong new hair growth. Formula contains: essential oils Eucalyptol, Bergamot, Menthol, Rosmarine, Eucalyptus Globulus, Lavander, Mint, Lemon, Sage, Juniper, Geranium, Guaiazulene, Melissa (Lemon Balm), Vervain. Silk Proteins, Echinacea, Ginseng, Royal Jelly. Formula doesn’t contain: Paraben, Sulphates, Sls, Sles, Lanolin, Colorants, Paraffin, Ogm Size & Ref: 3472: 12 x 7 ml
It works because: it prepares the scalp be more reactive to the Botanikare anti-hair loss treatments. It gently cleanses the scal, unclogs the follicular ostia and restores tone. Its rich in: Yuzu, for its protecting and nourishing properties and eco-certified phytosterols for their nourishing and thickening action. Ref & Size: 2827: 3000 ml retail - 2828: 1000 ml professional
In order to effectively fight hair loss and reinvigorate hair at the roots a special treatment is vital, to make hair more resistant, stronger, and thick. Botanikare Energizing has been formulated to act effectively to:
SLOW DOWN
INCREASE
hair loss
the density of hair
IMPROVE
COUNTER
the aging process
the general condition of hair
STRENGTHEN the hair structure, REACTIVATE the surface blood circulation and NOURISH the weakened hair bulb
28
ENERGIZING DELICATE LOTION
ENERGIZING SUPERACTIVE LOTION
Regenerating lotion formulated with the innovative botanical and bio-technological complex, Trichogen® Veg, to counter temporary hair loss and thinning of sensitive scalps. Its scalp rebalancing and purifying properties reactivate the peripheral micro-circulation to increase the supply of oxygen.
Intensive regenerating lotion in phials formulated with the innovative botanical and bio-technological complex, Trichogen® Veg. Its scalp rebalancing and purifying properties reactivate the peripheral micro-circulation to increase the supply of oxygen and reinforce the hair fibre. It works because: it greatly improves the condition of hair, increases scalp metabolism and stimulates peripheral micro-circulation. Size & Ref: 2829:12x10 ml
It works because: it greatly improves the condition of hair, increases scalp metabolism and stimulates peripheral microcirculation. Size & Ref: 2831: 12x10 ml
29
REBALANCING HAIR & SCALP THERAPY The Rebalancing product range has been specifically formulated to normalize and rebalance scalps with excessive sebum secretion. The normalizing and rebalancing properties of the carefully selected blend of natural ingredients restore equilibrium to the scalp micro-environment and reduce the percentage of sebum within the hydrolipidic film.
CALMING HAIR & SCALP THERAPY The Calming product range has been specifically formulated to soothe and calm particularly sensitive and sensitized scalps.
CALMING SHAMPOO MUD TREATMENT
REBALANCING SHAMPOO
Purifying mud treatment for oily scalps
Purifying and rebalancing shampoo ideal for scalps with excess sebum production and greasy hair. Its delicate formula is ideal for frequent cleansing.
It works because: it absorbs sebum and scalp impurities for a visibly drier scalp, unclogs hair follicles, fully respects the hydro-lipidic layer leaving hair weightless and silky soft.
Formula contains: OCTOPIROX® – purifying and anti-bacterial action. 100% natural Clay astringent and purifying properties. Jojoba Oil – soothing and softening properties Use: once a week for one month as an Intensive treatment, and twice a month to maintain results reached. Size & Ref: 2836: 150 ml
It works because: it hydrates and purifies scalp leaving hair shiny, healthy and clean
Use: frequent cleansing – together with specific sebum-balancing Mud Treatment. Formula contains: Botanical extracts - astringent and calming properties – Yuzu – protecting action Honey Matte – effective sebum control Size & Ref: 3462: 3000 ml retail - 3463: 1000 ml professional
PURIFYING HAIR & SCALP THERAPY PURIFYING SHAMPOO
Gentle purifying shampoo for scalps with dry or greasy dandruff
It works because: the anti-bacterial properties of OCTOPIROX® and Protelan AG 11 together with the protecting properties of YUZU gently cleanse and remove all traces of dry and greasy dandruff, ensuring that the hydro-lipidic equilibrium remains unaltered to improve the scalp defences. Size & Ref: 2832:3000 ml retail - 2833: 1000 ml professional Use: frequent cleansing – together with specific purifying treatment Peeling Pre-treatment at least twice a week. Formula contains: OCTOPIROX® - purifying and anti-bacterial action– Protelan AG 11 – nourishing and softening action action - Yuzu – protecting action
30
CALMING TONIC
Dermo calming shampoo dedicated to soothing sensitive scalps with redness. Its delicate formula rich in botanical extracts and eco-certified Xantana gum delivers an effective scalp calming action. It works because: its gentle scalp and hair cleansing action helps normalize scalps and leaves hair silky soft. Size & Ref: 2842:3000 ml retail 2843: 1000 ml professional
Soothing and calming tonic for sensitive scalp. Its gentle formula enriched with eco-certified ZANTHALENE® and eco-certified DEFENSIL® reduces itching, irritation and inflammation due to various factors including dandruff, restoring the natural pH level to the scalp. It works because: it regenerates and protects the scalp, instantly relieves itching and burning sensations leaving hair clean and healthy. Size & Ref: 2844:150 ml
Formula contains: Botanical extracts – astringent and calming properties. ZANTHALENE® eco-certified soothes and provides instant relief. Ideal for frequent cleansing.
Features: ideal on senstive scalps after coloring or other technical services as it neutralizes changes made to the physiological pH of the scalp.
The purifying range has been specifically formulated to counter and treat all types of dandruff, both dry and greasy.
ESSENTIAL PURIFYING LOTION 0% ALCOHOL
Alcohol-free purifying lotion with natural essential oils for hair and scalps with greasy or dry dandruff
It works because: it restores the scalp to a clean and healthy condition. Rebalances the bacterial flora of the scalp and helps reduce flaking Size & Ref: 3473: 12 x 7 ml
Formula contains: Piroctone Olamine and Essential Oils Of Lavander, Geranium, Bisabolol, Clove, Lemon, Bergamot, Chamomile Extract, Palmarosa, Grapefruit, Azulen. Formula doesn’t contain: Paraben, Sulphates, Sls, Sles, Lanolin, Colorants, Paraffin, Ogm
31
ACTIVE INGREDIENTS BERGAMOT
BITTER ORANGE
EUCALIPTUS
antiseptic properties
stimulates epidermal metabolism
detoxing properties
CITRUS JUNIS FRUIT:
potent anti-oxidizing action counters the formation of free radicals. Refreshing, antibacterial and calming properties.
JOJOBA OIL: it is not fatty as it does not
PELOID:
100% natural mud rich in mineral salts. Its ionic exchange properties together with the delicate micro-particles of Clay ensure that all the dead cells are removed leaving the scalp free to breathe. Carries out a deep cleansing action, reduces impurities, rebalances the dermal pH and helps absorb excess sebum.
contain glycerin, considered a liquid wax and this characteristic makes it easy for it to be absorbed by the skin without blocking or leaving the pores greasy. Rich in Vitamins E (tocopherol, natural anti-oxidant), F and minerals to counter premature ageing and restore the natural pH value. Effective in freeing follicles from sebum.
BOTANICAL EXTRACTS Sage, rosemary, nettles
Dermo-purifying, astringent, antibacterial actions regulate sebum.
PLANTEC CRAMBISOL Crambe Abyssinica Seed
Oil Phytosterols: extracted from Oil of Crambe Abyssinica. Its unique and molecular structure is unlike any other to be found in natural ingredients. It is involved in nourishing the hair bulb so promotong hair growth and it soothes both hair and scalp dryness. Essential for recovering the correct balance of hydro-lipids present in the scalp and to improve hair resistance.
TRICHOGEN VEG速
Phyto-synthetic complex composed of: Extract of Panax Ginseng and Arctium Majus, Vitamins of B group (PP, B5, biotin), Zinc Salts, Sulfopeptides of soy, Silicone and quaternium, Amino-acids, Aminosaccharide glucosamine. Innovative patented bio-technological complex guarantees complete revitalization of hair and scalp to boost the germination activity of the hair bulb, restore strength to the hair fibre for stronger and more resistant hair. Trichogen Veg速 helps counter hair loss and encourage regrowth
ZANTHALENE速 perennial plant native to China, a
technologically evolved extract that guarantees an important soothing action. Its useful calming effect relieves, itching and irritation
32
rosemary
nettles
OCTOPIROX速
eliminates the micro-organisms responsible for dandruff and normalizes cellular renewal. Leaves the scalp healthy and clean without itching or flaking
Hair by Craig Smith Global Ambassador
sage
DEFENSIL
an innovative active principle composed of three vegetal extracts: Echium Plantagineum, Cardiospermum, Halicacabum and Helianthus annuus (Sunflower). Carries out important normalizing and rebalancing actions. Counters scalp irritation.
PROTELAN AG 11
(Potassium Undecylenoyl Hydrolyzed Wheat Protein) Surf-active agent of natural derivation its specific action eliminates dandruff, rebalance the hydro-lipidic layer, carry out an anti-mycotic action and help keep the scalp healthy and balanced
B.TOXKARE
REDISCOVERING THE ESSENCE OF YOUTH 33
ACTIVE INGREDIENTS Inspired by the desire for flawlessly healthy hair B.TOXKARE, combines advanced technology with a powerful cocktail of targeted active ingredients. This extraordinary equilibrium between science and nature works in synergy to help slow down the aging process and enhance the natural and unique beauty of every woman.
This precious cocktail restores lost moisture to REPLUMP, REPLENISH, SEAL and MINIMIZE imperfections and micro-fractures found within the hair structure. Targeted to counter and correct intense dehydration within the hair fibre.
B.TOXKARE is a professional intensive treatment formulated to REPLUMP, REPLENISH, HYDRATE and NOURISH all hair especially fine, treated and frizzy structures. Its extraordinary replumping and slow aging action delivers effective and immediate results. B.TOXKARE is ideal for all hair types especially fine, fragile and stressed structures. Results are noticeable right from the very first application. B.TOXKARE has been formulated to restore natural BODY, TONE, STRENGTH and RADIANCE
RESULTS:
THE BENEFITS OF QUATERNIZED HYALURONIC ACID The attraction between the positively charged quaternized hyaluronic acid and the negatively charged damaged areas present in the hair structure greatly improves adherence and hydration. This adherence is not rinsed away during cleansing and leaves hair silky soft, moisturized and radiant.
COLLAGEN: Improves texture of hair and delivers body and bounce.
KERATIN: Helps cohesion of hair fibre.
REPLENISHING & REPLUMPING ACTION ENHANCE NATURAL RADIANCE GREATLY IMPROVE SUPPLENESS REDUCE FRIZZ
34
35
A 3 STEP process for PLUMPED,
REPLENISHED, HYDRATED and exceptionally RADIANT hair
STEP 2 pH 6.0-6.5
STEP 1
STEP 3 pH 7.0-7.5 pH 4.5-5.0
LIFTING SERUM
Precious replumping treatment SILICON FREE FORMULA It works because: its dynamic filling and re-plumping b.tox effect action regenerates and strengthens hair from within to replump and replenish natural elasticity for soft, radiant, healthy younger looking hair.
PREPPING SHAMPOO Preparing Shampoo
Directions: using the syringe-applicator measure 10 ml for short-medium hair, 20 ml for medium to long hair. Apply along lengths section by section, massage well to allow it to penetrate deep into the hair fibre. Leave on for 15 minutes, if desired under heat (no hood dryers) or cover with a plastic cap. Completed leave on time, do not rinse off, apply Contouring Cream B.toxkare.
It works because: its “soft peel” action deep cleanses to remove impurities and styling build-up. Use: apply to wet hair, massage, leave on for 2 minutes, rinse off. Repeat if necessary.
Ref & size: 3614 : 10x20 ml
Ref & size: 3613 : 750 ml
Features: its quick acting formula prepares the hair structure to receive B.toxkare Lifting Serum step 2, so that it can penetrate inside and deliver its dynamic plumping and replenishing action.
Its precious cocktail: of Hyaluronic Acid, Collagen and Keratin acts under the cuticle amplifying and replumping the hair structure. The cocktail restores lost moisture and actively replenishes the hair fibre with elasticity and luminosity for stronger and softer hair. 36
CONTOURING CREAM Sealing Cream
It works because: its weightless densifying action restores elasticity and completes the B.Toxkare treatment by closing the cuticle scales and sealing the active ingredients within the hair fibre. Use: completed the leave-on time of Lifting Serum B.Toxkare, use the spatula to extract the required amount of cream and apply evenly along lengths and ends. Leave on for 10 minutes, then rinse off and style as desired. Ref & size: 3615 : 500 ml
Pre styling tips: before blowdrying very fine hair structures we recommend applying ARGANIKARE Miracle Botanic Infusion ot Miracle Oil on hard to manage medium to thick structures.
It’s rich in: Hyaluronic acid, Collagen and Keratin. The elevated concentration of its active ingredients guarantees weightless hydration and a healthier external structure. 37
CONTINUE THE BENEFITS AT HOME
pH 5.0-5.5
pH 4.5-5.0
REPLUMPING SHAMPOO
REPLUMPING CONDITIONER
It works because: it maintains and maximizes the results of the professional in-salon programme. Formulated to gently cleanse, hydrate and smooth the hair structure for healthy younger looking hair.
It works because: it maintains and maximizes the results of the professional in-salon programme. Leaves hair silky soft and easy to manage. Features: delivers weightless newfound youthful body and bounce. Size & Ref: 200 ml : 3694
Size & Ref: 300 ml : 3693 1000 ml : 3828
Enriched with: Hyaluronic Acid, Collagen And Keratin.
38
SPHERIQUE PRO PROFESSIONAL
CORRECTIVE KERATIN FILLER 39
EXPERT ADVICE
THE SOLUTION
WHEN DOES HEALTHY HAIR BECOME DISTRESSED?
Hair becomes distressed and weak when its internal structure is depleted of its natural essential nutrients and when its external cuticle structure is no longer integral. Poor nutrition, environment, stress, hormonal changes, frenetic lifestyles are just some of the main factors responsible for loss of inner and outer health and beauty.
Spherique Pro, professional Corrective Keratin Filler Treatment, formulated to address visibly treated and distressed hair structures with premature ageing.
Distressed hair = hair that has been physically changed.
The targeted action of Spherique Pro, is for hair structures LACKING:
WHY DOES HEALTHY HAIR BECOME DISTRESSED?
Just as each individual is unique, so, is each hair structure and the damage it is subjected to. The outer structure of our hair is the “indicator� of its inner state of health.
IDENTIFYING KEY TYPES OF HAIR DISTRESS
1
Temporal ageing is relative to hair length. Cause: years of mechanical, chemical and environmental distress. Effects: weak and prone to breakage and formation of split ends, hair looks and feels dry, dull, fragile and rough. Needs: reinforce structure internally and externally, enriching and restoring moisture to redensify hair and texture.
2
result: Hormonal ageing is relative to physiological changes that women experience with age Cause: physiological changes and medication. Effects: loss of density, hair loss and change in texture. Hair looks and feels thinner, brittle and fragile. Needs: reinforce structure internally and externally, enriching and restoring moisture to redensify hair and texture.
FIRMNESS AND ELASTICITY stronger hair fiber
STRUCTURE result:
more resilient inner structure
SOFTNESS result:
3
Environmental Stress is the daily wear and tear of hair forced to face atmospheric factors. Cause: pollution, smog, exposure to harmful UV rays, excessive heat styling. Effects: loss of external protection, dehydrated, limp, lifeless and dull hair. Needs: deep cleansing and chelating, to restore moisture, nourishment, structure and body.
4
40
Chemical Stress is relative to excessive use of chemical services on weak and distressed structures. Cause: coloring/bleaching/straightening/ relaxing/perming. Effects: increased porosity, changes to both cuticle and cortex. Hair is visibly distressed, dehydrated, brittle, dull, with frayed ends. Needs: reinforce, rebuild and enrich the internal and external structure, while restoring moisture, density and texture.
rejuvenated outer structure
BRILLIANCE result:
41
thicker and glossier hair
ACTIVE INGREDIENTS Fact: the secret of Spherique Pro lies in its formula of latest-generation ingredients and extracts of natural derivation.
Spherique Pro, CORRECTION & PREVENTION targets the hair FIBRE and STRUCTURE in 3 steps to COUNTER the signs of accelerated hair distress
HI-PROTEIN COMPLEX
CLEANSE & CHELATE
a masterful balance between the latest-generation technology and nature
TECHNOLOGY KERATIN:
a protein found naturally in healthy hair structures. The filling and rebuilding action of the Keratin protein molecules provides distressed and weak structures with incomparable damage repair, and creates the new supportive inner network.
STEP1
pH 7,0 - 7,5
COLLAGEN: a protein that improves the appearance and feel of hair by increasing strength, density and texture.
ELASTIN:
a hard, stable, fibrous protein that restores tensile strength to damaged hair structures
NATURE
KERATIN DEEP CLEANSER
SHEA BUTTER: rich in vital properties that guarantee healthy hair by maintaining
CHELATING SHAMPOO
its natural elasticity and restoring the equilibrium of the hydrolipidic layer. Vitamins A, E and F counter the harmful action of aggressive external agents to guarantee brilliance and shine. The emollient properties of Shea Butter are specific for treating dehydrated structures.
It works because: its deep cleansing action effectively removes all traces build-up and environmental which weaken and impoverish both the inner and outer hair structure. Leave on time: 2 minutes
MORINGA OLEIFERA: a micro protein extracted from the seed of the Miracle Tree. It has
been proven that the micro proteins, extracted from the Miracle Tree, create an anti-pollution effect and protect hair fibres against the negative influences of environmental and UV influences. Free radicals (found within the smog) can set off chemical reactions in the cortex fibre and damage the hair structure from within. Micro-proteins from the Miracle Tree work like a filter and buffer the free radicals, whilst at the same time fortifying and stabilising the keratin structure.
POMEGRANATE EXTRACT:
known for its potent anti-oxidizing properties, revitalizes and nourishes whilst restoring hydration to dull and dehydrated hair. Protects from mechanical and atmospheric stress.
42
Features: Keratin Deep cleanser has a base formula, therefore, we do not recommend using it either as a general cleanser or after color services. Ref & Size: 2144: 500 ml
Application: the cleansing and chelating step is carried out twice; first to eliminate build-up and then to prepare the structure to receive the subsequent steps.
43
PROFESSIONAL CORRECTION & PREVENTION FILL & BUILD
STEP2
LIFT & ENRICH
STEP3
pH 4,5 - 5,0
KERATIN DEEP RESTRUCTURING MASK
KERATIN DEEP FILLER SPRAY
Intense restructuring mask
Keratin lotion
It works because: redesigns the hair structure by recovering lost tone and firmness. It repairs and redensifies the hair structure by encapsulating the hair shaft with a protective layer to counter external aggression. Leave on time: 5 minutes
It works because: its exceptionally high concentration of keratin reinforces and strengthens distressed and weak internal structures to build a new supportive network within the cortex. Rapid action right from the very first application. Leave on time: 5 minutes
Fact: the Ritual can be performed without the infrared iron by wrapping the hair in a warm towel, leave on for 5 minutes. Do not rinse off and carry out Step 3. Ref & Size: 2145: 100 ml Application: apply Keratin Deep Filler Spray evenly along the entire lengths. Step 1: massage sections of hair working against the cuticle, from the ends up to the roots, to facilitate Keratin penetration. Step 2: use the infrared iron to complete the ritual and guarantee maximum product penetration. DO NOT RINSE OFF. The Ritual can be performed without the infrared iron by wrapping the hair in a warm towel, leave on for 5 minutes. 44
Fact: the Ritual can be performed without the infrared iron by wrapping the hair in a warm towel, leave on for 5 minutes. Ref & Size: 2146: 500 ml
Application: Step 1: apply Keratin Deep Restructuring Mask evenly along lengths and ends (15-20ml), massage well from the roots down to the ends. Step 2: leave on for 5 minutes and complete the ritual with the infrared iron. Rinse off well and style as desired. The Ritual can be performed without the infrared iron by wrapping the hair in a warm towel, leave on for 5 minutes. 45
HAIR TYPE Badly damaged hair, bleached, chemically straightened and/or very sensitized Treated, distressed hair, without internal structure
EMERGENCY TREATMENT SPHERIQUE PRO once a week for at least 5 weeks
SPHERIQUE once a week for 3 weeks
SPHERIQUE PRO once a week for at least 3 weeks
SPHERIQUE once a week for 3 weeks
Fine / normal hair without internal structure
SPHERIQUE PRO once a week for at least 3 weeks
SPHERIQUE once a week for 3 weeks
EXCLUSIVE SALON USE
FOLLOW-UP PROGRAMME
HOME CARE USE
DUAL DELUXE The DUAL DELUXE iron does not use heat but works due to the synergy between the infra-red and ultra-sound, which encourage the movement of the keratin molecules to penetrate deep inside the hair structure. The movement of the iron, during the keratin filling phase, should be gentle and from the ends upwards towards the roots. DUAL DELUXE used as part of the PROFESSIONAL CORRECTIVE KERATIN FILLER TREATMENT, helps maximize the results, in full respect of the equilibrium of the hair as well as the newly created external structure. The movement of the iron, during the lifting and enriching phase, should be gentle and from the roots downwards towards the ends. Ref: 2081
46
SPHERIQUE
THE HEART OF HEALTHY HAIR 47
THE SPHERIQUE PROGRAMME ENCOMPASSES REGENERATING RITUALS
4
1 CLEANSING
RITUAL 3 CONDITIONING
2 RE-CONSTRUCTING pH 4,5
3 CONDITIONING
4 COMPLETING
It works because it is: BALANCED - in relation to the necessity of the hair structure DIRECT - associates a specific product to each step of the reconstruction programme IMMEDIATE - guarantees instantly visible long lasting results COMPLETE - reconstructs right from the very first step of the treatment
RITUAL 1 CLEANSING
RITUAL 2 RE-CONSTRUCTING
pH 5,5
pH 4,5
pH 2,5
CONCENTRÉ CREAM
INTENSIVE MASK
It works because: the reinforcing cream fully restores the lipidic cement and creates cohesion between the cuticle and the cortex. Its wrapping and sealing action compacts the hair fibre and structure. Regenerates, strengthens and reinforces fine treated and weak hair structures. Leave on time: 5 minutes Application: Step 1: use a small brush to apply 15-20 ml of product to towel dried hair, along lengths and tips, gently massage and then wrap hair in towel turban. Step 2: leave on for 5 minutes and rinse off well. Concentré Cream is ideal for: - fine, treated and weak hair structures - home maintenance Features: pH 4,5
It works because: its deep hydrating action helps repair the internal hair structure and restores vital nourishment to leave hair incredibly silky soft Tempo di posa totale: 5 minuti Application: Step 1: apply to damp hair, divide hair into sections. Massage lengths and tips, comb through, wrap hair in towel turban Step 2: leave on for 5 minutes, under heat if desired. Rinse off well. Intensive Mask is ideal for: - very thick, dry, and stressed hair structures - home maintenance Features: pH 4,5
Reinforcing Cream
Hyper-nourishing masque
Ref & Size: 2124: 300 ml 1738: 1000 ml
REPLENISHMENT CLEANSER Restoring Shampoo
It works because: its gentle cleansing action removes all traces of build-up to prepare the hair structure to receive the active ingredients of Ritual 2 Leave on time: 2 minutes Application: apply to wet hair, massage and leave on for 2 minutes. Rinse off and repeat if necessary. Features: pH 5,5 Ref & Size: 2123: 300 ml 1736: 1000 ml
BIO-RESTRUCTURING SERUM Keratinic fluid
It works because: the keratinic fluid transfers the reconstructing molecules within the hair fibre and seals the reinforcing substances within the cuticle. It repairs the hair fibre and restores body and strength to the entire hair structure. Leave on time: 2 minutes Application: Step 1: apply 15-20 ml of product to towel dried hair, along lengths and tips. Step 2: Massage each single section to encourage absorption of the active principles. Comb through and leave on for 2 minutes, rinse off well. Features: pH 2,5 Ref & Size: 173: 1000 ml
48
Ref & Size: 1742: 300 ml 1739: 1000 ml
RITUAL 4 COMPLETION
TONIC KERATIN SPRAY
Instant keratin reconstructor tonic It works because: the leave-in tonic instantly rebuilds treated and dehydrated hair structures with strength, body and new-found density, right from the very first application. Protects from heated styling tools. Application: mist over towel –dreied hair along lengths and ends. Leave-in formula. Style as desired. Features: apply as a pre-styler for a natural effect. Perfect for home maintenance. Ref & Size: 2390: 150 ml
49
ACTIVE INGREDIENTS The
is a mix of powerful active ingredients:
KERATIN
• reconstructs and revitalizes the hair structure • restores life and vitality to dull and damaged hair • leaves hair stronger and more compact
CREATINE
• increases cellular energy within the hair fibre • strengthens and restores stability to the internal hair structure • promotes body and volume
PANTHENOL
TECHNICAL
• restores hydration, nourishment and vitality • protects from harmful external aggression • leaves hair healthy and strong
RESULTS:
Instantly transformed hair: STRONG, VOLUMINOUS and FULL OF BODY to maintain its structure more compact, stronger with renewed brilliance.
TOTAL PROFESSIONAL PROGRAMME 1] VERY DAMAGED, CHEMICALLY STRESSED OR OVER SENSITIZED HAIR STRUCTURES Emergency: once a week for at least 5 weeks. Follow-Up: once a week for 3 weeks 2] TREATED, DISTRESSED HAIR, LACKING INTERNAL STRUCTURE Emergency: once a week for 3 weeks (min.) Follow-Up: once a week for 3 weeks
3] FINE, NORMAL HAIR LACKING STRUCTURE Emergency: once a week for 3 weeks Follow-Up: once a week for 3 weeks
50
51
Hair by Craig Smith Global Ambassador
TECHNOFRUIT COLOR
PERMANENT HAIR COLORING CREAM
ENRICHED WITH GARCINIA MANGOSTEEN 52
53
TECHNOFRUIT USED BY PROFESSIONALS FOR PROVEN AND EFFECTIVE COLOR RESULTS The Technofruit Color professional color service is complete and guarantees perfect, high performance, precise, lasting color results.
technofruit.color
114 nuances. 24 color series. /0 /00 /1 /11 /8
High performance color
• 100% grey cover, • longer lasting effective results • brilliant, vibrant and intense color tonality • maximum chromatic expression
Calibrated nuances
• precise and rich tones • true to color chart shades • high precision tones
54
It works in synergy with Cream Coactivator because:
it’s enriched with GARCINIA MANGOSTEEN • its rich and creamy texture guarantees maximum adherence to the structure • it’s fast and easy to mix and apply • it promotes treating and softening action of active ingredients • it guarantees uniformity during application even on difficult structures
NATURAL
/04
NATURAL COPPER
DEEP NATURAL
/43
COPPER GOLDEN
/4
ASH
COPPER
INTENSE ASH
/44
INTENSE COPPER
MATTE
/46
COPPER RED
eXtra
/13
ASH GOLDEN
/31
GOLDEN ASH
/6
RED
/32
GOLDEN IRIS
/5
MAHOGANY
/3 /34 /7 /72
(SUPERLIGHTENER)
/51
GOLDEN
/2
GOLDEN COPPER
EXTRA RED
MAHOGANY ASH IRIS (SUPERLIGHTENER)
BROWN
/22
INTENSE IRIS
BROWN IRIS
/21
IRIS ASH (SUPERLIGHTENER)
55
TECHNOLOGY KERATIN DELIVERY SYSTEM
it works because: The K.D.S. delivers micro color pigments, precious regenerating active principles into the cortex, the inner part of the hair structure, keratin and restructuring protein substances which counteract naturally impoverished hair structures, due to chemical stress, by strengthening and restructuring the internal network. THE K.D.S. GUARANTEES
3
the regenerating and restructuring action of keratin and protein on the internal hair structure, facilitates the perfect adhesion of the micro-size color pigments.
The specific properties of each selected ingredient work in synergy with the other active ingredients to guarantee externally maximum cosmetic effect and internally to regenerate the hair fibre. TOTAL ACTION
KEY BENEFITS:
2 BRILLIANCE: 1 MAXIMUM COLOR HOLD:
ACTIVE INGREDIENTS
the mix of nourishing oils forms a protective film around the cuticle, its smoother surface better reflects the light for incredible color shine.
GARCINIA MANGOSTEEN Its super potent anti-oxidizing properties help counter the external oxidizing agents and the formation of free radicals, to guarantee a more intense, more even and longer lasting color result.
INTERNAL ACTION MICRO COLOR PIGMENTS & CREAM COACTIVATOR
3 ANTI-AGEING ACTION:
the elevated anti-oxidizing power of Garcinia Mangosteen is extremely effective in countering the formation of free radicals.
The synergy between the micro color pigments and the special cationic conditioning agents in Cream Coactivator encourages the treating, restructuring and softening action of the hair structure to guarantee a final color result with maximum cosmetic effects.
EXTERNAL ACTION
Internal action
The K.D.S. improves the condition of the cortex and helps to protect the hair fibre, color after color, guaranteeing greater color hold.
COTTON OIL LINSEED OIL HONEY COCONUT OIL These selected active ingredients chosen for their elevated softening, nourishing and elasticizing properties restore natural balance to the hair fibre for soft, brilliant and healthy hair. Effective filming action helps smooth the external surface of the hair structure, guaranteeing protection and infusing incredible brilliance.
External action
The cosmetic action minimizes the degree of damage to the cuticle. It protects, conditions and smoothes the external structure of the hair shaft.
56
EXTERNAL ACTION KERATIN PROTEINS & SILK PROTEINS The proteins carry out a restructuring, repairing and regenerating action on the internal fibre, by restoring nourishment the condition of the cortex is improved and color life prolonged. The internal hair fibre is strengthened, color after color.
57
permanent hair coloring cream, enriched with Garcinia Mangosteen for precise, predictable, high definition color results with outstanding shine and unlimited color expressions.
enriched with Garcinia Mangosteen for its potent anti-oxidizing properties and with ingredients of natural derivation to guarantee maximum silky softness and brilliance.
Technology: maximum care of both the internal and
external hair structure is guaranteed by the low percentage of ammonia and alkaline substances and the rebalancing and regenerating action of the active principles, for extraordinary brilliance, superior cosmetic action and longer lasting colors.
Hi-performance permanent hair color for vibrant color results: Technofruit Color is perfect for all types of clients. It represents an excellent way of
increasing the success of the in-salon color service, improving communication and creating loyalty with clients.
Precise, rich and reliable color results. 58
Hair by Craig Smith Global Ambassador
Active Ingredients:
MY COLOR
NEW AMMONIA-FREE HAIR COLORING SYSTEM 59
ACTIVE INGREDIENTS INNOVATIVE AMMONIA-FREE PERMANENT HAIR COLOR WITH AN EFFECTIVE ANTI-AGE ACTION The advanced My Color formula is ammonia-free, paraphenylendiaminefree (PPd), has zero-odor and has been dermatologically tested. Its fragrance is allergen-free. My Color a special synergy with Cream Co-activator • Guaranteed grey cover and magnified brilliance • Intense and longer lasting tones • Elevated lifting power (up to 4 levels) • Incredible brilliance and silky softness • Dedicated anti-age and anti-oxidizing action • Supreme protection of the hair structure • Maximum comfort & respect for the scalp • Reliable color results • Improved adherence during application • Uniform shades My • Elevated cosmetic action
Color is versatile and can be used for a multiplicity of in-salon services: • Tone on Tone coloring • 100% grey cover • Harmonizing tones
60
The My Color formula, inspired by the world of premium beauty care guarantees; selected advanced active ingredients, innovative anti-age formula, excellent color results and performance for an elevated nourishing and treating cosmetic action.
CAVIAR Rich in:
• 19 amino acids • vitamins & minerals • omega 3 & 6
• anti-age • treating • hydrating • improves resilience of the hair structure
Benefits:
PEARL Rich in:
• Minerals & Amino acids
• anti-age • hydrating • protects from oxidative damage • restructures
Benefits:
FRENCH ROSE Rich in:
• polyphenols • flavonol glycosides
• anti-oxidizing • anti-free radical • anti-bacterial • ecocert & paraben free
Benefits:
61
MY COLOR
59 nuances. 14 color series. Reliable color results true to color chart. All the nuances are inter-mixable to create an infinite color palette.
NATURAL
/1
ASH
/3
GOLDEN
/34 /7 /43 /4
/46 /6 /664
COPPER RED
RED
INTENSE RED COPPER
GOLDEN COPPER
/5
MAHOGANY
BROWN
/2
VIOLET
/23
COPPER GOLDEN
/SS
COPPER
62
Hair by Craig Smith Global Ambassador
/0
BE BLONDE
IRIS GOLDEN
SUPERLIGHTENERS
THE NEW APPROACH TO BLONDE ADDICTION 63
Be Blonde the first professional range of TECHNICAL PRODUCTS exclusively formulated to satisfy the specific needs of NATURALLY BLONDE, BLEACHED or LIGHTENED hair.
PURE LIGHT PURE LIGHT OIL OIL
PURE LIGHT PURE LIGHT CREAM CREAM
PURE LIGHT PURE LIGHT BLUE POWDER BLUE POWDER
cosmetic lightening oil, olio schiarente cosmetico, schiarisce in gentle lifting action modo delicato
cosmetic cream bleach crema decolorante cosmetica
zero dustdecolorante compact powder lift hair coloring creme polvere compatta hi crema colorante bleachdust zero superschiarente cosmetica ad alta performance schiarente
ammonia free toner, senza leave-in refresh senza crema tonalizzante moussecolor riflessante progressive tonalizing action mousse withcon low leggero hold ammoniaca, tonalizza in risciacquo on unwanted underlying modo progressivo i riflessi potere fissativo warm tones caldi indesiderati
up toa44levels fino toni
up finotoa77levels toni
up toa77levels fino toni
up toa 55levels fino toni
//
natural naturali hair capelli
natural and cosmetically colored hair capelli naturali e colorati
natural hair capelli naturali
lightened //cosmetically schiariti colorati colored lightened schiariti/ cosmetically / colorati colored
grey cover copertura bianchi mixing ratio miscelazione
/
/
//
//
//
//
1:2
1:1,5 o - 1:2 1:2
1:1,5 o - 1:2 1:1,5 1:2
1:2 1:2
1:2 1:2
//
Total BlondeActivator Activator Total Blonde
/
full head lightening decolorazione totale
//
//
//
//
1/2 toni levels 1/2
6 levels for gradual graduale lift action toni schiaritura
6 levels for gradual graduale lift action 6 toni schiaritura
//
10 volumes 10 volumi
//
2/3 levels toni
6 levels for controlled lift action toni schiaritura controllata
6 levels for controlled lift action // 6 toni schiaritura controllata
//
//
4 levels 3/4 toni
7 levels for rapid liftrapida action toni schiaritura
7 levels for rapid liftrapida action 7 toni schiaritura
//
//
//
3/4 levels 4 toni
7 levels for rapid liftrapida action toni schiaritura
7 levels for rapid liftrapida action 7 toni schiaritura
up toa55levels fino toni
//
//
max max 45 45mins min
max 45 max 45mins min
max 50 max 50mins min
max 20 max 20mins min
//
ON UNWASHED DRY HAIR • per tutte le tecniche di schiaritura • applicazione for all lifting & totale lightening techniques • • a fullcapelli head application • non lavati asciutti • raccomandato use with Total Blonde Activator • l'utilizzo per for full head lift schiariture totali con il Total Blonde • Activator after lifting cleanse and tone with Pure Toner la schiaritura, shampoo e • dopo tonalizzare con pure toner
UNWASHED DRY HAIR • ON per tutte le tecniche di • schiaritura for all lifting & lightening techniques • va capelli non lavati • asciutti not to be used for full head liftingraccomandato • non • l'utilizzo after lifting sucleanse cute and tone with Pure Toner • dopo la schiaritura, shampoo e tonalizzare con pure toner
ON UNWASHED • per tutte le tecniche DRY HAIR di schiaritura • applicazione for all lifting & totale • lightening techniques • a capelli non lavati • asciutti full head lifting
TOWEL • ON • ON perCLEANSED la tonalizzazione perCLEANSED riflessare DRIED HAIR TOWEL DRIED HAIR parziale o totale delicatamente • di forschiariture partial or full • • soft tonalizing action applicazione totale o tonalizzing effects on • • full head application a capelli lavati decolorazioni lightened or bleached • before styling • a capelli lavati tamponati hair • prima dello styling tamponati • vedi consult color chart • cartella per fondi di applicazione
Characteristics caratteristiche
maximumschiaritura level of lift massima use on utilizzo
creamco-activator co-activator cream 10 vol vol 10 creamco-activator co-activator cream 20 vol vol 20 creamco-activator co-activator cream 30 vol vol 30 creamco-activator co-activator cream 40 vol vol 40
max 50 50mins. min processing time max tempo di posa USE ON DRY UNWASHED HAIReffetto • per schiariture naturali
UTILIZZO
• sun-kissed for natural sun-kissed effects • applicazione totale FULL HEADnon APPLICATIONS • a capelli lavati asciutti ON DAMP HAIR • per illuminare un colore naturale • to illuminate natural hair o per addolcire il contrasto tra un soften the contrast between natural biondo naturale e le meches and streaks • hair applicazione a capelli bagnati
64
natural and naturali cosmetically colored hair capelli e colorati
PURE DIAMOND PURE DIAMOND LIFT LIFT
PURE PURE TONER TONER
65
PURE PUREBLONDE BLONDE REFRESH REFRESH
//
PURE LIGHT OIL
PURE LIGHT CREAM
Cosmetic Lightening Oil
Cosmetic Lightening Cream
It works because: it has been specifically formulated to LIGHTEN NATURAL BLONDE hair in the most delicate way possible. Technical features: Cosmetically lightens up to 4 levels Ideal for natural , ‘sun-kissed’ lightening effects Perfect for use on regrowth of previously lightened hair Easy to mix with Cream Co-Activator Its rich in: Paraben-free Hyaluronic Acid, Inca Oil and Eco-certified Active Shine Complex
Pure Light Oil
Cream Co-Activator
1:2
Mixing ratio: 1:2 Technical tips: always mix PURE LIGHT OIL with CREAM CO-ACTIVATOR to guarantee excellent lightening results with an elevated cosmetic action
It works because: its cream formula lifts up to 7 levels, provides maximum control and is easy to use with all lifting techniques. Technical features: ∙ Cream formula ideal for all lifting techniques (streaks, sun-kissed effects, balayages, shatush and other blonding techniques) ∙ Perfect for foil or free-hand lifting techniques ∙ Can be used for bleaching technical services ∙ Formulated to be used with Total Blonde Activator for full-head lightening ∙ Creamy texture promotes improved adhesion to the hair structure and better transference of the active ingredients
Ref & Size: 3072: 500 ml
PURE LIGHT BLUE POWDER
Pure Light Cream Cream Co-Activator
Pure Light Cream Cream Co-Activator
1 : 1,5
1:2
Pure Light Cream Total Blonde Activator
1:2
Compact Blue Bleaching Powder
It works because: its mix of special active ingredients takes it to an exceptionally high level of product performance with a lifting power of up to 7 levels. Technical features: Cosmetic lightening that fully respects the hair structure Ideal for use with all lightening techniques and bleaching technical services Neutralizes unwanted underlying yellow tones ‘Zero dust’ non-volatile formula Easy to mix with Cream Co-Activator Mixing ratio: 1:1,5 / 1:2 1:1,5 gives a more compact consistency Its rich in: Inca Oil Pure Light Pure Light perfect for free-hand techniques Blue Powder Cream Blue Powder Cream and eco-certified Co-Activator Co-Activator 1:2 gives a more fluid consistency Active Shine perfect for foil techniques 1 : 1,5 1:2 Complex Ref & Size: 2996: 500 gr
CREAM COACTIVATOR
It works because: its innovative formula with new generation cationic conditioning agents and its cosmetic texture, enriched with Garcinia Mangosteen, makes it the perfect support for high performance technical services. It works because: its creamy texture is easy to mix with Be Blonde Pure Light Oil, Pure Light Blue Powder and Pure light Cream. Ref & Size: 1990: 10 Vol - 1991: 20 Vol 1992: 30 Vol - 1993: 40 Vol: 1000 ml
66
Its rich in: Garcinia Mangosteen
Its rich in: Eco-certified Inca Oil and Active Shine Complex
Mixing ratio: 1:1,5 / 1:2 mix the required amount according to the chosen lifting technique 1:1,5 gives a more compact consistency perfect for free-hand techniques 1:2 gives a more fluid consistency perfect for foil techniques 1:2 for full-head lightening Ref & Size: 2997: 500 gr
TOTAL BLONDE ACTIVATOR
Cream cosmetic oxidizing activator It works because: its special cream formula, boosted with cosmetic active ingredients, offers maximum scalp comfort and fully respects the hair structure during full-head lightening. Technical features: ∙ Soft rich texture easy to mix with Pure Light Cream ∙ Ideal for full head lightening
Its rich in: Paraben-free Hyaluronic Acid, Ecocertified Inca oil and Active Shine Complex
Pure Light Cream Total Blonde Activator
1:2
Mixing ratio: 1:2 for full-head lightening Ref & Size: 3073 : 500 ml
67
PURE DIAMOND LIFT
Hi-lift permanent coloring cream It works because: it lifts, up to 5 levels, and tones in just one
Its rich in:
Eco-certified Inca Oil and Active Shine Complex
PURE TONER
Toner Cream for naturally blonde, bleached or lightened hair. It works because: its progressive and balanced toning action neutralizes unwanted warm underlying tones. Zero ammonia formula guarantees excellent scalp comfort and total respect of the hair structure.
application to ensure pure, balanced and brilliant color results. Its 5 personalized nuances have been calibrated to provide improved control of the warm underlying pigments during the technical lifting service. Technical features: the tonalizing pigments and the active ingredients of the Tri-active complex are deposited equally on the different levels of the hair structure, to counter the remaining underlying pigment for healthier-looking hair and even results. DIAMOND SHINE TECHNOLOGY represents the perfect balanced fusion between advanced formula and its selected active principles deliver an effective treating action to ensure amazing shine and beautiful results even on very lightened and treated hair structures.
It’s ideal because:
∙ Incredible lifting power UP TO 5 LEVELS ∙ Provides complete control of the natural tone HIGH CONTROL ∙ Balanced action of cosmetic tones HIGH DEFINITION ∙ Ensures maximum care of the hair fibre for EXCEPTIONAL COSMETIC
RESULTS
NUANCES AVAILABLE
neutralizing underlying yellow-orange tones, perfect for steely blondes
DUSTY PINK
PURE DUSTY PINK PASTEL-BLONDE effect,
ideal for neutralizing underlying intense yellow tones, perfect for very personalized blondes
Mixing ratio: 1:2 with Cream Coactivator at 10 VOL. (3%). To maximize the synergy between the active principles and their elevated cosmetic action always mix Pure Toners with Cream Coactivator at 10 VOL. (3%). Ref & Size: 60 ml 3051 PURE WHITE 3052 PURE PLATINUM 3053 PURE CARAMEL 3054 PURE DUSTY PINK
68
NUANCES AVAILABLE
enhancing warm tones
HL.0 HL.1 HL.2
contenuto cromatico
PURE PLATINUM ASHBLONDE effect, ideal for
PURE CARAMEL CARAMELBLONDE effect, perfect for
HL.0 Natural: reaches maximum lift and a translucent “pure blonde” effect
contenuto cromatico
PURE CARAMEL
contenuto cromatico
effect, ideal for neutralizing underlying soft yellow tones, perfect for cool blondes
contenuto cromatico
PURE PLATINUM
PURE WHITE ICE-COLD
eco-certified Tri-active complex
Infuses EXTRA SHINE to improve and intensify light reflection
contenuto cromatico
PURE WHITE
It’s rich in:
HL.1 Ash: lifts and neutralizes unwanted orange-yellow tones for ash-blonde effects + 3 blocchi contenuto cromatico HL. 2 Iris: lifts and neutralizes light yellow tones to reach beigeiris effects + 3 blocchi contenuto cromatico
HL.91 HL.7
HL. 91 Pearl Ash: lifts and neutralizes light yellow tones to reach pearl blonde effects + 3 blocchi contenuto cromatico HL:7 Beige: lifts and neutralizes unwanted warm tones to reach sandy blonde effects
Mixing ratio: 1:2 with Cream Coactivator a 40 vol. Ref & Size: 60 ml 3273 HL.0 NATURAL 3274 HL.1 ASH 3270 HL.21 IRIS 3271 HL.91 PEARL ASH 3272 HL.7 BEIGE
69
PURE BLONDE REFRESH Leave-in color refresh mousse
It works because: its active ingredients, HYALURONIC ACID, ELASTIN AND COLLAGEN, work in synergy to provide “extra care” to restore hydration, elasticity and strength to chemically treated structures. It’s ideal because: it intensifies and enhances highlights on naturally blonde, lightened hair and sun-kissed hair. Its light hold factor leave-in formula is ideal for restoring volume to even the finest structures for perfect styles.
It’s rich in: special
PRO-FILLING COMPLEX - Hyaluronic Acid Collagen & Elastin
Ref & Size:
150 ml 3078 SILVER 3080 VANILLA 3079 BEIGE
SILVER
SILVER: neutralizes golden tones on bleached hair. Ideal for use on very lightened structures, creates cool and translucent color effects. Perfect for use on natural grey hair to neutralize unwanted yellow tones.
VANILLA
BEIGE
VANILLA: enhances golden tones, rebalances warm tones on very lightened structures. Creates warm and natural color effects.
Hair by Craig Smith Global Ambassador
AVAILABLE IN
BEIGE: neutralizes unwanted warm tones, creates a sandy color effect. Ideal for lightened structures.
JUST COLOR
DISCOVER JUST COLOR 70
71
JUST COLOR RANGE CLEAR WAY Ref. 3442
PEPPER PINK Ref. 3430
RED ELVIS Ref. 3437
BLUE BLUSH Ref. 3440
TURQUOISE DELIGHT Ref. 3439
ORANGE TANGO Ref. 3436
YELLOW TALE Ref. 3435
ROTT-VIOLET Ref. 3441
CROCO’GREEN Ref. 3438
72
73
COLOR SHY
TARGET CLIENT: DESIRE: wants to see a slight change in her hair color without the limits of a traditional oxidation color. SERVICE OPTIONS: JUST SOFT: use CLEAR mixed with the other nuances to modulate tones JUST GLOSS: use CLEAR WAY on its own
TARGET CLIENT:
COLOR LOVER
DESIRE: wants her color to be vibrant and full of shine even between salon visits. SERVICE OPTIONS: JUST MIX: create tailor made mixes to fit her cosmetic color JUST COLOR: to enhance, intensify, and personalize her look
JUST COLOR offers colorists the opportunity to SHOWCASE THEIR MASTERY. JUST COLOR is UNIQUE and EXCLUSIVE, it offers the salon the opportunity to add exciting and highly personalized color services. Unlike traditional oxidation dyes, the results of the COLOR MIX are instantly visible, enabling the salon to offer and propose a world of opportunities for made to measure color services.
74
COLOR AMBITION
TARGET CLIENT: DESIRE: adores being the first to try new trends, a dedicated follower of fashion SERVICE OPTIONS: JUST PURE: create PURE COLOR statement effects on bleached bases JUST PASTELLO: mix Clear with Just Color to create soft WATERCOLOR blends
75
PREPARE
COLOR pH 3,5
pH 3,0 - 3,5
PREPARE
Acidifying spray It balances porous structures and improves tonal hold and color life. It works because: its ACID FORMULA acts just like a magnet to attract the color pigments, by neutralizing the negative charges present on the hair structure and reducing porosity for UNIFORM color results.
HOW TO USE IT: After cleansing hair with the most suitable cleanser, towel dry to remove excess water and: 1. Mist PREPARE generously and evenly over the areas to be colored. 2. Do not rinse off and blow-dry well.
JUST COLOR
Oxidant Free Direct Color Gel Formula
A NEW professional PURE color service formulated with next generation color PIGMENTS It works because: the unique chemical structure of the color pigments enables them to penetrate within the cuticle while the magnetic attraction exerted over the negative charges anchors the cationic color pigments well inside the hair structure.
Features: FOUNDATION - its balancing effect helps prepare the hair structure to be colored. ATTRACTION - just like a magnet it attracts the color pigments on different hair structures and varying degrees of porosity, to reach maximum color expression and tonal power. RETENTION - anchors the color pigments to the cuticle, increases color hold and life by 50% and helps prevent unwanted color tones.
Technology: Its functional technology uses next generation CATIONIC COLOR PIGMENTS, their elevated and constant chromatic performance, guarantees NEW LEVELS of INSTANTLY visible BRILLIANCE Features: • ALCOHOL-FREE formula • ACID pH 3,5 • ready to use PURE direct pigments • oxidant-free and formulated free from alkaline substances Key points: • Strong color hold* color remains strong even after 10 shampoos • BRILLIANT & INTENSE COLORS WITH INCREDIBLE DURABILITY *(the persistence and intensity will depend on the condition of the hair structure and if Prepare has been used)
Size & Ref: 3431:150 ml
Fragrance: Peach Active ingredient: Pomegranate Size & Ref: 200 ml
76
77
HOW TO USE IT 1. Shake well before use 2. Pour the required amount of product into the glass bowl 3. Always wear disposable gloves 4. Apply evenly, using the silicone color-brush and a large tooth-comb, to the areas to be colored LEAVE ON TIME: 20 minutes under heat. Leave to cool for 5 minutes or 30 minutes without heat 5.
ALTER EGO ITALY RECOMMENDS: do not apply JUST COLOR to the scalp and avoid contact with the hairline around the forehead, sides and nape of neck.
Hair by Craig Smith Global Ambassador
Rinse off well until the water runs clear and then cleanse and treat with Nourishing Color Care
PASSION COLOR MASK
NOURISHING COLOR MASK 78
79
DELICIOUS NUANCES
COLORS. CONDITIONS. GLOSSES PASSION COLOR MASK ENHANCES, INFUSES SHINE and INTENSIFIES natural and cosmetic colors INSTANTLY. It’s versatile, multi-tasking, fast and easy to use in the salon and at home. Plus: all the 12 nuances can be mixed together to create BRILLIANT PERSONALIZED EFFECTS and it doesn’t leave build-up. Passion Color Mask is excellent for creating “candy” color effects on bleached hair. It takes just 3 minutes to restore exceptional brilliance and in 15 minutes it intensifies highlights.
PASSION COLOR MASK, conditioning color treatment for natural and cosmetically colored hair. Ready to use direct colorant, it doesn’t contain ammonia or hydrogen peroxide and its acid pH 3,0 – 3,5 makes it perfect for coloured and stressed structures. It works because: its particular molecular structure deposits the direct pigments directly onto the external surface of the hair structure, whereas, its cream formula provides nourishment and delivers a balanced color result.
FAST IN-SALON SERVICES GLOSSING: excellent for TONAL MAINTENANCE of natural or colored hair
Use: after shampooing, wearing disposable gloves, apply evenly to towel-dried hair and comb through. Leave on 3-15 mins, depending on the desired intensity and rinse off well.
REFRESHING: the perfect “COLOR REFRESHER” in-between cosmetic color salon services or after perming or straightening services
Size: 250 ml
REBALANCING: ideal for repigmenting faded lengths and ends before salon color services TONALIZING: tones streaks and all sun-kissed effects
80
81
ref: 3214 ref: 3292
ORANGE
SABBIA
ref: 3293
ARGENTO
CARAMEL
PERLA
ref: 3218
ref: 3215 ref: 3294
AMARENA
PESCA
ref: 3211
BEIGE
CACAO
ref: 3217
INTENSIVE:
ref: 3210
LIGHT COOL:
VANILLA
ref: 3213
LIGHT WARM:
CIOCCOLATO
ref: 3219
BASIC:
ref: 3216
12 NUANCES
MIRTILLO
SHAPE
ACTIVE INGREDIENTS INCA OIL: SHINE PLUS ACTION Especially rich in Omega 3. Restores elasticity to the hair fibre and films the cuticle to deliver exceptional brilliance and leave hair silky soft.
VITAMIN E: AGE PLUS ACTION Protects hair from oxidative stress and carries out an important anti-age action.
82
83
Hair by Craig Smith Global Ambassador
PLASMANTE PERM
UNIVERSAL PERMING LOTION 85
INGREDIENTS INNOVATIVE INGREDIENTS:
The new universal perming system formulated with amino acids and cysteine. It works because: its INNOVATIVE and BALANCED formula is perfect for creating volume, hold and waves on all hair types (natural, colored and treated) and does not modify the tone of cosmetically colored hair.
An extremely gentle UNIVERSAL lotion ideal for all hair types formulated to give soft and supple curls.
86
Cysteine:
gentle organic substance, rapidly modifies the s disulphide bonds and reduces processing time by 50%
Hydrolized oat:
hydrates, softens, internal and external restructuring action.
Lactic acid:
protects both natural and synthetic pigments
Sugar:
restores brilliance and volume to hair
The UNIVERSAL NEUTRALIZER has a hydrogen peroxide free formula making it specific for all hair types.
87
HOLD STEP 1
VOLUME STEP 2
CLEANSING & REBALANCING
Plasmante Perm
Keratin Deep Cleanser Chelating shampoo
After applying Pre_pare Treatment, while hair is still damp begin winding the perm rods. Depending on the volume of hair, apply an adequate amount of Plasmante perming lotion to each perm rod.
The success of the Plasmante permanent waving service begins with a gentle cleanser, its cleansing action first eliminates chemical build-up and then prepares the cuticle to receive the perming action. It is important that the scalp is not massaged during cleansing (never use a specific scalp cleanser).
Technical tip: when working with particularly difficult hair we recommend using Deep Keratin Cleanser from the Spherique Pro range. Ref & Size: 2144: 550 ml
WINDING & APPLYING
Use the Plasmante applicator bottle to measure the recommended quantity of 75 ml per service.
pH 7,0 - 7,5
Processing WITHOUT heat: cover with a plastic cap and choose the recommended processing time. Processing WITH heat: if lamps are used do not cover with a plastic cap. CURL CHECK: we strongly recommended carrying out a preliminary curl check after the first 5 minutes of processing.
Pre_pare treatment The Plasmante perming lotion will react faster on porous areas, therefore, in order to reach perfectly even results use Pre-pare Treatment
It works because: Pre_pare Treatment will not in any way alter the equilibrium of the formulation, as it creates a molecular filter designed only to act where required and to remain neutral otherwise. Technical tip: we recommend using Pre_pare Treatment when working with hair structures that are permed or lightened and depending on the degree of porosity and the length of the hair.
It works because: during processing time the lotion penetrates within the hair and breaks the sulphur bonds (reduction). Ref & Size:
2134: 300 ml Technical tip: if the bonds have not been broken and there is no wave movement, we recommend increasing the processing time by 2-7 minutes.
CURL CHECK
Its enriched with: Keratin Complex Use: apply an adequate amount of the treatment to damp hair after cleansing, depending on the length and volume, and before winding. Do not rinse off. Ref & size: 7018 : 12 pcs x 20 ml READY 88
NOT READY 89
CURL STEP 3
NEUTRALIZING with PLASMANTE PERM Universal neutralizer
The Plasmante Universal Neutralizer is specific for all hair types. It works because: its Hydrogen Peroxide Free Formula carries out an intense action on the hair structure, therefore, it is no longer necessary to unwind the perm rod during neutralizing. It is able to regenerate the disulphide bonds restoring elasticity and brilliance to curls. Use: once processing is over, rinse Plasmante Perm off well and apply PLASMANTE PERM UNIVERSAL NEUTRALIZER. Use the applicator bottle supplied to apply the neutralizer evenly to each single perm rod. Leave-on time: 10 minutes, rinse off and then unwind the rods Ref & Size: 2135: 750 ml
Technical info: its PHYSIOLOGICAL pH (pH 5 - 5.5) REGENERATES the disulphide bonds to restore ELASTICITY and BRILLIANCE to the newly created shape.
Before commencing the Plasmante Perm service, it is essential to carry out an accurate diagnosis of the hair structure together with a one-to-one client consultation. Understanding the quality of the hair, (HQ), is the key to guaranteeing high quality professional results with PLASMANTE PERM UNIVERSAL PERMING LOTION. pH 5- 5,5
COMPLETE Rebalancing Spray
STEP 4
Once step 3 has been completed, mist the REBALANCING SPRAY over wet hair. It works because: it only takes Rebalancing spray, just one minute to work on the cuticle and totally film the hair shaft. It NEUTRALIZES all traces of alkaline build-up and odour, to restore elasticity and brilliance. RINSE – OFF formula FRAGRANCE: orange and grapefruit citrus Use: once the NEUTRALIZER has been rinsed off, mist REBALANCING SPRAY along lengths and ends and massage, do not comb through. Leave on for 1 minute, rinse off well and style as desired.
pH 3,5 - 4,0
HAIR TYPE
CUTICLE RESISTANCE C
S BOND RESISTANCE
FINE THICK NORMAL COLORED BLEACHED
Its enriched with: KERATIN: restructuring action, rebalances the fibre. HYDROLIZED WHEAT PROTEINS: elevated hydrating and restructuring properties Ref & Size: 2136: 150 ml 90
91
SS BOND RESISTANCE
RECOMMENDED LEAVE ON TIMES WITHOUT HEAT
NATURAL FINE HAIR
from 5 to max 16 mins
NATURAL NORMAL HAIR
from 5 to max 15 mins
NATURAL THICK HAIR
from 5 to max 13 mins
COSMETICALLY COLORED HAIR
from 5 to max 10 mins
BLEACHED HAIR
from 5 to max 10 mins
Moving waves
Processing with heat: if lamps are used do not cover with a plastic cap. Hair by Craig Smith Global Ambassador
Processing without heat: cover with a plastic cap and choose the recommended processing time.
PLASMANTE PERM
UNIVERSAL PERMING LOTION
TECHNISHAPE
PROFESSIONAL WAVING SYSTEM 92
93
A COMPLETE RANGE OF PRODUCTS Techni_Shape system has been specifically designed to create SHAPE, in all its various forms both waved and straight. It works because: it guarantees maximum protection of the hair structure and allows the stylist to reach excellent results that meet both professional and styling requirements.
STRAIGHT DOWN is the harmonious straightening system that relaxes unruly curls on naturally curly hair or on hair that has been cosmetically colored (with 20 vols). It works because: its products have been formulated to work in synergy to create straightening effects that go from super flat to super soft.
ACTIVE INGREDIENTS: formulated with Sweet Almond Oil and Proteins, Linseed Oil and silicone filming agents, selected to guarantee high levels of protection during the relaxing process on both naturally curly hair and on structures that have been cosmetically colored (with 20 vols). Important: do not use heat during processing. scalp contact with Straightening Cream may cause irritation and even hair loss. NB: contains Hydrogen Peroxide Ref 7012: 500 ml
Ref 7014: 500 ml
Ref 7013: 500 ml
Ref 7015: 1000 ml
WAVING NEUTRALIZER NEUTRALIZING LOTION the 3 specific waving lotions, the Neutralizer and the dual-action protecting treatment have been formulated to create movement, waves and give hold to natural, resistant, colored, streaked hair and lightened structures. Waving System 1/S for resistant hair - Waving System 1 for normal hair - Waving System 2 for cosmetically colored or chemically treated structures with 20 volumes PROCESSING TIMES: HAIR STRUCTURE Waving System 1S resistant hair up to max 25 minutes Waving System 1 normal hair up to max 20 minutes Waving System 2 cosmetically colored hair up to max (with 20 vols) 15 minutes Waving System 2 + Pre_Pare cosmetically colored and streaked hair structures 5/10 minutes
94
ACTIVE INGREDIENTS: Extract of Gardenia, selected for its elevated hydrating, softening and conditioning properties.
Ref 7482: 100+120 ml
NEUTRALIZING CREAM MASK Rich and creamy neutralizing mask with a stabilized hydrogen peroxide base. It works because: Its specific cream formula makes it easy to apply and to keep hair well extended, in order to reach maximum straightening results.
PROCESSING TIMES: HAIR STRUCTURE Resistant hair up to 25 minutes Normal/Natural hair 10 – 20 minutes Colored hair (with 20 vols) 5 – 10 minutes Important: contains Thioglycolic Acid Salts
95
PRE_PARE the dual action protecting treatment, makes Techni_Shape even more versatile and salonfriendly. It works because: it effectively protects the hair during straightening, excellent on previously straightened structures and allows very stressed or porous cosmetically colored structures to be either permed or straightened.
STYLING & FINISHING
Ref 7018: 12 pcs X 20 ml
apply PRE_PARE on: 1. Normal and sensitized structures 2. Normal hair with perm on lengths 3. Normal hair lightened or with streaks 4. Porous cosmetically colored structures (20 vols)
5. Cosmetically lightened structures (20 vols) 6. Normal hair with partial straightening effects on lengths 7. Cosmetically colored (20 vols) structures as a pre-straightening service
ACTIVE INGREDIENTS: •KERATIN COMPLEX, restructuring properties.
Services: after cleansing and blow-drying apply Pre_pare to: 1. cosmetically colored or streaked hair structures,. 2. very damaged and stressed structures Fact: always use PRE_PARE before straightening cosmetically colored or previously straightened structures.
96
97
Hair by Craig Smith Global Ambassador
HASTY TOO
FINISHING AND STYLING SOLUTIONS 99
HASTY TOO: uses art and creativity to communicate a new style philosophy where individuality matters. Hasty Too, where technology and creativity blend together to create and re-create an infinity of styles to express your own way of being.
Create & Texturise
Gloss & Sleek
Thickening & Volumising
Each product has been developed to transform all heads into an infinity of creative styling solutions to protect, perfect, model and sculpt.
concentrated instant luminosity to guarantee protection, flexibility and weightless brilliance. Each product has been developed to enhance and enrich the natural beauty of hair.
each product has been developed to transform hair texture, while maintaining the natural beauty of fine hair in need of body and curls in need of three dimensional definition.
NEW
100
101
NEW
Gloss & Sleek
FOR HAIR WITH A LUST FOR LUMINOSITY AND GLAMOUR
SHIMMER ESSENCE
VOLUME PRIMER
Fragrance: sweet woody
Fragrance: woody amber
Ref & size: 2200: 150 ml
Ref & size: 2248: 115 ml Shine Factor:
3x
HI-T SECURITY
Hold Factor: Shine Factor:
It works because: it guarantees protection, flexibility and brilliance during all stages of heat styling. Styling Tip: mist over towel dried hair before blow-drying to protect lengths and ends. Mist over dry hair, section by section, before styling with flat irons, heated rollers and tongs.
Hold Factor:
3x
Ref & size: 3169: 150 ml
Shine Factor:
3x
It works because: Wonderful drops of brilliant light that counter frizz, flyaway and humidity Styling Tip: apply to towel-dried hair to protect during styling. Apply to dry lengths and ends to seal and illuminate.
It works because: modeling fluid perfect to create soft and supple definition. Magnificent memory effect for long lasting curl hold.
Fragrance: sweet woody
Fragrance: aromatic citrus
Ref & size: 2240: 300 ml
Ref & size: 2264: 100 ml Shine Factor:
102
Fragrance: fruity acquatic
LOVE ME CURL
Shine Factor:
2x
Ref & size: 2266: 250 ml
3x
It works because: its triple action: thickens, energizes, models. Creamy fibre carries out an adhering action to restore body and structure to fine hair in need of texture. Controls shape and gives medium hold. Styling Tip: apply to damp hair and create the desired shape. Perfect for fine hair in need of body and energy
2x
Fragrance: sweet amber
Hold Factor:
2x
Ref & size: 2254: 250 ml
Shine Factor:
3x
Fragrance: sweet woody
Styling texturizing creme
Creative Tip: Mix with a few drops of Star Light to add extra brilliance to curls.
Volume Factor:
2x
HEADGED
Styling Tip: apply to damp hair to shape hair, blow-dry either free hand or with a diffuser or keave to dry naturally. Apply to dry hair to accentuate movement.
Hold Factor: 3x
Volume Factor:
Curl definer fluid
Creative Tip: Mix with other styling products to intensify brilliance and silky softness, and to modulate the hold factor.
2x
1x
STAR LIGHT Glossing serum
Thermal protector spray
Styling Tip: shake well to mix dual-phase formula. Apply to damp hair and create the desired shape. Blow-dry with a diffuser.
Creative Tip: its priming action creates the perfect foundation for subsequent styling product layering and extends the life of blow-outs.
Volume Factor: 3x
It works because: the crackling action of the mousse provides hold and hydration, leaving hair supple and well defined. Magnificent memory effect for long lasting curl hold.
Styling Tip: excellent priming action on all hair types. On fine hair, gives great weightless volumizing effect from root to tip.
Styling Tip: mist over dry hair for a super glossy finish. For a softer effect spray the product directly on to the palms and then apply along lengths and ends. Recommended for thick, coarse and dehydrated hair structures.
Creative Tip: mist over dry hair for a super polished and perfumed effect.
Curl defining mousse
It works because: it wraps a soft protective film, around the hair shaft leaving hair looking and feeling thicker and healthier.
It works because: its weightless shining anti-frizz action leaves locks for silky soft.
Styling Tip: mist over semi-dried locks during blow-drying for silky, easy to manage tresses and to counter flyaway.
CANDY CURL
Mousse Volumizing Primer
Shining Spray
It works because: leaves hair ultra-light, luminous and enveloped in a pleasant delicate fragrance. Excellent anti-flyaway action.
Shine Factor:
CREATE NEW FORMS AND ARCHITECTURAL VOLUMES WITH PERFECT CURVES
RISE ‘N’ SHINE
Conditioning shine spray
Shine Factor:
Thickening & Volumising
Volume Factor:
103
2x
Fragrance: sweet oriental
2x
Ref & size: 2249: 150 ml
3x
Thickening & Volumising
Create & Texturise
VO-LUX-IOUS MOUSSE
VO-LUX-IOUS HAIRSPRAY
It works because: medium hold mousse, restores body leaving hair soft and brushable. Styling Tip: for extra body and high structure mist over towel-dried hair and blow dry. To accentuate bouncy curves blow-dry curls and waves with a diffuser.
It works because: elevates and satisfies structures in need of big body and super elasticity. Compact hold and rapid drying action. Ideal for all textures and lengths.
SCULPTEX GEL
Volumizing hairspray
Volumizing mousse
Ultra strong fluid gel
It works because: ultra strong fluid gel for highly personalized looks. Fluid texture with hydrating properties fixes, freezes and builds lasting styles.
Styling Tip: mist over semi-dried hair, at a distance of 10 cm, and blow-dry to amplify mega volume.
Creative Tip: Apply to dry curls for weight-free structure and to revive shape.
Styling Tip: apply to toweldried hair and blow-dry for a well-defined lasting effect. Apply to semi-dried hair to create a wet-look effect.
Creative Tip: mist over dry hair to fix and immortalize catwalk styles.
SPRAY IT ON
2x
Fragrance: fruity
Hold Factor:
3x
Ref & size: 2197: 250 ml
Shine Factor:
3x
Volume Factor: Shine Factor:
Volume Factor:
2x 3x 3x
Fragrance: oriental spice Ref & size: 2198: 500 m 3168: 150 ml
Strong hold mousse
Extra strong hairspray
It works because: strong hold mousse for maximum body and lasting control with an excellent anti-frizz action.
It works because: extra strong hairspray formulated to freeze all hairstyles. Styling Tip: mist over hair, at a distance of 20-30 cm, after styling to immortalize impeccable looks.
Creative Tip: Mix with a few drops of Star Light to increase brilliance and soften the hold factor. Hold Factor:
GRIP IT ON
Styling Tip: apply to damp hair during blow-drying for a full body and hold effect; to accentuate natural movement apply to waves and curls and dry naturally.
Fragrance: citrus fruity
Fragrance: sweet woody
Ref & size: 2199: 500 ml
Ref & size: 2196: 250 ml
Hold Factor:
1x
Fragrance: flowery fruit
Hold Factor:
3x
Hold Factor:
3x
Shine Factor:
1x
Ref & size: 2253: 250 ml
Shine Factor:
2x
Shine Factor:
2x
Volume Factor: 3 x
Volume Factor: 2 x
Volume Factor: 2 x
Create & Texturise OCEAN MIST Texturizing liquid spray
It works because: restores texture, body and volume even to the finest and straightest structures. Styling Tip: creates soft sexy and tousled waves along lengths. Perfect for beach-babe looks.
LIGHT IMPRINT
K-OTIC CLAY
It works because: multi-functional paste with hydrating properties perfect for accentuating, defining and separating details. Ideal for all hair types. Excellent ultra-light finish effect. Styling Tip: easy to work on short and medium length hair; on dry hair to define, separate and shape
It works because: super matte modeling clay, rich in minerals, restores body and texture. Defines, separates and sculpts details for an ultra matte look. Ideal for creating rugged vintage effects. Ideal for all textures and lengths.
Moulding paste
Fragrance: aromatic ocean breeze Ref & size: 3164: 150 ml
Styling Tip: work and apply to dry hair and create as desired.
Fragrance: orientale dolce Ref & size: 2252: 75 ml
Ref & size: 2250: 100 ml
EXTRA FORCE
It works because: no-gas hair spray its fast drying action freezes and defines details and styles. Lasting hold with maximum protection and anti-humidity action.
It works because: super extra strong hairspray formulated to freeze all hairstyles.
Ecological lacquer
Matte clay
Fragrance: aromatic water
ECO HAIRSPRAY
Super extra strong lacquer
Styling Tip: mist over hair, at a distance of 20-30 cm, after styling to immortalize impeccable looks.
Styling Tip: mist over towel-dried hair, at a distance of 20-30 cm, during blowdrying for structured hold. Mist over hair after styling to fix.
Fragrance: spicy oriental
Fragrance: citrus fruity
Ref & size: 2194: 320 ml
Ref & size: 2967: 500 ml 2328: 100 ml
Hold Factor:
3x
Hold Factor:
3x
Shine Factor:
2x
Shine Factor:
2x
Volume Factor: 2 x Hold Factor:
1x
Hold Factor:
2x
Shine Factor:
1x
Shine Factor:
2x
Volume Factor: 3 x
Volume Factor: 2 x
104
Hold Factor:
2x
Volume Factor: 2 x
Volume Factor: 2 x
105
ACTIVE INGREDIENTS Gloss & Sleek
Thickening & Volumising
PHYTOSLEEK速 biopolymer:
Purisilk Curl Sculptor
The rich botanical technological complex with natural cationic agents, Moringa proteins and a styling polymer creates the perfect balance between curl control and curl hold. Curl retention guarantees resistance and structure. Purisilk restores body and bounce while defining suppleness and movement.
EDUCATION
hea d
hea d
The synergy between the cationic polymers and the soy proteins, in the Phytosleek速 formula, provides a 3 in 1 approach that counters frizz, smoothes and disciplines the hair fibre. Phytosleek速 nourishes and creates a film around the hair structure. Its anti-frizz action is effective even under conditions of high humidity. Phytosleek速 restores vitality, smoothes and controls even the most difficult structures.
TANGERINE, GRAPEFRUIT, WATER NOTES
hea
hea
rt
rt
TANGERINE, PEPPER, LEMON, CINNAMON
WHITE FLOWERS, HAWTHORN, YLANG-YLANG, VIOLET
bas
bas
e
e
CUMIN, ORANGE BLOSSOM, LAVENDER, YLANG-YLANG
WHITE MUSK, SWEET WOOD, PATCHOULI, VANILLA
hea
d
CEDAR WOOD, SANDAL, VANILLA, TONKA BEAN
hea
rt
BERGAMOT, WATER NOTES
bas
e
LILY OF THE VALLEY, ROSE, LAVENDER
CLARY SAGE, SWEET WOOD
Create & Texturise Cotton seed oil (Gossypium)
Extremely rich in essential fatty oils and Vitamin E. Excellent detangling and nourishing properties.
106
107
Laboratorio Artistico Alter Ego Italy
EDUCATIONAL PROGRAM 2015 109
AreeCorsi WELCOME TO AKADEMIA EDUCATION
LivelliCorsi
Finto testo, questo è solo un finto testo di descrizione di questa pagina finto testo, questo è solo.
Finto testo, questo è solo un finto testo di descrizione di questa pagina finto testo, questo è solo.
A T BW
4 areas carefully designed to prepare, support, motivate and inspire you and your team. Akademìa education is focused on building technical excellence and creativity and its aim is to offer solid product knowledge, retail training and salon management skills to push your personal and professional growth even further.
Artistica
Tecnica
A
ARTISTIC
T
Business Wellness TECHNICAL
W
WELLNESS
B
BUSINESS
Workshop
110
The level of each participant will be assessed in order to guarantee homogenous groups by skill level.
LAB
LAB
Durata
SESSION
MASTER
Master Session
Lab
Beginners e collaboratori Beginners and apprentices who need inesperti che vogliono to build a solid and professional le basi solide della foundationcreare for their future. professione.
IconeCorsi Visual
COURSE LEVELS
Per profili advanced style Titolari e collaboratoriSESSION creative Style Masters who want master e fashion victimsto esperti Highly che vogliono be ahead of all the latest trends. che puntano al massimo ampliare le conoscenze e aumentare i servizi in livello di preparazione professionale e creativisalone. tà.
MASTER
Owners and senior stylists who want to expand their horizons and boost their business.
111
TrendSession
2015
2DAYS*
Get the chance to work with Craig Smith, Global Creative Director, this course will give you first-hand experience of the world of fashion and contemporary trends. Be inspired!
EDUCATIONAL PROGRAMME
SalonManagement
A
1DAY*
Get targeted information to increase footfall and develop salon management to guarantee your salon’s success.
SalonMarketing& Communication
1DAY*
Simple communication techniques to boost your salon business with. Focus on the importance of training and a sound business methodology to work towards achieving growth and development.
T
ARTISTIC AREA
CUTTING LAB STEP 1 CUTTING LAB STEP 2
COLOR LAB STRAIGHT & CURL
CUT COLLECTION ALTERNATIVE STYLING ELEGANT UPDO STYLING
COLOR COLLECTION COLOR BLONDE ART & CUT
W
B
WELLNESS LAB
WELLNESS AREA
2DAYS*
Spend 2 days being inspired by fashion and learning how to translate them into prêt a porter salon styles. Under the expert mentoring of an image consultant learn how to read trends and how to translate them into fashion business services. 112
BUSINESS AREA
For salon owners
SALON MANAGEMENT
WELLNESS MASTER LIVING WELLNESS
TrendScouting
TECHNICAL AREA
SALON MARKETING & COMMUNICATION
TREND SESSION MARCH & OCTOBER 2015
2 DAYS WITH THE ALTER EGO ITALY GLOBAL CREATIVE DIRECTOR CRAIG SMITH TREND SCOUTING & COMMUNICATION 113
s e s r u o c n io t a c u d e d n “Our training a u o y o t t n e m it m m o c r represent ou ” n o l a s r u o y f o s s e c and the suc ...says Annamaria Pontini Alter Ego Italy Education Director.
“every year we set ourselves the aim to offer new and exciting courses to INSPIRE creativity, SHARE new techniques and MOTIVATE product use and retail in all salons. Our courses are open to new beginners, qualified staff, salon owners, colorists and avantgarde hair stylers.”
COLOR & CREATIVE TEAM
PROFESSIONALISM. MOTIVATION. INNOVATION. CREATIVITY.
COME ON BOARD and CREATE YOUR FUTURE WITH US!
Theory and Technical-Stylistic PREPARATION. Team Akademìa are focused on sharing their PASSION and SKILL. 114
115