Alternative Apparel | Spring 2012 Product Guide - Wholesale by Alternative Apparel

rev. 11.17.11

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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Oasis of Color Spring signifies a resurgence of life, new beginnings and hope for the future. This season, we’re tapping into the optimism and vitality of nature to bring our spring collection to life. Inspired by the unique backdrop of the California desert—where wildflowers bloom amidst the mountains, boulders and cacti—we’re juxtaposing neutral, weathered shades with soft, warm tones and bold pops of color. As we dug deep into the arid desert landscape, we found a hidden oasis of color among the antique shops, crumbling hotels and abandoned automobiles. Designed to capture the gritty, honest aesthetic of Palm Springs, the spring 2012 collection features rich textures, sun-bleached desert washes and natural prints in a warm, vibrant color palette.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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*Seasonal Color _3

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Women’s FABRICS 30’s Double-Dye Mesh This sheer, lightweight cotton-poly mesh blend is first cotton-dyed and then poly-dyed to create a tonal stripe effect. This fabric is finished with our specialty silicone and enzyme wash for a super-soft feel.

Cotton Woven Gauze Made for superior comfort and breathability, this sheer, lightweight fabric is woven into various stripe widths and then washed to create a textured feel with a slightly distressed, worn-in look.

40’s Linen Jersey

50’s Pima Cotton Jersey

Our lightweight, semi-sheer 100% linen jersey has a unique texture that adds to its perfectly broken-in feel. This fabric is finished with a heavy enzyme wash for added softness and excellent draping.

Perfect for layering, this lightweight, semi-sheer 100% cotton jersey fabric is finished with silicone and enzymes in our specialty “satin” wash for a luxurious softness.

20’s Eco-Heather Streaky Jersey

30’s Striped Slub Jersey

This medium-weight, tri-blend, sustainable jersey is accented with small streaks of brown yarns for additional color and texture. We dye the cotton for vibrant, saturated colors and put on the finishing touches with a silicone and enzyme wash for a vintage-soft feel.

This lightweight, airy 100% cotton jersey is loosely knit with long slub yarns to create a stylish, textured look with vintage-inspired striations, then accented with colorful print stripes.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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Womenâ&#x20AC;&#x2122;s COLORS Our color palette this season starts with a myriad of pale neutrals and builds into soothing foundations with rich pops of color. Each hue appears to have been put through a wash process that gives our range its signature Alternative look.

Peony

Orchid

White

Yucca Rose

Bloom

Fog

Lemonade

Flamingo

Cement

Desert

Tang

Grey Heather

Sand

Aruba

Bermuda

Sky

Klein

Indigo

Shell

Pool

Nickel

Rust

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

Our top-ranked tanks are a must for spring. This seasonâ&#x20AC;&#x2122;s highlights include racerbacks, henleys and camisoles accented with classic stripes, bold patterns and ruffles.

Spring brings more expansive offerings in fashionable, feminine silhouettes from asymmetrical maxi-dresses to high-waisted mini-skirts.

Weâ&#x20AC;&#x2122;re making our mark with bold new patterns, prints and washes, including playful dots and hand-painted stripes.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

Weâ&#x20AC;&#x2122;ve got a style all of our own with one-of-a-kind novelty pieces, from cut-out sweatshirts to beaded Baja Cloth ponchos.

Our new mesh fabric is sheer genius, available in tanks and sweaters, solids and stripes.

This spring, weâ&#x20AC;&#x2122;re brightening things up with bold pops of color in vibrant, nature-inspired hues.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

SPRING 2012 l Women’s Collection l JERSEY PRINTS DEL 1 ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Women’s: S-XL l 100% Cotton Jersey l MSRP: $44 l Del. 12/25 Women’s relaxed-fit henley tank with three-button placket and front yoke detailing. Bound neckband and armholes. Double-needle stitching on bottom hem.

02628PS Black

02628PS White

02628PE Fog Zig Zag

02628PE Klein Dot

Women’s: S-L l 100% Cotton Jersey l MSRP: $58 l Del. 12/25 Women’s relaxed-fit sleeveless top with scoop neck and elastic cinching at waist. Shirred detailing at shoulders and rounded, blind-stitched bottom hem.

12096PS Black

12096PS White

12096PE Fog Zig Zag

12096PE Klein Dot

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

Women’s: S-L l 100% Cotton Jersey l MSRP: $40 l Del. 12/25 Women’s regular-fit short shorts with elastic waistband. Shorts sit at natural waist with 1 3/4” vents at side seams for added comfort and movement. 2 1/2” inseam.

15000PE Fog Zig Zag

15000PE Klein Dot

Women’s: S-L l 100% Cotton Jersey l MSRP: $58 l Del. 12/25 Women’s regular-fit asymmetrical skirt with high-low hem line and shirred waistband. Blind stitching at bottom hem. Skirt sits at natural waist and dips down 15” longer in back than in front. Front 19 3/4” inseam; back 36 3/4” inseam.

13001PS Black

13001PE Fog Zig Zag

13001PE Klein Dot

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

SPRING 2012 l Women’s Collection l JERSEY PRINTS DEL 2 ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Women’s: S-XL l 100% Cotton Jersey l MSRP: $44 l Del. 1/25 Women’s relaxed-fit henley tank with three-button placket and front yoke detailing. Bound neckband and armholes. Double-needle stitching on bottom hem.

02628PS Black

02628P8 Oxford Grey Heather

02628PS White

02628PE Flamingo Maroc Tile

Women’s: S-L l 100% Cotton Jersey l MSRP: $58 l Del. 1/25 Women’s relaxed-fit sleeveless top with scoop neck and elastic cinching at waist. Shirred detailing at shoulders and rounded, blind-stitched bottom hem.

12096PS Black

12096P8 Oxford Grey Heather

12096PS White

12096PE Flamingo Maroc Tile

Women’s: S-L l 100% Cotton Jersey l MSRP: $68 l Del. 1/25 Women’s relaxed-fit cropped top with tie and kimono sleeves. Bound collar and double-needle stitching on sleeves and bottom hem.

12063PS Black

12063PE Flamingo Maroc Tile

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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Women’s: S-L l 100% Cotton Jersey l MSRP: $40 l Del. 1/25 Women’s regular-fit short shorts with elastic waistband. Shorts sit at natural waist with 1 3/4” vents at side seams for added comfort and movement. 2 1/2” inseam.

15000P8 Oxford Grey Heather

15000PE Flamingo Maroc Tile

Women’s: S-L l 100% Cotton Jersey l MSRP: $58 l Del. 1/25 Women’s regular-fit asymmetrical skirt with high-low hem line and shirred waistband. Blind stitching at bottom hem. Skirt sits at natural waist and dips down 15” longer in back than in front. Front 19 3/4” inseam; back 36 3/4” inseam.

13001P1 Black

13001P8 Oxford Grey Heather

13001PE Flamingo Maroc Tile

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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SPRING 2012 l Womenâ&#x20AC;&#x2122;s Collection l JERSEY PRINTS DEL 2 ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pictured on model: 13001 CHEROKEE ROSE SKIRT in Flamingo Maroc Tile. See previous page for details.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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SPRING 2012 l Women’s Collection l CLASSIC BURNOUT ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Women’s: S-XL l 50/50 Burnout Jersey l MSRP: $34 l Del. 12/25 Women’s regular-fit semi-sheer tank with bound neckband and armholes. Hand-treated and authentically weathered for a perfectly worn-in look and feel.

02641B1 True Black

02641B1 White

*02641B1 Peony

*02641B1 Bermuda

Women’s: S-L l 50/50 Burnout Jersey l MSRP: $40 l Del. 12/25 Women’s regular-fit v-neck tunic with 1x1 rib neckband. Hand-treated and authentically weathered for a perfectly worn-in look and feel.

02662B1 True Black

02662B1 White

*02662B1 Peony

*02662B1 Bermuda

*Seasonal Color .............. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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SPRING 2012 l Womenâ&#x20AC;&#x2122;s Collection l CLASSIC BURNOUT ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pictured on model: 12080 DUNES CROP TOP in Peony. See next page for details.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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Women’s: S-L l 50/50 Burnout Jersey l MSRP: $38 l Del. 12/25 Women’s relaxed-fit semi-sheer burnout tank with scoop neck. Center back seam with over-lock stitching; twisted self-binding on neck and armholes. Raw-edge asymmetrical bottom hem dips down slightly longer in back than in front.

12074B1 True Black

12074B1 White

12074B1 Peony

12074B1 Bermuda

Women’s: S-L l 50/50 Burnout Jersey l MSRP: $50 l Del. 12/25 Women’s relaxed-fit short-sleeve cropped top accented with front tie. 1x1 rib neckband and blind stitching on sleeves and bottom hem.

12127B1 True Black

12127B1 White

12127B1 Peony

12127B1 Bermuda

Women’s: S-L l 50/50 Burnout Jersey l MSRP: $50 l Del. 12/25 Women’s slim-fit, semi-sheer cap-sleeve tee with a Mandarin collar and deep open-placket neckline. Chest pocket on wearer’s left side. Blind stitching on sleeves.

12073B1 Black

12073B1 White

12073B1 Peony

12073B1 Bermuda

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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Unisex: XS-L l 50/50 Burnout Jersey l MSRP: $40 l Del. 12/25 Unisex regular-fit short-sleeve deep v-neck tee with a chest pocket on the wearer’s left side and 1x1 rib neckband. Hand-treated and authentically weathered for a perfectly worn-in look and feel.

02632B1 True Black

02632B1 White

*02632B1 Peony

*02632B1 Bermuda

Women’s: S-L l 50/50 Burnout Jersey l MSRP: $42 l Del. 12/25 Women’s regular-fit long-sleeve crew with raglan sleeves and bottom band. Hand-treated and authentically weathered for a perfectly worn-in look and feel.

02694B1 True Black

02694B1 White

*02694B1 Peony

*02694B1 Bermuda

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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SPRING 2012 l Women’s Collection l YARN DYE STRIPES ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Women’s: S-L l 100% Cotton Jersey l MSRP: Solids $42, Stripes $46 l Del. 12/25 Women’s slim-fit henley tank with ruche detailing at sides and four-button placket. 1x1 rib binding at neck and armholes. Rounded bottom hem.

12003PS Black

12003PS White

12003PM Klein Stripe

12003PM Peony Stripe

12003P8 Oxford Grey Heather

Women’s: S-L l 100% Cotton Jersey l MSRP: Solids $48, Stripes $52 l Del. 12/25 Women’s relaxed-fit short-sleeve crop top accented with front tie. Bound neckband and blind stitching at sleeves and bottom hem.

12039PS Black

12039PS White

12039PM Yucca Stripe

12039PM Klein Stripe

12039PM Peony Stripe

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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SPRING 2012 l Womenâ&#x20AC;&#x2122;s Collection l YARN DYE STRIPES ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pictured on model: 14014 PIXIE DRESS in Peony Stripe. See next page for details.

14014PM Yucca Stripe

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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Women’s: S-L l 100% Cotton Jersey l MSRP: Solids $60, Stripes $68 l Del. 12/25 Women’s slim-fit tank-dress with asymmetrical hemline. Bound neckband and armholes with raw-edge finish for a slightly disheveled look. 48” inseam from hip to hem.

14014P1 Black

14014P8 Oxford Grey Heather

14014PM Klein Stripe

14014PM Peony Stripe

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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Women’s: S-L l 100% Cotton Jersey l MSRP: $88 l Del. 12/25 Women’s relaxed-fit pullover poncho with drawstring hood and 1x1 rib neckband. Kangaroo style front pocket and blind stitching on sleeves, hem and pocket. Curved bottom hem is accented.

12095PM Yucca Stripe

12095PM Klein Stripe

Women’s: S-L l 100% Cotton Jersey l MSRP: Solids $48, Stripes $52 l Del. 12/25 Women’s relaxed-fit cap-sleeve top with scoop neck and shirred detailing at shoulder. Bound mitered 1x1 neckband and double-needle stitching at hem and sleeves. Rounded bottom hem.

12018PS Black

12018PS White

12018PM Klein Stripe

12018PM Peony Stripe

12018P8 Oxford Grey Heather

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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SPRING 2012 l Womenâ&#x20AC;&#x2122;s Collection l ECO-HEATHER ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pictured on model: 14015 BELLFLOWER TUNIC in Eco-True Bermuda. See next page for details.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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SPRING 2012 l Women’s Collection l ECO-HEATHER ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Women’s: S-L l 20’s Eco-Heather l MSRP: $68 l Del. 1/25 Women’s relaxed-fit dolman-sleeve tunic dress with bound boat-neck. Two front pockets and drawstring cord at waist. Blind stitching on sleeves and bottom hem. 35” inseam fro hip to hem.

14015E1 Eco Black

14015E7 Eco-True Bermuda

14015E7 Eco-True Orchid

Women’s: S-L l 20’s Eco-Heather l MSRP: $26 l Del. 1/25 Women’s relaxed-fit racerback tank. Merrowed edges and bottom hem.

01927E1 Eco Black

01927E7 Eco-True Bermuda

01927E7 Eco-True Orchid

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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Women’s: S-XL l 20’s Eco-Heather l MSRP: $68 l Del. 1/25 Women’s slim-fit maxi dress with scoop neck. Bound neck and armholes and raw-edge bottom hem.

01968E1 Eco Black

01968E1 Eco Grey

01968E7 Eco-True Bermuda

12041E7 Eco-True Orchid

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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SPRING 2012 l Womenâ&#x20AC;&#x2122;s Collection l MODAL COTTON ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pictured on model: 12025 DINA TEE in Fog Starburst. See previous page for details.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

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SPRING 2012 l Women’s Collection l MODAL COTTON ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Women’s: S-L l 50 Cotton/50 Modal Jersey l MSRP: $58 l Del. 1/25 Women’s relaxed-fit short-sleeve v-neck tee with mitered neckband. Garment ties at bottom of wearer’s left side. Double-needle stitching on bottom hem.

12025MA Shell Starburst

12025MA Fog Starburst

12025MA Peony Starburst

Women’s: S-L l 50 Cotton/50 Modal Jersey MSRP: Solids $58, Stripes $68 l Del. 1/25 Women’s relaxed-fit bloussant with shirred neckline and bottom hem. Back is accented with large eyelet openings for partial exposure. Single-needle stitching on sleeves and elastic neckline and bottom hem.

12020M7 Black

12020M9 Tang/Shell

12020M9 Klein Blue/Sky

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

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Pictured on model: 14019 DORADO MAXI DRESS in Flamingo Yucca. See next page for details.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

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Women’s: S-L l 50 Cotton/50 Modal Jersey l MSRP: Solids $78, Stripes $88 l Del. 1/25 Women’s relaxed-fit racerback maxi dress with 18” slit on wearer’s left side and thin elastic casing at waist. Bound neck and armholes, seam down center back and blind stitching on bottom hem. 57” inseam from hip to hem.

14019M8 Black

14019MC Tang/Shell

14019MC Klein Blue/Sky

14019MC Flamingo/Yucca

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

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SPRING 2012 l Womenâ&#x20AC;&#x2122;s Collection l SLUB ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pictured on model: 12080 LANDAU TANK in Sunset Stripe Klein. See next page for details.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

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SPRING 2012 l Women’s Collection l BAJA WOVENS ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Women’s: S-L l 100% Cotton Woven Gauze l MSRP: $58 l Del. 1/25 Women’s relaxed-fit spaghetti strap striped tank with adjustable shoulder straps and ruffle detailing. Merrowed edges on ruffles and bottom hem.

12044G3 Nickel Hot Springs Stripe

12044G3 Desert Indian Wells Stripe

Women’s: S-L l 100% Cotton Woven Gauze l MSRP: $74 l Del. 1/25 Women’s relaxed-fit 3/4-sleeve striped tunic with Mandarin collar. Open placket and sleeve cuffs each have one natural tin rim button. Rounded yoke detailing on front and back of garment. Single-needle stitching at bottom hem.

12078G3 Nickel Hot Springs Stripe

12078G3 Desert Indian Wells Stripe

Women’s: S-L l 100% Cotton Woven Gauze l MSRP: $58 l Del. 1/25 Women’s relaxed-fit high-waisted striped mini skirt with elastic waistband. Single-needle stitching at bottom hem.

13003G3 Nickel Hot Springs Stripe

13003G3 Desert Indian Wells Stripe

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

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SPRING 2012 l Women’s Collection l SLUB ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Women’s: S-L l Slub Jersey l MSRP: $48 l Del. 1/25 Women’s slim-fit scoop-neck tank with shirred detailing at sides. Double-needle stitching at bottom hem.

12080CZ Peony Canyon Stripe

12080CZ Klein Sunset Stripe

Women’s: S-L l Slub Jersey l MSRP: $54 l Del. 1/25 Women’s slim-fit short-sleeve scoop neck tee with bound neckband. Blind stitching on sleeves and bottom hem.

12076CZ Peony Canyon Stripe

12076CZ Klein Sunset Stripe

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

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SPRING 2012 l Women’s Collection l LINEN JERSEY ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Women’s: S-L l Linen Jersey l MSRP: $48 l Del. 1/25 Women’s relaxed-fit scoop-neck tank with chest pocket on wearer’s left side and v-shaped chevron stripes. Seams at center back and center front; single-needle stitching on neck, armholes and hem.

12047C2 Vintage Black

12047LB Klein Pacha Stripe

12047LB Flamingo Pacha Stripe

Women’s: S-L l Linen Jersey l MSRP: $68 l Del. 1/25 Women’s relaxed-fit 3/4-sleeve baseball henley with contrasting raglan sleeves. Neckband and one-button placket are bound with solid linen jersey. Rounded bottom hem has single-needle stitching.

12069L2 Vintage White

12069L2 Klein

12069L2 Flamingo

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

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SPRING 2012 l Women’s Collection l COTTON MESH ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Women’s: S-L l 100% Cotton Mesh l MSRP: $36 l Del. 1/25 Women’s relaxed-fit mesh scoop-neck tank with rounded, rounded hem. 1x1 rib neckband and armholes.

12128M6 Black

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

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SPRING 2012 l Womenâ&#x20AC;&#x2122;s Collection l COTTON MESH ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pictured on model: 12128 OASIS TANK in Black. See previous page for details.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

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SPRING 2012 l Women’s Collection l DOUBLE-DYE MESH ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Women’s: S-L l 65% Cotton 35% Poly Mesh l MSRP: $54 l Del. 1/25 Women’s relaxed-fit mesh scoop-neck striped tank with rounded, rounded hem. 1x1 rib neckband and armholes.

12060M5 Flamingo Stripe

12060M5 Sky Stripe

Women’s: S-L l 65% Cotton 35% Poly Mesh l MSRP: $78 l Del. 12/25 Women’s relaxed-fit dolman-sleeve striped sweater with 1x1 rib neckband, sleeve cuffs and bottom hem.

12056M5 Flamingo Stripe

12056M5 Sky Stripe

12056M5 Tang Stripe

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

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SPRING 2012 l Women’s Collection l COTTON JERSEY ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Women’s: S-XL l 100% Cotton Jersey l MSRP: $34 l Del. 12/25 Women’s regular-fit crew-neck tee with ground collar, sleeves and bottom hem for a distressed look with a timelessly edgy appeal. 1x1 rib neckband and hems with blind stitching on collar and sleeves.

01073C1 Black

01073C1 Vinatge White

01073C1 Flamingo

01073C1 Klein Blue

01073C1 Marine

Unisex: XS-XL l 100% Cotton Jersey l MSRP: $48 l Del. 1/25 Unisex regular-fit short-sleeve deep v-neck tee with neck band and chest pocket on wearer’s left side. A ground neckline, sleeves and bottom hem give this tee an edgy, super-destroyed look and feel.

01044C1 Black

01044C1 White

01044C1 Flamingo

01044C1 Klein Blue

01044C1 Marine

01044C1 Military

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

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SPRING 2012 l Womenâ&#x20AC;&#x2122;s Collection l LONG-LOOP FRENCH TERRY ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pictured on model: 12082 ACE TOP in Sunset Grey Heather. See next page for details.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

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SPRING 2012 l Women’s Collection l LONG-LOOP FRENCH TERRY ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Women’s: S-L l Long-Loop French Terry l MSRP: $54 l Del. 12/25 Women’s relaxed-fit raglan short-sleeve top with cut-out shoulders and rolled, tacked sleeves. “V” stitch detail at center front neck. 2x2 rib on neckband and bottom hem, accented with signature AA stitch on wearer’s left side seam.

12082F6 Indigo Heather

12082F6 Grey Heather

12082FJ Pepper Stripe

Women’s: S-L l Long-Loop French Terry l MSRP: $58 l Del. 12/25 Women’s relaxed-fit flared-leg sweatpants with elastic waistband and drawstring cord. Single-needle stitching at bottom hem. 32 1/2” inseam.

11007F6 Indigo Heather

11007F6 Grey Heather

11007FJ Pepper Stripe

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

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SPRING 2012 l Women’s Collection l FLEECE ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Unisex: XS-XXL l 30’s Eco-Fleece l MSRP: $50 l Del. 12/25 Unisex regular-fit long-sleeve zip hoodie with kangaroo front pocket. Accented with natural color zipper tape, antique nickel zipper, and shoestring hood ties.

9590F2 Eco Wheat Del 2/25/12

9590F2 Eco-True Black

9590F2 Eco-True True Brown

9590F2 Eco-True True Purple

9590F2 Eco-True True Red

9590F2 Eco-True Pink Ribbon

9590F2 Eco-True True Royal

9590F2 Eco-True True Teal

Unisex: XS-XXL l 30’s Eco-Fleece l MSRP: $54 l Del. 12/25 Unisex regular-fit long-sleeve zip hoodie with contrasting color-blocked sleeves and hood. Natural drawstring cord at hood and split kangaroo front pocket. Matching 1x1 rib sleeve cuffs and bottom hem.

32023F2 Eco-True Black/ Eco-True Brown

32023F2 Eco Grey/ Eco-True Purple

32023F2 Eco Grey/ Eco-True Royal

32023F2 Eco Grey/ Eco Light Blue

32023F2 Eco Grey/ Eco-True Navy

32023F2 Eco Grey/ Eco-True Red

32023F2 Eco Grey/ Eco-True Pink Ribbon

32023F2 Eco Grey/ Eco-True Green

32023F2 Eco Grey/ Eco-True Black

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

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Women’s: S-XL l 30’s Eco-Fleece l MSRP: $50 l Del. 12/25 Women’s regular-fit pullover sweatshirt with kangaroo front pocket. Sleeves and bottom hem bound with 1x1 rib. An off-the-shoulder neckline and raw-edges give this item its vintage appeal.

09582F2 Eco-True Teal

09582F2 Eco-True Black

09582F2 Eco-True Red

Unisex: XS-XXL l 30’s Eco-Fleece l MSRP: $48 l Del. 12/25 Unisex regular-fit raglan sleeve crew sweatshirt with contrasting color-blocked sleeves and neckband. 1x1 rib sleeve cuffs, bottom hem and neckband.

32022F2 Eco Grey/ Eco-True Black

32022F2 Eco Grey/ Eco-True Red

32022F2 Eco Grey/ Eco-True Navy

32022F2 Eco Grey/ Eco-True Green

32022F2 Eco Grey/ Eco-True Royal

32022F2 Eco Grey/ Eco-True Brown

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

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rev. 10.10.11

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

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Men’s FABRICS Cotton Woven Gauze

40’s Linen Jersey This lightweight, airy 100% cotton jersey is loosely knit with long slub yarns to create a stylish, textured look with vintage-inspired striations, then accented with colorful print stripes.

Made for superior comfort and breathability, this sheer, lightweight fabric is woven into various stripe widths and then washed to create a textured feel with a slightly distressed, worn-in look.

10’s Burnout French Terry

40’s Yarn Dye Jersey Stripes

Our heavyweight cotton-poly

This lightweight 100% cotton fabric is knit with multiple colored yarns to create varying stripe patterns, and then washed in our specialty “satin” wash for a luxurious softness. This season, we reversed the fabric face for added texture and style.

French terry has medium-sized loops on the fabric back for added substance and breathability. Each piece is burned out in garment form to give the fabric a vintage-soft feel and perfectly worn-in look.

20’s Eco-Heather Streaky Jersey This medium-weight, tri-blend, sustainable jersey is accented with small streaks of brown yarns for additional color and texture. We dye the cotton for vibrant, saturated colors and put on the finishing touches with a wash for a vintage-soft feel.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

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Menâ&#x20AC;&#x2122;s COLORS Our color palette this season starts with a myriad of pale neutrals and builds into soothing foundations with rich pops of color. Each hue appears to have been put through a wash process that gives our range its signature Alternative look.

Larkspur

True Blue

Shale

Red Sand

Cement

Dune

Desert

Navy

Cedar

Indigo

Grey Heather

Air

Trench

Sand

Fog

Lemonade

Bermuda

Pool

Rust

Nickel

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

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Weâ&#x20AC;&#x2122;re introducing new blazers, tanks, shorts and hoodies in our nostalgic A Game collection, all hand-treated to replicate years of authentic wear and tear.

This spring, weâ&#x20AC;&#x2122;re putting an Alternative spin on classic spring stripes with new rugby stripes, tonal stripes and more in bold colors and brand new bodies.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

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Our lightweight, breezy baja cloth is a perfect fit for spring. This season, we’ve got hoodies, shorts and more in this must-have fabric.

We’re putting on the finishing touches with our famous specialty washes, including our new tie-dye “cloud” wash, and adding rich textures with raw jersey fabrics.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

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SPRING 2012 l Menâ&#x20AC;&#x2122;s Collection l JERSEY STRIPES ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pictured on model: 12035 BARSTOW TANK in Larkspur Coachella Stripe See next page for details.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

SPRING 2012 l Men’s Collection l JERSEY STRIPES ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Men’s: S-XL l 100% Cotton Jersey l MSRP: $38 l Del. 1/25 Men’s slim-fit striped tank with contrasting 1x1 rib neckband and armholes. Garment is sewn with fabric inside-out; contrast blind stitching on bottom hem, armhole seams and neck seam.

12035PC Larkspur Coachella Stripe

12035PC Red Sand Salton Stripe

12035PC Pepper Salton Stripe

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

Men’s: S-XXL l 100% Cotton Jersey l MSRP: $48 l Del. 1/25 Men’s regular-fit striped short-sleeve henley with contrasting sleeves, chest pocket and neckband. Garment is sewn with fabric inside-out; contrast blind stitching on sleeves, armholes, shoulder seams, hem and pocket opening. 1x1 rib neckline has four antique nickel snaps for closure.

12030PC Larkspur Coachella Stripe

12030PC Pepper Salton Stripe

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 10

Pictured on model: 12030 SNAP HENLEY in Pepper Salton Stripe. See previous page for details.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 11

Men’s: S-XXL l 100% Cotton Jersey l MSRP: $44 l Del. 12/25 Men’s regular-fit striped short-sleeve tee with bound, mitered v-neck. Garment is sewn with fabric inside-out; contrast blind stitching on armholes, sleeves, hem and shoulder seams.

12034PC Larkspur Coachella Stripe

12034PC Red Sand Salton Stripe

12034PC Shale Coachella Stripe

12034PC Pepper Salton Stripe

Men’s: S-XXL l 100% Cotton Jersey l MSRP: $44 l Del. 12/25 Men’s regular-fit striped short-sleeve Moroccan tee. Garment is sewn with fabric inside-out; contrast blind stitching on sleeves, armholes, hem and shoulder seams.

12036PC Larkspur Coachella Stripe

12036PC Red Sand Salton Stripe

12036PC Shale Coachella Stripe

12036PC Pepper Salton Stripe

.............. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 12

Men’s: S-XXL l 100% Cotton Jersey l MSRP: $64 l Del. 12/25 Men’s regular-fit striped long-sleeve zip hoodie with drawstring cord, antique nickel zipper and kangaroo front pocket. Garment is sewn with fabric inside-out; contrast stitching on sleeves, armholes, shoulder seams, hem and pocket opening. Contrasting sleeves and hood on Larkspur Coachella Stripe and Red Sand Salton Stripe.

12037PC Larkspur Coachella/ Pepper Stripe

12037PC Red Sand Salton Stripe

12037PC Shale Coachella Stripe

12037PC Pepper Salton Stripe

.............. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 13

SPRING 2012 l Menâ&#x20AC;&#x2122;s Collection l WEATHERED WASHES ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pictured on model: 12110 MANZANITA TEE in Cedar/Lemonade. See next page for details.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

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_ 14

SPRING 2012 l Men’s Collection l WEATHERED WASHES ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Men’s: S-XXL l 100% Cotton Jersey l MSRP: $60 l Del. 1/25 Men’s regular-fit short-sleeve tee with hand-printed stripes. 1x1 rib mitered v-neck and chest pocket on wearer’s left side. Blind stitching on sleeves.

12110WF Cedar/ Lemonade

12110WF Black/ Desert

12110WF Red Sand/ Air

.............. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 15

Men’s: S-XL l 100% Cotton Jersey l MSRP: $34 l Del. 12/25 Men’s regular fit crew-neck tee with ground collar, sleeves and bottom hem for a distressed look with a timelessly edgy appeal. 1x1 ribbed neckband and hems with blind stitching on collar and sleeves.

01075C1 Black

01075C1 Vinatge White

01075C1 Larkspur

01075C1 Shale

01075C1 Red Sand

01075C1 Marine

Men’s: S-XXL l 100% Cotton Jersey l MSRP: $54 l Del. 1/25 Men’s regular-fit tee with 1x1 rib mitered v-neck. Blind stitching on sleeves and bottom hem. Finished with a specialty pigment dye process to leave the “memory pocket” shape on chest.

12126WG Black

12126WG Red Sand

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 16

Men’s: S-XXL l 100% Cotton Jersey l MSRP: $58 l Del. 12/25 Men’s regular-fit short-sleeve striped U-V neck tee with 1x1 rib neckband. Blind stitching at sleeves. Hand-finished with a specialty tie-dye “cloud” potassium wash.

12125CX Shale Poly Wash Stripe

12125CX Cement/Black Casbah Stripe

12125CX Cement/Red Sand Stripe

01044C1 Black

01044C1 White

01044C1 Red Sand

01044C1 Military

01044C1 Larkspur

01044C1 Shale

01044C1 Marine

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 17

SPRING 2012 l Men’s Collection l ECO-HEATHER ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Unisex: S-XXXL l 20’s Eco-Heather l MSRP: $24 l Del. 12/25 Unisex regular-fit classic short-sleeve crew-neck tee. Bound neckband and double-needle stitching at sleeves and bottom hem. cotton, recycled polyester, and naturally occurring rayon.

01973E1 Eco-Black

01973E7 Eco-Shale

01973E7 Eco-Dune

01973E7 Eco-Larkspur

Unisex: S-XXL l 20’s Eco-Heather l MSRP: $24 l Del. 12/25 Viva la v-neck! Unisex regular fit eco-heather short sleeve v-neck tee. V-neck same dimension on all sizes. Made with Eco-Heather, our uniquely imperfect blend of organic cotton,

01932E1 Eco-Black

01932E7 Eco-Shale

01932E7 Eco-Dune

01932E7 Eco-Larkspur

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

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_ 18

Unisex: S-XXL l 20’s Eco-Heather l MSRP: $34 l Del. 12/25 Unisex regular-fit henley with contrasting 3/4-length raglan sleeves and three-button placket. Bound neck with slightly rounded, merrowed bottom hem and exposed over-lock stitching on arm holes, neck and sleeve cuffs.

01989E1 Eco-Black

01989E1 Eco-Grey/ Eco Black

01989E1 Eco-Grey/ Eco-Larkspur

01989E1 Eco-Cream/ Eco-Shale

Unisex: S-XXL l 20’s Eco-Heather l MSRP: $38 l Del. 12/25 Unisex regular-fit long-sleeve pullover v-neck hoodie. Bound sleeves and hood; merrowed, rounded bottom hem.

01980E1 Eco-Black

01980E7 Eco-Shale

01980E1 Eco-Grey

01980E7 Eco-Larkspur

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 19

SPRING 2012 l Menâ&#x20AC;&#x2122;s Collection l ECO-HEATHER ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pictured on model: 12080 BAHIA HENLEY in Eco-Dune. See next page for details.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

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_ 20

Men’s: S-XXL l 20’s Eco-Heather l MSRP: $48 l Del. 1/25 Men’s slim-fit one-button henley with raglan sleeves. Twisted binding on neckband, sleeves and bottom hem.

12088E1 Eco-Black

12088E7 Eco-Shale

12088E7 Eco-Dune

12088E7 Eco-Larkspur

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 21

SPRING 2012 l Men’s Collection l PIMA COTTON ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Men’s: S-XXL l 100% Pima Cotton l MSRP: $36 l Del. 12/25 Men’s slim-fit short-sleeve crew-neck tee with set-in collar. Finished with a luxurious satin garment wash for superior softness.

04540P1 Black

04540P1 White

04540P8 Oxford Grey Heather

04540P1 Red Sand

04540P1 Larkspur

Men’s: S-XXL l 100% Pima Cotton l MSRP: $36 l Del. 12/25 Men’s slim-fit short-sleeve v-neck tee with set-in collar. Finished with a luxurious satin garment wash for superior softness.

04532P1 Black

04532P1 White

04532P1 Shale Del. 1/25

04532P1 Larkspur

04532P8 Oxford Grey Heather

04532P1 Red Sand

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 22

Men’s: S-XXL l 100% Pima Cotton l MSRP: $38 l Del. 12/25 Men’s regular-fit short-sleeve tee with cut neckline. Sleeves, neck and bottom hem are bound with slightly twisted, unfinished edges for a distressed look. Side vents for added comfort and movement.

04555P1 Black

04555P1 White

04555P1 Shale Del. 1/25

04555P1 Larkspur

04555P8 Oxford Grey Heather

04555P1 Red Sand

Men’s: S-XXL l 100% Pima Cotton l MSRP: $50 l Del. 12/25 Men’s slim-fit long-sleeve henley with four-button placket and chest pocket on wearer’s left side. Bound collar, placket and sleeve cuffs; rounded bottom hem. Finished with a luxurious satin garment wash for superior softness.

04538P1 Black

04538P1 AntiqueWhite

04555P1 Shale Del. 1/25

04538P1 Larkspur

04538P8 Oxford Grey Heather

04538P1 Red Sand

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 23

SPRING 2012 l Menâ&#x20AC;&#x2122;s Collection l RAW JERSEY ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pictured on model: 12033 OCTILLO POLO in Shale. See next page for details.

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_LA24Showroom:

833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 24

SPRING 2012 l Men’s Collection l RAW JERSEY ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Men’s: S-XXL l 20’s 100% Cotton l MSRP: $38 l Del. 1/25 Men’s regular-fit short-sleeve polo with two-button placket. Contrast blind stitching on sleeves, armholes, shoulder seams and bottom hem. Garment dips down slightly longer in back than in front; side vents for added comfort and movement.

12033CY Black

12033CY Natural

12033CY Air

12033CY Shale

12033CY Larkspur

Men’s: S-XXL l 20’s 100% Cotton l MSRP: $32 l Del. 1/25 Men’s regular-fit short-sleeve u-v neck tee with 1x1 rib neckband. Blind stitching on sleeves and bottom hem.

04530CY Black

04530CY Natural

04530CY Air

04530CY Shale

04530CY Larkspur

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

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_ 25

SPRING 2012 l Men’s Collection l LINEN JERSEY ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Men’s: S-XL l 100% Linen Jersey l MSRP: $60 l Del. 1/25 Men’s regular-fit short-sleeve v-neck tee with self neckband and blind stitching on sleeves and bottom hem.

07332L2 Vintage Black

07332L2 Shale

07332LC Trench Tracks Stripe

07332LC Black Tracks Stripe

07332L2 Navy

Unisex: XS-XL l 100% Linen Jersey l MSRP: Solids $50, Stripes $54 l Del. 1/25 Unisex regular-fit short-sleeve crew-neck tee with self neckband and blind stitching on sleeves and bottom hem.

07305L2 Vintage Black

07305L2 Shale

07305LD Cement Double Stripe

07305LD Larkspur Double Stripe

07305L2 Navy

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 26

SPRING 2012 l Menâ&#x20AC;&#x2122;s Collection l LINEN JERSEY ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pictured on model: 07332 LINEN V-NECK in Trench Tracks Stripe. See previous page for details.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 27

SPRING 2012 l Menâ&#x20AC;&#x2122;s Collection l BAJA WOVENS ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pictured on model: 12050 VAGABOND SHIRT in Red Sand Pool Stripe See next page for details.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 28

SPRING 2012 l Men’s Collection l BAJA WOVENS ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Men’s: S-XXL l 100% Cotton Woven Gauze l MSRP: $78 l Del. 1/25 Men’s regular-fit striped long-sleeve button-up shirt with six-button placket, button-closure chest pockets and buttons on sleeve cuffs. Back yoke detailing and side vents for added comfort and movement.

12050G3 Klein Blue Club Stripe

12050G3 Red Sand Pool Stripe

Men’s: S-XL l 100% Cotton Baja Cloth l MSRP: $48 l Del. 1/25 Men’s relaxed-fit drawstring shorts with elastic drawstring waistband and faux fly. Two (quarter top) pockets with bound edges. Single-needle stitching on bottom hem. Short sits at natural waist with 10” inseam.

15001U8 Nickel Baja

15001U8 Navy Baja

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 29

Men’s: S/M-L/XL l 100% Cotton Baja Cloth l MSRP: $68 l Del. 12/25 Men’s relaxed-fit long-sleeve hooded poncho with drawstring cord and kangaroo front pocket. Side vents for added comfort and movement; single-needle stitching on bottom hem.

00822U7 Shale Baja Stripe

00822U7 Larkspur Baja Stripe

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 30

Pictured on model: 00822 BAJA HOODIE in Shale Baja Stripe. See previous page for details.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

wholesale.alternativeapparel.com

_ 31

SPRING 2012 l Men’s Collection l A GAME ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Men’s: S-XL l 10’s 65/35 Burnout Jersey l MSRP: $38 l Del. 1/25 Men’s slim-fit tank with asymmetrical color-blocking and chest pocket on wearer’s left side. Bound neck and armholes. Blind stitching on bottom hem with A Game patch on lower left front next to side seem.

12108B4 Red Sand

12108B4 Larkspur

12108B4 Natural

Men’s: S-XL l 10’s 50/50 Burnout French Terry l MSRP: $48 l Del. 1/25 Men’s regular-fit shorts with elastic drawstring waistband and two inset pockets with cover stitch on pocket face. Raw-edge bottom hem. on wearer’s left side seam. Short sits at natural waist with 11 1/2” inseam.

05284FH Black

05284FH Cedar

05284FH Shale

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

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Men’s: S-XXL l 10’s 50/50 Burnout French Terry l MSRP: $76 l Del. 1/25 Men’s regular-fit long-sleeve pullover hoodie with drawstring cord and split kangaroo front pockets. Contrasting stripes on left sleeve and “V” stitch at center front of neck. 1x1 rib sleeve cuffs and band, accented with A Game patch on wearer’s left

natural detailing bottom hem side.

16014FH Red Sand

16014FH Natural

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

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SPRING 2012 l Menâ&#x20AC;&#x2122;s Collection l FLEECE ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pictured on model: 12080 BUTLER HOODIE in Eco-True Black/Eco-True Brown See next page for details.

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

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SPRING 2012 l Men’s Collection l FLEECE ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................................................................................................................................................................................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

32023F2 32023F2 32023F2 Eco-True Black/ Eco Grey/ Eco Grey/ Eco-True Brown Eco True Purple Eco-True Royal

32023F2 Eco Grey/ Eco-Light Blue

32023F2 Eco Grey/ Eco-True Black

32023F2 Eco Grey/ Eco-True Navy

32023F2 Eco Grey/ Eco-True Red

32023F2 Eco Grey/ Eco-True Pink Ribbon

32023F2 Eco Grey/ Eco-True Green

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

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9590F2 Eco Wheat Del 2/25/12

9590F2 Eco-True Black

9590F2 Eco-True Brown

9590F2 Eco-True Purple

9590F2 Eco-True Red

9590F2 Eco-Pink Ribbon

9590F2 Eco-True Royal

9590F2 Eco-True Teal

32022F2 Eco Grey/ Eco-True Black

32022F2 Eco Grey/ Eco-True Red

32022F2 Eco Grey/ Eco-True Navy

32022F2 Eco Grey/ Eco-True Green

32022F2 32022F2 Eco Grey/ Eco Grey/ Eco-True Royal Eco-True Brown

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LA Showroom: 833 S. Spring St, 4th Floor, Los Angeles, CA 90014 Corporate HQ: 1650 Indian Brook Way Bld 200, Norcross, GA 30093

Telephone: 877.387.3295 Fax: 888.481.1216

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Accessories Spring 2012

M A R INER

Our spring 2012 accessories make the perfect travel companion, by land or by sea. This seasonâ&#x20AC;&#x2122;s nautical-inspired Mariner collection features classic linen and canvas tote, satchels, carryalls and more in colorful solids and prints. These spring-ready silhouettes are accented with hand-carved wood, knotted rope detailing and brass hardware to pair perfectly with new travel-chic scarves, shawls and hats.

170021 The Malibu

17024CE The Vagabond

17001L8 The Cardiff

17005L4 The Crosstown

17022L4 The Bodega

17007L4 The Gypsy

17002CE The Latigo Tote

17018CE The Coronado

17003L4 Scout Belt

18013G3 The Memento