INTERCOM VOLUME 109 | May/June 2014
Designed and Edited by Alvalyn Lundgren | Alvalyn Creative
ADVOCACY
THE FUTURE OF MPI’S
By Stephanie Starr, CMM, CMP | namast[E]vents
A
storm has been brewing ever since MPI’s e-mail announcement on December 18, 2013, in an e-mail sent to current holders of the prestigious Certificate in Meeting Management (CMM), that it had partnered with the Global Business Travel Association (GBTA) to create a new CMM Designation Program. The new program — touted as an evolution of the elite, long-revered original program — was ultimately viewed by the CMM community, (938 strong worldwide) as an abolishment. Reactions were sharp, swift and unfavorable, with the consensus that MPI had devalued the program and sold out to GBTA. This belief was further substantiated when, on January 27, 2014, GBTA members who held the now-defunct GBTA Strategic Meetings Management Certificate (SMMC) were notified in an e-mail from Daphne Bryant, Executive Director of the GBTA Foundation, that they were being awarded the CMM designation as a replacement.
Five days prior to that announcement, 56 CMMs participated in a conference call scheduled by MPI less than 24 hours prior to the call (although the call had originally been requested of MPI executive leadership by the CMM community on January 9), and no mention was made of awarding SMMC designees with a CMM designation they did not earn. The call, was led by MPI President and CEO Paul Van Deventer. Cindy D’Aoust, MPI’s Chief Operating Officer; Daphne Brant of GBTA, and Amanda Cecil, PhD, CMP, Undergraduate Program Director & Associate Professor, Department of Tourism, Conventions and Event Management at Indiana University School of Physical Education & Tourism Management and also the chair of the task force for redesigning the CMM program also took part in the call. They provided a brief overview of the process for redesigning the program, addressed concerns that had been shared to date, and took operator-assisted questions from participants.
One of the questions asked was with regard to the task force and how many CMMs participated on it. The answer was four. The call was not recorded and notes requested that day have not yet been provided. Following the call, the CMM community intensified its persistent urging of MPI to reconsider many of the proposed program changes. Van Deventer addressed the uproar in a video message to CMM designees and MPI members on January 29, admitting that MPI “made some errors in how we communicated and rolled out the changes to the CMM Designation”. As a result of continued reaction, MPI scheduled open forum calls for February 13 and 14, and subsequent CMM Advisory Forum Webinars/Calls on February 20 and 21. With a vested interest in maintaining the integrity of the original CMM Program, and not content to wait for MPI to decide its fate, the CMM community leapt CONTINUED ON PAGE 2
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Meeting Professionals International | Southern California Chapter
CMM
MPISCC
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Officers & Directors 2013-2014 into action, and, working with a statistician, produced a survey that was sent to current CMMs on February. Over 170 CMMs from 10 countries, (roughly 20% of the 938 CMMs worldwide) responded. The survey results showed several clear, actionable items upon which the majority agreed. Of those who responded: • 95% disagreed with the reduced experiential requirements • Only 5% agreed with the decision to award CMM credentials to those who earned the now-defunct Strategic Meetings Management Certificate (SMMC). • 89% believe that the program should be taught by industry experts • 88% were not in favor of the changes outlined by MPI • 82% agreed that the proposed changes create a new program that should not use the CMM moniker • 77% believe that the changes devalue the CMM designation
• 62% were not in favor of using CMM as a stand-alone trademark in lieu of an acronym A petition based on the survey went live on iPetitions.com on February 24, and over the course of eight days garnered 411 e-signatures, 89 shy of the intended goal of 500. However, CMMs turned up the heat on MPI once again on March 5 when submitting the petition results to executive leadership, urging them to: • Retain the 10-year experience requirement for eligibility •. Rescind the honorary CMM credentials awarded to SMMC designees in January 2014; •. Restore the original CMM program explanation on www.mpiweb.org, •. If the first two changes cannot be incorporated then it was requested that the new MPI/GBTA program use a moniker other than “CMM”. A letter from MPI President and CEO Paul Van Deventer was emailed to the MPI community on April 4. Turn to page 20 to read it.
COMPARISON OF THE OLD AND NEW CMM PROGRAMS
WWW.MPIWEB.ORG
CMM DESIGNATION PROGRAM
CERTIFICATE IN MEETING MANAGEMENT PROGRAM
President David Anderson, CMP Eventive Group 562-438-4834 President Elect Beverly Laing, CMP, CTC Russell Harris Event Group 818-760-6779 Immediate Past President Larissa Schultz, CMP, MHA LJS Meeting Strategies 310-519-0795 Vice President of Communications Paulette E. Fontanez, CMP PIHRA 310-416-1210 x811 Vice President of Education/Programs Amy Zelinsky, CMP A to Z Special Events 818-646-3445 Vice President of Finance Mariles Krok, CMP Los Angeles Tourism & Convention Board 424-731-7781 Vice President of Leadership Development Nicole Newman SearchWide 951-640-3745 Vice President of Membership Joe Marcy, CMP Westin Long Beach 310-748-3075 Directors Member Care Jane Mato, CMP Hilton Waikoloa Village 310-523-3896 Strategic Sponsorship Geraldine Gatehouse IMEX America 760-519-3227 Professional Development Shelley Grey, CMP Trust Company of the West 213-244-0579 Monthly Programs Russell Harris, CMP Russell Harris Event Group 818-760-6779 Public Relations and Media Meredith Delfosse Crown Plaza Hotel Beverly Hills 310-651-3251
Offered jointly by GBTA and MPI.
Offered by MPI.
Special Education Joe Martin BDI Events 323-692-0802
Designed for both meeting and travel professionals.
Designed for meeting professionals only.
Special Events Bryan Quinan, CMP Milken Institute 310-570-4638
No application; participants self-select based on eligibility requirements.
Application with criteria for acceptance.
Participation in 3.5 day onsite business Participation in 5.5 day onsite education program, webinars and a education program focused on one-day meeting or travel-focused boot meeting management. camp. Must develop an independent business case assessment.
Must receive passing scores on both an online essay examination and a newly created business plan.
http://meetingsnet.com/educationcertification/cmm-speaks-out-gold-standard-lowest-commondenominator; www.meetingsfocus.com/MeetingFocusBlog/TabId/330/PostId/161/mpi-sells-out-cmmprogram-to-gbta.aspx 2
Member Recruitment Akemi Shapiro Crowne Plaza Ventura Beach 805-652-5118 Fundraising and Strategic Sponsorship Jason Soporito Plan-it Interactive 310-642-0929 Marketing, Publications and Advertising Emily Swan House of Blues Sunset Strip 323-848-5151 Awards and Recognition DeShawn Wynn, CMP Wynning Touch Event Design 323-691-2005 Executive Director Debbie Hawkins, CAE, CMP 805-449-9111
INTERCOM | Volume 109 May/June 2014 PRESIDENT’S MESSAGE
Being Momentous and Gaining Momentum
By David Anderson, CMP | The Eventive Group 2013-2014 MPISCC President
I
Peppered in among these events is the fantastic Basics and Beyond three-part program, our wildly successful After Five with MPI events, as well as, the CMP study group, and much,
s it just me or does time seem to be passing by faster and faster? I can hardly believe we are already over three months into 2014, let alone nine months into this board
term. If there were a way to slow down time I would definitely take advantage of that tool, but for now we must forge ahead at this velocity.
much more. Amid all these events, our chapter volunteers are working hard to keep you informed with industry advocacy messages that help you understand your value as a meeting professional. And our membership team has created some amazing video and digital pieces to bring more planners and suppliers into our industry family.
These nine months have proven to be incredibly fruitful and productive for our chapter. In February we gathered together as an industry at our annual State of the Industry program. Members from five local industry chapters, SITE, ISES, PCMA, HSMAI and MPI, joined forces for a fun and energetic meeting at the Le Meridien Delfina Santa Monica. It felt great to see so many friends and colleagues all in one place. The tri-chapter EdCon, produced by MPI Orange County, San Diego MPI and our home chapter inevitably created the same buzz, collaboration and reunions.
Personally, it feels great to be a part of a chapter with such momentum and energy. Maybe that is what is making me feel like time is moving in hyper-drive; all this, AND, our jobs and personal lives. I wouldn’t change anything about all this activity and excitement. MPI gives me purpose and challenges me to do more, know more, and be more.
In January we were exposed to a wealth of technology by industry-renowned expert James Spellos. And in March we were reminded by Naomi Angel, Esq. that risk management and mitigation are not only paramount to our safety and success as planning professionals, but that we are all responsible for ensuring that when bad things happen we are ready. Both programs proved the old adage, “The more I learn, the less I know.” In both cases I would say that I’m glad I was there to hear what I didn’t know, so the real learning could begin.
Rise to the occasion and take full advantage of your membership. Applying and paying membership dues was only the first step. Being a part of the chapter is a journey, not a destination. Let’s travel this road together, for the betterment of us all. At your service,
Spring and summer are both chock-full of learning and networking opportunities. In May we will dive into the everimportant topic of ethics with knowledgeable and personable Terri Breining, CMP, CMM. In June our chapter will produce an industry golf tournament. We will also gather to celebrate the year’s volunteer leaders and chapter accomplishments at the annual installation and awards event.
David Anderson, CMP
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Meeting Professionals International | Southern California Chapter FOR MPISCC MEMBERS
Insider T ps Renew Today! Check Out These Membership Renewal Incentives! Renew your MPI membership in May or June and you’ll be entered into a drawing for one of THREE great prizes – Winner’s Choice!
2014MONTHxMONTH MAY Ethics: A Discussion in Shades of Gray May 13, 2014 | 11:00 -2:00 pm | The Skirball Center Monthly networking & program JUNE MPISCC Golf Tournament and Wellness Day Co-hosted by American Golf June 2, 2014 | All Day | Los Coyotes Country Club | Buena Park
• 50% off registration to WEC 2014 in Minneapolis (Aug 2-5) or to EMEC 2015 (Feb) in Poland
Meeting Planning Basics and Beyond III June 4, 2014 | 9:30 am-4:00 pm | Hyatt Regency Century Plaza
• 2 complimentary tickets to RENDEZVOUS 2014 (Aug 4) at WEC
MPISCC Installation and Awards Gala June 12, 2014 | 5:30-10:30 pm | The Hollywood Roosevelt Hotel
• Complimentary CMP Study Kit (a $312 value) May renewal only
JULY
• 6 month extended membership June renewal only
AUGUST
CMPs can receive education credits by attending MPISCC monthly programs. Besides learning a lot and forging new connections, the information you receive is valuable to your certification. Get details about recertification via the MPISCC web site at: http: / /mpiscc.org /education- events / cmp-information/
MPISCC Members Only Bash August 12 | 6:00-9:00 pm | Sofitel Los Angeles at Beverly Hills
Disney Destinations is sponsoring fullride one-year scholarships for first-time members. Read more on page 17 and spread the word. Get More When You Give Your MPISCC Board of Directors needs your help. We cannot do what we do without our amazing volunteers. Through giving your time and talents, you can make deep connections, build leadership skills and become more confident and knowledgable about the meetings industry. Talk with a Board member about how you can
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Backstage at the LA2015 World Games July 8, 2014 | 11:00-2:00 pm | Location TBA Monthly networking & program
Don’t Forget Your CEUs
MPI Foundation Membership Scholarships
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SEPTEMBER Branding & Leadership September 9, 2014 | 11:00-2:00 pm | The Garland Monthly networking & program OCTOBER Weekend Educational Summit October 3-5, 2014 | Omni Resorts Rancho Las Palmas
PAGE 17
NOVEMBER MPISCC Annual Fundraiser To Be Announced DECEMBER Holiday Event December 9, 2014 | The Milken Institute Keep your eyes posted for MPISCC program and event details via your email inbox or on our website at www.mpiscc.org.
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INTERCOM | Volume 109 May/June 2014 INDUSTRY INSIGHTS
GOING DEEP
with Corporate Social Responsibility By Heather Mason | President, A Caspian Production
I
was talking with a prospective client who asked if we did ‘green meetings.’ I of course, said we did, but I wanted to expand on that concept. What we were more interested in was sustainability rather than a word like green.
nearby led to a positive income stream it further, they’ve likely donated, created for them, and positive PR for our client. events to help with clean-up, and Some events go even farther. If you’ve incentivized employees to participate..
heard of the Sustainable Brands conference, you’ll know the lengths they go to, in order to have a ‘zero waste’ event. The Green has become a catch-all for some metrics from the conference truly live out recycling here and there, and perhaps their brand, and of course, it wouldn’t soy ink printed programs. Sadly, I think make sense if it didn’t. that’s where many of our clients still are. And now there is corporate social But the events industry as we know, has responsibility, akin to the green movemoved on. Green meetings was 1.0, ment ‘buzz word.’ While I’ve read some sustainability is 2.0, and corporate articles about doing ‘good’ at events, this social responsibility is finally taking concept is about so much more. all of this to the next level. Corporate social responsibility, when With sustainability, we look for a longdone well, blends corporate interests term strategy to keep both the interests with complimentary social interests of the event industry (and all that entails) in balance with the interests of people, planet and profit. Thankfully, most companies understand that this is where the world is headed, and that ironically the way to get to the biggest bottom line is not to start with that as the goal. Only by working in tune with resources (be they natural or human) can we actually get what we need.
Two other campaigns which highlight this intuitive blend are Tide’s Loads of Hope – semi-trucks with washing machines that pull into disaster areas, and Levis’ water reduction commitment in creating their deep dyed jeans, and the associated consumer campaign to reduce number of washings.
Working with sustainable thinking at the forefront of planning is an exciting prospect. We had one client who really pushed us to figure out innovative solutions to some of the ‘normal’ things that happen at an event, like food waste. At one hotel, we were able to convince them to begin a composting program, and by doing so, increased their bottom line. Selling the compost to a pig farm
even something like a tech client could be combined with Code for America and a hack-athon held to create community engagement tech tools.
This type of seamless blend of corporate and social interest is what we should be looking to replicate at the event. If Tide was a client, how could Loads of Hope be brought into the event or the community? That might be an easy one, but
Corporate social responsibility, when done well, blends corporate interests with complimentary social interests and finds they fuse intuitively.
and finds they fuse intuitively. A perfect example is the campaign by Dawn detergent to help clean wildlife polluted by oil spills. Of course promoting their involvement helps their corporate ‘halo’ but it is also serving a social good. Now, to parse terms, this is cause marketing, but it can also be seen as a program that could have come out of their corporate social responsibility program. And taking
When I read about the GSA event in Las Vegas, which was so maligned in the press (I think you probably remember the one) it made me angry for a number of reasons. Of course, it was egregious in its CONTINUED ON PAGE 6
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Meeting Professionals International | Southern California Chapter
INDUSTRY INSIGHTS
continued
site visits, excess, etc. But the one thing I keyed into wasn’t the overall disregard for budget or taxpayer dollars. It was on was the fact that they spent some silly amount of money on a bike-building exercise. Not the cost, but the fact that the bike-building has NOTHING to do with the GSA and what it or its employees can offer the world. It demonstrated a complete lack of understanding of what corporate social responsibility is, and came from a huge government agency.
DESIGN & EDITORIAL
Thankfully, I know that many of us in the industry are better than that. And I’m excited about how we are going to change events — every event — to be one that in some small way changes the world. Because they have to. Every company needs to realize that they must become more responsible, more sustainable and more socially conscious. And isn’t that exciting?
COMING ATTRACTIONS
MPISCC Monthly Program May 13, 2014
Ethics
A Discussion in Shades of Gray with
Terri Breining, CMP, CMM, Principal, Breining Group LLC Each of us deasl with ethical dilemmas from time to time. This program focuses on the personal elements of making decisions that are appropriate for us personally and professionally. This thought provoking and highly interactive session will include discussion on some of the ethical dilemmas inherent in the meeting industry, and we will explore the tools available for use when faced with tough decisions, both in business and in everyday life. After participating in this session, you will be able to:
Managing Editor/Design Director Alvalyn Lundgren Alvalyn Creative alvalyn@alvalyn.com 805-857-7981 Contributing Editor Paulette E. Fontanez, CMP Contributors Corbin Ball Brian Bouchelle Geraldine Gatehouse Ron Havens Shang Hur Alvalyn Lundgren Heather Mason Brad Neuman Kirsty Spraggon Stephanie Starr Photographer Alvalyn Lundgren INTERCOM is published six times a year by Meeting Professionals International–Southern California Chapter, a nonprofit professional association of meeting planners and suppliers. ©2014 Article contributions and editorial guidelines requests should be sent to Alvalyn Lundgren, Managing Editor, at alvalyn@alvalyn.com. Advertising Information www.mpiscc.org/marketplace/ advertising-kit/
• Use specific decision-making tools when faced with an ethical dilemma • Identify elements involved with ethical questions Terri Breining is a business facilitator, trainer, coach, and consultant with a special emphasis on the meeting industry. Terri has been in the meeting planning industry for more than three decades, and has producing meetings and conducted training around the globe.
www.mpiscc.org
Prior to the Breining Group, Terri was the founder and president of Concepts Worldwide, a meeting management firm headquartered in San Diego. She has served for many years as adjunct faculty for various university programs, is a sought after speaker, presenting educational workshops for a variety of business entities, and co-authored a book with Jack Phillips, entitled Return on Investment in Meetings and Events. She served MPI as the Chairwoman of the International Board of Directors in 200304, and she been included several times on the list of “Most Influential People in the Meeting Industry” by Meeting News Magazine. She was inducted into the Convention Industry Council’s Hall of Leaders for 2010. 6
275 East Hillcrest Drive, Suite 215 Thousand Oaks, CA 91360 Phone: 805-449-9111 Fax: 805-557-1133
MPISCC MISSION STATEMENT MPISCC will be recognized as the leading local membership community that is committed to shaping and defining the meetings and event industry in Southern California.
Meeting Professionals International | Southern California Chapter
INTERCOM | Volume 109 May/June 2014
PROGRAM HIGHLIGHTS
Trends in the Meeting Industry The State of the Industry is in Good Hands By Alvalyn Lundgren | Alvalyn Creative
O
ver 300 meeting pros representing five industry associations convened in Santa Monica for MPISCC’s State of the Industry luncheon. Members of SITE (Society of Incentive and Travel Executives), ISES (International Special Events Society), PCMA (Professional Convention Management Association) and HSMAI (Hospitality Sales and Marketing Association International) joined MPISCC for Trends in the Meeting Industry.
industry is a people-oriented business. We create experiences and environments where people come to receive positive, uplifting messages and leave recharged and encouraged.
The program was hosted by Le Meridien Delfina Hotel and co-sponsored by the hotel and the Santa Monica CVB. Following a lively pool-side meet-and-greet, everyone moved to the bright penthouse ballroom to enjoy lunch, coastline views and an engaging presentation.
For friends. Camaraderie is a huge incentive for getting together. Being able to share insights about the information presented to us helps us process and assimilate it quickly, and create new ideas.
WHY DO PEOPLE ATTEND MEETINGS? For facts. We want usable, relevant information and timely facts and tips. While we can easily get information on our own, meetings provide a specific environment for learning.
For fun. Memories are made and relationships are strengthened through common experiences as activities we can enjoy together. People remember how you made them feel.
The featured speaker, Edward E. Scannell, CMP, CSP, had everyone interacting across their tables at several points in his presentation, thus implemented one of the trends he covered in his presentation. Mr. Scannell, Director of the Center for Professional Development and Training in Scottsdale, AZ, served as Vice Chair of the MPI Foundation and Dean of the MPI Institute Program. He is a recipient of MPI’s highest award, International Planner of the Year. A highly-sought speaker at industry events and retreats, Mr. Scannell has authored or co-authored 20 books, plus numerous articles on creativity, communications, management, meeting planning and team building. In short, he is just the person to discuss the latest industry game-changers. These are some of the salient points of his talk:
As long as people desire to meet face to face, receive education and training, and have the opportunity to get away for a few days in a relaxed and pleasant atmosphere, we will continue to create amazing experiences for them. THE CURRENT STATE OF OUR INDUSTRY Public perception of the meetings industry has been adversely affected by media coverage of outrageous spending and shenanigans by government agencies and corporations. Generational differences are obvious. Attitudes and sophistication levels of younger generations are strikingly different from those of the more mature. Millenials may be technologically experience and more cause-related, but mature folk have more savvy and life experience. Varied interactions are required, resulting in the need for customized content and delivery systems to fit the generations, but that coalesce into a single meeting experience.
We understand current trends and predict future tides by studying the past. Understanding the times gives us the ability to create memorable experiences for people, and provides us with the ability to respond to changes in a positive way. The meetings industry represents over $263,000,000,000.00 spent per year, 1.7 million jobs and 1.8 million meetings. Our
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Meeting Professionals International | Southern California Chapter
The cost of travel is rising. Airlines are streamlining, cutting out shorter and less profitable routes in order to reduce their costs. This results in fewer and fuller flights. Flight cancellations, unusual weather patterns, and security concerns, have a direct effect on meeting and event attendance. TRENDS WE’RE NOTICING We are challenged to work with lower budgets. Cautious spending on the part of companies and organizations contrasts with the rising costs of producing meetings, including venues, services, lodging and travel. Downsizing is probably the biggest direct threat to meeting planners at the moment, but meeting attendance and the quantity of meetings being produced is not predicted to change over the next few years. We will see more localization in meetings, meaning there will be more regional rather than national or international gatherings. Related to localization, meetings will be smaller in scope, but more strategically managed. There will more implementation of customized content, focused on the individual. Meetings will become more participatory, with increased face to face and technology-driven interaction. In the lodging Industry we can expect an increase in room rates and fees for services. Mobile reservation and check-in systems will become commonplace. Sustainability ideas include using recycle bins, ride-sharing from meetings to local attractions, sharing notes via screens and devices rather than paper, and locally sourced food.
People remember how you made them feel. As his presentation concluded, Mr. Scannell walked among the tables, encouraged discussion and invited people to share what trends they’re noticing or implementing. The comments shared included: The creation of new, unique meeting experiences Shorter booking times indicate an overall indecisiveness on the part of people waiting until the last minute to decide to attend. This is likely a reflection of the changing landscape of families, single parent concerns, entrepreneurship, telecommuting and layoffs. The integration of social media and apps into the meeting experience. This is not only Facebook, Twitter and Instagram but creating apps that are specific for an event. Some have noticed meetings are targeting smaller groups Many presenters are asking for specific locations, environments or experiences. Overall, good things are happening. The future of our industry is in our hands, and they are great hands.
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K S I R
INTERCOM | Volume 109 May/June 2014
PROGRAM HIGHLIGHTS
t n e m e g a Man eh by Geraldine Gat
IN UNCERTAIN T
IMES
erica ouse | IMEX Am
M
arch 18th’s topic – Risk Management in Uncertain Times – was a timely one, given all the geo-political upheavals taking place across the globe. Certainly everyone involved in the meetings and events industry needs to become educated about steps to take when crises erupt.
needs of the event and not simply include boilerplate. Naomi also stressed how important it is to have a business continuity plan to make sure that a company can continue operating while dealing with any type of problem that would threaten the smooth day-to-day operations.
Naomi Angel, our speaker, is an association industry attorney with a long list of impressive credentials. Her background and experience with our industry made her ideally suited to help her audience understand some of the critical issues to address and vital steps to take when faced with unforeseen and potentially dangerous situations.
She pointed out that there are new types of major crises that arise, such as data breaches. These cause not only great fiscal damage and lead to identity theft, but they threaten
do you speak SonoMa?
Planning is an imperative, and Naomi helped us gain the insights and tools needed to be able to develop an effective and tangible response plan.
Sonomacentive: n. A cash incentive of up to $4,000 when you book your meeting in Sonoma County.
Some of the issues that arise can be ameliorated in advance by understanding how to manage and mitigate risk. This is a major key to business success, critical in our day-to-day operations. Appropriate, well thought out site selection and contract negotiations can help cut down risks, and a welldeveloped on-site crisis management plan is key to avoiding pitfalls. Here are a few of the points she covered. Naomi presented us with an example of a major unforeseen emergency with the question: What would you do if your group was on Malaysia Airlines Flight 370? Obviously this is a rare and very extreme situation but — what would you do? My immediate thought when she asked, in addition to all the other urgent questions regarding family and legalities, was how you would deal with the huge amount of work that would be involved, given that a lot of companies have back to back programs and minimal staff, and how would the inevitable up front costs be borne.
Speak a little Sonoma for the ultimate meeting experience. Get up to $4,000 for your next meeting.
A good contract would be vital in a situation like this, and Naomi pointed out that contract verbiage needs to reflect the
1-800–576-6662 9
SonomaCounty.com/MeetInSonoma
Meeting Professionals International | Southern California Chapter
RISK
continued
It’s important to have a business continuity plan to ensure that a company can continue operating while dealing with any type of problem that would threaten its day-to-day operations.
Appropriate, well thought out site selection and contract negotiations can help cut down risks, and a well-developed onsite crisis management plan is key to avoiding pitfalls. reputations and have the potential to destroy the financial stability of the company in question. Most of the major disruptions today come from data issues, such as the recent massive Target breach. With the speed of communication available through social media sites such as Twitter and Facebook, reputational crises are a common result. At times like this, it is vital to have one person who speaks for the company, and for everyone in that company to understand the policy, and know who the person is. Depending on the size of the company, a PR firm may be called in to issue statements and press releases, as well as being the spokesperson for the company. Another important point is insurance. Many companies asked to be added as an additional insured on a supplier’s policy. One of the main reasons this is requested
is that an additional insured always know if insurance is in force, and that the policy hasn’t lapsed in between the time the contract was signed and any time afterwards. There was much more in this interesting talk, and I left with a much better understanding and awareness of how critical risk management is to business success, as well as the steps to be taken to implement solutions. About the Speaker: Naomi Angel, Esq., Partner, How & Hutton, Ltd., serves as General Counsel to national and international meetings industry associations and societies. She is a frequent speaker for MPI and its chapters, ASAE and its affiliates, PCMA, SGMP, ISES, SITE, and others. For full credentials or to contact her, visit: www.howehutton.com
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Join your MPISCC friends for friendly conversation at a location near you.
AFTER FIVE WITH MPI After Five gatherings are scheduled every quarter at locations throughout Southern California and Nevada. Watch your email for details about upcoming conversations.
INTERCOM | Volume 109 January/February 2014 CHAPTER LEADERSHIP
It Takes A Village… and a Few Dedicated Volunteers!
Here’s to the 2014-2015 MPISCC Board of Directors! By Ron Havens, MBA, CMP
E
ver wonder how the members of your chapter’s Board of Directors are selected? Who are these people? How are they chosen? Where do they come from? Well, I recently took advantage of the opportunity to find out. As a long-time chapter member, I volunteered to be on the Board of Directors Nomination Committee for the 2014–2015 Board.
like. I learned a lot from the experience. It was very interesting and greatly interactive — one of many activities that I can very much recommend to anyone in the chapter that didn’t take a lot of time and energy but made a big impact. Remember folks, your membership is so valuable, and what you get out of MPISCC is directly related to what you put in! And the rewards are great! Contact any of the board members to find out how you can contribute. Give it try! You’ll be more than glad you did! I sure am!
It was an interesting, informative process which began with mass communication being sent out to the full chapter membership asking for volunteers who were interested in actively participating in board leadership to apply for various positions. All MPISCC members in good standing were given equal opportunity to apply, until early January 2014. Applicants were asked to submit written answers to a series of application questions and obtain statements of endorsement from employers or other reference sources. Then, the Nomination Committee reviewed the completed applications to evaluate potential candidates.
Our 2014/15 Board of Directors We want to highly congratulate and sincerely thank the slate of newly elected 2014-2015 board members for graciously stepping up to lead our chapter: Beverly Laing
President
Mariles Krok
President-Elect
David Anderson
Immediate Past President
The applications were divided among committee members who worked in teams of two to conduct telephone interviews with the individual candidates. This was done to get a personal feel and understanding of whom the candidates are, their motivations for being on the board, what they hope to contribute to their requested position, and what their future aspirations may be. These conversations provided valuable information to help committee members evaluate the candidates and recommend the best candidates for the various positions. Then on February 5, the committee held an all-day Slate Meeting at the Pacific Palms Resort in the City of Industry to review, discuss and recommend by consensus the candidates for the various positions on the 2014-2015 Board of Directors. We are quite lucky, and honored as well, to know that we have much to look forward to with Beverly Laing at the presidential helm, and with the fine support of such an illustrious and dedicated board! Congratulations to them all!
Amy Zelinsky
VP, Finance
Nicole Newman
VP, Education
Joe Marcy
VP, Leadership Development
I truly enjoyed the experience of serving on the committee this year, as one who has greatly wanted to participate, but not been as available to contribute to the chapter as I would
Jane Mato
Christine Hartman VP, Membership Laura Bergersen
VP, Communications
Joe Martin
Director, Fundraising & Advertising
Shang Hur
Director, Strategic Sponsorship
Michelle Thornton Director, Special Events Carlos Murillo
Director, Monthly Programs
Bryan Quinan
Director, Professional Development
Mai Hogan
Director, Special Education Projects
Shelley Grey
Director, Awards & Recognition
Michelle Conant
Director, Member Recruitment
Akemi Shapiro
Director, Member Care
Meredith Delfosse Director, Public Relations & Media Director, Marketing & Publications SEE ISTALLATION ON PAGE 21 11
Meeting Professionals International | Southern California Chapter PHOTO GALLERY
March Networking March 18th was a beautiful sunny day and we were fortunate to be hosted by the Courtyard by Marriott, Los Angeles/ Sherman Oaks. The hotel’s rooftop terrace, with its virtually 360˚ view— including the Santa Monica Mountains and Sepulveda Pass—was the perfect place to meet and network with old and new industry colleagues. The generous and welcoming hospitality, good service, food and beverage were all greatly appreciated and added to the relaxed ambiance. Inside, as the program got underway, three MPISCC members were recognized as “Shining Stars” for their volunteer efforts: Whitney Wilson (The Eventive Group), Serena Villamor (BASE Entertainment) and Mai Hogan (Luxor Hotel & Casino). Congratulations! Courtyard by Marriott Los Angeles/ Sherman Oaks provided the luncheon and meeting space; AGF Media Services handled audio-visual and staging, and GBS Linens and Town and Country Event Rentals provided the spring-themed table linens and chargers, respectively.
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INTERCOM | Volume 109 May/June 2014 INDUSTRY TRENDS
The True Cost of Free Wi-Fi Consistent, Fast Wi-Fi Is a Front and Center Necessity By Corbin Ball, CMP, CSP | Corbin Ball Associates
No longer do a few people come with a laptop or the occasional smartphone. In our tech-driven information age, we expect to have smartphone access to all our goodies, laptop and tablet Internet access whenever we want it, and sometimes, all of those at the same time.
C
onsistent and fast Wi-Fi for any device at any time and place, is being pushed front and center when it comes to creating a successful event or meeting. Current estimates have it that Wi-Fi devices now exceed the world’s population and 90% of tablets are Wi-Fi only. Also, major mobile providers are discontinuing unlimited data plans ,thus causing a greater need for Wi-Fi.
but the simplest of problems because their time is spread out among many duties. Which means, if you do have an issue during the middle of your meeting or event, you may be left scrambling to find a solution which may never come. Yes, we like to get something that is free. But next time you plan for a meeting or event, keep in mind the true cost of free Wi-Fi.
There really is no such thing as truly free Wi-Fi when it comes to creating a successful event. Take a look at some of the real “costs” when it comes to “free” Wi-Fi: Event and conference attendees expect to have the same level of Internet access as they do at home or the office Keep in mind that the level of access is not free at home or the office, and the technical challenge of providing Internet access to a family or office is entirely different than for an event which might have hundreds of attendees. Free Wi-Fi does not mean unlimited Wi-Fi. Access speed is often restricted and many hotels limit the use of demanding connections such as video streaming. And because many hotel networks are too antiquated to handle multiple devices in each room some places impose on charge per device. Wi-Fi presented as free is usually open and unsecured which means information sent over the connection will not necessarily remain private. In other words, free connections are not safe connections. Nothing can ruin your event faster than attendees having their critical information exposed.
©2014. Corbin Ball, CMP, CSP, focuses on meetings and events technology. He can be contacted through his web site: Corbin Ball Associates: www.corbinball.com, or on Twitter: @corbinball
MEET COOL Cool has many meanings in VenturaCountyWest. Our nearly perfect
year-round weather is just the beginning. We have meeting rooms large and small, hundreds of guest rooms for every budget, and dozens of hotels staffed with meeting experts to help. And when the meetings are over, there are trails to hike and whales to watch, wines to taste, surf to surf and shops to shop.
Free Wi-Fi signals are not always strong enough to maintain the connection and there is nothing more maddening for a speaker than having their signal cut off during a presentation or for an attendee to lose their signal when sending an important file.
Meet cool - meet in VenturaCountyWest.
(800) 648-2124 venturacountywest.com/meetings
Free Wi-Fi means you can’t expect much technical assistance from the staff if you do have an issue because they are not trained in this. This is true in a coffee house and in a large hotel. Even those employees designated to help out with technology are usually not able to deal with anything
in et e M 13
Meeting Professionals International | Southern California Chapter COMMUNITY OUTREACH
SHAKEN T NOT STIRRED Mac-n-Cheese/Chili Contest benefitting the Los Angeles Ronald McDonald House By Shang Hur | Helms Briscoe
he Los Angeles Ronald McDonald House (LARMH) is one of the main charities sponsored by MPISCC. In addition to participating in the annual “Walk for Kids” that is held every April, the Community Outreach Committee decided to take it up a notch this year and host one of their “Meals of Love” dinners at the house in the form of a Mac-n-Cheese/Chili contest. This St. Patrick’s Day dinner at the Ronald McDonald House was probably like no other for many of us who were there.
supplied the fruit and juices, along with his shaker, to create a fun bar experience for the kids. Libby Zahary, Director of Sales & Marketing, acted as his bar help, and donned a yellow mustache that was required of all the judges of the event. Meredith Delfosse, of the Crowne Plaza Beverly Hills, helped coordinate a great game activity for the families, and the winning family received some great prizes including a GoPro Camera donated by Jeff Sekido at Disney.
The experience of feeding the families of these children undergoing serious medical treatments was very moving. Seeing the smiles on their faces gave us the impression that they were not only grateful but that they welcomed the reprieve from the long, despairing hours in the hospital.
We enjoyed some amazing chili, including a delicious organic variety made by Christine Hartman of Ice Hat Creative and a chef creation delivered by Michelle Baird from the Hilton Garden Inn Marina del Rey, which actually won the chili contest. The winning entry of the Mac-n-Cheese contest was brought by Renee Tao.
One of the main highlights of the evening was the “Mock-tail Bar” created by Executive Chef Kevin Harry from the LA Hotel Downtown (soonto-be Hyatt Regency Hotel), who
Winnie Tayzon with the Westin Bonaventure, Haley Powers of Insiteful Meetings and Danielle Lafayette also helped make the event a successful experience for all involved.
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INTERCOM | Volume 109 May/June 2014
Something Sacred is at Stake at Every Event
310.558.8190 ContemporaryCatering.com
Los Angeles :: Malibu :: Orange County :: Beverly Hills :: Inland Empire :: Santa Barbara
What has
MPI Done for YOU?
MPI has offered and helped me complete the following: • I got jobs • I got business both as a supplier and planner with MPI contacts • I got lifelong friendships • I got exemplary education • I got contacts to hire for programs • I got specific tools for handling staff and time management • I learned how to run MPISCC as a business by being on the board— skills which I used also in my Insiteful Meetings business
Share your story, and you’ll be entered into a monthly drawing for cool stuff.
• I feel like I “belong” with like minded people
Go to our homepage at: www.mpiscc.org, click on the form link, complete the form and send it in.
• I got to study for and pass the CMP exam on the Gary Rosenberg Scholarship
• I got to attend an International MPI Conference with the Gary Rosenberg Scholarship • With my CMP designation, I get to teach at Cal State Long Beach, and I have taught at UCLA as well. • I have been honored with awards and recognition • I have had the opportunity to “give back” by facilitating CMP study classes for 5 years Haley Powers | Insiteful Meetings
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Meeting Professionals International | Southern California Chapter LEADERSHIP PERSPECTIVES
TOUGH CONVERSATIONS Doing What’s Necessary to Maintain Healthy Relationships By Kirsty Spraggon | kirsty.tv
N
o matter how great a relationship is, at some stage you hit a bump in the road. Whether it’s with a partner, family member, a colleague or a client, ever one can relate to how difficult it can be to have tough but necessary conversations.
that this ‘news’ is not attached to you. You are talking about that issue over there. For years, when presenting offers as a real estate agent, I used this technique and found it to be very powerful. It can also be used when discussing performance reviews with a staff member.
In our personal relationships, we reluctantly have these conversations because we know they are necessary to maintain a healthy relationship. However, when it comes to business relationships we can often shy away from them. It can seem easier to simply spend less time with that person, and even withdraw to avoid the situation altogether.
When we experience obvious tension with a client, what can we do? Honesty really is the best policy. Speak from your heart and clear the air. If something has gone wrong, talk about it. Let them know that you sense that something is not right. In my experience, tension is the reult of a miscommunication and, once we speak openly and honestly about it, things cleare up and the relationship continues on tension-free.
I have had to have some really difficult discussion with family, friends and clients. I am so grateful that I had the courage to be vulnerable with them, as in my experience when you are willing to take the risk, it deepens the relationship and takes it to a whole other level of connection. When we are open and honest enough to share how we are feeling, it can clear the air and build trust in a way that few things can.
When things go wrong we can tend to hide out behind our computer or e-mails, but the most important thing is to get face to face as soon as possible. You need to be able to sense each others genuineness, and it is very difficult to empathize with an e-mail or perceive its tone accurately.
Let’s look at some of the types of tough conversations that can come up with clients:
Becoming good at difficult communication takes a willingness to let go of anger and of your position. You need to accept that you may not be right and be open to the other’s perspective. As the Dalai Lama says, “When you lose, don’t lose the lesson.”
• You are negotiating a deal and have to be the bearer of news they will not be pleased with, for example the price is not what they are expecting • There is an issue with a client and obvious tension in the relationship
Use these techniques during tough conversations: • Have empathy and try to put your self in their shoes
• Something has gone wrong and the client is distressed In the first scenario when we have to share bad news with a client, an empathetic person can make the mistake of trying to soften the news or ‘rescue’ the client. This doesn’t help because your goal is to assist the client to accept the situation as it is. They need the facts and have a right to be aware so they can make an educated decision.
• Let go of your ego and be open to learning from the situation
I recently studied with a leading non-verbal communication expert, Michael Grinder, and one of his tactics is that, when sharing negative news, you distance yourself from it by having a third point to make reference to. This might be a piece of paper, contract or offer. So when you discuss the negative news you look at the reference, making a wall of separationbetween you and the client. This communicates non-verbally
• Stay calm
• Don’t take feedback personally or as criticism see it as opportunity to grow. • Come from a place where you are genuinely interested in the other person’s well-being
Kirsty Spraggon, speaker, coach and author, is known for her expertise in building relationships that assist you in building your sales, networks and connections for life and business success. For more info go to www.kirstyspraggon.com.au 16
INTERCOM | Volume 109 May/June 2014 EDUCATION
DISNEY DESTINATIONS TO AWARD MPI MEMBERSHIP SCHOLARSHIPS Brian Bouchelle | National Assistant Sales Director, Disney Destinations Disney Destinations has made it possible for MPI to sponsor new memberships for a select number of meeting professionals. Through its generous donation to the MPI Foundation, Disney Destinations is committed to elevating the stature and successful future of the meetings industry.
OUR RED Y ILS E V O A C ET WE’VE UTE D -MIN LAST
ANIZED & ORG DABLE N DEPE O S E Y A W AL REATIV 24/7 | SIONAL & C S E PROF K | QUIC N-TIME
Award recipients will gain full membership privileges to MPI, including access to national events and local chapter monthly meetings, leadership and committee involvement, industry tools, and peer-to-peer networking with professional colleagues who share similar challenges.
S, TIME SOME E ’S IN TH WHAT D N U O
This one-year sponsorship through Disney Destinations will open doors and experiences that will undoubtedly enrich recipients’ professional careers and help them deliver strategic value and quantifiable impact to their organizations.
BACK
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MOST IS THE T R TA N IM P O
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RVICE.
E BEST SE
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The Disney Destinations scholarship is for people joining MPI for the first time. Applications are available now: http:// www.mpiweb.org/foundation/DisneyDestinationsScholarshipProgram
LA102
EDUCATION
SAVE THE DATE!
MPISCC Weekend Educational Summit October 3-5, 2014
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Meeting Professionals International | Southern California Chapter TECHNOLOGY
App Aptitude
Choosing the Best App for Your Conference or Event By Brad Neuman | metroConnections
Websites designed for mobile devices are popular ways to share information with attendees. However, understanding the differences between, native, web-based and hybrid mobile apps is essential in choosing the right technology for your event or conference.
A
web app is an application accessed through a device’s browser and is limited by the functionality of the mobile browser. In contrast, a native app is downloaded onto the device, loading all pages/ documents when the app is installed, thus eliminating the need for a network to view content. Hybrid apps offer the best of both worlds. They combine the power of native apps with the ease of web apps. Using HTML5 technology, the app works on all devices and offline. Attendees only need to visit the event app URL once and all the data is automatically saved to their device. If the user is accessing the app while there is no connection available, push notifications and updates will be sent to the device once a connection is reestablished. And, because it’s not a native app, there are no third party approval processes to slow you down. All have pros and cons, and simply developing one without clearly defining your goals can be inefficient and costly. To begin, identify why you want an app and your audience’s expectations. What are you trying to accomplish? Is your intent to reduce your carbon footprint? Are you seeking convenience? Do you want to push announcements or allow attendees to create personal agendas? As you evaluate your needs, consider these factors: Data connection: All apps should include an offline mode, meaning no data connection is needed once the
application is installed or saved within the browser. However, for updates or push notifications, the apps require some data connection. If a connection is not available onsite, a hybrid or native app would be more stable on most phones. User experience: Because hybrid and native apps are downloaded, many prefer its faster, smoother access to information such as speaker bios and agendas. For polling, audience response and survey tools, they also provide a better user experience. If there is no signal when taking surveys, for instance, both hybrid and native apps hold the data and send it when there is a connection. Community involvement: Developers of hybrid and native apps have made great strides in social interaction by allowing push technology to be used within the apps. For example, many developers now embed the use of the device’s camera within the app to post pictures more efficiently than web apps. Cost: While hybrid and web-based apps are typically faster to deploy and less expensive, the newest technology for these options have made it possible to develop apps that offer many of the same experiences as native apps. So if you do not require advanced programming, it is likely the best way to go. Native apps tend to cost more because they require custom coding of features, use of the device hardware and GPS. Design elements: The beauty of apps in today’s market is that look and feel, branding, menu/navigation and sponsorship options can all be custom18
ized and function similarly no matter the app platforms. Content: Both static content and dynamic content, such as registration, can be formatted for hybrid, webbased and native apps. Attendees’ needs and planner recommendations should determine the app content. At a minimum, most audiences expect agenda/speaker information and meeting room maps. Audience demographics: Knowing your audience is crucial when deciding on what app to deploy. If you are in an industry that relies heavily on tablets or iPads, your audience is probably most familiar with native apps. If this is the case, hybrid apps can be a great option to offer a native app experience without the custom programming cost. In contrast, if your audience is a late adopter to mobile devices, using a browser to view the content is likely preferred. Next steps Once you’ve reviewed these key considerations, the next step is to consult with a team of experts who will help you determine whether a hybrid, web or native app is best for you. © 2013. Brad Neuman of metroConnections is the Director of Attend-eSource® Technologies, a web-based solution for online registration and custom-built event websites. He and his team build more than 600 custom conference and meeting websites annually. Follow him on Twitter: @EventTechGeek.
INTERCOM | Volume 109 May/June 2014 COMING ATTRACTION
MPISCC
Golf Tournament & Wellness Day Co-Hosted by American Golf
JUNE 2, 2014 LOS COYOTES COUNTRY CLUB Buena Park, CA
Activities start at 10:00 AM and include lunch and dinner Golf Tournament and Non-Golfer education and wellness events throughout the day. Mark your calendar now! For sponsorship opportunites, please contact Jason Soporito: jason@interactivegame.com or Beverly Laing: Beverly@rheventgroup.com
MEMBERSHIP
Member Orientation March 2014
left to right: Carl Christman, The Magic Castle; Justin Hays, The Kavinoky Law Firm; Audra Wilson, Roy’s Pasadena; Lauren Butler, UCSB; Michael Yamada, Roy’s Pasadena; Danielle Johanson, Hyatt Regency Valencia; Beverly Laing, MPISCC President-Elect; and Jane Mato, MPISCC Director of Member Care
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Meeting Professionals International | Southern California Chapter ADVOCACY
CMM A Letter to the MPI Community from
Paul Van Deventer President and CEO Meeting Professionals International
April 4, 2014 Dear MPI Community, The bedrock of MPI is our members and chapters, so when you raised concerns with planned updates to the CMM Program, we said that we would listen to your input and if your suggestions result in a stronger program, we would make appropriate adjustments. Over the past six weeks we have received a great deal of constructive feedback through extensive community outreach. After aggregating, analyzing and synthesizing your feedback, we found a number of consistent recommendations, which if implemented, would strengthen the CMM Program going forward. After reviewing the recommended changes with our partner, GBTA, together we have agreed to revise the CMM Program as follows: Branding The program will retain the Certificate in Meeting Management name and may also be referenced by the CMM acronym. Eligibility The criteria for participation in the CMM Program have been revised as follows to better align with the Meeting and Business Event Competency Standards (MBECS). Each candidate will be evaluated through a comprehensive application process with documented panel review against the following criteria. • Minimum of 7–10 years of professional experience in the meeting and event or business travel industry • Minimum of 3–5 years of management experience with two years of profit and loss responsibility • Personal statement and letter of recommendation from professional colleague or supervisor Assessment Each future CMM Program participant will be required to develop a business case in which they must apply the course materials learned. The business case should reflect real situations, address current challenges that need to be resolved and be actionable – meaning the participant must have responsibility and influence over the challenges’ outcome. Each participant’s business case will be evaluated and scored against a pre-established standard of performance or rubric by CMM Program faculty. Designation Professionals that achieved the Certificate in Meeting Management from MPI prior to 2014 will retain the CMM designation, which is now supported by both MPI and GBTA. GBTA will communicate directly to individuals that achieved the comparable GBTA certificate regarding parameters for using the CMM designation. In addition, MPI will reissue new certificates to existing CMM designees with the correct Certificate in Meeting Management branding. More details will be shared in the near future about how and when the new certificates will be provided. On behalf of MPI and GBTA, thank you for your interest in the CMM Program. We recognize that it is your contributions, energy and support that are the foundation of MPI and, as such, we will always listen to your input and value your voice. Again, thank you for your interest in this prestigious program, your passion for this industry and your support of MPI. We appreciate the feedback you have shared and believe these changes will strengthen the CMM Program going forward. Sincerely, Paul Van Deventer President and CEO | Meeting Professionals International
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INTERCOM | Volume 109 May/June 2014 COMING ATTRACTION
SOUTHERN CALIFORNIA CHAPTER
INSTALLATION and Gala
We’re getting together as a chapter to celebrate the successes of the 2013/2014 year, recognize and award our top industry professionals, install our incoming leaders, and connect with fellow MPI members! Celebrate the night away as we award our chapter Planner and Supplier of the Year, as well as find out who receives the coveted Chapter Leader of the Year Award. Expect some great surprises and a lot of flare! Join us for what is to be a spectacular evening, reunite with your industry connections and possibly create new ones, in hip Hollywood. Interested in being a sponsor? Please connect with Larissa Schultz, CMP at larissa@ljsmeetingstrategies.com for sponsorship opportunities.
Thursday, June 12, 2014 5:30-10:30 pm The Hollywood Roosevelt Hotel 7000 Hollywood Boulevard Hollywood, CA Volunteer Reception 5:30 pm–6:30 pm Past President's Reception (by invitation) 6:00 PM–7:00 PM Strategic Partners Reception (by invitation) 6:30 PM–7:15 PM Welcome Reception 6:30 PM–7:30 PM Awards Ceremony 7:30 PM–8:15 PM Dinner 8:15 pm–9:30 pm After Party 9:30 pm–10:30 pm Cocktail Attire
The Hollywood Roosevelt is offering a special room rate of $239/night, plus taxes. (Must book by Thursday, May 23 by calling the Reservations Department at 323-466-7000 or toll free at 800-950-7667. Ask for the “MPI Presidents Installation” rate. Registration fees: $65 member $85 non-member $95 at the door 21
Meeting Professionals International | Southern California Chapter WELCOME TO OUR NEW MEMBERS
Christine Azzato Student cazzato@gmail.com
Jamie Garcia Go West Creative Group jamie@gwcg.com
Michael Barron The LINE Hotel Los Angeles mbarron@thelinehotel.com
Catherine Gibson Omni Los Angeles Hotel cgibson@omnihotels.com Brendan Gillespie LA Auto Show gillespie@laautoshow.com
Tonia Barron Student toniabarron@ymail.com
Dana Graham SAGE Publications dana.graham@sagepub.com
Kathy Boyd Independent Planner csokathy@yahoo.com
Danielle Johanson Hyatt Regency Valencia danielle.johanson@hyatt.com
Carl Christman The Magic Castle carl@carlreadsminds.com Eliza Cadavona Classic Party Rentals ecadavona@classicpartyrentals.com
Niki Jones Dave and Busters Niki_Jones@daveandbusters.com Sidika Karagulle Student nuketkaragulle@gmail.com
Ana Crouch SAGE Publications ana.crouch@sagepub.com Gerard Daguio Encore Productions gdaguio@encoreproductions.net Vivian Delharo Hilton Woodland Hills vivian.delharo@hiltonwh.com
Stacey Kauhaahaa Embassy Suites Anaheim stacey.kauhaahaa@hilton.com Cassandra Layton Student san.layton18@gmail.com Kris Lugo Unified Grocers, Inc. klugo@unifiedgrocers.com
Danny Fisk The Event Team dfisk@eventteam.com
S R E B M E M K OUT .mpiscc.o on the w w w o e d vi e th View ho m e p a g e
Heather Mason A Caspian Production, Inc heather@acaspianproduction.com Hyacinth Nier The LINE Hotel hnier@thelinehotel.com Tina Novakovich Intercontinental Hotel Chicago Magnificent Mile tina.novakovich@ihg.com Holly O’Hair Moss Inc hohair@mossinc.com Jerel Ondoy Student timon882@yahoo.com Savilla Pitt RAND Corporation savilla@rand.org Stacy Potter Loyola Marymount University sthelberg@post.com Julienne Reta Hotel Irvine Jamboree Center jreta@hotelirvine.com Janis Ross Travel Lane County janis@eugenecascadescoast.org Patricia Sikkeland Student dunnp3@yahoo.com
MPISCC
SPEA
Jenny Magistrado Hilton Long Beach & Executive Meeting Center jenny.magistrado@hiltonlb.com
rg
Cammy Wang Student cpwang@uci.edu Casey Witherspoon Montage Laguna Beach cwitherspoon@montagehotels.com Tristan Wood Standard Hotel Downtown LA twood@standardhotel.com
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INTERCOM | Volume 109 May/June 2014 STRATEGIC PARTNERS
Thank You
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275 East Hillcrest Drive, Suite 215 Thousand Oaks, CA 91360
PAGE 7
PAGE 9 PAGE 12
IN THIS ISSUE
The Future of MPI’s CMM Program 1 President’s Message 3 Insider Tips 4 MonthxMonth Calendar 5 Industry Trends: Going Deep With CSR 5 Trends in the Meeting Industry 7 Risk Management in Uncertain Times 9 Leadership: It Takes A Village 11 Photo Album March Networking 12
Industry Trends: The True Cost of Free Wi-Fi 13 Shaken Not Stirred 14 Leadership: Tough Conversations 16 MPI Membership Scholarships 17 Tech Trends: App Attitude 18 A Letter to the MPI Community 20 New Members 22 Our Strategic Partners 23
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