Serax pottery 2019 by Alvarez Group

URBAN JUNGLE

Serax Urban Jungle

MARIE MICHIELSSEN

88 BROWNIE

Urban jungle Cubes & cylinders

TABLE OF CONTENTS

Grid Concrete Cactus

90 NATURE

108 CHOCOLAT

Canvas Bags Cage

110

GOLD, COPPER & BRASS

112

BAIN BLANCHE

Iron Jar Casa Luis Terrazzo Paper Bags Mosaic

114 SPECKLES

Zig-Zag Prints

117 OCEAN

Black/White Shelf

BART LENS Bretelle

RENÉ BARBA Pure Terra Antes

66 SIXTIES

75 JARS

GLAZED SHADES

119

BLACK ANCIENT

122 CRAQUELÉ

124

TERRA COTTA

126

PRODUCT OVERVIEW

134

ABOUT SERAX

138 DESIGNERS

143 E-SHOP

144 CONTACT

URBAN JUNGLE

Dedicated to adding atmosphere and colour with a single item, or to creating both

indoor and outdoor urban mini jungles, Serax’ extensive range of pots and plant holders pays continuous homage to its roots in the floral industry. Ever expanding with elegant and stylish objects alongside functional solutions and items that cause instant smiles, using renewing materials and surprising designs. Serax boosts character, style and atmosphere. NL

Met de grote verscheidenheid aan potten en plantenhouders, gericht op het

toevoegen van een kleurrijke noot met een enkel object, of om zowel binnen als buiten complete stedelijke mini-jungles te creëren, brengt Serax een voortdurend eerbetoon aan zijn roots in de bloemen- en plantensector. De collectie wordt seizoen na seizoen uitgebreid met elegante en stijlvolle objecten, naast functionele oplossingen en items die spontaan een glimlach ontlokken, gemaakt uit vernieuwende materialen en ontstaan uit verrassende ontwerpen. Serax draagt karakter, stijl en sfeer uit. FR

Par son assortiment si diversifié de pots et supports pour plantes, destiné à apporter une

touche de couleur ou à créer de mini jungles urbaines, à l'intérieur ou à l'extérieur, Serax rend hommage à ses racines qui l'ont vu débuter dans le secteur floral et des plantes. Sa collection s'étoffe année après année d'articles élégants et gracieux, fonctionnels ou espiègles, fabriqués à partir de matériaux novateurs et révélant des idées conceptrices saisissantes. Serax se fait le chantre du caractère, du style et de l'ambiance. DE

Mit der großen Vielfalt an Töpfen und Pflanzenhaltern, die mit nur einem Objekt Farbe

und Atmosphäre schaffen, um sowohl Innen als auch Außen einen urbanen Mini-Dschungel zu schaffen, würdigt Serax kontinuierlich seinen Anfängen im Blumen- und Pflanzensektor. Die Kollektion wird jede Saison erweitert um elegante und stilvolle Objekte, neben funktionalen Lösungen und Items, die aus innovativen Materialien und überraschenden Dingen hergestellt sind und spontan ein Lächeln zaubern. Serax strahlt Charakter, Stil und Atmosphäre aus. IT

Con un’ampia varietà di vasi e porta piante, per aggiungere una nota di colore ad ogni

oggetto o per creare una piccola giungla urbana sia dentro che fuori, Serax rende un costante omaggio alle proprie origini nel settore floreale. La collezione si arricchisce stagione dopo stagione di oggetti eleganti e raffinati, di soluzioni funzionali e di articoli in grado di strappare un sorriso spontaneo, ognuno di essi realizzato con materiali innovativi per dare vita a forme sorprendenti. Serax decanta il carattere, lo stile e l’atmosfera. 4

MARIE MICHIELSSEN Urban jungle EN Eclectic, a world full of wonderful extremes with a well-thought-out structure. That is the first thing that comes to mind regarding the new collection by Marie Michielssen. Even though each collection is completely different, her work is not without a common thread: everything is perfectly balanced. An idea, a feeling, a story is expressed by each individual element; everything seamlessly melds together. NL Eclectisch, een wereld vol uitersten met een weldoordachte structuur. Dat is het eerste wat bij je opkomt bij de nieuwe collectie van Serax’ huisontwerpster Marie Michielssen. Hoewel elke collectie compleet anders is, schuilt er toch een rode draad in haar werk: alles is in evenwicht, perfect uitgebalanceerd. Een idee, een gevoel, een verhaal wordt geuit door elk afzonderlijk element; alles vloeit naadloos in elkaar over. FR Un monde éclectique, réunissant des extrêmes, mais dans une structure savamment pensée. C'est le constat que l'on pose instinctivement en admirant la nouvelle collection de Marie Michielssen, la conceptrice maison de Serax. Quoique chaque collection soit diamétralement différente, on y décèle malgré tout un dénominateur commun : tout est équilibre, judicieusement posé. Chaque élément raconte une histoire, une sensation, une idée ; avec fluidité et harmonie. DE Eklektisch, eine Welt voller Extreme mit einer wohlüberlegten Struktur. Das ist der erste Gedanke beim Anblick der neuen Kollektion von Serax‘ interner Designerin Marie Michielssen. Obwohl jede Kollektion völlig unterschiedlich ist, zieht sich ein roter Faden durch ihr Werk: Alles ist im Gleichgewicht und perfekt ausbalanciert. Jedes einzelne Element bringt einen Gedanken, ein Gefühl, eine Geschichte zum Ausdruck; alles fließt nahtlos ineinander über. IT Un eclettico connubio di estremi che compongono una struttura ben concepita. È questa la prima impressione che si ha osservando la nuova collezione della designer Serax Marie Michielssen. Nonostante la diversità delle varie declinazioni, le realizzazioni di Marie hanno come denominatore comune una perfetta armonia formale. Ogni singolo oggetto esprime un’idea, una sensazione, una storia, componendo un insieme organico.

Marie Michielssen

Plantrack Large Army Green B7217017 35x100 H170cm

Ladder Incl 4 Baskets Case Army Green B7217018 42x30xH172cm

Marie Michielssen

Planter Grid Army Green B7217083 60x25 – H78cm

Troley Marie Army Green B7217016 40x85 – H70cm 11

Pot Marie Black-Green- White

B7219637 L13 x B13 x H13 cm

B7219638 L17 x B17 x H17 cm

B7219639 L22 x B22 x H22 cm 13

Marie Michielssen

Cubes & cylinders The new collection of concrete pots by Marie Michielssen for Serax comes in the shape of tight cubes or cylinders with beams on the sides, forming the ideal basis for creating new graphic structures by combining different sizes and colours. In addition to the rust tones and the offwhite that permeate the collection, the pots are also available in Californian blue.

Marie Michielssen

Grid 17

Marie Michielssen

Concrete

Marie Michielssen

The tree which moves some to tears of joy is in the eyes of others only a green thing that stands in the way. Some see nature all ridicule and deformity, and by these I shall not regulate my proportions; and some scarce see nature at all. But to the eyes of the man of imagination, nature is imagination itself. (William Blake)

Marie Michielssen

Cactus Cactus Mini Ass/2 B2516026 12,5x5xH12cm

Cactus Small

Cactus Large

B2513007 20x7,5xH20cm

B2513009 24x22,5xH39,5cm

Cactus Medium

Cactus X-Large

B2513008 18,5x16,5xH29cm

B2513008L 32x28xH60cm

Marie Michielssen

Pot Wire Netting Hanging Army Green B7217011 D20 H20cm

Iron Hanger Black

Mospot Large Ass/2

B7217015 34x23 H55cm

B3909006 D23 H16cm

Marie Michielssen

Canvas Bags

Canvas Large Hanging Ass/4 Colours B7217013 D20 H20cm

Marie Michielssen

Canvas Ass/3 Army Green B7217014 D30 H30cm D35 H35cm D40 H40cm

Canvas Cylinder 2 handles Ass/3 White B7211313 D27 H34cm

Marie Michielssen

Cage

Pot in a cage White

Pot in a cage Army Green

Pot in a cage Black

B7217050 D37 H46cm

B7217051 D37 H46cm

B7217052 D37 H46cm

Marie Michielssen

Iron Jar

"AN OBJECT CAN ONLY BE CONSIDERED GOOD WHEN EVERYTHING IS IN BALANCE: THE MATERIALS, THE COLOURS, THE SHAPE â&#x20AC;¦"

Casa Luis

Marie Michielssen

Terrazzo

Marie Michielssen

Paper Bags

MARIE’S DESIGNS ARE NOT ONLY CHARACTERIZED BY USING GRAPHIC PRINTS, BUT ALSO BY A PREFERENCE FOR MATERIALS WITH A SOUL, LIKE PAPER, CANVAS, CONCRETE…

Marie Michielssen

Mosaic

Marie Michielssen

Zig-Zag

Concrete Pot Zig-Zag Ass/3 Colours B7217007 22x22 H22cm Concrete Pot Graphic Mixed Grey B7217009 15x15 H15cm

Marie Michielssen

Prints Pot Marie S B7216814 11x11 H11cm ASS⁄4 Pot Marie M B7216815 13x13 H13cm ASS⁄4 Pot Marie L B7216816 15x15 H15cm ASS⁄4

Marie Michielssen

Black/White

Bak Marie L Black/White

Bak Marie S Black/White

Pot Marie L Black/White

Pot Marie M Black/White

Pot Marie S Black/White

B7213205 34x11 H11cm ASS⁄3

B7213204 23x11 H11cm ASS⁄3

B7213203 15x15 H15cm ASS⁄3

B7213202 13x13 H13cm ASS⁄3

B7213201 11x11 H11cm ASS⁄3

Marie Michielssen

Shelf

Iron Shelf A4 Black

Iron Jar Rectangular Black

Iron Jar S Black

Iron Jar M Black

B7217077 32x24 – H6cm

B7217078 24x7 – H4cm

B7217079 8x8 – H10cm

B7217080 20x20 – H20cm

Iron Jar L Black

Plant Tray Black

Planter Grid Army Green

Shelf S Black

B7217081 26x26 – H26cm

B7217082 62x27 – H60cm

B7217083 60x25 – H78cm

B7217084 15,5x15 – H15cm

Shelf S White

Shelf S Army Green

Shelf L Black

Shelf L White

B7217085 15,5x15 – H15cm

B7217086 15,5x15 – H15cm

B7217087 20x20 – H21,5cm

B7217088 20x20 – H21,5cm

Shelf L Army Green

Planter Cage (Incl. pot) Black

Planter Cage (Incl. pot) White

Planter Cage (Incl. pot) Army Green

B7217089 20x20 – H21,5cm

B7217090 40x40 – H74,5cm

B7217091 40x40 – H74,5cm

B7217092 40x40 – H74,5cm

Marie Michielssen

Pot Marie Mosaic Black/Gold

Pot Marie Mosaic Gold

Pot Marie Mosaic S Gold

Pot Marie Mosaic M Gold

Pot Marie Mosaic Green

B7217097 15x15 – H15cm – Ass/2

B7217098 17x17 – H17cm – Ass/2

B7217099 23x11 – H11cm

B7217100 11x11 – H11cm

B7217101 13x13 – H13cm

B7218329 11x11 H11 cm

B7218330 13x13 H13 cm

B7218331 15x15 H15 cm

B7218332 17x17 H17 cm

B7218333 22x22 H22 cm

Pot Marie Mosaic L Gold

Pot Marie Mosaic Black/White

Pot Marie Mosaic Square

Pot Marie Mosaic Blue

B7217102 22x22 – H22cm

B7217001 11x11 – H11cm – Ass/2

B7217002 13x13 – H13 cm – Ass/2

B7217003 15x15 – H15cm – Ass/2

B7217004 17x17 – H17cm – Ass/2

B7218334 7,5x7,5 H7,5 cm

B7218335 11x11 H11 cm

B7218336 13x13 H13 cm

B7218337 15x15 H15 cm

B7218338 17x17 H17 cm

Pot Marie Mosaic Black/White

Pot Marie Dusty White

Pot Marie Cement Colour

Pot Marie Orange

Pot Marie Mosaic Blue

Paper Bag S

Paper Bag M

Paper Bag L

B7217005 22x22 – H22cm – Ass/2

B7217006 23x11 – H11cm – Ass/2

B7218301 13x13 H30 cm

B7218305 22x11 H40 cm

B7218300 18x10 H18 cm

B7218339 22x22 H22 cm

B7218316 D21 H22 cm

B7218317 D30 H38,5 cm

B7218318 D35 H50 cm

Pot Marie Pink

Pot Marie Light Blue

Pot Marie Yellow

Pot Marie Red

Pot Marie Mosaic Green

Pot Granito Brown

Pot Terrazzo

B7218306 22x10 H18 cm

B7218302 11x11 H25 cm

B7218303 15x15 H15 cm

B7218304 22x22 H22 cm

B7218328 7,5x7,5 H7,5 cm

B7217053 D18 H18cm

B7217054 D25 H25cm

B7218342 D18 H18 cm

B7218343 D25 H25 cm

Marie Michielssen

Pot Marie Grid

Vase Marie Grid

Pot Marie Grid

B2619011 28,5x28,5 H25cm

B2619012 20,5x20,5 H33,5 cm

B2619013 24x24 H41 cm

B2619014 30,5x30x5 H8,5 cm

Plant Pot Oval Grey Concrete

Pot Art Deco Round Grey Concrete

B7218508 D15 H15 cm

B7219100 21x15 H13 cm

B7219101 34x23 H20 cm

B7219102 55x36 H21 cm

B7219103 D38 H38 cm

Pot Concrete Rond Blue

Pot Art Deco Round Grey Concrete

Pot Seventies Grey Concrete

Pot Seventies Grey Concrete L

B7218510 D25 H25cm

B7218511 D27 H27 cm

B7218512 D30 H30 cm

B7219104 D43 H25 cm

B7219105 22x22 H20 cm

B7219106 32X32 H30 cm

Pot Concrete Rond Reg Brown

Pot Marie Black-Green- White

B7218513 D13 H13 cm

B7218514 D15 H15 cm

B7218515 D20 H20 cm

B7218516 D25 H25cm

B7219637 L13 x B13 x H13 cm

B7219638 L17 x B17 x H17 cm

B7219639 L22 x B22 x H22 cm

Pot Concrete Rond Naturel

B7218501 D13 H13 cm

B7218502 D15 H15 cm

B7218503 D20 H20 cm

B7218504 D25 H25cm

Pot Concrete Rond Naturel

Pot Concrete Rond Blue

B7218505 D27 H27 cm

B7218506 D30 H30 cm

B7218507 D13 H13 cm

Pot Concrete Rond Blue

B7218509 D20 H20 cm

BART LENS Bretelle EN In his small fisherman’s home on the Belgian coast, Bart Lens, founder of LENS°ASS, architect, designer, artist and rationalist and master in finding creative solutions to making optimal use of scarce space, invented a new way of creating a visual partition between a living environment and the world outside: Bretelle, a number of copper shelves that can be hung in front of the window with suspenders, and filled with greenery. NL Bart Lens, oprichter van LENS°ASS, architect, ontwerper, kunstenaar, rationalist en meester in het vinden van creatieve oplossingen om ruimte optimaal te benutten, bedacht in zijn klein vissershuis aan de Belgische kust een nieuwe manier om een visuele afscheiding te creëren tussen leefomgeving en buitenwereld: Bretelle, een aantal koperen leggers die je met ‘bretellen’ voor het raam kunt hangen en eventueel een groene invulling kunt geven. FR Bart Lens, architecte, concepteur, artiste, rationaliste et fondateur de LENS°ASS, est passé maître dans les solutions ingénieuses permettant d'exploiter au mieux l'espace disponible. Dans sa maisonnette de pêcheur à la côte belge lui est venue l'idée d'une séparation visuelle entre le séjour et le monde extérieur : Bretelle, c'est-à-dire la superposition de quelques étagères en cuivre reliées les unes aux autres par des bretelles. Suspendues devant la fenêtre, elles sont éventuellement garnies de végétation.

DE Bart Lens ist Gründer von LENS°ASS, Architekt, Designer, Künstler, Rationalist und Meister im Finden von kreativen Lösungen, um Raum optimal zu nutzen. So erfand er in seinem kleinen Fischerhaus an der belgischen Küste eine neue Art der visuellen Trennung zwischen Lebensraum und Außenwelt: Bretelle, einige Kupferbalken, die Sie mit „Hosenträgern“ ans Fenster hängen können und die Sie eventuell mit Grün bestücken können. IT Bart Lens, fondatore di LENS°ASS, è un architetto, designer, artista e razionalista, nonché un un autentico maestro nel trovare soluzioni creative per ottimizzare al massimo ogni spazio. Nella sua piccola casa di pescatori sulla costa belga ha inventato un nuovo modo per creare una separazione visiva tra l’ambiente interno e il mondo esterno dal nome Bretelle, ovvero delle mensole in ottone da appendere davanti alla finestra con delle vere “bretelle” e da riempire eventualmente con un po’ di verde.

Plant Hanger + Leather Belts Black

Plant Hanger + Leather Belts White

B7217041 115x20 H4cm

B7217042 115x20 H4cm

RENÃ&#x2030; BARBA Pure Terra / Antes

René Barba

Round Hanging Pot S

Round Hanging Pot L

Round Standing Pot with Saucer

Bol Pot with Saucer

B7218150 D12 H11 cm

B7218151 D15 H14 cm

B7218152 D15 H16 cm

B7218153 D15 H17 cm

Conical Pot with Saucer S

Conical Pot with Saucer L

Vase Antes Blue

Vase Antes Red/Green

B7218154 D15,5 H18 cm

B7218155 D25 H27,5 cm

B7219020 D13 H29,5 cm

B7219021 D13,5 H38,5 cm

Pot Antes Green

Vase Antes Black/Rouge

Platter Antes Blue

B7219022 D12,5 H18 cm

B7219023 D11 H29 cm

B7219024 D18 H3 cm

SERAX Sixties

Serax

SERAX

Jars

Glazed Shades

Brownie

Nature

Brownie

The richness I achieve comes from Nature, the source of my inspiration. (Claude Monet)

NATURE

100

101

NATURE

102

NATURE

103

104

105

NATURE

106

107

Chocolat

108

109

Gold, copper & brass

110

111

Bain Blanche

112

113

Speckles

114

115

Speckles

Ocean

116

117

Speckles

Black ancient

118

119

BLACK ANCIENT

120

121

CRAQUELÉ

Craquelé

122

123

Terra Cotta Terra Cotta 124

PRODUCT OVERVIEW

125

PRODUCT OVERVIEW

126

PRODUCT OVERVIEW

Pot Rustic White Beige

Pot Oval Rustic White Beige

Pot Structure Green

Pot Rockstone

B0919001 D10,5 H9,5 cm

B0919002 D14,5 H13,5 cm

B0919003 D18,5 H17,5 cm

B0919004 D23,5 H22 cm

B0919006 26x15,5 H24 cm

B1119001 D17 H16 cm

B1119002 D20 H20 cm

B1119003 D24 H24 cm

B3819001 15x15 H11 cm

B3819002 17x17 H13 cm

Vase Rustic White Beige

Pot Seagrass Green

Vase Seagrass Green

Pot Rockstone

Pot Tile Terracotta

B0919007 D17,5 H30 cm

B0919008 D13 H11,5 cm

B0919009 D16,5 H13,5 cm

B0919010 D17,5 H14,5 cm

B0919011 D16 H24 cm

B3819003 20x20 H15 cm

B3819004 25x25 H19 cm

B3819005 15x15 H11 cm

B3819006 17x17 H13 cm

B3819007 20x20 H15 cm

Pot Flame Rose

Pot Tile Terracotta

Pot Wave Yellow

Pot Wave Geel

Pot Ribs Swamp Green

B0919012 D10 H9 cm

B0919013 D12,5 H11 cm

B0919014 D14 H13 cm

B0919015 D15,5 H14 cm

B0919016 D17,5 H16,5 cm

B3819008 25x25 H19 cm

B3819009 13x13 H11 cm

B3819010 16x16 H14 cm

B3819011 20x20 H17 cm

B4219001 D9 H8 cm

Pot Flame Light Green

Pot Ribs Blue Grey

Pot Ribs Swamp Green

Pot Ribs Bleu Grey

Pot Ribs Swamp Green

Pot Ribs Blue Grey

B0919017 D10 H9 cm

B0919018 D12,5 H11 cm

B0919019 D14 H13 cm

B0919020 D15,5 H14 cm

B0919021 D17,5 H16,5 cm

B4219002 D9 H8 cm

B4219003 D12 H11 cm

B4219004 D12 H11 cm

B4219005 D14 H12,5 cm

B4219006 D14 H12,5 cm

127

PRODUCT OVERVIEW

128

PRODUCT OVERVIEW

Pot Ribs Swamp Green

Pot Ribs Bleu Grey

Pot Ribs Swamp Green

Pot Ribs Blue Grey

Vase Mystic Print Round

Pot Round Mosaic Terracotta

Pot Large Mosaic Terracotta

B4219007 D15,5 H14,5 cm

B4219008 D15,5 H14,5 cm

B4219009 D20 H16 cm

B4219010 D20 H16 cm

B7419001 D17 H25,5 cm

B7419017 D18,5 H18 cm

B7419018 D21,5 H20,5 cm

B7419020 D17 H9 cm

B7419021 D22 H12 cm

Pot Mystic Print Round Grey

Pot Low Mystic Print Round Grey

Pot Round Circles

Pot Wide Circles

B7419002 D12,5 H11,5 cm

B7419003 D16 H14,5 cm

B7419004 D18,5 H17,5 cm

B7419005 D22 H20 cm

B7419006 D17 H9,5 cm

B7419022 D11 H10 cm

B7419023 D14 H13 cm

B7419024 D17 H15,5 cm

B7419025 D20,5 H18,5 cm

B7419026 26x15 H12,5 cm

Pot Low Mystic Print Round Grey

Pot Conic Black

Pot Handles Green

Pot Costa S Green

B7419007 D21,5 H12 cm

B7419008 D10,5 H8 cm

B7419009 D12 H10,5 cm

B7419010 D14,5 H11 cm

B7419011 D17,5 H13 cm

w D16 H16 cm

B7619002 D18 H18 cm

B7619003 D20 H20 cm

B7619004 D25 H25 cm

B7619005 D18,5 H19 cm

Pot Conic Black

Vase Mosaic Terracotta

Pot Round Mosaic Terracotta

Pot Costa M Green

Pot Costa L Green

Pot Lines Green

B7419012 D19 H17 cm

B7419013 D22 H18 cm

B7419014 D17 H26 cm

B7419015 D13 H11,5 cm

B7419016 D16 H15 cm

B7619006 D21 H21 cm

B7619007 D25 H26 cm

B7619011 D26 H28 cm

B7619012 D30 H32 cm

B7619013 D40 H44 cm

129

PRODUCT OVERVIEW

130

PRODUCT OVERVIEW

Pot Snake XS Sand

Pot Snake S Sand

Pot Snake M Sand

Pot Snake L Sand

Pot Fossil XS Black

Pot Fossil S Black

Pot Fossil M Black

Pot Egypt S Sand

Pot Egypt M Sand

B8119001 L11,5 x W11,5 x H12 cm

B8119002 L13,5 x W13,5 x H15 cm

B8119003 L15,5 x W15,5 x H18,5 cm

B8119004 L15,5 x W15,5 x H24 cm

B7419030 L11 x W11 x H10,5 cm

B7419031 L14,5 x W14,5 x H13,5 cm

B7419032 L18 x W18 x H16,5 cm

B1819001 L21,5 x W21,5 x H19 cm

B1819002 L32 x W32 x H29 cm

Pot Perforation XS Black

Pot Perforation S Black

Pot Perforation M Black

Pot Perforation L Black

Pot Pharaoh S Grey

Pot Tire S Natural

Pot Tire M Natural

Pot Tire L Natural

Pot Brick S Black

Pot Brick M Black

B7419038 L16 x W16 x H14 cm

B7419039 L19 x W19 x H17 cm

B7419040 L22 x W22 x H20 cm

B7419041 L25,5 x W25,5 x H22,5 cm

B8019001 L16,5 x W16,5 H11 cm

B3519260 L14 x W14 x H11 cm

B3519261 L18 x W18 x H15 cm

B3519262 L22 x W22 x H19 cm

B3519263 L15 x W15 x H15 cm

B3519264 L19 x W19 x H19 cm

Pot Pharaoh M Grey

Pot Pharaoh L Grey

Pot Obelisk M Grey

Pot Obelisk L Grey

Pot Obelisk XL Grey

Pot Triangle S Green

Pot Triangle M Green

Pot Triangle L Green

Pot Brick L Black

Pot Low Brick Black

B8019002 L20 x B20 H13 cm

B8019003 L22 x W22 H17,5 cm

B8019004 L20 x W20 H13 cm

B8019005 L22 x W22 H17,5 cm

B8019006 L29 x W29 H23 cm

B3819020 L18 x W18 x H16 cm

B3819021 L21 x W21 x H19 cm

B3819022 L25 x W25 x H23 cm

B3519265 L19,5 x W19,5 x H23 cm

B3519266 L17,5 x W17,5 x H10,5 cm

Pot Fossil XS Brown

Pot Fossil S Brown

Pot Fossil M Brown

Pot Fossil L Brown

Pot Fossil L Black

Pot Shell XS Blue

Pot Shell S Blue

Pot Shell M Blue

Pot Shell L Blue

B7419034 L11 x W11 x H10,5 cm

B7419035 L14,5 x W14,5 x H13,5 cm

B7419036 L18 x W18 x H16,5 cm

B7419037 L21,5 x W21,5 x H20 cm

B7419033 L21,5 x W21,5 x H20 cm

B5519110 L9,5 x W9,5 x H8 cm

B5519111 L12 x W12 x H9 cm

B5519112 L14,5 x W14,5 x H12 cm

B5519113 L17 x W17 x H16,5 cm

131

PRODUCT OVERVIEW

132

PRODUCT OVERVIEW

Pot Zebra M Black-White

Pot Zebra L Black-White

Pot Zebra XL Black-White

Pot Zebra S Black-White

B4219012 L13,8 x W12,5 x H10,5 cm

B4219013 L15,7 x W13,8 x H12,5 cm

B4219014 L18 x W16 x H13,5 cm

B4219011 L10,5 x W9 x H7,5 cm

Pot Cone

Pot Inis

B9119001 D18 H17 cm

B9119002 D24 H22 cm

B9119003 D28 H26 cm

B9119004 D35 H32 cm

B9119005 D21 H17 cm

Pot Inis

B9119006 D25 H21 cm

B9119007 D30 H25 cm

B9119008 D35 H29 cm

Pot Stonewash Round

B5819001 D12 H9,5 cm

B5819002 D14 H11 cm

Pot Marrakech S Brown

Pot Marrakech M Brown

Pot Marrakech L Brown

Pot Marrakech XL Brown

B4219015 L9,5 x W9,5 x H9 cm

B4219016 L11,5 x W11,5 x H12 cm

B4219017 L13,5 x W13,5 x H14 cm

B4219018 L16 x W16 x H16 cm

Pot Lily Straight S Pink

Pot Lily Straight M Pink

Pot Lily Straight L Pink

Pot Lily Rounded S Pink

Pot Stonewash Round

B4219019 L12 x W12 x H13 cm

B4219020 L14 x W14 x H14,5 cm

B4219021 L17,5 x B17,5 x H18 cm

B4219022 L13,5 x W13,5 x H12 cm

B5819003 D17 H14 cm

B5819004 D21 H16 cm

Pot Lily Rounded M Pink

Pot Lily Rounded L Pink

Pot Sahara S Ocher

Pot Sahara L Ocher

B4219023 L15,5 x W15,5 x H14 cm

B4219024 L18,5 x W18,5 x H16,5 cm

B3519267 L14 x W14 x H13 cm

B3519268 L17,5 x W17,5 x H17 cm

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ABOUT SErAx

ABOUT SERAX ABOUT SERAX Serax enhances your home, adds personality to your interior, and creates unforgettable moments at the dining table. relying only on the most passionate designers from all over the globe. From Vietnam through Antwerp to Portugal, our items are manufactured by skilled craftsmen who respect the basic idea of each design. Our collections are unique for their shapes, materials and style. Serax looks for beauty every day, for the good things that make life worth living, the things that create a home that inspires happiness. To experience, to share, and to discover. Axel Van Den Bossche CEO & FOUNDER SERAX

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ABOUT About SErAx Serax

ABOUT Serax SErAx About

WE HONOUR OUR FAMILY ROOTS

Serax is the brainchild of SErge and Axel Van Den Bossche. Two brothers who were brought up amidst the flowerpot trade in their mother’s business. Over the past thirty years, the small-scale business that started up in a garage in 1986 has grown into a multinational with over 65 employees and a head office in Antwerp. Today, the company is led by Axel. Axel’s wife – Marie Michielssen – is Serax’ house designer. She is the creator of, amongst other things, the famous ‘Cactus Vase’. Serax is a family business where passion runs through the veins.

WE DESIGN HAPPINESS

All Serax collections – from tableware, glass, and furniture to flowerpots and lighting – are all carefully chosen for the purpose of creating interiors that bring happiness. The interior of a home is the mirror of the personality of the people living in it. Therefore, Serax and its team of designers only selects and edits products that have soul.

Working with well-known and lesser known designers is built into Serax’ DNA. in 1990, the brand started a tentative collaboration with Peter Arts, which was quite revolutionary in the florist design industry. One year later, Serax achieved international fame, thanks to the collaboration with floral artist Daniel Ost, who designed ‘The Flower Booth’ for the French design fair Maison & Objet. The seed was planted. Since then, Serax has entered into dozens of partnerships that have resulted in renowned collections and success at an international level.

WE CHERISH DESIGNERS

WE HAVE A TABLEWARE LOVE STORY When founder Axel met ceramic artist roos van de Velde in 2009, he wasn’t aware that this encounter would change the future of his company forever. After the launch of her tableware collection, starred restaurants from all over the world suddenly lined up to order from Serax. Today, Serax is the number one reference for Michelin chefs to provide them with the necessary creative porcelain or ceramics that enhance the aesthetics of their dishes. 4 136

Over the past thirty years, Serax has been growing at a very fast rate. Yet it has never lost track of its basic principles. Therefore, every collection is crafted traditionally. Serax travels the globe with selected prototypes from designers to find the right craftsmen to manufacture on a larger scale. From Vietnam through Antwerp to Portugal. Always in line with the creator’s design and philosophy.

WE BELIEVE CRAFTSMANSHIP IS THE ONLY WAY

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DESiGNErS Designers

DESIGNERS

STUDiO NEDDA rENATE VOS

ANDrEA CrOONENBErGHS BrENT NEVE - GiEL DEDEUrWAErDEr

ANN VAN HOEY GriNT

ANTONiNO SCiOrTiNO

CHArLES KAiSiN

PJ MArES

NADiA GALLArDO

MiEL CArDiNAEL PAOLA NAVONE

STUDiO SiMPLE

ViNCENT VAN DUYSEN

SErGiO HErMAN

MAriE MiCHiELSSEN

BArT LENS

SYLVAiN WiLLENz

MArCEL WOLTEriNCK MErCi

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Designers DESiGNErS

MAriANNE DE COCK

DiALECT ANiTA LE GrELLE

LUCA BEEL - ADriAAN TAS

FiLiP JANSSENS

EVELiEN BLEUMiNK PAULiNE PLUS LUiS

FELix rOOBrOUCK

PiET BOON

BEA MOMBAErS

PASCALE NAESSENS

FCK – FréDériCK GAUTiEr PEPiJN TYVAErT KOEN VAN GUiJzE

KiKi VAN EiJK BELA SiLVA LAUrEN VAN DriESSCHE rOOS VAN DE VELDE rENé BArBA iSABELLE DE BOrCHGrAVE

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SCENOGrAPHY BY STUDiO SiMPLE – AT THE 30TH ANNiVErSArY OF SErAx

E-SHOP

EN Via the Serax e-Shop (shop.serax.com) customers can order 24/24. This user-friendly customer portal allows perusal of the entire catalogue of products. The simple interface and extra features such as artist’s impressions and related products deliver an excellent shopping experience to the customer. Do you not have entrance rights to the e-Shop? request your login via info@serax.com. Attention: the e-Shop is NOT open to private persons. NL Via de Serax e-Shop (shop.serax.com) kunnen klanten 24/24 hun bestellingen plaatsen. Deze gebruiksvriendelijke klantenportal biedt toegang tot de volledige catalogus van producten. De eenvoudige interface en extra features zoals sfeerbeelden en aanverwante producten bezorgen de klant een uitstekende winkelervaring. Nog geen toegang tot de e-Shop? Vraag uw login aan via info@serax.com. Opgelet: De e-Shop is NiET toegankelijk voor particulieren. FR La clientèle peut passer commande 24 heures sur 24 via l’e-Shop de Serax (shop.serax.com). Ce portail convivial donne accès à l’intégralité du catalogue de produits. L’interface simplifiée et les fonctions supplémentaires, par exemple les images d’ambiance et les produits relatés, améliorent encore l’expérience et la facilité d’achat. Vous n’avez pas encore d’accès à l’e-Shop ? Demandez votre login à l’adresse info@serax.com. Attention, la boutique virtuelle n’est PAS accessible aux particuliers.

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DE Über den Serax e-Shop (shop.serax.com) können Kunden ihre Bestellungen rund um die Uhr aufgeben. Dieses benutzerfreundliche Kundenportal bietet Zugang zum vollständigen Produktkatalog. Das übersichtliche interface und zusätzliche Features, wie Beispielfotos und verwandte Produkte verschaffen dem Kunden eine hervorragende Kauferfahrung. Noch keinen zugang zum e-Shop? Fordern Sie ihre Login-Daten über info@serax.com an. Achtung: Der e-Shop ist für Privatkunden NiCHT zugänglich. IT Nell’e-Shop di Serax (shop.serax.com) i nostri clienti hanno l’opportunità di eseguire le proprie ordinazioni 24 ore su 24. il portale dedicato alla clientela, caratterizzato da una grande facilità d’uso, propone l’intero catalogo dei nostri prodotti. L’interfaccia intuitiva e le caratteristiche aggiuntive, quali l’impiego di immagini d’atmosfera e il suggerimento di prodotti affini, offre alla nostra clientela una perfetta esperienza di acquisto. Non disponete ancora dell’accesso al nostro e-Shop? richiedete i dati di accesso scrivendo all’indirizzo info@serax.com. Attenzione: l’e-Shop è riservato UNiCAMENTE ai clienti professionali.

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CONTACT Benelux & France Headofﬁce & Showroom Veldkant 21, 2550 Kontich T +32 3 458 05 82 F +32 3 458 05 84 info@serax.com www.serax.com Export Veldkant 21, 2550 Kontich T +32 3 458 05 82 F +32 3 458 05 84 alexander@serax.com www.serax.com

HOSPITALITY

Hospitality Director Global Nico Sas Veldkant 21, 2550 Kontich T +32 3 458 05 82 F +32 3 458 05 84 nico@serax.com www.serax.com France, Switzerland & Eastern Europe Frank de Lombaert frank.de.lombaert@serax.com T +32 3 458 05 82 Southern Europe & Latin America Giancarlo Gallo giancarlo@serax.com M +34 638 42 21 22

Press Aurélie Hurlet T +32 3 458 05 82 aurelie@serax.com

Finland & Baltics Forma Ninati Oy T +35 8 400 318288 nina.tommila@formaninati.com Norway Woods as Oscarsgate 41a 0258 Oslo T +47 905 59 230 woodsagentur@gmail.com Italy Disruptive Design Lab T + 39 392 3736220 T + 39 346 3797787 info@ddlab.it

The Netherlands Roderick Van Den Biezenbos roderick@serax.com M +31 6 114 344 86 France Julien Costantini région Grand Ouest julien.chr@serax.com M +33 6 281 187 02 Pascal Martel région Sud, rhône-Alpes pascal.martel@serax.com M +33 6 222 343 16

Poland Gawlik Design Ewelina Gawlik

M +48 668 304 971 ewelina@gawlikdesign.eu

Germany Serax Germany Judith Wetterauer Industriepark 104 74706 Osterburken T +49 6 29141668820 Judith.de@serax.com www.serax.com Spain Soucheiron & Partners C/ Bailen, 65 , Bajos 2 E-08009 Barcelona ( Spain) T +34 931 188 795 +34 672 110 669 comercial@soucheiron.es

Belgium Vincent De Winter Antwerpen, Limburg, Liège, Namur & Luxembourg vincent.de.winter@serax.com M +32 4 744 726 82 Pascal Balduck Oost-Vlaanderen, WestVlaanderen, Henegouwen & Vlaams Brabant pascal@serax.com M +32 4 796 255 98

United Kingdom & Ireland NR&A Ltd * UK Frogmary Green Farm West Street South Petherton Somerset TA 13 5DJ United Kingdom 07887550955 nick@nranda.com www.nranda.com

Sweden CF Lifestyle Agency Carla Franchetti hello@carlafranchetti.com T +46 709 93 22 62

Germany Jochen Wolthaus Germany, Austria jochen@serax.com M +49 151 23 01 18 62 Andreas Westhäussler North Germany andreas@serax.com M +49 175 372 09 13 Steff Rau Central Germany steff@serax.com M +49 175 322 43 30

Bruno Ortiz région Île de France bruno@serax.com

Photography Siska Vandecasteele www.sispict.be Marc Wouters www.marcwouters.be

Layout Serax Concept & Design undercast www.undercast.com

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