SALES PROMOTION 2019
Rosenthal 2019 Calendar Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Roll out → 100 years’ Bauhaus → Walter Gropius → RaR POS
Roll out → Junto- Taste your Life 2.0
Promotions
Seasons
Brillance White
Christmas
TAC – 4+2 Brillance White Sets Vases Vases
Vases Vases
Specials
Bethan Laura Wood → Rhythm Bethan Laura Wood → Tongue Zaha Hadid Fascination in glass
Basics
Cilla Marea
Standard POS Material Leaflets
RADICALLY CONTEMPORARY
100 Years Bauhaus → 1919–2019 Selb. In 1919, Walter Gropius (1883-1969) founded the State Bauhaus in Weimar as a place for experimenting with integrated designs, so creating the foundations of modern architecture and design. In 1963, many years after the Bauhaus was closed, he received an enquiry from Philip Rosenthal, son of the company founder and visionary chairman of the board: the commission to build the new Rosenthal production site at Rothbühl for
Bauhaus building in Dessau by Walter Gropius, 1926
Rosenthal am Rothbühl by Walter Gropius, 1964
the world-famous porcelain manufacturer in Selb. Not only did this project turn into a revolutionary and modern industrial building reflecting Bauhaus and, with TAC, one of the most successful porcelain series in the world, but also a deep friendship between two humanists who have changed our way of thinking and acting.
Rosenthal am Rothbühl → Walter Gropius That co-operation with Walter Gropius is not only a milestone and a special treasure in the company’s history but also a significant part of Bavaria’s architecture and design history. Until this day, the Rosenthal porcelain factory at Rotbühl has
Rosenthal am Rothbühl by Walter Gropius, 2018
Rosenthal am Rothbühl by Walter Gropius, 2018
been a sophisticated manufacturing site for Rosenthal porcelain in which craftsmanship, art and highly modern technology are united, following the Bauhaus ideas.
rosenthal loves bauhaus → TAC Stripes 2.0
Railing in the interior of the porcelain factory
Swing roof at the entrance to Rosenthal am Rothbühl
Rosenthal revives the Stripesmotif designed by Walter Gropius on the 1969 TAC range and transfers it to a limited edition tea set made of black porcelain with a powder platinum motif as well as to a complete TAC set collection that re-interprets the original design. The latter is reminiscent of the Rosenthal Rotbühl site’s colours inspired by Bauhaus, taking up its façade elements made of exposed concrete in some items.
Limited Edition→ TAC Stripes Limited edition 3-piece set consisting of teapot, milk jug and sugar bowl (Limited edition: 100 sets)
Time-limited in 2019 for plates and cups
rosenthal loves bauhaus → POS Communication Special showcase > Decoration cubes (100 x 60 x 40 cm) > Back walls (180 x 90 cm) > Window transfer > Promotional stand-up display, 4+2 promotion Standard package > SFD poster > Window transfer > A4 stand-up display sets
→ Online > Social media campaign > Bauhaus website with dealer nominations > Online banner > TAC short clips > TAC production film
Text backwalls can be produced in all languages.
rosenthal loves bauhaus → Advertising material
Window transfer
SFD poster, 138 x 120 cm
Fabric carrier bags, 37 x 43 cm
→ Indoor > table display, 50 and 40 cm printed on both sides
rosenthal loves bauhaus → Magazine Radically Contemporary The publication continues the series of Rosenthal customer magazines. Diverse background stories provide an interesting insight into world of Bauhaus.
Radically Contemporary → Exhibition In this anniversary year, Rosenthal will approach Walter Gropius’ work from two sides. The “Radically Contemporary” exhibition in the former office buildings of the Rosenthal site in Selb will show the visionary thinking of the designer, architect and person who was Walter Gropius, his work for Rosenthal and his charisma to this day. In the second part of the exhibition, unique product developments by internationally known designers as well as high school projects reaching as far as China, will
illustrate the huge influence of the Bauhaus movement on the design of the modern age. A virtual reality project will ensure an exceptionally emotional experience, allowing an interactive tour of the inside of the Rosenthal site at Rotbühl that was opened in 1967 and is now under preservation order. The exhibition will open its doors for this first time on the occasion of the Night of Culture in Selb on 6 April 2019.
The exhibition at the POS >K ick-off in time with MCBW in Munich: Rosenthal Store, Munich 9.– 17. March 2019 Information about the exhibition on request, please contact us.
BAUKULTURFÜHRER 118 ROSENTHAL AM ROTHBÜHL Selb
Walter Gropius
118
HERAUSGEBERIN: NICOLETTE BAUMEISTER · BÜRO WILHELM. VERLAG
Making-of the Virtual Reality Experience at the Rosenthal factory at Rothbühl
Deutsch / English
Baukulturführer, Issue 118, Rosenthal am Rothbühl Publisher: Nicolette Baumeister, Büro Wilhelm Verlag
TAC White → 4+2 promotion Using his experience with the processes in a modern porcelain factory, in 1969, Walter Gropius and his Boston office (The Architects Collaborative) developed the TAC range which, still to this day, is one of the most successful porcelain series in the world, embodying the Bauhaus tradition with its design.
Table display
Promotional stand-up displays
POS material >P romotional stand-up display, 4+2 promotion >T able display, 45 x 55 cm + 20 x 35 cm (two sides with and without 4+2 promotion) > SFD poster, 138 x 120 cm
SFD poster, 138 x 120 cm
Bethan Laura Wood She loves to experiment. Colours, patterns and materials in particular. The works of Bethan Laura Wood move between art, design and craftsmanship. All of them being quite extravagant items. The English designer, who has her own studio in London, studied Product Design at the Royal College of Art under Martino Gamper and Jurgen Bey. She designs furniture, lamps, jewellery and carpets - for manufacturers such as Moroso, Hermès and Kvadrat.
Photo: Matteo Bellomo/Fabrica
Decoration concept for Hermès
For Rosenthal, Bethan Laura Wood dared to approach a real classic: the TAC porcelain set that Walter Gropius developed in the 1960s with his architectural practice by the name of The Architects Collaborative.
Bethan Laura Wood → TAC reloaded
Tongue by Bethan Laura Wood
At the Rosenthal Creative Center
Rhythm by Bethan Laura Wood. The new decor on TAC is reminiscent of overlapping warp and weft threads inspired by Bauhaus and the weaving works of Anni and Josef Albers.
Zaha Hadid
Contrast is key - following this motto, Zaha Hadid created a collection of extraordinary vases, bowls and table lights in platinum, black-matte, white-matte and white-gold that fully shadows the Iraqi-British architect's design principles: free in form, organically flowing in character and extravagant in style.
Photo: Brigitte Lacombe
Biography Zaha Hadid (1950–2016) from Iraq was one of the most wellknown architects in the world. Her bold designs were long considered impossible to build. In 2004, she was the first woman to be awarded the Pritzker Prize. In 1979, she founded the architectural practice Zaha Hadid Architects after first completing her mathematics studies, then her diploma at the Architectural Association School in London. Projects with fashion icons such as Chanel and Louis Vuitton and brands such as adidas, Alessi, Artemide and B&B Italia highlighted her great creative potential and enthusiasm for continuously discovering new terrains. Her most important architectural work included the fire station on the Vitra campus in Weil am Rhein, which also promoted her breakthrough, the Guangzhou Opera House and the library on the Economics University campus in Vienna from 2013.
Miniature architecture The Lapp Collection is characterised by drop-shaped openings and their fine interplay of matte and shiny surfaces. Flowers can be arranged classically as well as very playfully sideways. While the Weave series embodies the perfect interaction of merging lines, as is typical for Hadid’s style, the Strip Collection is
sculptural. Based on a strict square that acts as the stand, the dynamic body of a vase arises, striving upwards similar to a building, ending in a perfectly round opening.
Lapp
Strip
Weave
Presentation concept by ZAHA HADID DESIGN
Exclusive collection booklet in leaflet format
Vase objects → Cédric Ragot
Special showcase >D ecoration cubes (100 x 60 x 40 cm) >B ack walls (180 x 90 cm), printed on both sides, with Cédric Ragot and Cairn Young > Window transfer
Vase objects → Cairn Young
Text backwalls can be produced in all languages.
Sell-in promotion Version 1
Version 2
Buy 20 Rosenthal vases from a free selection and get extra 15% discount.
Buy 40 Rosenthal vases from a free selection and get extra 20% discount.
Cilla Marea by Pietro Sedda
× The Saint Mariner
JUNTO  Eating, enjoying and celebrating life together – in an innovative and playful way, the new Rosenthal Junto design combines people and their love of good food from all over the world. Fine porcelain, sensual ceramics and warm wood blend subtly, allowing countless combinations for any cuisine. This is how Junto turns into a casual stage for modern dining without limits, yet with a good portion of individual style. Aquamarine and Opal Green beautifully complement the existing colour portfolio with subtle and expressive shades of blue and green.
Aquamarine is seen as the mother of all gems. Even the name takes up the close connection with nuances of sea water ranging from delicate to dark blue and their visual reflections and depths. The circular shades of the new Junto blue reflect the never ending variety of water. Broken up with pastel speckles in beige and cream, every plate is unique. Junto Aquamarine lends lightness and pleasant freshness on cream-coloured stoneware, turning the dining table into a place of well-being.
JUNTO → Aquamarine and Opal Green The harmonious shade of Opal Green complements the existing Junto porcelain colours Ocean Blue, Pearl Grey and White. It radiates peace, clarity and openness. The fine glazing that reminds us of the cool colour of gems puts the subtle diamond relief perfectly in the limelight, expressing its presence at the table, despite its sensitive modesty.
New → Magazine The popular Junto Magazine now has a new look. And more contemporary than ever on the subject of super food.
Magazine title
JUNTO → Summerfeeling Junto creates enthusiasm for more - mixing, exchanging, combining, testing and, of course, getting together. This makes Junto the perfect companion for a relaxed summer lounge session at home and delicious barbecue parties. Retailer activities (Developed for Germany, please feel free to adopt the concept to your market). Displaying Junto in a persuasive way to win a team event! > We will reward the four best Junto indoor displays with the motto “Summer feeling” from May to July 2019. > The winning teams (4 people from each retail partner taking part) can look forward to a weekend in Munich with Sebastian Copien or in Berlin with Sabine Hueck. Sell-in: Junto purchasing advantage! > From €1,000 net: 20 % bonus in kind (valid from February to the end of July 2019)
Sabine Hueck
Communication campaign 2 advertisements naming the retailer in high-circulation media with an extensive audience For example: Living at home, Schöner Wohnen Couch Style Online and influencer campaign Junto tester campaign About Rosenthal online channels
Sebastian Copien
_22Q2073
JUNTO→ A strong impression Special showcase > Decoration cubes (100 x 60 x 40 cm) > Back walls (180 x 90 cm) > Mobile motif plate (40 x 40 cm) > Window transfer > Promotional stand-up displays Standard package > SFD poster > Window transfer > A4 stand-up display sets
Taste your life - window transfer
Text backwalls can be produced in all languages.
→ Online > Social media campaign > Junto -Special → www.rosenthal.de > Junto tester campaign > Online banner > New Junto-Video
SFD poster, 138 x 120 cm
Alternative back wall motifs
→ NEW
Junto video clips – in different lengths and versatile use – on the sales floor or online.
Brillance White A surface meets a sphere. Tension is created. The enticing interaction between two perfect geometries - that is the idea of Brillance. And for this design, Bone China is particularly suitable. The material is not just translucent with a warm glow. Thin shards melt surface and sphere into one shape. Just as with the pots, cups and bowls that seem to hover over the table. The de-
Set promotion 18-piece table set 6 dinner plates, lip, 28 cm 6 soup plates, lip, 23 cm 6 breakfast plates, lip, 23 cm RRP €471.00 - promotional price → €369.00
sign highlights, however, are the collection’s different plates. They are available with an extra wide lip or with a slightly lowered well in the coup version. Minimalist design and crafted perfection are beautifully united here.
Between tradition and modern times Special showcase > Platforms (100 x 60 x 40 cm) > Back walls (180 x 90 cm) > Window transfer > Promotional stand-up displays Standard package > SFD poster > Window transfer > A4 stand-up display sets
Text backwalls can be produced in all languages.
The blaze of blossoms and colours of “Fleurs des Alpes” and “Fleurs Sauvages” is highlighted particularly well in combination with the pure, white collection items from the Brillance series. 18-piece table set 6 dinner plates, lip, 28 cm 6 soup plates, lip, 23 cm 6 breakfast plates, lip, 23 cm RRP €504.00 - promotional price → €399.00
Fascination in glass Glasswork has a long tradition and the craft of glass blowing is celebrated all over the world. Glass offers variety and brings brilliance to every table and every room. The new Rosenthal collections will win you over with their high-quality design, bril-
liant beauty, fine polishing technique and extraordinary shape. Be it glasses, vases, bowls or candlesticks - this elegant material is captivating in any shape.
Dandelion by Alvaro Uribe
Bowl on foot
Red wine
Champagne
Beak by Thomas Bastide
diVino glass set promotion 18-piece glass set 6 white wine goblet, 400 cm 6 red wine goblet, 480 cm 6 water tumbler, 440 cm RRP €159 - promotional price → €99
Sabine Ivey-Frank → SERPENTINE
Christmas The colder the weather outside, the warmer the lights behind the windows. Beautiful details made from shiny material that reflect the light, present a special flicker. Of course, this also
Formation As majestic as swans gliding through the water, the Swan Lights float shimmering over the table – especially beautiful in an elegant formation. Swan Lights gold
applies to the items with which we decorate our tables and rooms.
Spectacle This will turn dinner not only into an experience but into a spectacle: TAC Skin gold
Overlap What do porcelain and fashion have in common? Strong silhouettes for example. Squall Gold, Geode gold, Falda
Between art and magic Look out, it’s present time soon! The picture “Due Donne” by Leonor Fini shows a girl looking through a key hole only to see a creature of lights instead of a Christmas tree.
Text backwalls and window transfers can be produced in all languages.
Special showcase > Decoration cubes (100 x 60 x 40 cm) > Back walls (180 x 90 cm) > Window transfer Indoor > Stand-up table display set Standard package > SFD poster > Window transfer > A4 stand-up display sets
SFD poster, 138 x 120 cm
Window transfer, 90 x 30 cm
Table display, 45 x 55 cm + 20 x 35 cm
Rosenthal presentation concept Lively and versatile POS measures are an important part of a profound customer approach. The shop window is particularly valuable as the visiting card of a shop. It attracts attention and inspires new as well as existing customers again and again. With our Rosenthal basic package for attractive, brand-relevant shop window decoration, we are offering you the opportunity to turn your shop into an eye-catcher at all times, creating emotional shopping urges.
Benefit from our extensive selection of communication options. In addition to high-quality packages for selected special showcases, we are also offering other materials for individual shop window decoration. These can be ordered using the illustrated order form (please contact your Sales Partner or Frau Ingrid Hecht, Rosenthal Marketing Service ingrid.hecht@rosenthal.de).
Window transfer
SFD poster, 138 x 120 cm
2019 Decoration Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Sale
100 years’ Bauhaus TAC Stripes
Junto – Taste your Life 2.0
Brillance White
Christmas
Adaptable decoration concept
Communication support Also benefit from the comprehensive selection of communication options to use at the Point of Sale and for the increasingly significant online area.
Available advertising material, can be individually ordered: > Wide selection of SFD posters, 138 x 120 cm > Window transfer > Artist identification > Decoration service for special occasions by arrangement Please expect a processing time of 10 days including shipping (within Germany). New: >C ompletely revised collection leaflets with upgrade for all collections > Rosenthal Film Brand/Company > Rosenthal Film Squall >C omprehensive image material for easy download can be found in the Rosenthal Image Database www.rosenthal-imagebank.com
Rosenthal film: Squall
Rosenthal film: Brand/company
Rosenthal GmbH Philip-Rosenthal-Platz 1 | D-95100 Selb www.rosenthal.de