永遠為你明天諗多一步
Always think one more step for your tomorrow.
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About US P.6 - 9
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Symbols
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Products
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Promote
P.28 - 32 05
Statement of intent P.33
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Reference
P.34
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Our Purpose
百草堂 (Tomorrow Together) represents the Chinese medicine concept of healthy living and illness prevention. Tomorrow Together strongly believes that if everyone consumes food based on their own body constitution, it is effective in preventing ailments. So start by ‘Tomorrow Together’, find out your own body type and choose appropriate foods to achieve the Chinese medicine concepts of ‘medicine and food originate from the same source’ and ‘preventative treatment’. Tomorrow Together is not only a Chinese medicine manufacturer, but has developed an online health news social media. As we continue to develop wellness products (for example, drinks and beauty products etc.). The goal is to provide the public with multiple ways to learn about their own body types and find the most suitable way to healthy living.
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About Us
Our Values 百草堂/baak3 cou2 tong4 as a modern Chinese patent medicine brand, in addition to keeping pace with the times, but also to retain some of the virtues of Chinese culture. In the name “百草” (baakcou) means “over a hundred herbs”, while “堂”(tong) is commonly found in the names of drug stores in Chinese culture. It is said that in the feudal era, as an official, 張仲景 Zhang Zhongjing was not allowed to enter the home of civilians or approach them. But he cannot cure the people unless he touches them. Therefore, he put up a notice saying: On the second day of the first and 15th lunar month, “衙門 ” (yamen, a government office in feudal china) will be open to civilians for medical consultations. Because Zhang always sat in the hall of the 衙門 yamen for the people to see the doctor, so later on, in order to commemorate him, people called the doctor who sat in the pharmacy as “坐堂醫生”, which translates to a doctor sitting in the hall. Thus, when these doctors opened pharmacies, they would name their pharmacy as “××堂 ×× tang”. Hence the name of 百草堂. As for the English name of 百草堂, “Tomorrow Together”, it means the same as the literal meaning. Which means that we hope to overcome the challenges and difficulties of tomorrow and even the future together with the customers in a healthy way.
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Our Logo
Logo / Horizontal position
Logo / Vertical position
#ee6848
#000000
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Colour Palette Main colour #000000
#ee6848
#ffffff
Sub colour (more coming soon) #f2adb7
#c2b8d7
#f0c56b
#dab79e
#da6950
#414c5a
#2f3e3e
#92a785
#bad2d8
#f49b93
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Symbols
Icon Systems 1 Relieves heat, strengthens the spleen and dispels dampness. Replenishes blood and nourishes
2 Clears heat and detoxifies. Moistens the lungs
3 Clears heat and moistens the lungs. Nourishes yin and relieves dryness.
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In order to make it easier for you to know your body and find out what’s best for you, Tomorrow together has launched a series of icon systems to help people better understand the functions of each drug and drink, which can be divided into the following seven categories:
Icon Systems 4
5 Expels cold to keep warm. Strengthens the spleen and warms the stomach.
Relieves stress and regulates Qi. Promotes fluid production.
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7 Strengthens the spleen and nourishes the stomach.
Burns fat and aids digestion. Relieves bloating.
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Tomorrow Tomorrow Together Together strives to keep the public healthy and to be your most trusted partner.
百草堂不斷求進， 百草堂 守護大眾身心健康， 成為您最值得信賴的伙伴。
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Products
Medicine
通宣理肺片 通宣理肺片
Tong Tong Xuan Xuan Li Li Fei Fei Pian Pian
Recommended Retail Price:
$7.99 0.6g x 8 tablets per bottle 12 bottles per box
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Used to relieve cold, and to nourish the lung; also for cough, fever, chills, nasal congestion, runny nose, headache, lack of sweat, body aches due to cold.
黃連上清片 黃連上清片
Huang Huang Lien Lien Shang Shang Ching Ching Pien Pien
Medicine
Recommended Retail Price:
Used to disperse wind and clear heat; constipation and concentrated urine due to attack of the upper part of the body by wind-heat and extremely abundant heat in the lung and stomach.
$8.50 0.6g x 8 tablets per bottle 12 bottles per box
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Do you believe in the power of nature? Let Tomorrow Tomorrow Together Together exclusive drink fill your day with energy!
你相信大自然的力量嗎? 就讓百草堂獨家調配的飲料 百草堂 為你的每一天注入滿滿的能量吧!
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蜜桃淮山扁豆衣茶 蜜桃淮山扁豆衣茶
Awakening Peach and Hyacinth Bean Coat Ingredients: Peach, Chinese Yam, Hyacinth Bean Coat, Poria, Lemon Strengthens the spleen and dispels dampness, relieves bloating. Suitable for weak and asthenic spleen and stomach, fatigue, bloatedness, dribble urinating. Suitable for pregnant women.
Beverage
Recommended Retail Price:
$9.99
28.6 Kcal/100ml
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Products
Beverage
Recommended Retail Price:
$8.99
山楂雪梨蒲公英茶 山楂雪梨蒲公英茶
Slimming Chinese Hawthorn and Pear Tea Ingredients: Chinese Hawthorn, Pear, Dandelion, Liu-An Black Tea Burns fat and aids digestion. Suitable for indigestion, obesity, hangover, busy lifestyle, dark circles, and dull skin colour. 31 Kcal/100ml
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紅棗櫻花豆奶茶 紅棗櫻花豆奶茶
Comforting Red Date Soy Milk Tea Ingredients: Red Date, Dried Longan, Oganic Soy Milk, Cherry Blossom, Liu An Black Tea, Rice Replenishes blood and nourishes the heart. Suitable for pale complexion, shortness of breath, and forgetfulness.
Beverage
Recommended Retail Price:
$6.99
26.4 Kcal/100ml
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Products
Beverage
Recommended Retail Price:
$7.99
蘋果雪梨菊花茶 蘋果雪梨菊花茶
Restoring Apple Chrysanthemum Tea Ingredients: Apple, Pear, Chrysanthemum, Sweet Osmanthus Clears heat and nourishes yin. Suitable for indigestion, hangover, dry eyes and skin 16.6 Kcal/100ml
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There are a lot of factors in our lives that strain our skin. Therefore, Tomorrow Together believes all people need skincare that is gentle on the skin.
日常生活充斥着眾多對肌膚造成 負擔的因素。因此，百草堂知道 百草堂 每個人均需要適當護膚。
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Products
Skincare Recommended Retail Price:
$19.00
柔和保濕洗面乳 柔和保濕洗面乳
Mild Face Soap It thoroughly retains moisture while gently washing. It contains orange juice as a natural moisturizing component. ・Fragrance free ・Coloration free ・Mineral oil free ・Alcohol free 120g
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敏感肌化粧水 敏感肌化粧水
Sensitive Skin Toning Water Skincare series that uses natural water from Japan Kamaishi prefecture. Infused with natural grapefruit extract and purslane extract. Gentle for individuals with sensitive skin. ・Synthetic fragrance free ・ Coloration free ・ Mineral oil free ・ Paraben free ・ Alcohol Free ・ Alcohol free
Skincare Recommended Retail Price:
$12.90
400ml
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Products
Skincare Recommended Retail Price:
$16.90
敏感肌保濕乳霜 敏感肌保濕乳霜
Sensitive Skin Moisturizing Cream
Skincare item made of natural water from cavern springs in Japan. Containing 10 natural components for beautiful skin such as pomegranate, raspberry and rose and 5 functional components such as hyaluronic acid and collagen, it provides a premium texture as moisturizing essence. ・Fragrance free ・Coloration free ・Mineral oil free ・ Mildly acidic ・Alcohol free 50g
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草本精華液 草本精華液
Herbal Moisturising Essence Skincare item made of natural water from cavern springs in Japan. Containing 10 natural components for beautiful skin such as pomegranate, raspberry and rose and 5 functional components such as hyaluronic acid and collagen, it provides a premium texture as moisturizing essence.
Skincare Recommended Retail Price:
$30.09
・Fragrance free ・Coloration free ・Mineral oil free ・ Mildly acidic ・Alcohol free 50ml
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In order to provide a more complete shopping experience to our beloved customers, we provide each customer with our own exquisite shopping bags. This shopping bag is mainly divided into two styles (more styles coming soon). All materials are recyclable. In addition to improving the publicity effect, the main purpose is to use the power of enterprises to promote environmental protection and encourage people to reuse shopping bags
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Promote
為了提供一個更完善的購物經驗給我們親愛的顧客，我們為 每一位顧客提供自家製的精美購物袋。此購物袋主要分為兩 款(更多款式在路上), 所有製作物料都是可循環再用的，除了 希望提高更好的宣傳效果，最主要的目的是希望利用企業力 量來推動環保，鼓勵大家重用購物袋！
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In order to promote the brand more effectively, we spend a lot of resources on advertising.
Store Front Wall AD
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Promote
為了更有效地宣傳品牌， 我們投放了大量資源在 宣傳廣告上。
Mural AD
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Statement Statement of of intent intent The research topic of this project is to further study and explain how cross-cultural branding positively promotes the national and cultural integration of two different countries and helps traditional industries to develop successfully in the western market. The study is expected to provide consumers, Asian industries and even government agencies in the region with a new perspective on the links between traditional industries of different ethnic groups and the European and American markets, and hopefully help strengthen the soft power of governments. In this way, different East Asian cultures can be spread to the world in the near future, and more different cooperation can be inspired for different Asian enterprises on the international stage. Because of this research topic, 百草堂 (Tomorrow Together) will be a creative branding project that will include three broad areas: packaging design (medicine, beverages, beauty products), promotional materials ( posters, shopping bag design) and website. It is hoped that through the above research, the audience can have a deeper understanding of the operation of “cross-cultural branding” and learn from it, so as to help some emerging industries that are full of traditional culture, such as health care and beauty of traditional Chinese medicine, blend into the western market and get their attention. The design of the whole project is mainly to get rid of people’s old impression of Chinese medicine, to re-establish a modern Chinese medicine brand, so as to integrate into the western market and make the western market understand Chinese medicine from a new perspective. All of the design for this project would have been rendered in real life, but in the end I chose to mock it up. After the past three years of studying design at university, I have learned different design knowledge in different courses, therefore I mainly used Photoshop, InDesign and Illustrator to help me gradually complete my design. In the design process, because this project is focusing on product design, I spent a lot of time in the beginning to study the patterns of some products, such as the size of the medicine box and the shape of cup sleeves, so as to present the characteristics of the product more completely. I see this project “百草堂 (Tomorrow Together)” as a business. I think this project has great potential to become a business in the future. I also hope that one day I can materialize the design of these products.
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Project Owner: Alvin Cheung Project management: Alvin Cheung Identity Planning & Storytelling: Alvin Cheung Visual Identity & Application Design: Alvin Cheung Art Direction & Design: Alvin Cheung Design: Alvin Cheung Mock-up produced by: #anthonyboydgraphics, Mr.Mockup team Mock-up post-production by: Alvin Cheung Images: P.15 photography by Anna Shvets P.18 photography by Julia Zolotova P.23 photography by Shiny Diamond
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永遠為你明天諗多一步 Always Always think think one one more more step step for for your your tomorrow. tomorrow.