DESIGN
ALYANI
STRATEGY
DESIGN PORTFOLIO NOOR ALYANI AHMAD FADZIL
2022
I AM AN ARTIST, ARCHITECT, INTERIOR DESIGNER, ILLUSTRATOR AND A GRAPHIC DESIGNER
—01 ABOUT MY STORY EDUCATION & WORK EXPERIENCE MY VALUES
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—02 BRAND STRATEGY & IDENTITY BE OUR GUEST SIGN & STATIONERY AN IMMERSIVE WEBSITE REDEFINING UI UX FOR IPTV
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—03 MARKETING & ART DIRECTION SPILL THE TEA SISTERS AMOUR CAMPAIGN
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—04 PACKAGING & PRINT MOONCAKE JEWELLERY BOX ROYAL MENU DYNAMIC BROCHURE PROSPERITY GREETING
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—05 INTERIOR DESIGN WONDROUS WALLPAPER CLOUD NINE LIGHT
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—06 CONTACT TESTIMONIAL GET IN TOUCH
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DESIGN PORTFOLIO
ALYANI
ABOUT
MY STORY
EDUCATION & WORK EXPERIENCE
MY VALUES
ALYANI
DESIGN PORTFOLIO
MY STORY I am a conscious graphic designer in an architect suit equipped with the artist tools who aims to make the world more innovative, compassionate and sustainable. I seek what I do as an expression of who I am, a multi-passionate creative. I intentionally work towards a career path that enhances my skills, elevates my passions and expands my perspective. Growing from art to architecture to graphic design knowledge to pioneering fashion and beauty, property development and hospitality industries, my transferable knowledge and specialized generalist skills across all these different disciplines has helped me spearhead in a way that is unique. When I'm not designing, you can find me dancing, wall climbing or doing martial arts.
A LYA N I , T HE M ULT I-SK ILLED SPECI A LIST A RT DIR EC TOR
SKILLS
STRENGTHS • EMPHATHIZER • PHILOMATH • STRATEGIST/VISIONARY • PURPOSEFUL/BELIEVER
• GRAPHIC DESIGN • ARCHITECTURE • INTERIOR DESIGN • ART
INTERESTS • PSYCHOLOGY • HUMAN DEVELOPMENT • SUSTAINABILITY • EQUALITY, DIVERSITY & INCLUSION
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ALYANI
DESIGN PORTFOLIO
EDUCATION & WORK EXPERIENCE 2004 - 2012
2005 - 2011
2011 - 2013 2015- 2016
2013 - 2015
2016- 2017
2017 - 2018 2018 - 2020
2020 - 2021
ART (PAINTING)
BACHELOR OF SCIENCE IN ARCHITECTURE
1. DESIGN ARCHITECT 2. ASSISTANT PROJECT ARCHITECT
MASTER IN ARCHITECTURE (URBAN DESIGN)
ILLUSTRATOR & GRAPHIC DESIGNER
1. INTERIOR DESIGNER 2. GRAPHIC DESIGNER
MARKETING DESIGNER (ART DIRECTOR) & GUEST SERVICE AGENT
EDUCATION Attended watercolour and oil painting classes. Digital painting course at Claz'room Academy of Media Arts
EDUCATION University Technology MARA (UITM)
ARCHITECTURE Neuformation Architects Sdn. Bhd.
EDUCATION University of Portsmouth, United Kingdom
FASHION & BEAUTY Dimensi Ekslusif Dimensi Moda :UMMA & Nita
PROPERTY DEVELOPMENT Nusmetro Sdn. Bhd. (now known as Arte Corp.)
HOSPITALITY Arte by Thomas Chan Hotel
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DESIGN PORTFOLIO
I believe that conscious design has the power to change the world to become a better place. I create strong and immediate emotional experiences with the human touch to engage all five senses. By developing emotional connections with others, I unite teams. I am an effective presenter of ideas with my exuberance and honesty of emotion. I aim to achieve success with a higher standard where I focus on adding value through better execution. I believe that life is too short to follow conventions so how about we try something different instead. A powerhouse of inventions, I enjoy experimenting and choosing the unexplored path to find better answers. I'm concerned with the big picture to be able to integrate a holistic approach in problem-solving and create an impact in society. I seek purposeful work beyond making a profit.
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” - Seth Godin
SUSTAINABILITY
MY VALUES
PASSION
ALYANI
"Climate designers take a holistic and conscious approach in creating solutions that examine the collective needs of humans, society, economics, and the environment, in both today's world as well as the world of tomorrow." - Climatedesigners.org
INNOVATION
"WHAT IS THE USE OF LIVING, IF IT BE NOT TO STRIVE FOR NOBLE CAUSES AND TO MAKE THIS MUDDLED WORLD A BETTER PLACE FOR THOSE WHO WILL LIVE IN IT AFTER WE ARE GONE?"
“Dreamers are mocked as impractical. The truth is they are the most practical, as their innovations lead to progress and a better way of life for all of us.”
UNITY IN DIVERSITY
- Robin S. Sharma
-WINSTON CHURCHILL
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"We need to give each other the space to grow, to be ourselves, to exercise our diversity. We need to give each other space so that we may both give and receive such beautiful things as ideas, openness, dignity, joy, healing, and inclusion." - Max De Pree.
ALYANI
DESIGN PORTFOLIO
BRAND STRATEGY & IDENTITY
STATIONERY & SIGNAGE
WESITE & IPTV
ALYANI
DESIGN PORTFOLIO
BE OUR GUEST SIGN & STATIONERY
FROM THE ENLIGHTENING RENAISSANCE LOBBY TO THE DRAMATICALLY DARK BAROQUE BAR, AND THE FANCIFUL FLAMBOYANT ROCOCO DINING AND LOUNGE, A STORY I'VE CURATED FOR THIS GLORIOUS HOTEL WHICH CAN BE HEARD EVERY TIME A TOUR WAS GIVEN TO ANY GUESTS WHO COMES WANDERING.
THE HOTEL STORY
ROMANTIC
CLASSICAL
DRAMA
OPULENCE
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DESIGN PORTFOLIO
HOTEL STATIONERY The serif and calligraphy fonts set the classical sophisticated tone of the whole branding collateral. The logo was expanded to resemble a vintage key on the business card and access card. As the hotel revered itself as an art gallery, the guest envelope and personalized note card are graced by the exotic floral oil painting by Dutch painter, Jan van Huysum. Classical ornamental patterns in gold embellishes the glossy door sign and access card cover. The velvety soft touch matte paper texture and gold stamping print effect were chosen to exude luxury at its finest. Many guests were so impressed by the stationeries that they brought them back home as souvenirs.
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DESIGN PORTFOLIO
USING ART DECO SHAPES, PATTERNS AND TYPOGRAPHY, THE SIGNAGES AND ART PRINTS WERE DESIGNED TO TIE BACK TO THE GLAM ROOM INTERIOR DESIGN
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DESIGN PORTFOLIO
AN IMMERSIVE WEBSITE PARALLAX EFFECT WITH THE STORYTELLING WEBSITE CONCEPT IN MIND, THE HOTEL'S WALLPAPER WAS BROUGHT TO LIFE THROUGH PLAYFUL DEPTH OF FIELD AND JAZZ MUSIC. https://artebythomaschan.com/
Like a storybook, a manicule moves horizontally as a guide through the journey where each space is revealed. The spaces evoke distinctive moods and are sprinkled with diamonds that make a sound as a description of an ornament appears when guests hover over it. A rosette motif shakes and rings like a hotel counter desk bell from time to time to remind guests to book a room. Since the website launch, conversion rates have more than doubled, the quality of leads overall is more targeted and ready to book.
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ALYANI
DESIGN PORTFOLIO
REDEFINING UI UX FOR IPTV THE CHALLENGE Pandemic-imposed lockdown measures worldwide in 2020 and 2021 meant traveling became restricted and only necessary trips were advised. This gravely impacted the hospitality sector across the globe as numbers of guests that were able to travel for work or vacation dramatically decreased then ground to a halt. Hence, greater levels of personalization in guest-facing technology applications, such as IPTV is an essential tool to attract guests. Unfortunately, the choices of user interface design templates presented by the developer were generic and outdated.
THE MISSION • To build the IPTV that welcomes the guests when they arrive and assist them during their stay. • Provide a wide range of customizable options for guest entertainment in hotel rooms. • Boost the sale of internal hotel services and provide value-added services to customers.
THE OUTCOME Based on my research on best TV design guidelines, I designed the Arte IPTV from the ground up to be user-friendly and in line with the Arte branding without using the existing templates and directed the developer to build the IPTV based on the design created. Since the IPTV launch, in-room dining orders increased which enable the hotel to make sales especially during the restaurant lockdown closing period.
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DESIGN PORTFOLIO
USER INTERFACE OF ENTERTAINMENT, FACILITIES & IN-ROOM DINING SELECTION
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DESIGN PORTFOLIO
ALYANI
MARKETING & ART DIRECTION
SOCIAL MEDIA
BRAND PHOTOGRAPHY
HOLIDAY CAMPAIGN
ALYANI
DESIGN PORTFOLIO
SPILL THE TEA SISTERS HERE ARE A FEW OF THE MANY SHOTS I'VE ART DIRECTED FOR THE GARDEN THEMED HIGH TEA CAMPAIGN:
THE HIGH TEA POSTS HAVE GARNERED SO MUCH ATTENTION WHICH LED TO THE HOTEL GAINING ITS POPULARITY AS ONE OF THE TOP INSTAGRAMMABLE AFTERNOON TEA SPOTS IN KUALA LUMPUR.
The campaign introduced the Lady Venus High Tea set which symbolizes love, beauty and togetherness. This shot aimed to capture the cherished memories of the ladies dressing up and getting together on a fabulous afternoon tea. 15/26
A secret garden tea party was the high tea photoshoot campaign concept which drew upon looking at the delicate and romantic Victorian decor, floral carpet and Dutch painting in the intimate Felicia's Lounge space.
ALYANI
DESIGN PORTFOLIO
SOCIAL MEDIA POSTS FOR ARTE BY THOMAS CHAN HOTEL WERE DESIGNED TO BE LUXURIOUSLY SOPHISTICATED AS GIFS, 3D ANIMATION OR STILL GRAPHICS
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DESIGN PORTFOLIO
AMOUR CAMPAIGN "HIS HAND TOOK HOLD OF HERS, AND AS SHE SAID SOMETHING LOW IN HIS EAR HE TURNED TOWARDS HER WITH A RUSH OF EMOTION. I THINK THAT VOICE HELD HIM MOST, WITH ITS FLUCTUATING, FEVERISH WARMTH, BECAUSE IT COULDN’T BE OVER-DREAMED, THAT VOICE WAS A DEATHLESS SONG." — F. SCOTT FITZGERALD, THE GREAT GATSBY
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From deciding the best dress, makeup and accessories, photo angles and poses, to colors and moods, I art directed the Valentine's Day campaign photoshoot. The concept was inspired by the art of romance in the 1920s of the Great Gatsby movie. For the Valentines Cocktail, the city of love, Paris was the inspiration where the taste of macaroon and rose mixed into an intoxicating concoction. The couple danced the night away under the purple glowing high gothic arches.
DESIGN PORTFOLIO
ALYANI
PACKAGING & PRINT
FOOD PACKAGING
MENU
GREETING CARD
BROCHURE
ALYANI
DESIGN PORTFOLIO
MOONCAKE JEWELLERY BOX The Mid-Autumn Festival celebrates the brightest moon of the season. Chinese families around the world eat mooncakes and gaze at the brilliant lunar. The festival is intertwined with the legend of the Lady of the Moon, known as the goddess Chang’e. Here the Lady of the Moon is having a ball with her friends in a lavish French Chateau.
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DESIGN PORTFOLIO
THE MOONCAKE BOX WAS DESIGNED TO BE A MEMORABLE GIFT FOR FAMILY AND FRIENDS TO INDULGE IN FOUR FLAVOURS OF MOONCAKES WHILST SIPPING ON A RANGE OF PREMIUM TWG TEA. ONCE THE MOONCAKES ARE SAVOURED, THE BOX TURNS INTO A DOLLHOUSE JEWELLERY BOX.
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DESIGN PORTFOLIO
ROYAL MENU AS A NEWLY LAUNCHED HOTEL, THE MENU WAS IN CONSTANT EXPERIMENTATION. HENCE, I DESIGNED THE MENUS TO HAVE A COHESIVE COVER LOOK WITH A SEPARATE INNER WHICH CAN BE CHANGED WHENEVER A MENU NEEDS AN UPDATE.
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BAR MENU
The Bar Menu captures the spirit of the brooding gentleman enjoying a late night drink at the intricately hand-crafted grand ornamental wall to ceiling and dramatically dark ambience of the Baroque bar.
BREAKFAST MENU
With its gold frames and geometric patterned tiles alluding to the Roaring 20s, the Glam room interior design was imbued into the Breakfast Menu to get guests in the mood for a decadent breakfast.
HIGH TEA MENU
The High Tea Menu was embellished with Marie Antoinette's essence to compliment the elegance of the lady who enjoys the afternoon tea with her friends whilst satisfying her sweet-tooth cravings.
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DESIGN PORTFOLIO
THE BAR MENU DESIGN AND THE GREEK GOD SCULPTURE BEHIND A COCKTAIL WITH A SMOKY BURNT CIGAR PHOTOSHOOT EMBODY THE MASCULINE GENTLEMAN IN HIS DARK BAROQUE MAN CAVE
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DESIGN PORTFOLIO
THE BREAKFAST MENU, COCKTAIL PHOTOSHOOT AND THE FLAPPER WOMAN BRING BACK THE GLAMOROUS GOLDEN AGE OF JAZZ STYLE
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DESIGN PORTFOLIO
THE HIGH TEA MENU DESIGN, FLOWER POWER COCKTAIL PHOTOSHOOT AND THE WOMAN IN A FLORAL DRESS DRINKING TEA IN FELICIA'S LOUNGE PERSONIFY MARIE ANTOINETTE'S BEAUTY AND SPIRIT IN HER PRIVATE GARDEN, LE PETIT TRIANON CHATEAU
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DESIGN PORTFOLIO
DYNAMIC BROCHURE
TEXTURE
THE BROCHURE SHOWCASES PROPERTY DEVELOPMENTS UNDER THE ARTE BRAND. THE BUILDINGS SHAPES AND LINES ON THE COVER AND PAGE BREAK ARE HIGHLIGHTED WITH REFLECTIVE TEXTURES USING SPOT UV AND HOLOGRAPHIC PRINT. ICONIC ORNAMENTAL FRAMES ARE UNIQUELY DESIGNED TO EACH PROJECT'S BRAND PERSONALITY.
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DESIGN PORTFOLIO
ARTE CHERAS BROCHURE AND EXHIBITION DISPLAY STANDS WERE INSPIRED BY THE BUILDING'S PERFORATED METAL ICON FACADE.
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DESIGN PORTFOLIO
PROSPERITY GREETING Every Chinese New Year, it is tradition to give the gift of a bright red envelope (known as hóngbāo) to your friends and family. These envelopes are filled with money and the color red symbolize good luck and prosperity for the new year ahead.
THE DYNASTY FAN The greeting card design was inspired by the Chinese fan, an accessory served as canvases for scholars to inscribe poems and paintings in ancient Chinese culture. The bold red flowers and tree branch shapes were simplified, vectorized and embossed to give it a modern take. The elegant champagne gold color was achieved by printing the color onto the art card instead of using the samples provided by the supplier which were mostly of standard gold hues.
A PEONY GARDEN The second design option was a more traditional overview of the Chinese elements. The Chinese garden window lattice act as the main focal point which was further highlighted with spot UV. On the cover, it is surrounded by Chinese peony flowers while on the inside it holds two envelopes and is reflected on the other side with a wish.
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EMBOSS
DESIGN PORTFOLIO
ALYANI
INTERIOR
WALLPAPER
LIGHTING
ALYANI
DESIGN PORTFOLIO
WONDROUS WALLPAPER ARTE SIGNATURE WALLPAPER AT ARTE MONT KIARA
I designed the very first Arte wallpaper which became the brand's signature pattern. 3D elements were pulled from Arte buildings and illustrations were meticulously curated to represent the Arte brand DNA. The wallpaper envelopes the Arte Mont Kiara's facilities such as the Diamond Lounge and the Luxe Gym. It is also printed as a cicrcular carpet for the residential unit living space. Photos coourtesy of heartpatrick 29/26
ALYANI
DESIGN PORTFOLIO
BE MESMERIZED BY THE EMBELLISHED HAND-CRAFTED BAROQUE-STYLED COLUMNS AND HAND-PAINTED FRESCOS CEILINGS AT LEVEL 66, THE TALLEST BAR IN MONT KIARA
The Baroque bar and Rococo restaurant are adorned with large allegorical ceilings of paintings I've curated from the greatest decorative painters of eighteenth-century Europe such as Giovan Battista Tiepolo, François Lemoyne, and many more. The paintings were further enhanced with acrylic paint brush texture by a local mural artist. These wallpapers can be seen along the hotel room corridors alongside the hotel's art prints. The art prints are exclusive fashion illustrations digitally painted to compliment the room themes. 30/26
DESIGN PORTFOLIO
CLOUD NINE LIGHT SCULPTURE
The Arte S Penang residential building embeds two recreational sky pods in the shape of an oval with a pool and a long oblong with a lounge area. The exterior's oval shapes are repeated in a fluid way in the interior space. The light sculpture was a suspended laser-cut hardboard cloud-like form. I designed it to be two sets of topographic-like planes that would flow along the upper deck wavy lines. Though the stacked planes, their edges are visible one through another by the shadows and soft glows of the perimeter LED lights.
THE CHALLENGE Though acrylic is lighter, hardboard was chosen as the material to reduce cost. Initial points for the wires on the planes were estimated but turned out to be insufficient when on site once all the planes' weights were combined. In addition to the sky pod's concave ceiling, the wire installation could not be positioned accurately perpendicular. Despite the many challenges faced, the installation was a success. 31/26
THE SUSPENDED FLUID SCULPTURE RESEMBLES CLOUDS EVOKING IN THE VIEWER A SENSE OF LIGHTNESS THAT REINFORCES THE FEELING OF BEING HIGH UP ABOVE THE SKY.
DESIGN PORTFOLIO
ALYANI
CONTACT
TESTIMONIAL
GET IN TOUCH
ALYANI
DESIGN PORTFOLIO
TESTIMONIAL
“SHE HAS AN INCREDIBLE ABILITY TO BRING YOUR UNIQUENESS & VISION TO ANOTHER LEVEL. SHE IS COMPASSIONATE, KIND & UNDERSTANDING. THANK YOU FOR YOUR PATIENCE & AMAZING WORK, & FOR GUIDING ME TO SEE MY BEST VERSION.”
CHEN HONG YAN Women Empowerment Coach
“THROUGHOUT THE COURSE OF WORKING HAND IN HAND WITH YANI, SHE HAS BEEN NOTHING SHORT OF EXCELLENCE IN HER SERVICE. EVERY REQUEST MADE HAS CONSISTENTLY BEEN DELIVERED TIMELY & PRECISELY. HER STRENGTHS INCLUDE ORGANIZATION SKILLS & EXCELLENT COMMUNICATION WITH PEOPLE OF EVERY POSITION.”
“HIRING YANI TO DESIGN MY COMPANY BRAND & LOGO WAS ONE OF THE BEST DECISIONS I HAVE EVER MADE. YANI IS AMAZINGLY TALENTED & INTUITIVE, & MORE IMPORTANTLY - SHE IS A GOOD LISTENER. SHE IS AN IMMACULATE PROFESSIONAL WHO IS ALSO VERY RELIABLE & COMMUNICATIVE. SHE MANAGED TO CAPTURE MY PERSONAL VISION FOR MY BRAND, & PRODUCED A DESIGN THAT IS UNIQUE ENOUGH TO ENCAPSULATE MY COMPANY'S AUTHENTIC ESSENCE, QUALITY & ETHOS. I CANNOT RECOMMEND YANI ENOUGH. I BELIEVE HER PROSPECTIVE CLIENTS WILL NOT BE DISAPPOINTED WITH HER WORK.”
CARMEN SOON Director of Seven Decorator SDN BHD
MUNIRA MUSTAFFA Director of Chasseur Group 33/26
ALYANI
DESIGN PORTFOLIO
TESTIMONIAL
“I HAVE WORKED WITH YANI FOR AN OVERSEAS PROJECT IN INTERIOR DESIGN. SHE IS A GIFTED COMMUNICATOR & HAS AN EXQUISITE TASTE IN DESIGN. SHE HAS SHOWN HER PASSION & COMMITMENT TO THE ASSIGNED JOB. I AM DELIGHTED WITH THE WORK OUTCOME & I AM VERY GRATEFUL TO HAVE HER.”
KARMEN VOON Founder of Ideal Works Interior SDN BHD
“HER SIGNATURE STYLE BEARS HEAVY WHEN POINTING OUT TO GUESTS THE COUNTLESS ART PIECES. FROM THE VERY OBVIOUS WALLPAPERS TO THE FINEST DETAILS OF THE LINING ON OUR KEYCARD HOLDERS, THEY ALL SPEAK VOLUMES OF HER CREATIVITY. HER ABILITY TO MULTI-TASK WHILE ADAPTING TO LAST MINUTE CHANGES IS NOTHING SHORT OF REMARKABLE, AS PROVEN TIME & AGAIN IN THE MANY SUCCESSFUL PROJECTS OF HERS. ALL OF WHICH STILL RESONATES STRONGLY IN THE VERY WALLS OF THIS PLACE. A RARE GEM OF A DESIGNER, SHE WOULD BE A GREAT ASSET TO ANY EMPLOYER."
ADRIAN MATTHEW YEE Front Office Team Leader at Arte by Thomas Chan
“MULTI-TALENTED IS ONE OF THE MORE APT WAYS TO DESCRIBE ALYANI. A CREATIVE ARTIST, PRECISE DESIGNER & NATURAL LEADER ALL ROLLED INTO ONE PASSIONATE INDIVIDUAL. THIS NATURALLY MAKES HER INDISPENSABLE AT EVERY ESTABLISHMENT SHE HAS PRACTICED, & AN ASSURED ASSET FOR HER FUTURE ONES. ONE DOESN’T NEED TO CHOOSE BETWEEN AN ARTISTIC OR TECHNICAL PERSONNEL WHEN IT COMES TO ALYANI, BECAUSE SHE COVERS BOTH ENDS OF THE SPECTRUM AND EVERYTHING IN BETWEEN.”
MUNIF MALEK Senior Architect at MIE Industries SDN BHD
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ALYANI
DESIGN PORTFOLIO
GET IN TOUCH THANK YOU FOR TAKING THE TIME TO REVIEW MY PORTFOLIO. IF YOU WOULD LIKE TO HIRE ME, PLEASE FEEL FREE TO CONTACT ME.
ADDRESS
Kuala Lumpur, Malaysia.
SOCIAL
linkedin.com/in/alyanif/
yani.artdesign@gmail.com
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