P O R T F O L I O 2 0 1 8
02
About Me
ALYAZIA ALSUWAIDI
I am a Design Management student at the American University of Sharjah. I am fueled by my passion for creative design, I like to think out of the box and leave a unique touch in everything I do. My skills vary from design skills in programs like Illustrator and InDesign, as well as computer skills in Microsoft Office, and Powerpoint. When I work, I am highly motivated and I like to try new approaches to effectively achieve my goal. Also, I am an adventurous individual with multiple hobbies like traveling, horse-riding and scubadiving.
CONTENT
01
EDITORIAL AND RESEARCH
02
TYPOGRAPHY
03
DRAWINGS AND ILLUSTRATION
04
INFOGRAPHS
06
Portfolio
01
EDITORIAL AND RESEARCH
Editorial and Research
This section includes a brochure designed for a Chocolate Factory based in Dubai and a Design Audit for that same company.
08
Editorial and Research
Mirzam Brochure
Type: Brochure Year: 2018 Course: Digital Media in Communication Design Task: To create a publication with layed out text, images, and graphics using InDesign. This brochure was created using both text and images, but heavier on the image side. It is dedicated to Mirzam, a chocolate factory and cafe in Dubai. The theme of the brochure leans towards pattern and images to reflect the look and feel of the company.
Final brochure cover
10
Editorial and Research
The above pages present the table of content and an introduction of the Mirzam store along with images that represent the place and the products they sell
The above pages present two of the company’s chocolate collections, the Emirati and the Winter in Morocco collections
12
Editorial and Research
Mirzam Design Audit
Type: Design Audit Year: 2018 Course: Fundementals of Design Management Task: To create a Design Audit based on a company of choice. This Design Audit is dedicated towards Mirzam, a chocolate factory and cafe in Dubai.The work was a collaboration with two other Design Management students, and it includes research and content conducted by my team members and myself.
“A design audit is a useful way to research, analyze and assess how a company presents itself, differentiates itself and promotes itself to potential audiences, markets and opportunities.� K Best (2015)
Final Design Audit cover
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Editorial and Research
The above pages present the marketing and advertising strategies that the company approaches, as well as their products and differientiated collections ’s and chocolate bars
The above pages present the company’s brand and design reviews as well as their identity, vision, mission, and values
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Portfolio
02 TYPOGRAPHY
Typography
This section includes a couple of typographic posters created based on heirarchy.
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Typography
West Side Story Posters
Type: Typographic Posters Year: 2017 Course: Communication Design Task: To place plain text and information given regarding a Musical in an appropriate order based on a certain heirarchy of importance. These posters are made up of text only but of different levels like font size and weight. The information is about a musical named “West Side Story� that took place at the Dubai Opera. During the process of creating this poster there were a lot of negotiations regarding which set of information was more important than the other. First stage was laying out the text from most to least important, then it was about where on the page would the text go, and finally playing with weight and trying to add in some visual appeal and heirarchy.
Final typography posters
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Typography
Poster 1 close-up
Poster 2 close-up
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Portfolio
03
DRAWINGS AND ILLUSTRATION
Drawings and Illustration
This section includes drawings of still life objects and a graphic reduction of a kitchen utensil.
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Drawings and Illustration
Skeleton Drawing
Type: Drawing Year: 2017 Course: Descriptive Drawing Task: To draw a skeleton still life. This is a drawing of a back of a skeleton still life with a polka dotted scarf wrapped around its shoulders and hips. The drawing includes light and dark lines representing the light and dark areas of the still life and its shadows. The drawing was initiated by small lines indicating top, middle and bottom. After that quick sketch of the skeleton was made and then a more precise drawing was added on top along with the smaller details and line weight.
Final skeleton drawing
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Drawings and Illustration
Top area close-up
Bottom area close-up
28
Drawings and Illustration
Table Cloth Drawing
Type: Drawing Year: 2017 Course: Descriptive Drawing Task: To draw the still life object and shade a 20 by 20cm square section of it. This is a drawing of a stool covered with a striped table cloth, it includes a shaded section of the striped cloth to give it a realistic feel and show the texture, layers and shadows within a simple piece of fabric. The drawing also includes light and dark lines representing the light and dark areas of the still life as well as the areas with shadow. After a basic shading of the entire square, there was then the process of adding in more details an shading to create a realistic looking cloth.
Final table cloth drawing
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Drawings and Illustration
Shaded area close-up
Sketched area close-up
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Drawings and Illustration
Grill Tong Graphic Reduction
Type: Graphic Reduction Year: 2018 Course: Digital Media in Communication Design Task: To select an object and reduce it to its simplest form using Illustrator. This is a graphic reduction of a pair of grill tongs done using a pen tool on Illustrator. The process went from tracing the object to trying to figure out the areas with shadows, then creating a graphically reduced object. This object was also used along with some text, however it was during the process and was not included in the final work. One of the techniques that helped in achieving this final product was to keep squinting and differentiating between light and dark areas.
Final graphic reduction image
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Drawings and Illustration
Process of image tracing and graphic reduction including text
Oringinal grill tong image
36
Portfolio
04 INFOGRAPHS
Infographs
This section includes infographs based on facts and research regarding the Titanic ship and Valentine’s Day.
38
Infograph
Titanic Infograph 1
Type: Infograph Year: 2018 Course: Digital Media in Communication Design Task: To translate content into visual expression and exploit the variety of drawing tools available in Adobe Illustrator. The inforgraph illustrates the sinking period of the Titanic and the wrecking of the ship in different stages and timings as well as the percentage of water entering the ship during the sinking. The infograph was designed based on a set of data collected during research and then combined with elements like the titanic ship to showcase the data in a way that readers will be able to understand. The elements in the infograph were all created from sctratch using a pen tool.
Final infograph 1
Infograph
Sinking the Unsinkable Sink Rate of the Titanic at a Specific Time Percentage of Water entering the ship
11:40PM - 2:15AM 9
7
IIC
AN TIT
2
3
4 01:10 AM 25%
1
12:00 AM 10%
TITANIIC
01:20 AM 30%
Titanic hits the iceberg
TITANIIC
TITA TITA NIIC NIIC
01:35 AM 40%
01:40 AM 55%
3
5
5
IIC
6
6
TIT AN
11 12
TITANIIC
11:40 PM 0%
9
8
10 7
8
4
40
9
8
10
7
10 6
11 12
11 12
TITA NIIC
5
TIT AN TIT IIC AN IIC
1
2
IIC
AN TIT
3
1
4
2 TIT TIT AN AN IIC IIC
02:05 AM 95% TITAN IIC TITANIIC
NIIC TA TI
TIT AN II C
02:15 AM 100%
TITAN
IIC
IC
NI TA
TI
TIT AN
IIC
IIC NIIC N TA TITA TI
Sources: writing.engr.psu.edu/uer/bassett.html, i.pinimg.com/originals/3d/1a/20/3d1a20bd90bdbddc667c8534079d53e3.jpg
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Infograph
Titanic Infograph 2
Type: Infograph Year: 2018 Course: Digital Media in Communication Design Task: To translate content into visual expression and exploit the variety of drawing tools available in Adobe Illustrator. This infograph showcases the supplies that were on the Titanic and their quantities, as well as specifications of the ship and the water that the ship was over. The iceberg carries all the supplies to emphasize their vast amount and immense weight. The first stage of the process was to research and find data on the Titanic. Then it was about thinking of what elements and objects could represent and are linked to the Titanic and could fit within the scene and the data represented, in this case the iceberg and the anchor.
Final infograph 2
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Infograph
Quantity of Supplies on the Titanic Ship
Th Tita
1,140 Kg
4,500 Kg D
29,000 Pieces of Glasswear F
1,000 Kg Ground Coffee
34,000 Kg loa Fresh Meat of b 4,500 Kg Sugar 36 16,000 Lemons 2,300 Kg Condensed Milk
5
5,
1,800 Kg1600 Kg O
Salted and Dried Fish
8,00 26,000 Kg 2700 360 Kg Te Crockery Items
Kg Butter
36,000 Apples
4,500 Kg 850 Bottles of Liquo Rice
-2.2 °C With their bodies under water, a human being can survive only upto 15 minutes at this temperature.
5,700
800 Bundles of Fresh Milk Fresh Asparagus P
11,400 K Poultr
500 Kg Grape
296 m
he anic
TITANIIC
46 000 t
42,028,054 kg
g Sausage
Dried Beans
s 18,100 Kg
Fresh Eggs
e
1,000
aves bread
4,500 Kg Cereal
36,000 Oranges
6,300 Kg Potatoes
510 KG Jam and Marmalade
1000 Bottles of
,000 Kg 1,135 Kg Wine
Onions Fresh Fish Ice Cream 00 Complementary 7000
ea
Heads of Lettuce Cigars 15,000 Bottles
Items indicated by color Meats Fruits Vegetables
Ale s 34,000 Kg of(Beer)
Dairy
0 Kg
Starch
or
k
Bacon and Ham
1,140 Kg 44,000
Green Pieces of Cutlery Peas 1600 Kg
Kg 13,000 Grapefruit ry 250
es Barrels Flour
Drinks
Tomatoes
Spices Other
Source: whitestarmomentos.co.uk/titanic_statistics.html
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Portfolio
Valentine’s Day Infograph
Type: Infograph Year: 2017 Course: Communication Design Task: To create an infograph with a topic of choice based on facts and research as well as explore diverse ways of showcasing data. The infograph includes information regarding Valentine’s Day such as gift selecetion and individual spending. Each set of data within the infograph is represented differently depending on its content. Before everything was put together, there was a intense research process to try to find the most interesting pieces of data regarding Valentine’s Day. After that it was about trying to get specific visuals to match each of the data sets.
Final infograph
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Infograph
Top part of the infograph
Bottom part of the infograph
“Art enables us to find ourselves and lose ourselves at the same time.�
Thomas Merton.