A FASHION BOUTIQUE FOR THE SOCIALLY CONSCIOUS
C U R A T E D CURATED IS A SOCIAL ENTERPRISE BOUTIQUE DESIGNED AS A LUXURY FASHION EXPERIENCE IT REPURPOSES RECYCLED TEXTILES INTO NEW PRODUCTS FOR THE WOMENSWEAR MARKET, OF WHICH A PERCENTAGE OF THE PROFITS WILL SUPPORT FEMALE DRIVEN CAUSES ALYSHA EMMA DAVIS MA FASHION MANAGEMENT & COMMUNICATION FINAL MAJOR PROJECT
Mae Ordonez
Girls Girls Girls Tublr
WHAT IS A SOCIAL-ENTERPRISE
WHY SOCIAL-ENTERPRISE
Defined by Social Enterprise UK (2012), a social enterprise is a business that trades to tackle social problems, improve communities, people’s life chances or the environment. Although it sounds like charity work, a social enterprise is a business. It earns money and makes profit as any business would. What differs social enterprise from regular businesses is how they operate and what they do with their profits; reinvesting to do good.
It has been a time of momentous social, economic, and environmental reform. Issues such as; climate change; samesex marriage rights; immigration reform; women’s equality; and health care reforms are only a few of the major causes that have been passionately debated, and the Millennials grew up in the middle of it all. From birth, Millennials have witnessed directly what it takes to be ‘agents of change’ and as a result, 61% are worried about the state of the world and feel personally responsible to make a difference (Wessley, 2015). They want to give all people, especially marginalised or disenfranchised individuals or groups, early interventions and opportunities to increase prosperity later in life (The Millenial Impact, 2017). Research suggest (Fandos, 2016) that issues such as equality, education and the environment are in with this philanthropic generation. Many conscious consumers will not only purchase from socially responsible brands but will volunteer time and lend the force of their social networks to a cause that they believe in.
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This can be done in many ways, for example Creating jobs for people who would otherwise be left out Reinvesting into community projects Protecting the environment Providing vital services for people who might not otherwise get them
The combination of doing business and doing good makes social enterprise one of the most exciting and rapidly developing movements in the UK and Worldwide.
90% OF MILLENIALS WILL SWITCH PRODUCTS IF THE To take something that is destructive and turn it BRAND IS NOT into something that’s sexy and cool, SOCIALLY RESPONSIBLE how can that not be luxury? 42% WILL ENCOURAGE STELLA MCCARTNEY OTHERS TO BOYCOTT (Wessley, 2015)
Miss Coco Displays
Novelty New York
Luigi Valente
Monk House Design
PROJECT CONCEPT The concept of this project is to develop a socially conscience fashion boutique that is part of a larger social enterprise business. The full business comprises of the boutique, a loft style bar and a gallery. They are three parts of a whole in which CURATED is formed. The enterprise aims to add value to the local community through upskilling community through work schemes and educational classes whilst supporting national causes that we feel passionate about. The boutique will focus on developing sustainable garments from recycled textiles and deadstock. It will be sleek in its design as we aim to bring a sophisticated and luxury experience to the store. The boutique will support women in the local and wider community, tackling issues such as unemployment, youth disaffection, homelessness and period poverty.
The aims of this project are to produce a illustrative enterprise plan and marketing & sales plan for CURATED. The illustrative enterprise plan will consist of An Executive Summary; Company Description; Market Analysis Organisation & Management; Service & Product Line; Marketing & Sales Funding Requests; Financial Projections The marketing and sales plan will include a pop-up event in which people can explore the ideas and ethos of the social enterprise, sign up for more information, partake in fundraising for the development of the business and purchase items. References
Fandos, N. (2016). Connections to a Cause: The Millennial Way of Charity. Nytimes.com. Retrieved 24 June 2017, from https://www.nytimes.com/2016/11/06/giving/connections-to-a-cause-the-millennial-way-ofcharity.html MILLENNIAL DIALOGUE ON THE LANDSCAPE OF CAUSE ENGAGEMENT AND SOCIAL ISSUES. (2017). Millennial Impact. Retrieved 24 June 2017, from http://www.themillennialimpact.com/sites/default/files/reports/ Phase1Report_MIR2017_060217.pdf Social Enterprise UK. (2012). Social Enterprise Explained. Socialenterprise.org.uk. Retrieved 24 June 2017, from https://www.socialenterprise.org.uk/Handlers/Download.ashx?IDMF=110951ca-0543-4631-85f9-d 85dfa215412 Wessley, T. (2015). Why Millennials’ Socially Conscious Mindset Is Crucial to Your Innovation Strategy. Blog.spencerhall.com. Retrieved 24 June 2017, from http://blog.spencerhall.com/blog/bid/404033/Why-Millennials-Socially-Conscious-Mindset-Is-Crucial-to-Your-Innovation-Strategy
Guy Bell
Chanel