TOBE REPORT
COLOR REPORT: FALL WINTER 2015-2016
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“I found I could say things with color and shapes that I couldn’t say any other way things I had no words for” -Georgia O’Keeffe
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LETTER FROM THE EDITOR
This Color Report is a reconnaissance into
the moods and energy flowing intuitively through fashion of the moment. Fashion has to paint a big picture; not only does it take into account style, but also expression, emotion, utility, and, functionality. And in order to truly resonate, it must have relevance to this world. Taking cues from art, music, events, cultural ideals, and current zeitgeist. Each chapter of this report attempts to take a snap shot into four different combinations of the sorts; color being the unifying expression of all. Color has the ability to transcend all and assign a pure hue to expression. Each chapter has a unique color story share no words can uphold in the same way. Best,
AB
Alyssa Buettner
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INDEX
01. PUBLIC DOMAIN
6-9
02. COVEN
10-13
03. SUPERNATURE
14-17
01. HISTORICAL RELEVANCE
18-21
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5
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01. PUBLIC DOMAIN
buzzword
on target
insert title here
pantone 12-0752
pantone 18-1763
pantone 18-4244
error message pantone 19-4024
tabloid
#
new release
tweet
pantone 17-6153
pantone 18-2436
pantone 14-1054
pantone 15-4421
This color story takes on the title Public Domain to address issues today with the rise of social media, over commercialization, and constant overexposure to images, logos, branding. Because of this issue most consumers have become numb to traditional means of advertising. Colors that were once used sparingly to shock and grab our attention in advertisements are now common place. This is expressed by the fashion world in graphics, optical patters, and bold pairings of color.
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MIX & MATCH COLORWAYS
primary’s and saturated bolds become part of our everyday visual language
MAIN
primary combinations create a graphic look
buzzword
on target
insert title here
INTERMEDIATE
deep saturation makes for a highly stimulating connection
error message
tweet
POP
in comparison brights become almost mundane
paparazzi
new release
ACCENT
in a high tech world earth like tones are a rarity
troll
tabloid normcore
#
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10
02. COVEN
enigma
deadly sin
hysteria
sanguine
pantone 19-4006
pantone 18-2027
pantone 19-1532
pantone 19-1662
serpent
alchemy
beetle juice
hex
pantone 13-1009
pantone 18-3840
pantone 19-3933
pantone 18-1555
Coven speaks to the darker inner workings in us. An individualistic mind set that forms from the creativity within and rejects all external influences. Hand drawn graphic elements and stripes represent this. Coven’s moodiness unleashes a rebellious side usually only reserved for the night, manifested in overwhelming black with blood red hues.
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MIX & MATCH COLORWAYS
the modern gothic calls for a darkened sense of luxury
MAIN
darks overwhelm and create mystery
enigma
hysteria
serpent
INTERMEDIATE
enriching jewel tones draw you in for a closer look
sanguine
deadly sin
beetle juice
POP
cool colors add an unexpected vibrant bounce off each other
hex
ritual
alchemy
ACCENT
adding layers of the same similar tones creates even further depth
incantation
juju
brew
superstition
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03. SUPERNATURE
poison ivy
polarized
xeno
winternova
pantone 13-0608
pantone 15-4421
pantone 11-2409
pantone 15-0000
hellium
hypermint
labyrinth
pandora
pantone 13-4105
pantone 17-4328
pantone 11-2409
pantone 16-3304
Supernature is what will happen when humans begin to listen to nature. When human kind, technology, and nature fuse together in beautiful harmony. Perhaps it such a big undertaking, that we translate this trend as futuristic as a subconscious way of procrastination. Supernature’s palette consists a large range of transitional pastels. Digital printing is used often as a way to translate the digital world to the physical world. Shinny details and holographic elements capture and reflect light into a spectrum otherwise unseen.
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MIX & MATCH COLORWAYS
the elevated pastel palette of the season
MAIN
transitions of blue and purple play off one another
xeno
polarized
pandora
hellium
INTERMEDIATE
gray scale plays a major role in keeping this palette cool
labyrinth
winternova
hypermint
posin ivy
void
POP
this green is in no way natural, and when it appears stands out.
gravity
cryptic nova
atomic
ACCENT
Chalky colors balance the main shimmering rainbow
droid
skyhook
eon
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04. MODERN RELEVANCE
persephone
viking
dutchess
classicism
pantone 18-1355
pantone 17-0935
pantone 16-1054
pantone 19-3921
guillotine
caravaggio
ophelia
medusa
pantone 19-0712
pantone 16-1334
pantone 18-1355
pantone 16-5904
History repeats itself. As does fashion. Modern Relevance is an ode to the dusty bookcase full of beautifully bound leather texts, myths, stories, and tales that timelessly have captured imaginations. These colors are soft, rich, and enticing; as if beckoning one in for a closer look at the brush strokes of an old renaissance painting. Classic fashion silhouettes will become irresistible with rich embroidery and fringe and gold accents.
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MIX & MATCH COLORWAYS
natural, almost nostalgic, familiar color shades
MAIN
skin tones are matched with hunter green for a common aesthetic
viking
carravaggio
INTERMEDIATE
earth inspires with deep sophisticated shades of burgundy and navy
persephone
guillotine
dutches
classicism
POP
washed-out shades of cozy and inviting red, orange and blue
ophelia
lore
macbeth
ACCENT
softened by barely-there light accent colors berry kissed brown
paris
abridge
manor
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This book was not published by TOBE but was developed as a course assignment while studying at Savannah College of Art and Design. 22
WHATS NEXT.....
HOW SHE WEARS IT FIELD GUIDE TOP: TEN PICKS FIELD GUIDE: OUTLOOK 2015
TUMBLR TRENDLAND WGSN GOOGLE IMAGES STYLESIGHT PINTEREST
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