WEAR IT LIKE A PENGUIN

WEAR IT LIKE A PENGUIN THE NEW PITCH ASSIGNMENT ONE ADVANCED CAMPAIGN MANAGEMENT ALYSSA LOVE PANGAN FEBRUARY FIRST TWENTY TWELVE

PROJECT DESCRIPTION: • To create a campaign for a new local fashion blog PROJECT OBJECTIVES: • Launch Fashion Blog, become known and have followers • To create a campaign for Wear It Like A Penguin • Appeal to target market • Create an appealing package that attracts people to the site

Project description

target market • Young teens to young adults • Directed both to women and men • Moderate income

FEATURES AND CONSUMER BENEFITS: • Providing the latest trends by styling outfits • Photographing common men and women of different sizes • Clothes are assesible because they are from local stores (list of stores clothing is from)

unique selling proposition • Lookbooks every week • Average Winnipeg people as models • Winnipeg based, local

CREATIVE CONSIDERATIONS: • Entertaining for fashion audience • Design should reflect well dressed fashion • Campaign should be unified through consistent layout and type faces • Colour and type should be well planned • Graphics must appeal to fashion audience

TONE & MANNER: • Sophisticated, fresh, playful and mature • Selective colours with consistent type and style • Hand crafted and artistic STRATEGIC FOCUS: • Keep the viewer informed through clean and legible typography • Repetative use of call to action

proposal details • Mandatory Elements: Model Release Form • Budget: cover paper cost ($10 or less) and old wallets, handkercheifs are donated • Timeline: Span of one week (February 8 to February 15)

wearitlikeapenguin.blogspot.com AP DESIGN

Guerilla Marketing • Lost wallet with Contact Card • Call to Action: wearitlikeapenguin.blogspot.com

Back Outside

Front Outside

Inside

wearitlikeapenguin.blogspot.com AP DESIGN

Guerilla Marketing • Lost handkerchief with AP price tag • Call to Action: wearitlikeapenguin.blogspot.com

Anywhere and everywhere

Guerilla Marketing • Sticker Bombing • Call to Action: wearitlikeapenguin.blogspot.com

Back Outside

Front Outside

Inside

wearitlikeapenguin.blogspot.com AP DESIGN

Guerilla Marketing • Hide AP price tags in pockets of clothing, gloves, purses, and boots in retail stores • Call to Action: wearitlikeapenguin.blogspot.com

wearitlikeapenguin.blogspot.com AP DESIGN

Guerilla Marketing • Leave AP bookmarks in fashion magazines • Call to Action: wearitlikeapenguin.blogspot.com

wearitlikeapenguin.blogspot.com AP DESIGN

Guerilla Marketing • Washroom Icon Outfits • Call to Action: wearitlikeapenguin.blogspot.com

Thank YOU For your time (: